Adobe Experience Cloud Blog

SEPTEMBER 30, 2015

Author: Shanna Cook See it, scan it, share it. Your audience is hungry for content and consuming it at a faster pace than ever before. In fact, a recent study by the National Center for Biotechnology Information found that the average attention span is getting remarkably shorter, down to just 8.25 seconds this year from 12 seconds in 2000. Since your fans are consuming content faster than ever, you need to make sure that yours is short and snackable (read: easy to digest on-the-go).

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Thought Leadership Digital Marketing Promotion Place 134

Marketing Insider Group

SEPTEMBER 16, 2015

Film and TV have shown us a host of nasty bosses that make our days at a desk look pretty tame. There’s a slew of horrible bosses from Don Draper , Michael Scott , Miranda Priestly and even cartoon bosses don’t fare much better. We cringe and enjoy them because we know they aren’t real. Or are they? Can Content Marketing Create Corporate Culture? What the management of some companies pass as good judgment makes the truth weirder than fiction.

Content Marketing 96

Content Marketing Marketing Marketers Communications 96

Rock Content

SEPTEMBER 29, 2015

Humans now have an attention span of a mere eight seconds, according to study published earlier this year by Microsoft. That’s shorter than the attention span of a goldfish (nine seconds), and it looks like we have smartphones to thank for it, according to The Telegraph. For marketers, this means we need to do more to engage our audiences before our minuscule window of opportunity closes.

Whitepaper 79

Whitepaper Entertainment Analytics Content Marketing 79

Duct Tape Marketing

SEPTEMBER 17, 2015

Email Marketing Best Practices for Lead Generation written by Guest Post read more at Duct Tape Marketing. Leads, leads, leads. Everybody wants them and once you have a few, you will want more. When you do get more, you will want better quality ones. It’s all part of doing business. When we surveyed small business owners earlier this year, 45% of them said their biggest challenge is growing revenue; the very thing lead generation is for.

Email Marketing 78

Email Marketing Whitepaper Marketing Marketers 78

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Traackr

SEPTEMBER 22, 2015

Influencer marketing has reached the big time. Global organizations are making significant investments in developing always-on influencer programs and the visibility of these programs has climbed all the way up the ladder to the CMO. As the saying goes, “with great power comes great responsibility”. As companies invest more money and resources in their influencer practices, there is increased pressure on marketers to be properly measuring influencer marketing success.

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Influencer Marketing Marketing Marketers CMO 67

Adobe Experience Cloud Blog

SEPTEMBER 29, 2015

Author: Vyoma Kapur If you’re a consumer marketer, you may have heard of “ lead nurturing ” and simply dismissed it. After all, a “lead” is exclusive to B2B marketing that typically involves long sales cycles and complex deals, right? But guess what, individual buyers need to be nurtured as much as businesses do. Whether your business is an e-commerce enterprise, a for-profit university, or health insurer, your target audience needs to be engaged through acquisition, retention, loyalty, and ulti

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Customer Thought Leadership Health Customer Journey 134

Adobe Experience Cloud Blog

SEPTEMBER 25, 2015

Author: Camille Crandall When I first came on board at Marketo, I was amazed by the power of marketing automation and the data it provided to marketers and salespersons alike. Starting a conversation with a new prospect was easy when I already knew what they were interested in—it was like Facebook stalking for marketing and sales professionals. Sign me up!

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Adobe Experience Cloud Blog

SEPTEMBER 23, 2015

Author: Sanjay Dholakia Hey there, Marketing Nation. Today is a big day for Marketo—we are launching the CMO Nation , a new site that offers an executive perspective on the ever-changing role of the marketer. As always, you can continue to visit this blog here ( blog.marketo.com ) for all of the very best in creative insights and best practices about the art and science of digital marketing, marketing automation , content marketing, sales, and more.

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Adobe Experience Cloud Blog

SEPTEMBER 22, 2015

Author: Lizzy Funk Starbucks has added the highly-anticipated pumpkin spice flavor to its menu, radio stations are planning their upcoming holiday music playlists, fall foliage is just around the corner, and scary Halloween decorations seem to be popping up just about everywhere I go (yes, I’m a scaredy cat). So this could all only mean one thing…it’s time to start planning your 2016 marketing programs!

Thought Leadership 134

Thought Leadership Marketing Marketers Education 134

Adobe Experience Cloud Blog

SEPTEMBER 21, 2015

Author: Chris Gillespie We can all learn something from the meteoric rise of personalized subscription services. From makeup and gifts to toiletries and gourmet dinners, companies like Birchbox, Blue Apron, Trunk Club, Kiwi Crate, and Amazon are listening to consumers and betting their entire business on getting to know you better as a person. And it makes sense.

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Branding Thought Leadership eCommerce Customer Journey 134

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

SEPTEMBER 17, 2015

Author: Johnny Cheng Following my blog earlier this month on win rate and velocity , we’ve finally reached the most important metric of the series… drum roll please … The Golden Ratio! With the Golden Ratio, aligning channels across conversion rate, win rate, and velocity will give you the full picture of channel performance. What Is the Golden Ratio?

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Thought Leadership Whitepaper Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 16, 2015

Author: Sesame Mish Last week, Content Marketing World (CMW) took downtown Cleveland by storm. Industry movers & shakers congregated in the vast maze of a convention center to learn the latest hacks and findings on the content marketing front. When I wasn’t checking my Fitbit (15,000 steps on Wednesday alone!), I was munching on orange-colored snacks [think: orange-frosted (and sprinkled!

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Content Marketing Thought Leadership Fashion Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Author: Stacey Thornberry Marketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be perceived as a profit generator. A marketing tactic that’s traditionally seen as one of the most pricy investments? Third-party events. I’m talking about tradeshows, hosted-buyer programs, conferences―anything where you’re giving funds to a third-party in hopes of connecting with your target audience in a live-event venue.

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Thought Leadership Fashion Marketing Mix Entertainment 134

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Author: Sean ONeill Many industries felt the impact of our recent financial crisis, including automotive. Traditionally an integral part of our economy and culture, car sales in once strong markets are in decline due to lack of consumer confidence and changes in the way people buy. Today, more and more people conduct research online instead of visiting car dealerships.

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Automobile Thought Leadership Marketing Automation Platform Finance 134

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Communications

Adobe Experience Cloud Blog

SEPTEMBER 11, 2015

Author: Lizzy Funk We’ve all done it. No matter how much experience you have in email marketing , it is bound to happen at least once in your career: You develop this amazing, compelling, simply breathtaking email that is going to convert oh-so-many people. You hit send and then lean back in your chair with satisfaction, arms crossed and feet up on your desk.

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eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 10, 2015

Author: James New Warning! — Terminator: Genisys spoilers ahead… In the latest Terminator movie (Terminator: Genisys), Arnold Schwarzenegger turns out to be the good guy. Well, the good machine. He has been reprogrammed to protect Sarah Connor from other machines that come from the future to prevent her from having a son who will stop the machines existing in the first place.

Thought Leadership 134

Thought Leadership Marketing Automation Platform CRM Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

Author: Ellen Gomes Advertising today is not the advertising that’s featured on the hit TV show Mad Men. Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising— digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision.

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Adobe Experience Cloud Blog

SEPTEMBER 4, 2015

Author: Sesame Mish One of the most common questions swirling inside the mind of the modern marketer is: Which marketing strategy will yield better results—inbound or outbound? Knowing the answer to this question—and how to effectively apply the answer to your organization—is crucial for developing a strong marketing strategy, leading to more customers and more revenue (yes, please).

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Outbound Marketing Inbound Marketing Thought Leadership Customer Journey 134

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Adobe Experience Cloud Blog

SEPTEMBER 3, 2015

Author: Ellen Gomes According to Statista, there are approximately 1.2 million apps in the Apple App store and 1.3 million apps in the Android App store. So it’s no longer news that there is an app for everything, but it might make you wonder, “ Do I need an app? ” A question that’s often followed by the conundrum of what app to build, followed quickly by how to build an app and then “ what’s my role in building an app?

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Thought Leadership CMO Marketing Plan Promotion 134

Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

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Marketing Insider Group

SEPTEMBER 30, 2015

Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to develop stronger relationships with your audience. “When you’re a brand looking for a content partner, there are many attributes to keep in mind but a few come to the forefront,” says Georgia Galanoudis , managing director,

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Content Marketing Whitepaper Marketing Marketers 94

Marketing Insider Group

SEPTEMBER 23, 2015

93% – that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. With 87% of buyers stating that digital content has a large impact on their purchasing decisions this year, it’s clear that content marketing is on the ups. So who’s doing it really well?

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Content Marketing Branding Food Millennials 94

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Marketing Insider Group

SEPTEMBER 3, 2015

Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success. Mobile Devices Drive Traffic. Gavin Cooper, the Marketing Director of Taconic Biosciences , a company that specializes in creating genetically engineered mice and rats, says, “Our investment in content marketing is really paying off; and mobile d

Marketing Strategy 92

Marketing Strategy Content Marketing Fashion Marketing 92

Marketing Insider Group

SEPTEMBER 22, 2015

Every brand doing content marketing should create a space or central hub for the content to live. Doing so allows teams to get the most out of their marketing by consolidating fragmented digital content to a one-stop-shop. While creating a central hub is a universal best practice, the amount of branding that a hub should have is a different story. This is a challenge many marketers face and is one they all have approached very differently.

Branding 89

Branding Fashion Food Promotion 89

Marketing Insider Group

SEPTEMBER 17, 2015

Now that we know what characteristics to look for in authentic photos , the next step is to actually find that perfect authentic photo to complement your content. Easy right? Not so much. Because the web is filled with terrible photography, it can take seemingly forever to sift through countless images to find the right one. Fortunately, there are a few tricks you can use to make this process less painful and quickly sift out the bad photos, leaving you with the cream of the crop to choose from

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Energy Food Health Content Marketing 88

Marketing Insider Group

SEPTEMBER 2, 2015

Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics. For this post, we’ll focus on how to measure this with the audience growth metrics below: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking.

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Health Branding Non-Profit SEO 88

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Marketing Insider Group

SEPTEMBER 2, 2015

Ok, so you did it. You developed, designed, and cultivated your idea while giving 150% dedication and you managed to procure a brand that you feel, well, is exceptional. So now what? Of course the answer is simple, right? Advertise. You will jump on the technological information highway and ride that road until you see your brand’s slogan on every billboard across cyberspace.

Branding 87

Branding Fashion Advertising Advertisers 87

Marketing Insider Group

SEPTEMBER 24, 2015

In 1990, there were only eight channels to reach someone – events, direct mail, fax, TV, radio, phone, billboards, and print magazines and newsletters. We didn’t have a lot of competition for someone’s attention. But today we do. Marketers constantly battle to prove how we’re “better” than the competition and we’re terrible at it. We’ve created so much noise, and we constantly interrupt people for the sake of our selfish interests – to sell them something.

Manufacturing 87

Manufacturing Transform Direct Mail Entertainment 87

Marketing Insider Group

SEPTEMBER 29, 2015

Thanks to the explosion and the proven value of content marketing, it seems like every brand these days has its own publishing house and an elaborate content marketing strategy to boot. They’re creating content on dedicated websites to target their demographic, convert visitors, increase their exposure, and establish themselves as voices of authority within their industries.

Branding 86

Branding Fashion Information Technology Content Marketing 86

Marketing Insider Group

SEPTEMBER 14, 2015

We all know that today’s consumers have changed, and they are buying differently. They have access to mobile, social and digital media to help them learn and gather information on their own before making a purchase decision. This has massive implication for everyone in sales and marketing. And I often talk about how marketing has been impacted by all this.

Transform 84

Transform Content Marketing Marketing Marketers 84

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail