Adobe Experience Cloud Blog

AUGUST 6, 2020

When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to respond and adapt your business continuity to the unprecedented challenges it brought. As stay-at-home orders and social distancing went into effect and business trips, conferences, and gatherings of any significant size were canceled, we were quickly reminded of how vital the face-to-face human connection is to doing business.

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Content Marketing Institute

AUGUST 6, 2020

Consider this group therapy for jargon. Check out the overused, misused, poorly used buzzwords that some Content Marketing World presenters are sick of hearing and seeing. Then feel free to vent and add your own in the comments. Continue reading → The post 10+ Buzzwords to Banish From Your Content Marketing Vocabulary appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 145

Search Engine Journal

AUGUST 2, 2020

Creating content in a variety of formats will help you reach a wider audience. Here are 100 types of content you can create, with examples. The post 100 Types of Content: The Definitive Guide for Marketers via @MrDannyGoodwin appeared first on Search Engine Journal.

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Marketing Marketers Content Marketing 145

Hubspot Marketing

AUGUST 4, 2020

Over the past few decades, companies, marketing departments, and c-suites have used the term "community" to refer to a smorgasbord of ideas, from wide-ranging organizational investments — such as neighborhood events or charity partnerships — to online forums and even simple email lists. These ideas aim to create some sense of the collective belonging people used to feel, long before our now-record isolation and loneliness.

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Branding Transform Food Retail 144

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Rock Content

AUGUST 7, 2020

If you got to this post, you probably already understand the importance of a website for a company’s digital strategy, starting with the choice of an appropriate platform for you to manage it. WordPress is one of the most used content publishing platforms. But how to make sure that the site is well protected? How to have a good WordPress security?

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User-Generated Management Digital Marketing Product 142

Content Marketing Institute

AUGUST 3, 2020

Content marketing is not dead. And it’s not better than sliced bread. Nope. Content marketing is a multiplier. And that makes it a great reason for you to play a true leadership role in broader marketing planning. Let us explain. Continue reading → The post How Content Marketing Can Save Your Digital Marketing Strategy appeared first on Content Marketing Institute.

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Digital Marketing Marketing Strategy Content Marketing Marketing 145

Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? They both came to the conclusion that validating your assumptions before acting on them was a good idea. All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”.

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Manufacturing Marketing Marketers Transform 141

Sprout Social

AUGUST 5, 2020

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat them, you need to understand them. This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the c

Health 138

Health Product Digital Marketing Branding 138

Content Marketing Institute

AUGUST 4, 2020

People can’t get enough content creation tips. So we’re going to make it easy for you with six tips from (and links to) the five most popular content creation articles on the CMI site. Continue reading → The post Write Smarter and Faster With Tips From These Top 5 Posts appeared first on Content Marketing Institute.

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Content Marketing Marketing Marketers 144

Search Engine Journal

AUGUST 2, 2020

Content marketing is always evolving. Tactics and tools and tips will change. Repeatedly. Monthly. But these century-old fundamentals remain relevant today. The post How Content Marketing Has Evolved appeared first on Search Engine Journal.

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Content Marketing Marketing Marketers 141

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Diggity Marketing

AUGUST 2, 2020

In reply to james. No need for a blank canvas for info articles. Keep it looking natural and include the nav bar etc.

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Marketing Insider Group

AUGUST 7, 2020

According to Google, searches for the term “infographic” have increased over 800% in the last two years. To date, there are 79,000,000 search results on Google for “infographic.”. Consumers like them because they are consummately useful for informing, entertaining, and even evoking emotion. Why wouldn’t you want to use infographics in your content marketing?

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Content Marketing Institute

AUGUST 5, 2020

Learn what Google really thinks of your content. Discover the keywords you don't target but which still help your content show up in search results. Then learn how to maximize those untapped opportunities. Continue reading → The post How to Use Google Search Console to Drive More Search Traffic appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketing Marketers 144

Search Engine Journal

AUGUST 7, 2020

Great content that no one reads just drives a poor ROI. Learn how to efficiently distribute your content and make your content marketing successful. The post Content Distribution: Getting Started in 9 Simple Steps via @Stevenvvessum appeared first on Search Engine Journal.

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Content Marketing Marketing Marketers 140

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Sprout Social

AUGUST 3, 2020

We’re more than halfway into 2020 and it’s safe to say many consumers and brands are still figuring out what constitutes their “new normal.” Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems. While there is no roadmap for how to recover after a pandemic, consumer behaviors on social media give retailers a pretty good idea of what to expect post-COVID.

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Retail eCommerce Shipping Entertainment 131

Marketing Insider Group

AUGUST 5, 2020

To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities that might be available in the coming years. Of course, there’s no guarantee that these predictions will come true.

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Millennials Gen Z Retail Marketing 134

Diggity Marketing

AUGUST 2, 2020

In reply to Matt Diggity. Hi Matt, So I started two blogs simultaneously, watched a video about getting out of the sandbox which made reference of social signals blast without a specific number, with less idea on this and the drip feed which you mentioned, I hooped into fiverr and bought a 5000 social signal burst. Fortunately, it helped my first site out of the sandbox in less than a month which is now ranking for some terms, but the second is still stuck in the sandbox stage.

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Search Engine Journal

AUGUST 1, 2020

Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. The post Content Guidelines: Why Your Brand Needs a Style Guide via @annaleacrowe appeared first on Search Engine Journal.

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Branding Product Content Marketing Marketing 140

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Rock Content

AUGUST 3, 2020

You, who are looking for information on how to create a website — have you ever wondered about the importance of investing in security? Do you know how this can bring more peace of mind to you and your visitors daily? You want your Digital Marketing strategy to generate an increase in revenue. However, you cannot neglect your website’s security.

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User-Generated Digital Marketing Customer Marketing Strategy 122

Content Marketing Institute

AUGUST 7, 2020

This week, Robert Rose finally accepts the chaos. He ponders wanting to do something meaningful but not wanting to start something meaningful. He chats with this week’s person in content marketing about the new importance of content. Continue reading → The post How Are Marketers Embracing the Chaos? [The Weekly Wrap] appeared first on Content Marketing Institute.

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Marketing Marketers Content Marketing 118

Diggity Marketing

AUGUST 2, 2020

In reply to james. I still consider word count when creating articles. The way I determine the best article length is looking at the SERPs. Look at results on page 1 for the keyword you are targeting. What is the average length of the top 5 articles? That will give a good indicator of optimal article length. You can find out more details of how I determine article length here.

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Marketing Insider Group

AUGUST 5, 2020

When you hear the term “automation,” you typically associate it with the latest technology, AI, and computer data science. However, automation is actually not that new. Humans have always been searching for ways to make our daily lives easier by getting machines to take over various tasks. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.

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Digital Marketing Manufacturing Marketing Marketers 139

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Rock Content

AUGUST 4, 2020

Knowing how to create a newsletter in WordPress is one of those types of technical knowledge essential for those who work in Digital Marketing or have their own blog. Usually, our focus when creating a digital strategy is in the quality of the content, SEO techniques, and social media management , which makes us forget technical points that matter when it comes to WordPress.

Digital Marketing 111

Digital Marketing Email Marketing eBook Marketing Strategy 111

Sprout Social

AUGUST 5, 2020

If you’re part of a busy team at work, preparing for vacation can be a huge drag. Ironic, right? However, the rate at which workers today neglect to take time off is alarming. This is especially true as more and more people are battling burnout in the office. Consider that over 55% of workers didn’t actually use their allotted PTO in 2018.

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Management Health Communications Marketing 95

Diggity Marketing

AUGUST 2, 2020

In reply to Dave. Social signals usually aren’t a make-or-break factor that is going to determine if a site will take off or not. I’d look for other clues.

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Marketing Insider Group

AUGUST 3, 2020

Account-based marketing (ABM) offers a lot of benefits to most B2B organizations. An expert round-up on Forbes Agency Council revealed that the majority of B2B business leaders saw incredible results from an ABM program, including improved lead generation, opportunities for personalization, lowered costs, and better relationships with clients. All of these things can clearly lead to a more profitable company and a better customer experience, which is why many companies are allocating large sums

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Marketing Marketers CRM Customer Journey 135

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Rock Content

AUGUST 1, 2020

If you want to know how to create a website or blog, you need to understand what Error 501 is and what to do when it occurs. When a browser accesses a page and finds something that doesn’t work well, it returns an error message, called an HTTP status code. If the code in this message starts with a 5, it indicates that it is an error on the server.

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Communications Digital Marketing Promotion SEO 95

Duct Tape Marketing

AUGUST 4, 2020

How to Communicate Your Brand Story with Simple Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Donald Miller. In this episode of the Duct Tape Marketing Podcast , I interview Donald Miller, the CEO of StoryBrand. At StoryBrand every year Don helps more than 3,000 business leaders clarify their brand message.

Communications 101

Communications Branding Entertainment Marketing 101

Litmus

AUGUST 7, 2020

“Take it to heart” is one of Litmus’ core values —meaning we’re passionate about our customers. Everything we do is in service to the email community, and we’re always humbled and grateful when we’re recognized for it. TrustRadius recently honored us as a leader in email marketing software with a 2020 Top Rated Award. The TrustRadius Top Rated Awards have become the industry standard for unbiased recognition of B2B technology products.

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Customer Email Marketing Product Marketing 90

Marketing Insider Group

AUGUST 3, 2020

The mark of a successful business is its commitment to constant improvement. Change is inevitable, especially in today’s fast-paced environment. If your brand is out of step with the latest technology or design trends, it’s at risk of being passed over by consumers. But of course, change is never easy, especially when it comes with a big price tag and runs the risk of lost sales if things go wrong.

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Marketing Marketers User-Generated Price 131

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications