Martech

JUNE 9, 2023

We had no idea what to expect when we launched MarTechBot in April. While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Was MarTechBot innovation? Would it be useful? Did anyone care? All we knew for certain was we’d trained MarTechBot on MarTech.org content and we’d learn a lot by putting the technology into your (and our) hands.

Transform 108

Transform CRM Analytics Social Media Marketing 108

Search Engine Land

JUNE 9, 2023

One of the most common newbie questions about SEO content has to do with word count. “What’s the best word count for SEO?” Fair question. Search engines care about a whole host of factors when determining which content to rank. Why wouldn’t word count be one of them? As such, content creators worry about the length of their content. “Is 1,000 words enough to rank?

SEO 98

SEO Entertainment Education Search Marketers 98

Content Marketing Institute

JUNE 9, 2023

New research indicates that almost every leader expects company culture's importance to increase this year. Yet, they may not have the necessary thinking or strategy to improve theirs.

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95

Search Engine Land

JUNE 9, 2023

Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next to unsuitable content.

Advertising 96

Advertising Advertisers Digital Marketing Promotion 96

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Rock Content

JUNE 9, 2023

Has your Marketing team already started planning for the end of year festivities? Calm down, I know, it’s still June. But if Christmas is a time that warms the sales of your business , the time has come to prepare — and TikTok knows it well. The media application has just released the 2023 Holiday Marketing Playbook , a guide to help brands use TikTok to sell more during the holiday season.

User-Generated 90

User-Generated Influencer Marketing Branding Product 90

Search Engine Land

JUNE 9, 2023

Similar audiences have been a valuable tool for expanding prospecting efforts and improving the scale and quality of Google Ads campaigns – and it’s going away starting Aug. 1. The good news is that the impact will likely be surmountable. Here are alternatives and new strategies to maintain your PPC targeting capabilities. Google-recommended strategies to keep your audience targeting effective Providing high-quality data and signals to Google Ads is key to maintaining effective audience target

Key Performance Indicator 94

Key Performance Indicator Advertising Advertisers Market Segmentation 94

Search Engine Land

JUNE 9, 2023

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the Reddit Ads Manager tool. Why we care. Advertisers will be able to reach their target audience more easily and accurately, which could lead to increased conversions.

Product 89

Product Advertising Advertisers Price 89

Social Media Examiner

JUNE 9, 2023

Want to create a social good initiative in Web3? Curious how to use a DAO within an NFT project? In this article, you’ll discover business lessons from the OnChainMonkey project. Why Use NFTs to Fund Ongoing Community Initiatives Two features of NFTs make them especially suited to organizations that center on community. First, NFTs live […] The post DAOs in NFT Projects: The OnChainMonkey Story appeared first on Social Media Examiner.

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Search Engine Land

JUNE 9, 2023

Bing Chat now supports voice chat from the desktop version of the interface. That means you can click on the microphone icon in the input box and speak your question to Bing Chat. What it looks like. Here is a GIF of this in action, as provided by the Bing Blog. Supported languages. This feature works in the following languages: English Japanese French German Mandarin Microsoft said more languages will be supported in the future.

SEO 105

SEO 105

Martech

JUNE 9, 2023

One of the biggest problems marketers face today is working on too much. I have yet to meet a bored marketer. With the constant pressures from stakeholders changing their minds or asking for more, the result is a lot of starting work but not actually getting much of it finished and delivered to customers. It’s easy to get confused with being busy versus delivering customer value.

Marketing 126

Marketing Marketers Place Customer 126

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

JUNE 9, 2023

TikTok is reportedly planning to quadruple its global ecommerce operations, with the goal of selling $20 billion in merchandise. The ByteDance-owned social media app will rely heavily on rapid growth in Southeast Asia to reach its optimistic target. TikTok also hopes to also boost sales in the U.S. and Europe, Bloomberg reported. Why we care: TikTok had the highest app store spend across the U.S., UK, France, Germany and Indonesia in the first quarter of 2023, according to Data.ai.

eCommerce 90

eCommerce Entertainment Advertising Advertisers 90