Hubspot Marketing
JANUARY 23, 2019
With over 800 million active users , Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes. Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down -- in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019 , an exponential increase from 1.86 billion in 2016.
Adobe Experience Cloud Blog
JANUARY 23, 2019
If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads. Think about it. Many of those auto-replies contain real-time updates to phone numbers, titles, and even emails — straight from the leads you’re actively engaging.
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Neil Patel
JANUARY 22, 2019
When I started my journey as an entrepreneur, I made a huge mistake. And sadly, it took me years to figure out what I was doing wrong. The issue with this mistake is that it isn’t obvious. Not just entrepreneurs, but people, in general, make it for the majority of their lives. Can you guess what that mistake is? I was a people pleaser. I kept saying “yes.” Especially when it came to business.
Marketing Insider Group
JANUARY 21, 2019
Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase […].
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
JANUARY 21, 2019
Guess what? Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Global marketing is the act of focusing a product on the needs of potential buyers in other countries.
Content Marketing Institute
JANUARY 25, 2019
You know you have amazing content, but how do you drive traffic to it? How do you amplify its reach? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. 1.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
JANUARY 22, 2019
As we head into the New Year, it’s a great time to review your website and your online marketing strategy. Take some time to analyze what worked and what didn’t work over the last year, and think about your goals in terms of traffic generation and business growth over the next 12 months. Just as […]. The post SEO Ranking Factors for 2019 appeared first on Marketing Insider Group.
Hubspot Marketing
JANUARY 21, 2019
Starting a YouTube channel is a lot of work. Not only do you have to spend time scripting, producing, and editing videos, but you also have to find a topic you’re passionate about and make sure it resonates with people. To help inspire you, we found nine popular YouTube categories that you can start a channel about. Read on to learn why viewers love to engage with these types of YouTube videos, and start ideating your YouTube channel today.
Content Marketing Institute
JANUARY 22, 2019
? ?. People learn by creating connections between the familiar and the possible. So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. Of course, discovering the essence of what makes some campaigns rise above so many others is no small feat.
Bannerflow
JANUARY 24, 2019
In-house marketing is no longer a wild frontier. In fact, it is now firmly established within many European brands. Moreover, according to an exclusive Bannerflow and Digiday report, 91% of decision-makers believe that in-housing is now the new normal. Yet, the question is: why? Why are brands electing to take their marketing in-house? Well, here are 7 reasons… [link]. 1.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Marketing Insider Group
JANUARY 24, 2019
Influencers have been all the buzz as of late, but who are they? Are they celebrities? Do they come from some political background? Well, no! In short, anyone with a decent following on any social platform can be an influencer. Companies are paying these self-made people to endorse their brands, commissioning collaborations that help them attract […].
Hubspot Marketing
JANUARY 24, 2019
Manual data entry might be one of the most tedious and inefficient tasks in the working world. Not only does it put you to sleep, but it also wastes precious time and resources, slashing your productivity to bits. In fact, data entry wastes over 10 hours per week for certain sales teams. Fortunately, there’s technology that can automate these mind-numbing tasks, eliminating human error and letting you focus on the work that actually matters -- workflow automation.
Content Marketing Institute
JANUARY 24, 2019
? ? ?. The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media.
Duct Tape Marketing
JANUARY 22, 2019
4 Ways to Get Creative with Marketing Automation written by John Jantsch read more at Duct Tape Marketing. A lot of salespeople and marketers are already aware of what marketing automation can do to nurture leads and convert prospects. When you’re trying to stay on top of communicating with leads, marketing automation can help keep that conversation flowing and ensure that no one fall through the cracks.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Insider Group
JANUARY 21, 2019
The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers. Technology platforms are shifting their focus from mass email blasts to personalized communications that acknowledge the declared data given to […].
Hubspot Marketing
JANUARY 22, 2019
When Liam Harwood , a Software Engineer at HubSpot, was in elementary school, he loved playing video games. But unlike most kids his age, he also created them. As a 10 year-old, Liam would spend hours hunkered over an old computer in his basement, coding simple games in QBASIC or Quick Beginner's All Purpose Symbolic Instruction Code. Liam quickly mastered QBASIC and created the most advanced games he could in the rudimentary language.
Zumvu
JANUARY 20, 2019
There’s never a bad time to think about improving your website rankings. Search engines like Google constantly change their algorithms, meaning you have to frequently make changes to your website in order to adapt to its dynamism.
Moz
JANUARY 22, 2019
Posted by OliviaRoss No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Marketing Insider Group
JANUARY 22, 2019
Over the past twelve months I’ve personally trained around 750 marketers from all kinds of industries and all types of teams, and I can tell you without hesitation that we’re trying to do too much. Here’s how I know: I keep hearing the same things over and over again. “Our team is a good size, […]. The post The Happiness Factor: How Agile Marketing Combats Burnout and Delivers Better Outcomes appeared first on Marketing Insider Group.
Duct Tape Marketing
JANUARY 22, 2019
How Installing a Marketing System Serves Consultants and Their Clients written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ben Robertson. Podcast Transcript. This week on the podcast, I chat with Ben Robertson. He is the founder of Menadena , a web design and marketing agency based in Keene, New Hampshire, and a member of the Duct Tape Marketing Consultant Network.
Power Digital Marketing
JANUARY 25, 2019
Now that you’re all caught up on how the sales/marketing relationship has evolved, it’s time to talk specifics. How can you ensure that you’re using as much sales intelligence in your marketing as possible? What KPIs should we be focusing on, and how do those shift over time? What tools can you use to track all of this information? I also want to discuss how you as a marketer can continue to improve on your efforts once you’ve cracked the basic code.
Moz
JANUARY 24, 2019
Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around. In fact, the increase of topics and entities as a way of navigating and indexing the web was one of the biggest developments in search in 2018.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Marketing Insider Group
JANUARY 23, 2019
The page had hardly turned on 2018 when I saw the headline. “Why You Need to Align Your Marketing and Sales Team for 2019.” Another year, another article for why it is important for organizations to align their marketing and sales teams – as if organizations do not know this given the […]. The post Why Not To Focus On Marketing & Sales Alignment In 2019 appeared first on Marketing Insider Group.
Duct Tape Marketing
JANUARY 22, 2019
Transcript of How Installing a Marketing System Serves Consultants and Their Clients written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: Marketing is a system, you’ve probably heard me say that before, but maybe you’ve never heard me talk about the Duct Tape Marketing Consultant Network.
Power Digital Marketing
JANUARY 25, 2019
Everyone’s heard about the old feud between sales teams and marketing teams – the former complaining about low-quality of leads from marketing, the latter complaining about low-quality salespeople working the leads. It was a war with no winners. Are the leads actually bad? Are certain salespeople losing deals that should be a no-brainer? Up until about the last decade, it was tough to figure out which side was in the right.
illumin
JANUARY 24, 2019
The days of a traditional marketing sales funnel are dead. Advancements in technology have forever changed the path-to-purchase and it’s time to officially retire the “awareness to prospect to sale” method that many marketers are still holding onto with clenched fists. Today’s consumers jump in and out of channels and search for deals through a myriad of sites.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Marketing Insider Group
JANUARY 23, 2019
B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual. He or she is almost always part of a buying […]. The post How to Improve Your Account Based Marketing Results appeared first on Marketing Insider Group.
Duct Tape Marketing
JANUARY 23, 2019
The Benefits of Giving Intentional Attention written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Neen James. Podcast Transcript. Today’s guest on the podcast is author and keynote speaker Neen James. James is a leadership expert who teaches her audiences to harness their focus and attention to build relationships with their teams and customers.
Bannerflow
JANUARY 22, 2019
Is the rush to move in-house killing creativity in marketing? Have the Math Men finally outwitted the Mad Men of Madison Avenue? Or – like, so many other movements – are things just that little bit more complicated? A recent report into the state of in-housing in Europe , by Bannerflow and Digiday, has uncovered some startling facts regarding creativity and return on investment (ROI).
Power Digital Marketing
JANUARY 20, 2019
So many marketing tools, so little time! How can you decide which are the best tools to use for your business? With an assortment of new tools launching every day in the marketing world, it can be difficult to navigate which ones will work best for you. That’s why we’re breaking down a variety of the top digital marketing tools to use for your business in 2019.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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