Sun.Apr 14, 2024

article thumbnail

How to Hire a Fractional CMO: The Smart Way to Scale

Duct Tape Marketing

How to Hire a Fractional CMO: The Smart Way to Scale written by John Jantsch read more at Duct Tape Marketing Are you looking at your business goals and feeling your marketing strategy just isn’t cutting it? You’re not alone. Many businesses reach a point where the usual approaches no longer produce the desired results and everything they try just falls flat or I believe the technical term is “meh”.

CMO 80
article thumbnail

Industrial Content Creation for Scalable Manufacturing Content Marketing Needs GenAI + Human Expertise

Tiecas

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. ( Source ) Generative AI (GenAI) tools offer a helping hand, but creating industrial content that resonates with your technical audience needs human expertise. Engineers expect technical accuracy and industry insights, but GenAI alone cannot meet those expectations.