Hootsuite

APRIL 17, 2020

If you’re not using Facebook Messenger to engage customers and prospects, you’re missing out. Two-thirds of consumers prefer to use messaging apps to connect with brands. . Given that Facebook had nearly 2.5 billion active monthly users in Q4 2019, Facebook Messenger is the place to be if you want to distinguish and grow your business. . Consider these numbers: In 2017, there were 70 million businesses with a Facebook presence.

Branding 145

Branding Advertising Advertisers Customer 145

Search Engine Journal

APRIL 17, 2020

Here are 35 digital marketing blogs that accept guest posts, and tips on how to pitch your story to them. The post 35 Top Digital Marketing Blogs That Accept Guest Posts via @alextachalova appeared first on Search Engine Journal.

Digital Marketing 145

Digital Marketing Marketing Marketers Content Marketing 145

Sprout Social

APRIL 16, 2020

It’s not too much of a stretch to suggest that many of us have an addiction to social media. For a lot of people, it’s the first thing they check in the morning and the last thing they see before they go to sleep. The average daily social usage worldwide is around 144 minutes per day , with the average American spending roughly two hours and three minutes on social per day.

Health 144

Health Management Place Social Media Marketing 144

Content Marketing Institute

APRIL 14, 2020

Following the tenets of content marketing can be more than a survival technique in 2020 and beyond. In fact, content marketing is poised to be the shining star of a brand’s marketing mix in this new world. Let me explain. Continue reading → The post Content Marketing Can Do More Than Survive in the New World appeared first on Content Marketing Institute.

Content Marketing 144

Content Marketing Marketing Mix Marketing Marketers 144

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. Your brand can do a lot more. This post breaks down the basics of effectively using hashtags on social media and why you should use them.

User-Generated 145

User-Generated Food Health Branding 145

Search Engine Journal

APRIL 14, 2020

Discover what content marketing is and why creating great content is worth the effort for brands and businesses. The post What Is Content Marketing & Why It Matters via @JuliaEMcCoy appeared first on Search Engine Journal.

Content Marketing 145

Content Marketing Marketing Marketers Branding 145

Content Marketing Institute

APRIL 13, 2020

Not enough B2B or B2C companies excel in webinar creation. But if even novice marketers follow this list of the tips and explore these tools, they can create highly effective webinar content that will attract and retain audiences. Continue reading → The post The No-Fail Formula for Creating Awesome Webinar Content appeared first on Content Marketing Institute.

B2C 143

B2C Content Marketing Marketing Marketers 143

Hubspot Marketing

APRIL 15, 2020

Imagine this: as a content marketer, things are going pretty well for you — you're confident about your upcoming campaign, the ROI from your last couple were stellar, and projections for the new one looked just as good, if not better, than ever before. And then something happened. Maybe it's a sudden trend or global event that diverts your audience's attention.

Customer Acquisition 130

Customer Acquisition Management Customer Branding 130

Search Engine Journal

APRIL 16, 2020

While it's mostly news, sites from all industries can leverage Google Discover. Learn actionable takeaways from this research. The post How to Succeed in Google Discover via @abbynhamilton appeared first on Search Engine Journal.

Content Marketing 135

Content Marketing SEO Marketing Marketers 135

Diggity Marketing

APRIL 14, 2020

Welp, guess this was foreshadowing what was to come in April 2020. You probably will only make $15 in affiliate sales now thanks to Amazon. A company whos greed knows no bounds. During a Pandemic when people are struggling to put food on the table – their stock price just hit an All time high and are now worth over 1 Trillion dollars. To celebrate, they decide to slash commissions and bankrupt all those that helped them out over the years.

Food 100

Food Price 100

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

APRIL 15, 2020

After he was laid off in 2008, Dennis Shiao took a content marketing approach to create and grow his personal brand. He became a publisher of information and, 12 years later, he’s still doing it successfully. Continue reading → The post How to Build a Personal Brand After a Job Loss appeared first on Content Marketing Institute.

Branding 135

Branding Content Marketing Marketing Marketers 135

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one. Retention consists of many moving pieces, channels, and metrics, but overall it boils down to one main goal: increasing engagement and deepening your customers’ connection to your brand.

Email Marketing 119

Email Marketing Customer Marketing Marketers 119

Search Engine Journal

APRIL 15, 2020

Looking to seriously grow your content marketing? Then you need to take a systems mindset now. Here's how. The post Why Content Marketers Need a Systems Mindset via @thatbberg appeared first on Search Engine Journal.

Content Marketing 125

Content Marketing Marketing Marketers 125

Diggity Marketing

APRIL 14, 2020

Wow thanks Matt! This article is insane! I have some question after reading this. – Do you use any to do list app/ software to list your daily todo things? – Base on your template, maybe the task is just in category model & not specific task. Example in PBN task, there’re a lot of mini-task should be done as: find domain auction, content plan for building pbn…bla bla… Do you do something or write down sub-task in each big task category in anything else like to d

Management 100

Management 100

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Content Marketing Institute

APRIL 16, 2020

Is your content often delivered late? Do you have trouble getting it signed off? Does it typically get stuck in limbo? If you’re nodding your head, your content team probably hasn’t defined its workflow. Here’s how to do it. Continue reading → The post How to Define a Workflow That Keeps Content Production On Track appeared first on Content Marketing Institute.

Product 126

Product Content Marketing Marketing Marketers 126

Marketing Insider Group

APRIL 15, 2020

LEGO is a brand known throughout the world. It’s been a staple of childhoods for decades—one of the most popular toys for boys and girls. LEGO inspires creativity and innovation. But in the late 1990s, LEGO was facing the probability of bankruptcy. They needed to turn things around before they became simply a memory. In writing Mean People Suck , I was struck by the story of LEGO, as depicted by John Davis in his Guardian article, “ How LEGO Clicked: The Super Brand that Reinvented Itself.

Branding 110

Branding Non-Profit Finance Shipping 110

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges. For example, knowing how to use different types of personalisation effectively, such as dynamic creative optimisation (or DCO for short) can be perplexing when getting started

Advertising 98

Advertising Advertisers Fashion CRM 98

Diggity Marketing

APRIL 13, 2020

Dude, your articles rock. Never ever seen this type of content, you seriously rock the house. Thanks for the detailed guide!

100

100

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

APRIL 17, 2020

This week, Robert Rose asks how you’re doing (really) and talks to an author who explains how content helps brands keep calm and carry on. He talks operational models and more with the content marketing person of the week. Continue reading → The post Do You Really Care How Your Audiences Are Doing? [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 108

Content Marketing Branding Marketing Marketers 108

Litmus

APRIL 16, 2020

Each year, we see new design trends shaping digital marketing, from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends and dive into how they translate into email marketing. Most email designs are driven by symmetry and geometry. But we’re seeing more and more email designers break up their email designs with shapes inspired by nature—and the results are stunning.

Retail 95

Retail Email Marketing Digital Marketing Branding 95

Duct Tape Marketing

APRIL 11, 2020

Weekend Favs April 11 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Product 100

Product Branding Customer Marketing 100

Traackr

APRIL 13, 2020

We’re sharing our advice on how to adjust your Q2 influencer marketing strategy to fit into the realm of our “new normal.

Influencer Marketing 108

Influencer Marketing Marketing Marketers Marketing Strategy 108

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Diggity Marketing

APRIL 13, 2020

At first, I thought your website was hacked ?

100

100

Litmus

APRIL 16, 2020

A person’s email inbox is where life happens: promotions, invites, work collaboration, and password resets. Over the course of the decade, our relationship to email has changed—and the inbox is changing as well. Along with Mark Robbins from Salesforce, Marcel Becker from Verizon Media, and Jon Harmer from Google, we shared how the inbox is adapting to changing customer expectations and moving towards a more dynamic experience.

User-Generated 66

User-Generated Manufacturing B2C Fashion 66

Duct Tape Marketing

APRIL 14, 2020

Driving Innovation with Business Testing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Alex Osterwalder. Today on the Duct Tape Marketing Podcast I visit with business theorist, author, and speaker Alex Osterwalder. Every business wants to be innovative, but smart innovative ideas can’t be pulled out of the ether.

Customer 98

Customer Marketing Marketers 98

Moz

APRIL 16, 2020

Posted by rjonesx. As SEOs, we hold a surprising amount of influence over how the world gets its information. In times like these, when businesses of all stripes are facing uncertainty and we may be looking for ways to help, the skills you use in your day job can be your superpower. In today's Whiteboard Friday, Russ Jones outlines five ways SEOs can make a difference amid the chaos of COVID-19 — just by doing your job and doing it well.

SEO 65

SEO Shipping Food Advertising 65

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Rock Content

APRIL 17, 2020

Customer Success is a theme of great importance for most companies interested in having better results in their relationships with their clients. The reason for that is quite plain: we have never been in such a customer-centered society as we currently are. After all, the customer knows best and it is really important to know how to leverage customer success numbers for great marketing.

Customer 52

Customer Education Marketing Marketers 52

Bannerflow

APRIL 16, 2020

Personalisation in display advertising is nothing new – and it’s almost guaranteed to improve your campaign performance. However, how marketers can achieve that perfectly personalised display campaign is something else entirely…. In fact, for 83% of marketers , personalisation is considered one of their biggest challenges. For example, knowing how to use different types of personalisation effectively, such as dynamic creative optimisation (or DCO for short) can be perplexing when getting started

Advertising 52

Advertising Advertisers Fashion CRM 52

Duct Tape Marketing

APRIL 15, 2020

Investing in Yourself and Your Team to Grow Your Business written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Steve Bousquet. On this episode of the Duct Tape Marketing Podcast, I speak with Steve Bousquet, founder and owner of American Landscape and Lawn Science. Bousquet went to college dreaming of moving to New York and building a high-powered career on Wall Street.

Finance 80

Finance Education Customer Marketing 80

Power Digital Marketing

APRIL 16, 2020

As a company or brand, you want all eyes on you. For this, you need to show up among the top ranks of Google SERPs (search engine result pages) and be visible on YouTube and various other platforms. There are two ways to achieve this: organically and through paid advertising. And as any experienced digital marketing agency will tell you, it’s best practice to use both.

User-Generated 40

User-Generated Digital Marketing Advertising Advertisers 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications