Martech

MARCH 11, 2024

Holding people hostage with ebook or webinar registrations is so 2005.) And don’t let the org have you obsessing about tracking every ebook download or webinar view. No more bait-and-switch ebook opt-ins. You don’t have to stop creating your ebooks, white papers or sales enablement sheets. Don’t be weird.

Branding 96

Branding Whitepaper eBook Communications 96

Search Engine Land

APRIL 29, 2024

Instead of using static assets like whitepapers and ebooks, which have been the norm for lead generation landing pages for years, interactive content gets people actively involved, leading to better engagement and understanding.

eBook 100

eBook Whitepaper Copywriting Education 100

Hubspot Marketing

SEPTEMBER 27, 2023

Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. While AI can help marketers streamline certain aspects of ebook creation, there may be better options. Authenticity: Human readers expect an ebook to be authentic, insightful, and provide original thoughts.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Marketing Insider Group

JULY 11, 2023

This could include: Templates Webinars Videos eBooks White papers Image Source: Digital Marketers World But here’s the catch: your customers don’t necessarily need to pay with money. Leverage a paid research report, white paper, or an eBook to collect on your customers’ relationship currency.

Whitepaper 95

Whitepaper Customer eBook Energy 95

Rock Content

APRIL 24, 2023

Instead of having one writer create content, you can have a team of experts creating ads, white papers, ebooks, articles, and much more. Your company can get help writing white papers, articles, and e-books that are instantly published on your websites through WordPress integration.

Place 78

Place Whitepaper Finance Price 78

Martech

MAY 6, 2022

Prospects are bombarded with digital content, from websites and landing pages to white papers and eBooks. With social platforms including Pinterest and Snap. Why we care. It’s about standing out from the crowd.

Whitepaper 79

Whitepaper eBook Digital Marketing Branding 79

Adobe Experience Cloud Blog

DECEMBER 7, 2009

Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools. This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Increasing the Response to Your Email Marketing. Social Web Analytics.

eBook 115

eBook Marketing Strategy Whitepaper PR 115

Rock Content

SEPTEMBER 17, 2023

There are a variety of types of content writing, including blogs, articles, press releases, white papers, ebooks, and case studies. However, specific projects, particularly those of substantial length such as ebooks, are remunerated on a project basis.

Whitepaper 86

Whitepaper eBook Health Communications 86

Rock Content

AUGUST 25, 2023

You should regularly roll out: eBooks Long-form articles Case studies Whitepapers Emails Webinars Podcasts You’ll also want to use social media posts to promote your content and keep it in front of all the stakeholders. Start by creating eBooks, case studies, white papers, and other content for your website.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Martech

DECEMBER 6, 2023

As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Can you recall a piece of content you were working on that was either all text or all imagery?

Whitepaper 107

Whitepaper eBook Advertising Advertisers 107

Marketing Insider Group

SEPTEMBER 15, 2020

In our 2020 State of B2B Content Consumption and Demand Report for Marketers , we shared that eBooks were the most consumed content type of 2019. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. White Papers offer that in spades.

Whitepaper 86

Whitepaper Law eBook Thought Leadership 86

Lynton Web

APRIL 6, 2023

Use Paid Media to Announce New Content Paid media can support the release of a new piece of content like a case study or eBook, especially if the content includes new research or campaign results. Here, they may find gated content or a form asking for more questions in return for a helpful ebook, whitepaper, or product demo.

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Promotion 98

Rock Content

AUGUST 13, 2019

When a person downloads your eBook, for example, you have no way of knowing why the person downloaded it, what company they work for, or even their email address. Is it an eBook? A white paper? The file is presumably saved to their desktop—but why? Take into account the type of content you’re creating.

Whitepaper 51

Whitepaper eBook Education Place 51

Rock Content

DECEMBER 14, 2023

Some examples of beneficial content include: Blogs Podcasts Webinars White papers Ebooks Case studies Newsletters Apps These tools can establish your brand as an industry authority and increase your online presence. Build budget-friendly content around the keywords, and find ways to put it in front of your potential buyers.

SEO 75

SEO Whitepaper B2C eBook 75

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Download eBook Now. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

eBook 144

eBook User-Generated Whitepaper Education 144

Rock Content

APRIL 6, 2023

Here are some popular examples: Press releases Technical content How-to guides and long-form articles Whitepapers SEO content Content for newsletters and email outreach Social media blurbs to introduce posts Most content writers also proofread, edit, and revise their content as needed.

Whitepaper 91

Whitepaper Finance Copywriting Law 91

Marketing Insider Group

DECEMBER 19, 2017

Blog articles, email newsletters, social media and downloadables like eBooks and white papers may still be the backbone for most brands’ content strategies but there’s no escaping the fact that consumers want more. Not more ‘stuff.’ They […].

Event Marketing 86

Event Marketing Whitepaper eBook Marketing 86

Vertical Response

JUNE 20, 2022

You may want them to download eBooks or reports, buy your products, reach out to your team, and so on. When you make a purchase, sign up for a webinar, or download an eBook, most sellers will likely send you some sort of confirmation. They’re more widely used than videos, case studies, eBooks, and white papers.

Whitepaper 79

Whitepaper eBook Shipping Email Marketing 79

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Offer ebooks for download on specific blog posts. What do you want visitors to do on your website? Do you want to educate the buyer on your product or industry?

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Marketing Insider Group

MARCH 2, 2023

Here are a few ideas: Incorporate calendars to facilitate easy appointment booking Service calculators to help potential customers find the right service and price point for their needs Reliable and accurate navigation menus on each page More stand-out buttons for email subscription, ebook downloads, social media accounts – you name it!

Whitepaper 88

Whitepaper eBook Fashion User-Generated 88

Marketing Insider Group

JANUARY 3, 2023

You can become a knowledgeable resource when you provide valuable and engaging content, like eBooks, whitepapers, and informative blogs. Google knows the value of relevant content, and so do your customers. This builds the trust mentioned above and helps your business stand out. Educational content is helpful content.

Customer 136

Customer Whitepaper eBook Education 136

Rock Content

AUGUST 13, 2019

When a person downloads your eBook, for example, you have no way of knowing why the person downloaded it, what company they work for, or even their email address. Is it an eBook? A white paper? The file is presumably saved to their desktop—but why? Take into account the type of content you’re creating.

Whitepaper 40

Whitepaper eBook Education Place 40

Exposure Ninja

MARCH 18, 2022

You might use different CTAs depending on who the content is aimed at – if it’s aimed at top of the funnel traffic , you could include a CTA for your email list or an eBook. Package Up Your Best Content as an eBook. Make your blog content go further by repurposing it as an eBook. Offer a Free Tool. Do Co-Marketing.

Whitepaper 98

Whitepaper eBook User-Generated eCommerce 98

AWeber

NOVEMBER 9, 2022

You’ve probably seen it yourself: websites offering huge gifts to compel website visitors to join their email lists — 10-page ebooks, 5-day courses, 25-page white papers and beyond. The problem is, while a great lead magnet is a valuable list-growth tool, you probably feel overwhelmed by the idea of writing a 10-page ebook.

eBook 111

eBook Whitepaper Health eCommerce 111

Marketing Insider Group

APRIL 19, 2021

to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then, sit down with your teams and brainstorm topics for blog and social media posts, as well as long-form content like white papers and ebooks.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Search Engine Land

JULY 26, 2023

Gone are the days of gating standard ebooks, whitepapers, checklists, etc. Move beyond short-term campaigns promoting a webinar or a gated whitepaper. BOFU content should only be gated if it is extremely high-value. Examples are signature research reports or annual surveys with valuable and original data.

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

Vertical Response

JULY 17, 2023

To make sure your opt-in form is effective, make it easy to find, use strong copy to persuade visitors to sign up, and offer a valuable incentive, such as a free ebook or discount code. It can be an ebook, a whitepaper, a webinar, or any other type of content that your target audience would find valuable.

Whitepaper 62

Whitepaper eBook Email Marketing Advertising 62

Lynton Web

APRIL 11, 2024

Generate leads : Including calls-to-action (CTAs) in your blog posts and offering valuable resources like eBooks or whitepapers can help you generate leads and nurture them through the buyer's journey.

Whitepaper 105

Whitepaper SEO eBook Place 105

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Companies must always prioritize content to thrive in the highly competitive digital landscape. Like keyword research, content creation is a labor-intensive process.

Whitepaper 133

Whitepaper Transform User-Generated Marketing 133

Marketing Insider Group

MAY 3, 2021

From eBooks to video to social media posts, you are creating a narrative. Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). Make Your Audience the Star.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Marketing Insider Group

OCTOBER 22, 2020

White Papers, eBooks, and Research Reports were. Despite the fact that eBook consumption is up nearly 2% overall from 2019, White Papers are the preferred format in this profession. White Papers are the most “scientific” and “buttoned-up” of all the content formats. Slicing Up the Pie Charts.

Real Estate 98

Real Estate Whitepaper Finance eBook 98

Neil Patel

JULY 29, 2021

With lead magnets, you give people something for free in exchange for an email address and permission to send them more offers—for example, a free ebook or an SEO checklist. They pass along a useful ebook, webinar, or email course, asking for very little (if anything) in return from visitors. How Lead Magnets Can Grow Your Business.

Customer 145

Customer eBook Whitepaper User-Generated 145

Litmus

APRIL 11, 2022

Using form-protected content like ebooks, webinars, or white papers that sit behind a “gate” helps you collect first-party data. “This can happen with a template , or using the same email structure or hierarchy with visuals and copy.”. Reimagine your preference center. But don’t overlook the value of the preference center.

Email Marketing 86

Email Marketing Whitepaper Customer Journey eBook 86

Hubspot Marketing

MAY 14, 2019

A good landing page is focused on a particular stream of traffic -- say, from an email campaign that's promoting an ebook. Here are some of the ways you can use a landing page to start a relationship with your future customers: Ebooks and Whitepapers. Email Newsletter Subscription.

Whitepaper 98

Whitepaper eBook User-Generated Advertising 98

Hubspot Marketing

FEBRUARY 22, 2023

Offer unique industry insights in an ebook or report. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Knowing this, the agency could create knowledge-based lead magnets for influencer #1, focusing on ebooks and knowledge libraries. Be trustworthy.

eBook 145

eBook Finance User-Generated Transform 145

Search Engine Land

DECEMBER 6, 2023

You can also demonstrate your expertise within the field with whitepapers and ebooks. SEO is pivotal here by steering potential customers to different stages of the funnel, where they can interact through actions like downloading an ebook or viewing a product demo. B2B SEO tips for the Decision stage 7.

SEO 108

SEO CRM B2C eBook 108

Vertical Response

JULY 11, 2022

Freebies (eBooks, white papers, reports, coupons, etc.). Insights into your company’s culture and values. Recent award nominations. Transactional emails. End-of-season emails and deals. Invitations to exclusive events. Tips and tricks. Follow-up emails. Thank you messages.

Email Marketing 102

Email Marketing Whitepaper Marketing Marketers 102