Search Engine Land

FEBRUARY 15, 2024

OpenAI has been developing a web search product, partly powered by Microsoft Bing, a source told The Information. This shouldn’t be too surprising, considering: OpenAI has a web crawler, GPTBot. ChatGPT Plus users can also use Browse with Bing to search the web. Microsoft Bing is uses OpenAI’s GPT-4 , customized for search. Why we care. OpenAI has created a popular product in ChatGPT and I’ve seen much anecdotal evidence that some people use it similarly to a search engine.

Product 136

Product Search Marketers Branding Customer 136

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence. This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers.

Shipping 124

Shipping Communications Management Product Marketing 124

Search Engine Land

FEBRUARY 15, 2024

Meta issued an apology to advertisers following an Ads Delivery outage that resulted in campaigns overspending by “thousands.” The tech giant confirmed that services are now restored and expressed regret for any inconvenience caused to advertisers. Refunds, anticipated to take between four and eight weeks, are now awaited by affected parties.

Advertising 127

Advertising Advertisers Performance Marketing Search Marketers 127

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all. Do I still put it in my shopping cart?

Branding 120

Branding Fashion Gen Z B2C 120

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

FEBRUARY 15, 2024

You’re ready to hire SEO help – where should you start? This guide goes A to Z on selecting and vetting an SEO agency, including the exact things you need to watch for as you search for the perfect one. In this article: In-house or SEO agency: Which is right for your business? What services do SEO agencies offer? How to evaluate an SEO agency. Vetting SEO agencies: Red flags. 10 questions to size up an SEO agency.

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SEO Thought Leadership Education Management 118

Hubspot Marketing

FEBRUARY 15, 2024

Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. But a few things just didn’t add up. Instead of using my name, it addressed me as “Dear valued customer.” After that, I was supposed to verify my account details, which seemed contrary to bank security advice.

Communications 117

Communications Finance PR User-Generated 117

Content Marketing Institute

FEBRUARY 15, 2024

Just because you have no more budget or a smaller team doesn’t mean you can’t up your content and marketing game. Follow these nine tips to strengthen your marketing success without asking for another dollar or marketing person to help.

Marketing 115

Marketing Marketers 115

Search Engine Land

FEBRUARY 15, 2024

Lead generation isn’t just about driving leads; it’s about filling your funnel with qualified leads. The key to achieving this lies within providing your platform of choice with the right information. Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next.

CRM 115

CRM User-Generated Advertising Advertisers 115

Social Media Examiner

FEBRUARY 15, 2024

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? In this article, we’ll explore how understanding the brain can help your business. What is Behavioral Economics, and Why Does it Matter to Marketers? Behavioral economics offers powerful insights into consumer decision-making processes that can help marketers reach […] The post Behavioral Economics: How Understanding the Brain Can Build Your Business appeared first on Social Medi

Social Media Marketing 106

Social Media Marketing Marketing Marketers 106

Search Engine Land

FEBRUARY 15, 2024

Google no longer shows featured snippets within the Google search results as of this morning. It is unclear if this as intentional or if Google has another bug serving or rending a search feature. We can confirm that as of around 7 am ET on Thursday, February 15th, featured snippets are not being presented in the search results. What changed. Featured snippets are Google Search’s machine learning based snippets that can show at the top of the results and often answer your query.

SEO 114

SEO 114

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

FEBRUARY 15, 2024

Today we have a tale of two surveys with very different messages. First, up are these findings from the PR person at GetResponse: Nearly 30% of marketers are not using AI in their marketing processes and don’t plan to. 6% still don’t know what AI is. Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. Methodology: Based on conversations with “2000 people based in the U.S. and U.K. working particularly in marketing, holding positions of in-house

Affiliate Marketing 105

Affiliate Marketing PR User-Generated Analytics 105

Search Engine Land

FEBRUARY 15, 2024

Google has launched a number of new search experiences today to in “preparations for the Digital Markets Act (DMA)” the search company said. This includes new rich results, aggregator units, and refinement chips, plus new flight search results. “With these new experiences, users in EEA countries searching for queries such as “hotels near me” may notice more visual and entity focused results.

Price 112

Price Place Digital Marketing Product 112

Buffer Marketing

FEBRUARY 15, 2024

Whether you’ve just made your first $100 or crossed the $100,000 mark, monetization is an ever-evolving part of your journey as a creator, thanks to platforms constantly innovating new ways to pay – and TikTok is no exception. The platform introduced the TikTok Creativity Program to address issues with the (now defunct) TikTok Creator Fund, designed to reward creators for their high-quality and original content.

Analytics 103

Analytics Law Health Entertainment 103

Search Engine Land

FEBRUARY 15, 2024

Most B2B marketers, regardless of brand or agency experience, have likely faced this scenario: a marketer in charge of budget insists on investing in PPC campaigns despite evident issues that will hinder their effectiveness. We’ve worked with some of those clients before, attempting to address issues while managing paid media simultaneously – similar to building a plane while flying it.

CRM 107

CRM Education Communications Branding 107

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Suddenly, you need to quickly and effectively integrate a new web, email and social presence for the acquired brand. It’s a high-visibility project with a tight timeline. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process.

Branding 103

Branding Communications CRM Management 103

Search Engine Land

FEBRUARY 15, 2024

Google is disputing claims made about Privacy Sandbox in a new report by the IAB Tech Lab. The study said the Privacy Sandbox might make it harder for the marketing industry to show effective ads and could put smaller brands and media companies at a big disadvantage. Google responded by stating that the report contains “many inaccuracies” and “overlooks”ignores” the broader goal of the Privacy Sandbox, which is to improve user privacy while still enabling effective

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Non-Profit Advertising Advertisers Place 105

Businesses Grow

FEBRUARY 15, 2024

Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities. Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast. Click here to enjoy Marketing Companion episode 282 Please support our sponsor, who brings you this amazing episode. Bravo for Brevo!

Email Marketing 101

Email Marketing Customer Customer Acquisition Branding 101

Search Engine Land

FEBRUARY 15, 2024

TikTok Creative Assistant is now directly accessible within Adobe Express. This AI-powered virtual assistant, previously confined to TikTok’s Creative Center, offers users the ability to gain TikTok Insights on trending hashtags, brainstorm creative ideas, and even generate video scripts. Why we care. The Creative Assistant add-on in Adobe Express minimizes the time and effort required when working across various platforms, making content creation more efficient and user-friendly.

User-Generated 100

User-Generated Advertising Advertisers Branding 100

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

User-Generated 101

User-Generated Health Branding Customer 101

Backlinko

FEBRUARY 15, 2024

Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. Known for its unique algorithm and customized “For You Page” (FYP), it’s becoming something companies can’t ignore. As of 2023, TikTok has over 1 billion active monthly users. While TikTok isn’t technically a search engine, it still has its own search feature and more and more people are starting to see it that way.

SEO 96

SEO User-Generated Analytics Gen Z 96

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns. That’s why email marketing is a perfect fit for them.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

CopyBlogger

FEBRUARY 15, 2024

You don’t need an impressive resume to build a strong personal brand on LinkedIn. Many solopreneurs with modest prior accomplishments. Continue Reading The post The LinkedIn Personal Branding Strategy Influencers Use appeared first on Copyblogger.

Branding 90

Branding 90

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

yorCMO

FEBRUARY 15, 2024

If you’re not already using AI, you’re likely lagging behind your competitors. But with new technologies comes some friction, learn how it can be applied effectively and the effects it can have on your marketing efforts. Marketers can be hesitant about using AI for a variety of reasons, The post Why is There a Lack of Understanding of AI in Marketing?

New Technology 87

New Technology Marketing Marketers eBook 87

Rock Content

FEBRUARY 15, 2024

Have you ever purchased a product or signed up for a service that sounded amazing on paper but was actually confusing to use in practice? If so, then you already have an idea why UX design is important. UX stands for “user experience” – the experience of what it’s actually like to interact with a particular product or brand. Nail the UX design attached to a particular product or web experience, and you potentially have a hit on your hands.

Copywriting 87

Copywriting Energy eBook Product 87

Customers.ai

FEBRUARY 15, 2024

In the ever-evolving landscape of digital marketing, the ability to target and retarget audiences with precision is not just an advantage; it’s the backbone of successful advertising campaigns. Yet, this critical component of digital strategy faces unprecedented challenges. The rise of ad blockers, stringent privacy regulations, and the gradual phasing out of third-party cookies are creating significant obstacles for advertisers on platforms like Facebook.

Advertising 56

Advertising Advertisers Transform Outbound Marketing 56

Rock Content

FEBRUARY 15, 2024

What is this so-called revolution? To start, social media is metamorphosing into something different than originally intended. It is now encroaching on the role of search engines. This shift to information discovery through social media has been occurring gradually but is now speeding up. And, as such, social SEO is becoming increasingly important to your brand.

SEO 85

SEO Whitepaper Real Estate User-Generated 85

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

The LeadG2 Blog

FEBRUARY 15, 2024

59% of B2B marketers consider blogs the most valuable channel. But why is that? Well, numbers don’t lie, and marketers love some strategy supported by data. Here are some stats that show why marketers value blogs as part of a successful B2B marketing strategy : Websites that have active blogs have 434% more indexed pages than those without. Websites with active blogs also have 97% more inbound links than those without.

Promotion 52

Promotion Marketing Strategy Marketing Marketers 52

Unbounce

FEBRUARY 15, 2024

/ Landing page examples What is a splash page? (with 10 stunning examples) By Kaleigh Moore and Danielle Torrie. Updated on February 15, 2024. 35 min read First impressions are everything, especially when it comes to conducting business online. The tiny details matter just as much as the big picture. With customer expectations higher than ever, maximizing every touchpoint is all the more important (especially for high-traffic touchpoints—like your homepage).

User-Generated 52

User-Generated eCommerce Real Estate Promotion 52

Duct Tape Marketing

FEBRUARY 15, 2024

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization. Stephan is also a bestselling author, serial entrepreneur, and host of two popular podcasts, “Get Yourself Optimized” and “Marketing Speak.

SEO 59

SEO Pharmaceutical Transform Fashion 59

Hootsuite

FEBRUARY 15, 2024

Why did the social media marketer bring a headlamp to work? Because they’re about to shed some light on 16 social media video tips! (And no, it’s not because they forgot their ring light at home.) This blog shares some bright ideas and social video best practices you can use to light up your feed. We’ll illuminate the world of social media video content in a flash.

User-Generated 107

User-Generated SEO Social Media Marketing Analytics 107

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding