Adobe Experience Cloud Blog

JANUARY 28, 2015

'Author: Guy Kawasaki Ideas that spread, win. ~Seth Godin. A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other.

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Marketing Insider Group

JANUARY 26, 2015

'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. Getting out of the office allows us to learn from some of the most innovative minds in our industry, and provides a great opportunity for learning and networking that can pay dividends for years to come.

Marketing 108

Marketing Marketers Digital Marketing Social Media Marketing 108

Duct Tape Marketing

JANUARY 13, 2015

'5 Reasons to Hire a Marketing Consultant Even Though You Don’t Want To written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. photo credit: inneedofhelp08 via photopin cc. I’m a marketing consultant, so the title of this post may not appear too shocking, but let me start off with why not to hire a consultant. Consultants aren’t magicians.

Marketing 78

Marketing Marketers Marketing Plan Marketing Strategy 78

Adobe Experience Cloud Blog

JANUARY 26, 2015

'Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. My answer—not yet, and I don’t think we should expect it to in 2015. By almost any measure—including the growth in the number of companies focused on selling to marketers and the number and size of investments flowing into this category—the story remains as it has been over the last several years… MarTech is hot.

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Thought Leadership Energy Customer Journey Analytics 134

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Adobe Experience Cloud Blog

JANUARY 22, 2015

'Author: Shanna Cook Who wants to, or better yet who can afford to, spend $4.5 million on any one line item in their marketing budget? But that is the price of a 30 second TV commercial spot during this year’s Super Bowl. It could be argued that it’s less of a football game and more of a game for marketers; it’s the one television event of the year where people tune in and turn up the volume during commercial breaks.

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Thought Leadership Food Traditional Marketing Advertising 134

Adobe Experience Cloud Blog

JANUARY 21, 2015

'Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. Some companies even go so far as to try and negatively impact the rankings of rival websites by scraping and duplicating freshly posted content, in the hopes that their bots will catch the content before the search spi

SEO 134

SEO Thought Leadership eBook Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 19, 2015

'Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. For too long, marketing has been seen as more of a cost center and has traditionally struggled to quantify return on their marketing spend.

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Adobe Experience Cloud Blog

JANUARY 15, 2015

'Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. At a software company like Marketo, the Marketing Team works with the Product Team to help inform the future product roadmap, and of course to take all the great new products they build to market.

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Finance Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 14, 2015

'Author: Matt Zilli Email marketing has gotten so sophisticated and competitive over the past half decade that it’s crucial for a marketer to find the right tools and strategy to carry campaigns forward and reach the right audience at the right time. Depending on how fast you’re hoping to reach your ultimate marketing goals—and how deeply you aim to connect with each and every potential customer—there are four types of email vehicles you can choose to drive. 1) Batch emails.

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Email Marketing Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 13, 2015

'Author: Sanjay Dholakia I’m now about halfway through a series of conversations the Economist Intelligence Unit had with six marketing pundits who have shared with us their thoughts on everything from the changing roles of marketers , new ROI metrics , and the power of authentic, continuous relationships. And I hope you’ve found these as insightful and helpful as I have.

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Transform Marketing Marketers Thought Leadership 134

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Adobe Experience Cloud Blog

JANUARY 12, 2015

'Author: Justin Gray Well, hello there. Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing. It’s given the power of systems and analytics that were once the domain of business giants to all the little guys out there just trying to have a successful business and a happy life.

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Adobe Experience Cloud Blog

JANUARY 8, 2015

'Author: Jason Clark At the exact moment we realize we are separate beings from everyone else with our own distinct emotions and motives, we begin our lifelong journey to define ourselves. This journey involves constantly seeking opportunities for self-discovery and attempting to categorize exactly who we are within the realm of the billions of people we share the earth with.

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Entertainment Thought Leadership User-Generated Digital Marketing 134

Adobe Experience Cloud Blog

JANUARY 7, 2015

'Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? There is good news about your 2014 challenges; they can turn into your 2015 successes. Every marketing team or business has their own shortcomings, there’s always room for optimizing and improvement.

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Transform Whitepaper User-Generated Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 29, 2015

'Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. For the past three months, Marketo and the Economist Intelligence Unit have teamed up to uncover exactly what is on the minds of the marketers around the world, and where they think marketing is going.

Transform 134

Transform Thought Leadership CMO Marketing 134

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Communications

Adobe Experience Cloud Blog

JANUARY 5, 2015

'Author: Matt Zilli According to dictionary.com, the standard definition of “to activate” means “to make active ; cause to function or act.” Or in the realm of Physics (a realm marketers rarely get to consider), it means “to render more reactive ; excite.”. As a marketer, I long for the day when all of my customers are active. I yearn for them to react to my offers.

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Customer eBook Thought Leadership Market Trends 134

Adobe Experience Cloud Blog

JANUARY 2, 2015

'Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. The formal role of a demand generation marketer did not exist 10 years ago and I think the notion of marketers as responsible for driving and forecasting revenue is not only more prevalent today, but an increasing number of companies now require marketing to demonstrate its im

Thought Leadership 134

Thought Leadership Energy Communications Digital Marketing 134

Marketing Insider Group

JANUARY 15, 2015

'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets. Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.

Marketing Strategy 101

Marketing Strategy Content Marketing Transform Marketing 101

Marketing Insider Group

JANUARY 19, 2015

'As a student of marketing and social media, I am always looking for the best examples of content out there. Some of my own most popular posts include lists of my favorite slideshares , articles , videos , events and people. Here is a compilation of the best slideshares, videos, vines and more from the past year. Which are your favorite? And which ones did I miss?

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Gen Z Millennials Content Marketing Branding 99

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Marketing Insider Group

JANUARY 28, 2015

'We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small.

Marketing Strategy 98

Marketing Strategy Content Marketing Marketing Marketers 98

Marketing Insider Group

JANUARY 5, 2015

'By NewsCred Contributor, Dawn Papandrea. If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can find inspiration and score some start-up advice. Better yet, if you really want to think like an entrepreneur, you should tap into the sources that inspire, motivate, educate, and inform them on a daily basis, and make them part of your required reading as well.

Transform 98

Transform CMO Education Digital Marketing 98

Marketing Insider Group

JANUARY 21, 2015

'Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and his co-author Hessie Jones. (It’s only $9.99, is chock full of brilliance, and ships in two weeks. So just go order it!). I was honored to contribute to this effort, and they are allowing me to provide this sneak peak of my contribution for free.

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Telemarketing Entertainment Shipping Advertising 94

Marketing Insider Group

JANUARY 14, 2015

'Ann Handley – writing in her “Tiny Little House” A few years ago I went to a MarketingProfs event and met someone who literally changed my life. It wasn’t Steve Jobs or Barrack Obama or anyone my Mom ever heard of. It was Ann Handley who was speaking on a panel about this up and coming thing called “content marketing.” I fought my social anxiety, walked up to her, and introduced myself.

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Outbound Marketing Inbound Marketing Entertainment Content Marketing 82

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Duct Tape Marketing

JANUARY 15, 2015

'5 Ways to Get The Most Out of Your Social Media Marketing This Year written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from our newest team member – Alex Boyer – Enjoy! photo credit: shutterstock. You have always been told your business needs a presence on social media sites like Facebook and Twitter, but you have yet to see tangible results.

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Social Media Marketing Copywriting Marketing Marketers 75

Duct Tape Marketing

JANUARY 23, 2015

'6 Key Tactics Agencies Use to Help Local Businesses Rank Higher in Google written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Dan Olson – Enjoy! photos credit: Business strategy with seo concept © Ximagination | Dreamstime.com. Small businesses today, more than ever, rely on agencies to help with organic search and local results to drive business in their local markets.

Real Estate 74

Real Estate Thought Leadership SEO Inbound Marketing 74

Duct Tape Marketing

JANUARY 21, 2015

'5 Tools that Changed the Way I Do Business written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. I write about lots of tools, but mostly tools that help you do a better job with marketing or social media or SEO. Today I want to spend some time sharing tools I use to run my business. Like so many folks these days, I’ve assembled a team that includes in office staff, remote staff and third party collaborators for projects and specific business services

Communications 73

Communications Management Marketing Strategy Promotion 73

Duct Tape Marketing

JANUARY 23, 2015

'The Power of Gratitude in Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Nicole Kohler – Enjoy! photo credit: pixabay. As a business owner, you probably say the phrase “thank you” multiple times a day without thinking about it.

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Shipping Marketing Marketers eCommerce 72

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Duct Tape Marketing

JANUARY 30, 2015

'How to Incorporate Quizzes To Amp Up Your Content Marketing Reach written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. When you put together your annual content marketing strategy, you may not have incorporated quizzes — and that’s okay. However, that doesn’t mean it’s too late to update your content calendar with a quiz or two, because they are easy to put together using quiz software, and they generally require no help from your development team.

Content Marketing 68

Content Marketing User-Generated Marketing Marketers 68

Duct Tape Marketing

JANUARY 30, 2015

'5 Content Metrics Every Marketer Needs to Analyze written by Alex Boyer read more at Small Business Marketing Blog from Duct Tape Marketing. Today’s guest post comes from Campbell Mcdonald – Enjoy! Nearly every marketing initiative involves a healthy dose of trial and error; it’s the only way to know what works and which areas need improvement.

eBook 67

eBook Marketing Marketers Analytics 67

Duct Tape Marketing

JANUARY 29, 2015

'What Customers Want written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Mark Kirkpatrick – Enjoy! photo credit: shutterstock. The only consistent in the wants and needs of internet users is change. This has less to do with finicky temperaments and more to do with the change of the infrastructure of the internet itself.

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Customer User-Generated CRM New Technology 64

Duct Tape Marketing

JANUARY 7, 2015

'Why Your Goal Setting Attempts Fail written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Marketing Podcast with Michael Hyatt. “This year is going to be different!” Have you ever said that to yourself as you start a new year? A lot of people do. Unfortunately, the stats prove that although people have good intentions, things rarely ever change.

Marketing 64

Marketing Marketers 64

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail