Martech
MAY 24, 2023
Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. And yet, this critical channel is too often left unloved, with more focus going to the fast-changing advertising or social media landscapes.
Aspiration Marketing
MAY 24, 2023
The online marketplace is a competitive battlefield, and staying ahead requires more than basic SEO knowledge. We dive into five advanced SEO techniques to help achieve higher search rankings, attract more traffic, and ultimately win more business.
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Hubspot Marketing
MAY 24, 2023
Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. It means creating truly valuable assets — content that serves customers’ needs and addresses their most significant pain points. This type of content is much easier to create when it's informed and driven by empathy.
Marketing Insider Group
MAY 24, 2023
No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. That’s the reason you need advanced Google search strategies.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
MAY 24, 2023
With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advice to help figure out how.
Search Engine Land
MAY 24, 2023
Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. But today, the pace of change in search marketing is accelerating, with more shifts expected in the next two years than in the past eight combined. Evolution in search has been a slow march toward automation and consolidation.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
MAY 24, 2023
Courage and hope reside at the heart of building a business. Hope for a better quality of life, financial stability, and, if we’re lucky, generational wealth for our families. However, for Asian American and Pacific Islander entrepreneurs, spinning an idea into a profitable business requires startup funding that is often difficult to access because of systemic barriers.
Martech
MAY 24, 2023
Marketing organizations are using less and less of their martech stack’s capabilities. Gartner research suggests around 42% of the stack’s potential is utilized, startlingly down from 58% in 2020. There’s a significant cost too associated with paying for technology resources that stand idle. There’s also a shortfall in user satisfaction.
Search Engine Land
MAY 24, 2023
Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.” It’s like trying to teach an old dog new tricks, except the dog is a business and the trick is “not being invisible in the search engine results.” Some things never change. It’s not the company leadership’s fault.
Search Engine Journal
MAY 24, 2023
This is why SEO and web development agencies aspiring to service thousands of clients should consider Duda The post What Is Duda Website Platform And Is It A Good Fit For Agencies? appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Land
MAY 24, 2023
The “ New Business Guide to Google Reviews ” by GatherUp is an essential resource for growing businesses looking to attract more customers through the power of Google search. This comprehensive guide provides step-by-step instructions on how to claim and optimize your Google My Business profile, how to solicit and respond to customer reviews, and how to deal with Google and their overall review process.
Buffer Marketing
MAY 24, 2023
When I launched the Female Startup Club podcast at the end of 2019, I didn’t have any grand plans or intentions for what it might look like in the future. At the time, I was reading Tim Ferriss’ Tools of Titans , and I noticed that hardly any women were featured. While I enjoyed the book, I wanted a space to hear that same energy from women.
Search Engine Land
MAY 24, 2023
Google has confirmed a bug in Google Search that resulted in a drop in traffic to video content between the dates of May 4 through May 17, 2023. This was not just a Google Search Console reporting bug, but a bug with Google Search. What Google wrote. Google posted, “A bug caused a drop in video traffic from May 4 to May 17, and has since been resolved.” I asked John Mueller of Google if this was just a reporting glitch, and he said no, it was beyond reporting. “It was not just
Rock Content
MAY 24, 2023
If you are following the Twitter saga , you know that Elon Musk bought the platform and has made controversial changes to say the least on the microblogging site. In response to the news, which has not pleased many users and brands, other platforms have emerged as alternatives. Either to post short texts for a specific audience or to follow your favorite creators.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot Marketing
MAY 24, 2023
Imagine spending hours creating a Google Sheet to share with your team, only to find that a team member accidentally deleted an important column, row, cell, or, even worse — an entire sheet. That can be frustrating. However, it's entirely preventable if you lock cells in Google Sheets. As it turns out, with just a few clicks of a mouse, you can lock cells and entire sheets in Google Sheets — meaning, you and your team can work on the same sheet without hindering the next person from completing t
Search Engine Journal
MAY 24, 2023
By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly. The post How To Set Up Scroll Depth Tracking In GA4 appeared first on Search Engine Journal.
Hubspot Marketing
MAY 24, 2023
ChatGPT has entered the chat, bringing the resurgence of the conversation around artificial intelligence (AI) and marketing. It seemed like AI marketing as a concept had stalled, but in 2023 it’s more popular than ever, leaving everyone wondering, “How can marketers use AI?” Today, we’re going to answer that question. We’ll cover what AI marketing is, how to use it, examples, pros and cons, and marketing strategies that benefit from AI.
Marketing Insider Group
MAY 24, 2023
For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing. Bing, once considered a smaller player in the search engine game, has been quietly integrating advanced AI technology into its platform.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Digital Marketer
MAY 24, 2023
In the world of digital marketing, data is king. With so much information available, it can be overwhelming to try and make sense of it all. One of the best ways to gain insight into digital marketing trends is through the use of graphs. Graphs can help to visualize complex data sets and identify patterns that may not be immediately apparent when looking at raw data.
Influence & Co
MAY 24, 2023
Telehealth has become one of the most-talked-about topics in the past few years. In fact, the U.S. telehealth market size was valued at just shy of $18 billion in 2020, and that number skyrocketed to $83.5 billion by the end of 2022.
David Meerman Scott
MAY 24, 2023
Beautiful photos and videos on Instagram can certainly sell a product or service. Even something expensive. This happened to me one evening about six months ago when I was scrolling through my Instagram feed and stopped at a gorgeous video from @CastlesOfScotland , an account with a million followers.
Spiralytics
MAY 24, 2023
Regardless of industry, you want your brand to appear credible. In the case of B2B companies, you want to prove to businesses that you are worthy of their time and hold the expertise necessary to provide them with what they need. Meanwhile, for B2C companies, you want to prove to potential and current customers that your product or service solves a pain point for them.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Dana Nicole
MAY 24, 2023
Last Updated on May 25, 2023 Securing relevant and notable subject matter experts (SMEs) for your content is easier than you might think. From authors to industry leaders, adding insight from SMEs in your niche lends your articles extra credibility. And, even though we’re sick and tired of hearing about A.I. , adding credibility to your writing is crucial when you’re up against OpenAI.
yorCMO
MAY 24, 2023
Learn how a Fractional CMO transformed a dental practice's marketing strategy, propelling them to achieve consistent success. Discover the power of integrated marketing approaches, aligned teams, and qualified patient arrivals. The post Unleashing Steady Growth: The Fractional CMO Advantage appeared first on yorCMO.
CMO Network
MAY 24, 2023
Both Fidelity and its acquisition, Shoobx, leveraged Jobs to be Done to frame their offering. How did these innovation methods matter, and how were they tied to strategy?
yorCMO
MAY 24, 2023
Learn how a Fractional CMO transformed a dental practice's marketing strategy, propelling them to achieve consistent success. Discover the power of integrated marketing approaches, aligned teams, and qualified patient arrivals. The post Unleashing Steady Growth: The Fractional CMO Advantage appeared first on yorCMO.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
CMO Network
MAY 24, 2023
With its five-star service and excellent amenities, Emirates goes against airline industry trends to invest in customers and provide an impeccable experience.
Duct Tape Marketing
MAY 24, 2023
Building A Strong Social Media Strategy For Business Growth written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Barlos In this episode of the Duct Tape Marketing Podcast , I interview Andrew Barlos. He is the Head of Marketing at Loomly, a leading social media management platform. He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries.
Orbit Media Studios
MAY 24, 2023
Marketing is based on empathy. And empathy comes from research. The best research comes from interviews. But… stakeholder interviews take a lot of work. They’re hard to schedule and time intensive. It’s tough to connect with the right people. It takes skill to get them to open up. Often, you have just one chance. Wouldn’t it be nice if you had unlimited time to talk?
Sprout Social
MAY 24, 2023
Social media is like a 24/7 town hall meeting—news spreads, crises unfold and important questions emerge in real time. It’s a direct line to your residents and constituents, who expect you to be active and ready to engage on topics that are most important to them. It’s no longer an anomaly to see public sector accounts going viral. But managing the social media presence of a government agency comes with a unique set of challenges.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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