Content Marketing Institute
JUNE 27, 2023
Marketing tech, including AI tools, can seem like shiny objects to solve your marketing challenges. But don’t look at them too closely without answering this question first.
Aspiration Marketing
JUNE 27, 2023
With the rapid advancement of artificial intelligence (AI), the content marketing landscape is undergoing a profound transformation. AI offers unparalleled opportunities for content marketers, from analyzing vast amounts of data to generate compelling ideas to automating content creation and optimizing for search engine visibility. Join us as we unravel how AI reshapes the content marketing landscape and drives unprecedented results.
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Sprout Social
JUNE 27, 2023
There’ll always be a competitor trying to outperform you. The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy.
CMO Network
JUNE 27, 2023
At the Cannes Lions International Festival of Creativity, there was sure to be some utterance of the phrase AI in a keynote speech, on a panel, or in discussion over rosé.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
JUNE 27, 2023
It’s only a few days until Google turns off the free version of Universal Analytics (UA), currently used by more than 28 million websites. If you haven’t yet transitioned to its successor, Google Analytics 4 (GA4), on July 1 Google will automatically do it for you. While GA4 is a powerful tool with a great price point (the standard version, at least, is free), it may not be for you.
Search Engine Journal
JUNE 27, 2023
The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds. The post Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 27, 2023
A new partnership between Nvidia and Snowflake will let companies build generative A I assistants trained on their own data. What it does. Nvidia is providing Snowflake’s customers with GPU-accelerated computing and its foundational large language model (LLM), called NeMo. The customers can use this with their own proprietary business data to develop LLMs for advanced generative AI services such as chatbots, search and summarization.
Search Engine Land
JUNE 27, 2023
Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics platform – but is it the right solution you – even if it is free? Fundamentally different from UA, GA4 requires you to learn a new way of tracking data and new interfaces.
Hubspot Marketing
JUNE 27, 2023
Picture this: A busy hiring manager is sifting through dozens, if not hundreds, of resumes. How can you make yours stand out in a sea of sameness? Enter the resume headline, your secret weapon to grab their attention and keep them hooked. In this comprehensive guide, we'll share everything you need to know about resume headlines, from what they are to how to craft the perfect one.
Search Engine Land
JUNE 27, 2023
Automation in digital advertising has become a lifeline. If you’re thinking of the latter without the former, you’re falling behind competitors. While the idea of robots stealing marketing jobs plagues worriers and late-embracers, automation frees up time for advertising teams to focus more on branding, strategy, data and, in turn, creative. PPC advertisers must embrace machine learning and feed it the right data to improve performance.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
JUNE 27, 2023
Google Analytics 4 integrates with AMP; updates enable data collection, but limitations remain. The post Google Analytics 4 Now Supports Accelerated Mobile Pages (AMP) appeared first on Search Engine Journal.
Search Engine Land
JUNE 27, 2023
Google Ads is investigating reports that marketers can’t access their campaigns’ latest data. The issue first started to affect advertisers on June 23 at 4:26 a.m. ET, according to Google. In response, Google Ads said in a statement today at 7:13 am ET that it is looking into the matter to try and find a solution, with an update expected shortly.
Search Engine Journal
JUNE 27, 2023
As OpenAI aims to bring the total of ChatGPT plugins to over 1,000, we've compiled a list of the most useful plugins for content marketing. The post 60 ChatGPT Plugins For Content Marketing Available In Burgeoning Plugin Store appeared first on Search Engine Journal.
Search Engine Land
JUNE 27, 2023
If you looked over the agenda at SMX Advanced , held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” And this doesn’t include the titles of four other sessions on related topics like “Revolutionize your PPC game with GPT.” Hey, I get it. Marketers and executives attended their industry’s most important events to: Keep up to date with industry trends.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
JUNE 27, 2023
While AI can assist in drafting marketing materials and offering prompt responses to customer inquiries, its capabilities extend far beyond these basic functions. Join this webinar as experts as they explore how GPT empowers marketers with powerful tools to act upon real-time insights and deliver personalized experiences on a large scale. Register and attend “Reshape Your Marketing with GPT,” presented by Salesforce.
Practical eCommerce - Marketing
JUNE 27, 2023
An effective prompt is the first step in benefitting from ChatGPT. That's the challenge — an effective prompt. The post 10 Tools for ChatGPT Prompt Ideas appeared first on Practical Ecommerce.
Search Engine Land
JUNE 27, 2023
Google has rolled out AMP support in Google Analytics 4 (GA4) for all publishers. If you’re still using AMP you will now be able to continue measuring your performance in the same way as Universal Analytics (UA) when the forced GA4 migration deadline arrives on Saturday. Why we care. Bringing this integration to GA4 allows for parity with Universal Analytics, helping publishers to make a seamless transition when UA is permanently retired this weekend.
Social Media Examiner
JUNE 27, 2023
Do you use LinkedIn to find potential customers? Want to make sure you’re reaching out to the right people? In this article, you’ll discover how to use native LinkedIn tools to research potential customers on LinkedIn. Why Lead Qualification Matters on LinkedIn For B2B marketers, LinkedIn is a key platform for lead generation. Whether you […] The post How to Qualify Leads on LinkedIn appeared first on Social Media Examiner.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Rock Content
JUNE 27, 2023
Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. Not only do we do extensive research and share new insights on these issues on a regular basis, but such tactics are also at the heart of our very own marketing efforts. For a long time, our SEO focus was centered on increasing traffic in order to increase brand awareness and position ourselves as an expert in the marketing and content communities.
Social Media Examiner
JUNE 27, 2023
Struggling to keep up with the changes from Facebook? Looking for a summary of important updates that matter to marketers? In this article, we explore changes from Facebook that matter for marketers. #1: Facebook Reels Creation Tools Reels have been a big part of Instagram for some time now, but for the first time, we’re […] The post Facebook Updates That Impact Marketers appeared first on Social Media Examiner.
CMO Network
JUNE 27, 2023
Join us in Cannes for the live launch of the Forbes World’s Most Influential CMOs list, and the 2nd class induction of the Forbes CMO Hall of Fame.
Sachs Marketing Group
JUNE 27, 2023
There are many benefits of using copywriting formulas. They provide a structured approach to creating compelling content, ensuring that the message effectively grabs attention, builds interest, and prompts action. These formulas save time, boost consistency, and are tried-and-true methods for improving engagement and conversion rates in marketing campaigns.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
InTouch Marketing
JUNE 27, 2023
Local business SEO is the practice of optimizing your online presence to improve its visibility in local search results. It involves developing strategies and techniques to help your business attract more customers by appearing in organic search listings and local map results.
Six & Flow
JUNE 27, 2023
If you're looking to take your business to the next level, it's essential to have a powerful marketing, sales, and service platform at your disposal. One of the best solutions on the market is HubSpot. In this article, we'll explore the many benefits of HubSpot and how it can revolutionise your business processes.
Set Up
JUNE 27, 2023
Besides a simple Google search, or leaning on a past/familiar relationship with an agency, what are the other methods Brands use to find the perfect Marketing Agency partner? In our 2022 Marketing Relationship survey, we uncovered that referrals from trusted colleagues and friends were the most popular way Client-Side Brand Marketers found their next Agency partner.
Six & Flow
JUNE 27, 2023
If you're familiar with today's business landscape, you've probably heard of the term "RevOps." But what exactly does it mean, and how does it impact your business? In this comprehensive guide to RevOps , we'll take a deep dive into the world of RevOps, exploring what it is, how it came to be, and what it can mean for your organisation's growth and success.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Backlinko
JUNE 27, 2023
Finding a ton of keywords is one thing, but knowing which keywords are actually useful to your SEO campaign is another thing altogether. Keyword research —the process of uncovering keywords and search terms—can only take you so far. You need to conduct keyword analysis to narrow your selection down to the most relevant and profitable terms. You can perform keyword analysis by looking at the difficulty, monthly search volume, the search intent behind the query, and conversion potential of individ
Sprout Social
JUNE 27, 2023
Bob Wolfley has worn many hats: Content creator. Social media manager. Brand manager. Senior director of campaign strategy. Director of social and partnerships. Unicorn. His interest and talents in social emerged early. Wolfley points to the nostalgic days of internet angst for many: MySpace. Writing emo poetry on MySpace notes revealed a passion for creative writing.
Hootsuite
JUNE 27, 2023
Wouldn’t it be nice if you could wave a magic wand and have your social media marketing done for you? You can! Well, kind of. Realtors just need to invest in real estate social media automation to make it happen. Granted, you have to do a tiny bit of work, but we can help. In this blog, we’ll cover the benefits of social media automation for real estate agents.
Martech
JUNE 27, 2023
A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach and easy to keep current. Just a few years ago, while teaching in Buenos Aires, I was taken aback when a grad student said, “We don’t visit company websites anymore.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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