Aspiration Marketing

OCTOBER 11, 2022

If you’re a small business owner or if you work for a startup or if you simply haven’t been living under a rock for the past few years, you’ve likely heard the buzz words “inbound marketing”. It’s hard to believe that inbound marketing is a relatively new marketing strategy because its popularity has grown exponentially since it was introduced. Almost everyone implements inbound marketing as part of their marketing strategy.

Inbound Marketing 186

Inbound Marketing Marketing Marketers Marketing Strategy 186

Slick Text

OCTOBER 10, 2022

With open rates as high as 98%, texting is one of the most effective marketing methods you can use. Still, around ? of marketers aren’t using SMS marketing as part of their strategy. Broadcast messaging refers to sending one […]. The post What Is Broadcast Messaging in SMS Marketing? appeared first on SlickText.

Marketing 52

Marketing Marketers 52

Martech

OCTOBER 11, 2022

The CEO and CMO are talking about investing in the marketing team to develop their skills. The CEO asks, “What if we invest in our people, and they leave?” The CMO replies, “What if we don’t and they stay?” Legend has it that this conversation is real and may have even happened at your company. Marketing is about people.

Transform 136

Transform CMO Marketing Marketers 136

Zumvu

OCTOBER 12, 2022

Do you feel overwhelmed with creating a marketing plan outline? Or maybe you just don't know where to begin with your mission statement?

Marketing Plan 98

Marketing Plan Marketing Marketers 98

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Aspiration Marketing

OCTOBER 13, 2022

Contrary to what seems to be a commonly held belief, content marketing is not a one-and-done operation. Just as content marketing is itself a long game, you have to be in it for the long haul to see the kinds of amazing results you’ve read about. But then, we hope most of you already know this part.

Inbound Marketing 199

Inbound Marketing Marketing Plan Marketing Strategy Marketing 199

Unbounce

OCTOBER 13, 2022

Operating a small business is nothin’ small. It’s not just the huge risk you take starting a business—it’s also the blood, sweat, and tears that go into keeping things running smoothly and attracting more of your target customers. And with things like the looming economic downturn , the Great Resignation, and post-pandemic pressures , it’s no wonder that small businesses have been feeling the heat.

Energy 145

Energy Digital Marketing Analytics Advertising 145

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms , conflict does emerge. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation.

Real Estate 143

Real Estate User-Generated Marketing Marketers 143

Aspiration Marketing

OCTOBER 12, 2022

Business, marketing, SEO. What do they have in common? Goals. Review how to set smart goals and examples of smart objectives to achieve your business objectives.

SEO 130

SEO Marketing Marketers 130

Search Engine Journal

OCTOBER 14, 2022

WordPress 6.1, scheduled for Novemember 2022, is packed with performance improvements some of which are said to be massive. This is what to expect. The post WordPress 6.1 Is Jam-Packed With Performance Upgrades appeared first on Search Engine Journal.

143

143

Search Engine Roundtable

OCTOBER 14, 2022

Google has replaced the Google Webmaster Guidelines with the Google Search Essentials. The name change is Google's ongoing efforts to remove the term "webmaster" so that these tools and documentation do not narrow the focus to just "webmasters," but expands it to publishers, site owners, developers, creators, and so on.

140

140

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Businesses Grow

OCTOBER 12, 2022

I am endlessly fascinated by Gen Z. Of course they are different. Every generation is different. But what astonishes me most is their oversized impact on culture and business. Like digital campfires. In the latest episode of The Marketing Companion, Sara Wilson and I discuss one aspect of the Gen Z impact — Young people are folding up their social media tents and barricading themselves in online sites (digital campfires) where we might not be able to find them.

Gen Z 139

Gen Z Entertainment Customer Acquisition Branding 139

Search Engine Land

OCTOBER 13, 2022

20 years is a long time, especially in internet days and that is how old the original Google Webmaster Guidelines are. Google has done a major refresh of those Webmaster Guidelines today, and with that, also renamed it to Google Search Essentials. Why the change. Outside of it being two decades old, Google said “a lot has changed since 2002” with the internet and Google Search in general.

SEO 130

SEO Management 130

Search Engine Journal

OCTOBER 12, 2022

In this piece, we’ll dig deeper into CRO, discuss why you should care about it, and provide some best practices for maximizing your conversion rate. . The post Conversion Rate Optimization (CRO): How To Get Started appeared first on Search Engine Journal.

139

139

Search Engine Roundtable

OCTOBER 14, 2022

Google's John Mueller said that pinging Google that your sitemap file has been updated can help Google index your new content quickly. He said it is simply Google practice to ping Google with when your sitemap file is updated.

136

136

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Practical eCommerce - Marketing

OCTOBER 10, 2022

Here is a list of tools for editorial flow, multimedia content, social media distribution, and more. The post 20 WordPress Plugins for Content Marketing appeared first on Practical Ecommerce.

Content Marketing 130

Content Marketing eCommerce Marketing Marketers 130

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. This year, Sprout Social expects to reach 10 million impressions from our Employee Advocacy platform alone.

Thought Leadership 130

Thought Leadership Education Communications User-Generated 130

Search Engine Journal

OCTOBER 10, 2022

Steer clear of the common link-building pitfalls. Our newest ebook outlines steps you can take to build your links safely without risking your site’s rankings. The post Link Building: Reduce The Risk, Maximize The Reward appeared first on Search Engine Journal.

eBook 134

eBook SEO 134

Search Engine Roundtable

OCTOBER 11, 2022

Google's John Mueller recently confirmed again that Google Search does not use the HTML lang attribute. He said many screen readers do and Microsoft Bing might use it as well, but Google Search still does not.

136

136

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Businesses Grow

OCTOBER 10, 2022

A new research report showed that 36 percent of American consumers have posted or created content in the past year. While the majority of creators do it for fun, a whopping 26 percent of them aspire to join the creator economy as a part-time or full-time job. Content is the new hustle. The creator economy gold rush is reminiscent of other dotcom bubbles, and it’s something I study closely because I’m part of it!

Gen Z 128

Gen Z Transform Millennials Entertainment 128

Martech

OCTOBER 14, 2022

Marketing is a requirement for growing organizations. It’s not optional. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. At least, not yet. . Why argue against hiring such a pivotal figure in your C-suite?

CMO 125

CMO Non-Profit Transform Advertising 125

Search Engine Journal

OCTOBER 11, 2022

Use anchor text to help your content rank in the search engines result pages. Learn why it's important plus the best practices from Google. The post Anchor Text: What Is It & How To Optimize It? appeared first on Search Engine Journal.

SEO 129

SEO 129

Search Engine Roundtable

OCTOBER 11, 2022

Google is testing a clock/timer type of icon on the sitelinks within Google Search. That icon apparently is designed to communicate that you previously visited that page from Google Search.

Communications 125

Communications 125

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

OCTOBER 11, 2022

Google has just announced three new features for travel and tour booking businesses. The new features are aimed at making it easier for people to book tickets and experiences right from Google, as well as giving businesses the ability to connect with potential customers. Ticket booking links for attractions. Now available on Maps (mobile & desktop), after first launching on Search in Sept 2021.

Price 123

Price Management Search Marketers Customer 123

Hubspot Marketing

OCTOBER 12, 2022

Nobody wants to sit there pinching, poking, and squinting at their phone just to view your website. So it should come as no shock that 50% of people will use a business less often if their site isn’t mobile friendly , according to Google. But how can you be sure that your website is mobile friendly? Sure, you could check it on your own smartphone. But what about the hundreds of other kinds of phones and tablets that your visitors are using?

SEO 125

SEO Place Marketing Marketers 125

CopyBlogger

OCTOBER 11, 2022

Content marketing mistakes are easy to spot on the web these days, because the concept of content marketing is under. Continue Reading. The post Top 5 Content Marketing Mistakes You’ll Wish You Fixed Sooner appeared first on Copyblogger.

Content Marketing 125

Content Marketing Marketing Marketers 125

Search Engine Roundtable

OCTOBER 13, 2022

Google has added some new features around attraction and tour operators including the ability to edit your ticket prices directly in Google Business Profiles.

Price 132

Price 132

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Content Marketing Institute

OCTOBER 12, 2022

To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal.

Marketing 125

Marketing Marketers 125

Hubspot Marketing

OCTOBER 13, 2022

Research has shown that it takes around eight touchpoints to make a sale. This can be daunting for any salesperson as follow-ups take time and effort. This is one of the many reasons that email marketing is such an efficient strategy. Having the ability to contact your prospects or your current customers in a relatively unintrusive way (especially compared to phone calls), is essential to increasing your sales, customer engagement, and retention.

Price 124

Price B2C Email Marketing CRM 124

Martech

OCTOBER 12, 2022

Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be too smug. Maybe your turn just hasn’t come yet. . Conventional email wisdom says every marketer will have a medium-to-epic fail sometimes. A campaign goes out with broken links or images, the wrong offer or an expired code.

Email Marketing 123

Email Marketing Promotion Branding Customer 123

Search Engine Roundtable

OCTOBER 14, 2022

Google seems to have launched or is testing a feature to have Google Search read details about a local business listing. This might be in only some regions, as I cannot replicate this in New York but I received a few reports from India about this feature.

Place 123

Place 123

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications