Content Marketing Institute
MAY 10, 2023
A new template in Google’s Looker Studio creates a dashboard to see how your awareness, engagement, and conversion metrics relate in real-time. That information can help you adapt your initiatives to better achieve the content’s goals.
Aspiration Marketing
MAY 10, 2023
While SEO can initially seem daunting, it doesn't have to be. By creating and optimizing your blog post with SEO in mind, you can significantly boost the visibility of your content. In this blog, we'll dive into everything you need to know to ensure that your blog post is SEO-friendly, ensuring it ranks high on search engines.
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Search Engine Land
MAY 10, 2023
ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and debugging, translating text, finding data sets, answering complex questions, solving math equations, and more. As with all new technologies, the AI chatbot has pros and cons.
Aspiration Marketing
MAY 10, 2023
In early 2020, Google's Chrome Team introduced the Core Web Vitals to provide quality signals for web pages. Today, the Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals better to evaluate the quality of a web page's user experience. This article explores this change and its meaning for Google Search and site owners.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
MAY 10, 2023
Keyword research is an integral part of your SEO strategy. Learn more about the best free keyword research tools you can use. The post 15 Free Keyword Research Tools For 2023 appeared first on Search Engine Journal.
Martech
MAY 10, 2023
Being a marketing leader is arguably one of the hardest jobs right now. You’re expected to achieve aggressive targets in an unrealistic timeframe on a limited budget with a small and often inexperienced team overwhelmed with demands. The good news is: you’re not alone. As a coach to marketing executives and their teams, I’ve been talking with lots of them to understand what they’re struggling with and how they’re overcoming the challenges facing marketers today.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
MAY 10, 2023
Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.
Search Engine Land
MAY 10, 2023
How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. What are the main criteria that Forrester evaluated its participants on?
Hubspot Marketing
MAY 10, 2023
vlookup is a powerful tool that allows users to search for specific data in a large dataset. Whether you're a business owner or simply someone who works with data, mastering the vlookup function can save you time and help you make more informed decisions. You might be a complete beginner to vlookup. Or perhaps you’re more familiar with Excel and want to know how to execute this formula in Google Sheets.
Marketing Insider Group
MAY 10, 2023
Your hard work providing an excellent product or service goes to waste if no one knows about it. How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
MAY 10, 2023
How do you measure the effectiveness of your loyalty management system? The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. Gathering the industry’s most significant loyalty technology solution vendors , this report shows us which providers matter most. What are the main criteria that Forrester evaluated its participants on?
Search Engine Land
MAY 10, 2023
Google will have search ads on its all-new search engine, the new Google Search generative experience on day one. Advertisers won’t be able to opt out of showing ads on the new search experience – at least not immediately. Google will be closely watching the performance of ad placements and experiences throughout this experimental phase. Ads on the new Google Search.
Rock Content
MAY 10, 2023
In April 2023, we had an important Google Core Update update , which affected the ranking of several websites, blogs, portals and e-commerces. Rock Content’s blog has also been affected, with much of our content losing position or dropping out of search engines altogether. This update pertains to products and content that contain reviews or ratings.
Search Engine Land
MAY 10, 2023
Virtual events are great for education, global outreach and strengthening your brand awareness. But what they’re especially fantastic at is lead generation. In this webinar, you’ll get the perfect cut-and-paste formula for turning your events into lead-generating machines. Register and attend “Maximize ROI and Lead Gen With This Virtual Events Marketing Formula,” presented by Kaltura.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Practical eCommerce - Marketing
MAY 10, 2023
Decentralized, Mastodon-like apps are proliferating. Here are 10 new ones we're keeping an eye on. The post 11 New Social Networks for 2023 appeared first on Practical Ecommerce.
Martech
MAY 10, 2023
A digital asset management (DAM) system can boost efficiency, break down silos and improve messaging. However, it is not a one-and-done proposition. You must regularly assess its performance to realize its true potential. The DAM Capability Model (DCM) is an established process for doing this. Corey Davis, digital asset manager for the brand team at Lucid Motors, explains what DCM is and how to use it.
CMO Network
MAY 10, 2023
Before the founders of Magic Spoon tackled the cereal aisle, their first startup was a line of protein bars using cricket protein called Exo. While the business was eventually sold, it taught them the importance of product-market fit and the difficulty of building a category from scratch.
Search Engine Journal
MAY 10, 2023
To combat misinformation, Google updates search results with "About this image" and AI-generated image markups. The post Google Launches New Features To Improve Image Verification appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Land
MAY 10, 2023
Google has removed the waitlist for Google Bard today at Google I/O, opening Bard to over 180 countries in US English, Japanese and Korean languages. Plus, Google Bard added support to show a more visual interface, Google Lens support, dark mode, and additional integrations and features, the search company announced. This is on top of the new Google Search generative experience and Google perspectives, about this image and AI generated image labels Google announced today at I/O.
GrowMatik
MAY 10, 2023
Since its inception, Growmatik has been committed to enabling businesses of all types to engage in smart marketing without requiring coding skills, expending minimal effort, and at an affordable cost. From the earliest stages of Growmatik’s ideation, we have recognized the potential of artificial intelligence as an optimal means to achieve our mission.
Search Engine Land
MAY 10, 2023
Google announced a few new features to the existing Google Search at I/O, in addition to the new Google Search generative experience. These new features include perspectives, about this image and AI-generated image labels. Perspectives Google added a new perspectives filter that lets searchers filter their search results to show results from videos, blogs and forums.
Search Engine Journal
MAY 10, 2023
Paid, owned, and earned media can all boost your digital presence, but how do you employ and combine them all effectively? The post Paid, Owned & Earned Media: What Is The Difference? appeared first on Search Engine Journal.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Six & Flow
MAY 10, 2023
Are you ready to ditch the outdated lead generation techniques that just aren't cutting it? If you're tired of putting in all that effort and getting minimal results, I hear you loud and clear!
Spiralytics
MAY 10, 2023
In the ever-evolving business world, staying ahead of the curve is crucial to success. And in 2023, one of the most powerful tools available to brands is AI. Artificial Intelligence (AI) has been revolutionizing various business processes, and marketing is no exception. AI marketing uses AI-powered tools and technologies to optimize marketing strategies, predict customer behavior, personalize content, and streamline processes.
GrowPowerful
MAY 10, 2023
The Good, The Bad, The Ugly Marketing can be a powerful force that drives business growth and connects you with your target audience. However, not all marketing efforts are created equal. As our economy tightens and as I feel the frustration of the CEOs I speak with, I see and feel the need to try new things. It's not a bad thing at all.until it is.
Lynton Web
MAY 10, 2023
Voice search has evolved over the years. What once seemed like an odd troupe in a science fiction show is now commonplace. We have all turned to Siri or Alexa to get an answer to a quick question or find a place to eat. And as regular users embrace voice search to make their lives easier, marketers are embracing it as another tool in the digital marketing world.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Use Insider
MAY 10, 2023
The power of personalization for D2C brands Personalization is the process of tailoring a customer’s experience to their specific needs, preferences, and behaviors. In the context of D2C brands, this can involve everything from recommending products based on past purchases to sending personalized emails that speak directly to a customer’s interests.
CMO Network
MAY 10, 2023
Dydrek said, “It began to be clear that the more focused you are on your health side of things, the higher quality of life you're living.
Hootsuite
MAY 10, 2023
Good things come in small packages, and bigger isn’t always better. Okay, they’re cliches, but these sayings are especially true when it comes to micro influencers. Using a micro influencer in your marketing strategy can have a big impact on your social media goals. But before you start DMing every micro influencer you follow, you first need to be able to answer a few questions.
Orbit Media Studios
MAY 10, 2023
“Don’t build on rented land.” For years, that was common advice for content marketers. The idea is that your content should live on your own website. Not on social media networks. Own your content and drive traffic to yourself, not to Facebook, LinkedIn or YouTube. Times have changed. Today, I recommend building on rented land as a second home for your content.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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