Aspiration Marketing
SEPTEMBER 1, 2022
Growth-driven design, also known as GDD, can help streamline the process of launching a brand new website or even finalizing a redesign without the hassle. If user experience is a top priority for you when it comes to the development of your website, application, or piece of software, understanding how growth-driven design improves UX can help you to find a solution that is just right for your next project.
Search Engine Roundtable
SEPTEMBER 2, 2022
Google has updated its meta descriptions help documentation to provide five examples of how to improve your meta descriptions. This was added yesterday, plus Google did some formatting updates to the page.
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Hubspot Marketing
SEPTEMBER 2, 2022
Back in July, Mark Zuckerberg announced a change to Facebook's news feed — it's been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions on the app. The Feeds tab shows content from people, pages, and groups the user is following. Zuckerburg said the goal is to make it easier for Facebook users to see their favorite content and make new discoveries.
CopyBlogger
SEPTEMBER 1, 2022
A few basic questions can help you start learning how to be a copywriter: Are your readers doing what you. Continue Reading. The post How to Be a Copywriter (The Brilliantly Sneaky Trick You Must Learn) appeared first on Copyblogger.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Aspiration Marketing
AUGUST 30, 2022
“Inbound” and “lead generating” may not be two phrases that you often think of together. Well, it may be time you did. Inbound marketing is a long game, that’s true. However, that doesn’t mean it can’t also work for you in the near term as well, like bringing in quality leads. There are, in fact, many ways inbound marketing tactics can help increase lead generation, for today’s article we’re going to focus on three primary aspects of your inbound strategy that have a particular impact on lead ge
Search Engine Journal
SEPTEMBER 1, 2022
A weekly technical SEO checkup that provides a high-level overview of search presence health can be achieved in as little as 20 minutes. The post Technical SEO: The 20 Minute Workweek Checklist appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
AUGUST 30, 2022
If you're reading this, you've likely found a topic you could talk about for hours — and now you're ready to launch a podcast. The good news: Spotify is becoming a go-to destination for podcasts. In 2021, Spotify listeners spent 78% more time listening to podcasts than the year before. Even better news: it's relatively easy to start a podcast on Spotify — no fancy equipment or advanced skills required.
Practical eCommerce - Marketing
AUGUST 28, 2022
Contributor Barbara Carneiro recently hosted a professional, 2-day metaverse conference. Here are her experiences. The post My First Metaverse Conference appeared first on Practical Ecommerce.
Search Engine Journal
AUGUST 28, 2022
Find out what's inside of Semrush's complete, top-to-bottom SEO checklist featuring 44 best practices along with helpful tool reminders. The post The Ultimate SEO Checklist For Boosting Organic Traffic: 6 Highlights appeared first on Search Engine Journal.
CopyBlogger
AUGUST 30, 2022
“Something more” could be Copyblogger’s unofficial content editing motto. That’s what Copyblogger founder Brian Clark was getting at years ago. Continue Reading. The post Content Editing: The Art of Revising From Basic to Brilliant appeared first on Copyblogger.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot Marketing
SEPTEMBER 2, 2022
Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? Is there still value in marketing via billboards, print ads, and broadcast commercials? In a post-pandemic world, whenever that may be, there's a chance offline marketing could make a comeback.
Search Engine Roundtable
SEPTEMBER 2, 2022
As many of you know Bill Slawski passed away in May. But earlier this week, Bill's treasure trove of content covering search patents and more at SEOByTheSea.com went offline. The issue appeared to be that the billing was not paid, but when it was brought to the attention of the hosting company, SiteGround, they decided to reactivate the site for free.
Search Engine Journal
SEPTEMBER 2, 2022
From bulletin board systems to the first ever social networks in the 90s, discover the rise of social media and which platforms influenced its history. The post The History Of Social Media appeared first on Search Engine Journal.
Chief Martec
AUGUST 29, 2022
In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Hubspot Marketing
AUGUST 29, 2022
Are you finally giving TikTok a shot? If you’re new to the app, there are a few mistakes you’ll want to avoid at all costs. While some can apply to any social media platform, most are specific to TikTok and its audience. 1. You’re not joining trends. When I think of TikTok, trending sounds and challenges immediately come to mind. That’s what the platform’s known for, after all.
Search Engine Roundtable
AUGUST 30, 2022
Chris Silver Smith noticed how Google has updated its Google Maps contributed content policy and removed a line that prohibited review-gating. The line that was removed was "don't discourage or prohibit negative reviews or selectively solicit positive reviews from customers.
Search Engine Journal
AUGUST 30, 2022
LinkedIn is expanding access to professional certifications through new partnerships with Meta, Oracle, and IBM. The post LinkedIn Offers Professional Certifications From Meta, Oracle, and IBM appeared first on Search Engine Journal.
Martech
AUGUST 31, 2022
In the space of three days recently, I received three individual emails that showed me brands are beginning to take the concept of “helpful marketing” seriously. That’s good news because I believe helpful marketing is the future of email marketing. But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot Marketing
AUGUST 29, 2022
If you've watched the news recently, it seems that the possibility of a recession has captured everyone’s attention. Americans have already seen signs like the inflation of rent, gas prices, groceries, and other necessities that pre-existing wages can’t meet. But, still, some experts say that we could still avert a recession – and if we don't – a recession might not last as long as 2008's.
Influence & Co
AUGUST 31, 2022
You’ve worked so hard on that piece of content. You did your homework. You crafted language that fits your brand values. You perfected it and published it.
Search Engine Journal
SEPTEMBER 1, 2022
Google addresses reports that the helpful content update is having a minimal impact on search results, reminding everyone it's still rolling out. The post Google On Why Helpful Content Update Seems Quiet appeared first on Search Engine Journal.
AWeber
AUGUST 31, 2022
We live in the era of the side hustle. The passive revenue stream. The start-your-own-business movement. And there’s a reason: Selling online isn’t all that hard. Making online sales is no longer just for established businesses. You can do it! You probably have at least one thing you’d like to sell. If not, don’t worry, we have some ideas for you. And now is the perfect time.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Zumvu
SEPTEMBER 2, 2022
Are you wondering which ecommerce advertising tips will take your business to the next level? Read on to learn 5 tactics for a winning advertising strategy.
Buffer Marketing
SEPTEMBER 1, 2022
Four installments into Social Proof, and we’ve landed a powerhouse interviewee. Shaan Puri is a multi-hyphenate entrepreneur, investor, and creator with platforms that reach millions of people every day. From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating.
Search Engine Journal
AUGUST 30, 2022
Twitter is working on new timeline options that will integrate Tweets and other media around specific events or themes. Initially announced on June 11, 2022 by the social media platform’s head of product development, Amir Shevat, it went live for the first time on August 24 with a timeline about ABC’s ”The Bachelorette.” This 10-week trial program will be available for a small group of users in the U.S. and Canada.
Martech
AUGUST 30, 2022
In order to retain and grow existing customer relationships, leading organizations are betting on first-party data solutions that can drive impact for both acquisition and retention initiatives. Join ActionIQ and Hearst’s VP of acquisition and conversion as they discuss how Hearst is unlocking value by leveraging its first-party data to drive conversion across both subscriber and e-commerce products.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Sprout Social
SEPTEMBER 2, 2022
Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. Keeping up with the shifting digital tides is crucial. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. As social media has become more advanced and more important, so too has the demand on marketing and social media team.
Buffer Marketing
AUGUST 31, 2022
I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!). I found that "can-do" attitude inspiring and contagious, and it's amazing when things click that way.
Search Engine Journal
AUGUST 29, 2022
Google shares six SEO tips that combine structured data and Merchant Center to get the most out of your website's presence in search results. The post Google’s 6 SEO Tips For Ecommerce Websites appeared first on Search Engine Journal.
Martech
AUGUST 30, 2022
Brands have to be proactive about the privacy concerns their customers have by being transparent in two important areas — customer experience (CX) and data collection and enrichment. Only in this way can brands build trust, and with that, a competitive edge. “Brand trust is no longer just a customer demand, it’s an imperative,” said Lisa Campbell, CMO at security and governance company OneTrust at The MarTech Conference.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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