Sat.Oct 05, 2019 - Fri.Oct 11, 2019

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CEO insights on marketing metrics featured in HBJ

Adams & Knight Marketing

CTRs. CPCs. ERs. CPMs. It's an alphabet soup of marketing analytics out there. Which ones should you pick to track the performance of your campaigns? CEO, Jill Adams gives sound guidance for marketers—and clears up confusion—in the Hartford Business Journal. Read the article here.

Marketing 130
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How to Create a Wikipedia Page for Your Company

Hubspot Marketing

If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones , or a collection of random facts on Zebras. In short, you likely haven't given it much thought as a channel for brand awareness. But, if you think about it, Wikipedia is one of the best third-party sources for ranking on page one of Google.

Branding 138
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How to Determine the ROI of Account-Based Marketing

Adobe Experience Cloud Blog

When it comes to marketing and sales, the more precise and specific you can get with every customer, the better. Customers want to feel important and be recognized by brands, which is exactly why strategies like personalization are so effective. Account-based marketing (ABM) is a B2B strategy in which sales and marketing teams work together on a clearly defined set of target accounts to serve personalized campaigns uniquely designed for each individual account.

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The Ultimate List of Free SEO Tools

Neil Patel

Who says you have to spend money to get more traffic? For today’s blog post, I thought it would be fun to break down all of the free SEO tools. Sure you may know of some, like Ubersuggest , but there are many more options than just my own tool. Now before I dive into the tools, I’ve broken them down into the following categories: Keyword Research Content Marketing Rank Tracking Link Building Technical SEO.

SEO 111
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Social Media in Higher Education: 8 Essential Tips

Hootsuite

Social media in higher education provides an indispensable resource to students and alumni — not to mention the school itself. But it’s not enough to just tweet out events happening at your school. You need to engage your audience. Doing so encourages more people to follow you, and increases your brand awareness. And yes, I mean brand awareness. Remember: Your school — like a business — is a brand.

Education 111
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Twitter Marketing: Strategies and Tips to Try Now

Sprout Social

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What’s not so simple, however, is growing your Twitter account and turning it into an actual tool that generates leads and builds up your brand.

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The Ultimate Holiday Marketing Calendar for 2020 [Free Templates] via @annaleacrowe

Search Engine Journal

This marketing calendar includes a breakdown of all the holidays, big events, and inspiration campaigns for 2020. The post The Ultimate Holiday Marketing Calendar for 2020 [Free Templates] via @annaleacrowe appeared first on Search Engine Journal.

Marketing 100
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LinkedIn Etiquette Fails: 7 Mistakes That Will Make You Look Unprofessional

Hootsuite

Your LinkedIn page and profile is your online billboard. It’s your chance to show and share your personal brand. That is, if you do things right—not wrong. Because too many people make too many mistakes when it comes to self-promoting on LinkedIn. You want to show up as your very best on LinkedIn—the most ‘professional’ of all networks. So you can look like a pro.

Transform 110
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How to Get Started with LinkedIn Ads

Sprout Social

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. The platform has also a hub of activity for marketers looking to land talent, build authority and signal themselves as the go-to pro within their niches. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

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5 Techniques to Build a Better Content Platform

Content Marketing Institute

Does your brand’s site offer the equivalent of a dilapidated hotel in a beautiful vacation destination? Are some parts just OK (or worse), while other parts are brilliant? Here’s the remedy you need. Continue reading → The post 5 Techniques to Build a Better Content Platform appeared first on Content Marketing Institute.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to Create a Holiday Content Strategy via @seocopychick

Search Engine Journal

Want to get a head start and create a content “advent” calendar of your own? Here’s how. The post How to Create a Holiday Content Strategy via @seocopychick appeared first on Search Engine Journal.

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Finding Stillness in the Modern World

Duct Tape Marketing

Finding Stillness in the Modern World written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Ryan Holiday. Podcast Transcript. On today’s episode of the Duct Tape Marketing Podcast, I sit down with writer and media strategist Ryan Holiday. Holiday is the author of 10 books, including The Obstacle is the Way , Ego is the Enemy , and his latest, Stillness is the Key.

Place 75
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Social Spotlight: A lesson in social storytelling from The New York Times

Sprout Social

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. The New York Times is considered by many to be the greatest general interest publication in the world, but until recently lagged behind its digital-first peers in terms of innovation

B2C 77
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How to Adopt a Growth Mindset for Your Content Marketing

Content Marketing Institute

Growth teams often include content creation and promotion in their actions. But how can content teams integrate the growth mindset in their daily routine? Here’s how to create a content idea pipeline. Continue reading → The post How to Adopt a Growth Mindset for Your Content Marketing appeared first on Content Marketing Institute.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Most Viewed Video Ads: Guy Fieri and LeBron James Are Here!

illumin

We love this week's chart because it features 4 brand new videos!! Most importantly, there are robots. and has anyone not seen that Boston Dynamics video yet because if you haven't, prepare to be blown away! Our other favorite is the Luis Vuitton content series launch, since they obviously got the point with a 60-second video spot that is dominating this week's chart and we bet it'll be there for at least a few more weeks.

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The Most Useful Ways To Utilize Google Search Console

Duct Tape Marketing

The Most Useful Ways To Utilize Google Search Console written by John Jantsch read more at Duct Tape Marketing. Even if you don’t have much marketing experience, you understand how critical a presence on Google is to getting your business name out there. It’s the world’s largest search engine, and it’s often the place people go to discover new brands that can solve the problem they’re facing.

SEO 70
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How We Grew Blog Traffic by 650% in Two Years — Organically

Moz

Posted by DaisyQ As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case. This post is for the other marketers that work in the not-so-sexy fields. I can speak to this audience because up until the spring of this year, I was the Digital Content and Marketing Manager at a synthetic oil company.

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Get the Audience Greenlight: A Lesson From a 19th Century Nurse

Content Marketing Institute

How did a British nurse get a greenlight, while a Hungarian doctor got a red light for the same lifesaving remedy in the 1800s? It’s a lesson all marketers should heed for their smart, capable, and good audiences. Continue reading → The post Get the Audience Greenlight: A Lesson From a 19th Century Nurse appeared first on Content Marketing Institute.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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[Ebook] The Top 8 Email Campaigns from HubSpot & Litmus

Litmus

Are you working hard to make your emails a little better every day? Us too. . One of the best ways to drive email performance and improve campaigns is to put a laser-focus on the emails that really worked—the grand slam emails that outperformed other emails by a long shot. If you understand why these superstar campaigns resonate with your audience, you can use similar techniques to drive future email success.

eBook 47
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The Self-Reliant Entrepreneur Reading: October 10

Duct Tape Marketing

The Self-Reliant Entrepreneur Reading: October 10 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on The Self-Reliant Entrepreneur – October 10. It’s time for another episode of The Self-Reliant Entrepreneur. Once a week, I’m sharing a reading from my new book, due out in October 2019. The book is structured around 366 daily meditations for entrepreneurs.

SEO 57
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Featured Snippets: What to Know & How to Target - Whiteboard Friday

Moz

Posted by BritneyMuller Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own. (And we just can't resist — if this whets your appetite for all things featured snippet, save your spot in Britney's upcoming webinar with even more exclusive data and takeaways!).

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The simple 10 step guide to dynamic creative optimisation (DCO)

Bannerflow

Dynamic creative optimisation (DCO) is a practice that although many marketers are familiar with, very few actually apply to their digital marketing campaigns. There are many reasons for this. However, one of the most common barriers for marketers is the knowledge gap between idea and application. In fact, according to a recent study by Sizmek , 37% of 522 brand marketers in Europe and the US confessed to not having sufficient knowledge to apply DCO technology to their campaigns.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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#LitmusGives: How the Litmus Team Spends Their Volunteering Time Off

Litmus

We’re proud that many of our Litmus team members are engaged with local charities and nonprofit organizations all over the world—and Litmus wants to support them in making a difference in their local communities. That’s why we’re offering volunteering time off (VTO)—that’s a paid day off work that every Litmus team member can use to volunteer at an organization of their choice.

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How to Focus on High-Value Work

Duct Tape Marketing

How to Focus on High-Value Work written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with David Finkel. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I speak with business coach and author David Finkel. He is the founder of Maui Mastermind and the author of several books, including his latest, The Freedom Formula: How to Succeed in Business Without Sacrificing Your Family, Health, or Life.

Health 58
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Announcing Quick, Free SEO Metrics with a New Domain Analysis Tool

Moz

Posted by Cyrus-Shepard If you want a quick overview of top SEO metrics for any domain, today we're officially launching a new free tool for you: Domain Analysis. One thing Moz does extremely well is SEO data: data that consistently sets industry standards and is respected both for its size (35 trillion links, 500 million keyword corpus) and its accuracy.

SEO 54
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Accessing Culture Beyond Ethnicity: Affinity

illumin

Welcome back to our “Accessing Culture Beyond Ethnicity” blog series as we break down how we decipher culture through technology. For our last post on this series, we tackle the final element that we use to decode a consumer’s culture: Affinity. The post Accessing Culture Beyond Ethnicity: Affinity appeared first on AcuityAds Inc.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Employee Advocacy on Social Media: How to Make It Work for Your Business

Marketing Insider Group

Employee advocacy is the new influencer marketing. By activating your employees to be passionate about their work and your company, you can grow them into your most dedicated and authentic brand ambassadors, which boosts your brand reputation and attracts new talent. Employee advocacy on social media is essentially the promotion of your brand, products, services, or even better your expertise, by your employees on their own social media channels, as well as your official brand accounts.

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Weekend Favs October 5

Duct Tape Marketing

Weekend Favs October 5 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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Weekly Wrap: Are You the Most Interesting Voice in the Room?

Content Marketing Institute

This week, Robert Rose talks on the heart of thought leadership and publishers who don’t have their hearts in the subscriber game. He talks to the Duct Tape Marketing author and points to an article to give your content heart and soul. Continue reading → The post Weekly Wrap: Are You the Most Interesting Voice in the Room? appeared first on Content Marketing Institute.

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October News from Litmus: The New, Redesigned Litmus; Aggregated Email Reporting; and Spam Testing Made Easy

Litmus

Litmus has gotten a refresh—and it’s a big one. With a complete overhaul of the Litmus solution, we’re making it easier than ever to build, edit, test, review, and analyze every email in one seamless view. But the remake of the Litmus UI isn’t the only news. Here’s a round-up of the October updates to Litmus that you shouldn’t miss. The all-new, redesigned Litmus: Putting your campaigns at the center of your workflow.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission