Hubspot Marketing

APRIL 30, 2019

The results of the third annual State of Content Marketing Survey are now in -- the findings include victories, challenges, and trends. With three years of data behind us, we can see just how much growth the content marketing world has achieved. But we haven't reached perfection yet. Three years ago, only 6% of marketers felt they knew what a successful marketing campaign really looked like -- in 2019, that number has increased to more than a third of marketers.

Content Marketing 145

Content Marketing Marketing Marketers Marketing Strategy 145

Adobe Experience Cloud Blog

MAY 1, 2019

As nice as new leads are, customers are the most important resource your brand has. Customer loyalty is one of the best goals a company can aim for since it not only shows you’re doing your job well but is also a big driver of profits. 61% of customers go out of their way to buy from brands they feel loyal to, and 75% recommend them to others. Not to mention, customers that feel an emotional connection to a brand have a 306% higher lifetime value.

Direct Mail 134

Direct Mail Customer Customer loyalty Thought Leadership 134

Neil Patel

APRIL 30, 2019

There’s a formula to SEO and as long as you follow it, you’ll get rankings. So, what’s this formula? Well, you write amazing content, optimize your code, create a great user experience, and you mix in some backlinks. Sounds simple, right? Well, the formula isn’t too complicated, but it does require hard work and patience. Now what makes SEO challenging isn’t the formula, or the time, or the patience.

SEO 111

SEO User-Generated Analytics Content Marketing 111

Content Marketing Institute

MAY 1, 2019

It’s time to get back to the writing gym. Don’t worry if you haven’t worked out in a while, now is a great time to start. Check out these five exercises (before-and-after looks, tips, and even a couple videos to help shape your work). Continue reading → The post 5 More Exercises to Make Your Writing Powerful appeared first on Content Marketing Institute.

Content Marketing 111

Content Marketing Marketing Marketers 111

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. With over four billion internet users globally, and more than 3.4 billion active social media users , it stands to reason digital marketing is vital for reaching a larger audience than you could through traditional methods alone.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Adobe Experience Cloud Blog

APRIL 29, 2019

Landing pages. They’re the unsung heroes of B2B marketing. You won’t see them up for many awards, but their role in the buyer’s journey is critical. Without them, your database would be decidedly threadbare, and you’d have little idea what kind of content or offers your customers value most. Most marketers know the fundamentals of landing page best practices : compelling copy, top-right form placement, social proof.

Thought Leadership 134

Thought Leadership CRM Target Market Digital Marketing 134

Content Marketing Institute

APRIL 29, 2019

A lot of people live in Expertville. Too few live in the Land of the Visionary. To truly stand out and make a bigger impact, make the move to the visionary world – and be inspired by these real-life examples. Continue reading → The post How to Stand Out in an Overpopulated World of Content Marketing Experts appeared first on Content Marketing Institute.

Content Marketing 109

Content Marketing Marketing Marketers 109

Hubspot Marketing

MAY 2, 2019

If your business has a blog, sending out an email newsletter is essential. Not only is it a simple way to distribute your content, but it can also help you better understand what type of content is resonating with your target audience so you can optimize your content strategy. Beyond content distribution, an email newsletter can also help generate paying customers for your business.

Health 143

Health User-Generated CRM Email Marketing 143

Adobe Experience Cloud Blog

MAY 3, 2019

New opportunities to grow your business beyond your current market come up every day. How can both small- and medium-sized companies seize these opportunities to learn, grow, increase their sales, and retain customers? How can your business offer excellent service to customers across the world? Opening an office in your preferred location is one method of expanding your business.

Logistics 133

Logistics Transform Law Global Marketing 133

Marketing Insider Group

MAY 2, 2019

It’s Q2 2019, do you know where your sales and marketing statistics are? We like to keep a finger on the pulse of the B2B marketing funnels and sales pipelines world and thought we would share some interesting insights with you. Staying on top of sales and marketing trends like these can help you gain […]. The post 30 Sales and Marketing Stats You Need to Know for 2019 appeared first on Marketing Insider Group.

Market Trends 101

Market Trends Marketing Marketers Content Marketing 101

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

APRIL 30, 2019

Want your content marketing program to be more successful? Don’t be oblivious to process. Get your hands dirty by exploring and optimizing the process of content marketing. And here’s how to begin – with some Agile thoughts. Continue reading → The post Try These 5 Agile Marketing Values to Sharpen Your Content Process appeared first on Content Marketing Institute.

Marketing 106

Marketing Marketers Content Marketing 106

Litmus

MAY 1, 2019

Getting caught in the spam folder is an email marketer’s nightmare, but it’s more common than you might think. If you’re not watching and paying attention, it’s easy to get your emails blocked or blacklisted and not know it. Or there might be issues with your infrastructure or the content of your email that can trigger spam filters, preventing your messages from being delivered to the inbox. .

Email Marketing 99

Email Marketing Marketing Marketers Analytics 99

Traackr

MAY 2, 2019

Read about the latest influencer marketing and drinks trends from one of the most influential cocktail experts

Influencer Marketing 102

Influencer Marketing Marketing Marketers 102

Marketing Insider Group

APRIL 29, 2019

Today’s consumers have become savvier than ever, demanding more value for less money than ever before. Enter the direct-to-consumer (D2C) brand. With their ability to cut out the middleman and sell their products and services to the end customer, these brands have transformed not only the industries they’re in, but marketing as well. Let these […].

Transform 99

Transform Content Marketing Branding Marketing 99

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Communications

Content Marketing Institute

MAY 2, 2019

A press pack or media kit sounds simple and obvious for public relations pros pitching media to write about a company. But many marketers don’t think about how a press kit can be helpful to their content promotion. Here’s what you need to know. Continue reading → The post Deliver a Better Pitch to Get Your Content Noticed by Media appeared first on Content Marketing Institute.

Promotion 103

Promotion Content Marketing Marketing Marketers 103

illumin

APRIL 29, 2019

The last eleven years of the Marvel Cinematic Universe has all been building to this. Avengers: Endgame is the culmination of a 22-film story that’s largely revolved around original six Avengers characters like Captain America and Iron Man – and the eventual threat that Thanos would pose. Ahead of the release of Avengers: Endgame, some of the most popular brands in the world partnered with Marvel to harness the series’ huge popularity.

Place 71

Place Promotion Branding Advertising 71

Duct Tape Marketing

APRIL 27, 2019

Weekend Favs April 27 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

Customer Acquisition 75

Customer Acquisition Place Management Customer 75

Marketing Insider Group

APRIL 29, 2019

You know I love talking about great content marketing examples. I think it’s important to find inspiration from others. And I think it’s fun to apply those insights to your own marketing strategy. But what if you are en Enterprise Content Marketer looking for inspiration? It’s easy to get stuck in a rut and keep […]. The post 5 Examples of Innovative Enterprise Content Marketing appeared first on Marketing Insider Group.

Content Marketing 88

Content Marketing Marketing Marketers Marketing Strategy 88

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Content Marketing Institute

MAY 3, 2019

NASCAR dads. Soccer moms. Millennials. Those words conjure images of a person or group. Are they stereotypes or personas? Does it matter? And how does it all fit with your content marketing? Ten marketing experts share their thoughts. Continue reading → The post Do You Think Stereotypes and Personas Are Synonymous? appeared first on Content Marketing Institute.

Millennials 102

Millennials Content Marketing Marketing Marketers 102

Moz

APRIL 29, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Keyword lists keeping you up at night? We feel you — and so does every other SEO. There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. Because we care about how much sleep you’re getting (a healthy eight hours, please), we whipped up a useful guide on our favourite way to keyword list-build, and all you need ar

User-Generated 61

User-Generated SEO Branding 61

Duct Tape Marketing

APRIL 30, 2019

What to Pay Attention to in Google Search Console written by John Jantsch read more at Duct Tape Marketing. Are you using Google Search Console for your business? If not, now is the time to verify your domain so that you can dive into the mountains of useful data available to you through Console’s reports. Because there is a lot of valuable data to sort through, it can be difficult to know where to start if you’re new to the platform.

Transform 74

Transform SEO Analytics Place 74

Marketing Insider Group

APRIL 30, 2019

When you think of the word optimization, you might think of writing keyword-optimized posts for search engine optimization or running AB split tests for landing page optimization. But, in reality, any marketing process can be optimized from demand generation, account-based marketing and, lead generation. I’ll review the basics of reviewing your demand generation funnel.

Marketing 76

Marketing Marketers 76

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Zumvu

APRIL 30, 2019

Whether you believe it or not, a good digital creative has the capacity to help you garner truckloads of leads or sales. And I’m not just talking about good-looking creatives, by the way, I’m talking about those that are compelling enough to convince people to make a purchase, try out a service, or just spread the word about a company.

52

52

Litmus

MAY 3, 2019

In this episode of Delivering , host Jason Rodriguez digs into the history of the email industry—from the first spam message to recent mergers and acquisitions. See where we came from as an industry and, perhaps more importantly, hear about where we’re all going. Subscribe to Delivering on iTunes and Spotify , or in the podcast app of your choice.

Law 57

Law Email Marketing Advertising Advertisers 57

Duct Tape Marketing

APRIL 30, 2019

How Reducing Friction Increases Revenue written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Roger Dooley. Podcast Transcript. Today on the Duct Tape Marketing Podcast, I chat with author and keynote speaker Roger Dooley. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website.

Neuromarketing 70

Neuromarketing PR User-Generated SEO 70

Marketing Insider Group

MAY 1, 2019

Like many Agile marketers, one of the first things I did after discovering Agile marketing was run out and become a Certified Scrum Master. I added the Product Owner certification shortly after, and proceeded to turn my unsuspecting marketing department into two Scrum teams. Within just a few months, however, the cracks in this most […]. The post The Power of Hybrid Agile Marketing Frameworks appeared first on Marketing Insider Group.

Marketing 74

Marketing Marketers Product Content Marketing 74

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Moz

MAY 1, 2019

Posted by BrianChilds “Does Moz offer a certification?”. Educating the marketing community about SEO is one of our core values here at Moz. I worked at an agency prior to joining the team back in 2016, and much of what I learned about how to deliver SEO to our clients came from reading the Moz Blog and watching MozCon videos. In 2016, one of Moz’s entrepreneurial product managers, Rachel Moore , launched a new catalog of SEO coursework called Moz Academy.

SEO 54

SEO Digital Marketing User-Generated Education 54

Pam Didner

APRIL 30, 2019

By working with various manufacturing marketers, I have experienced the challenges of supporting sales as a marketer with limited resources and budget. Although sales and marketing support the same business objectives, the priorities and approaches are different. It’s similar to when a family decides to meet at a vacation destination, but members living in different cities take different routes to get there.

Manufacturing 49

Manufacturing Content Marketing Customer Journey Education 49

Duct Tape Marketing

APRIL 30, 2019

Transcript of How Reducing Friction Increases Revenue written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. This transcript is sponsored by our transcript partner – Rev – Get $10 off your first order. John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush. It is our go-to SEO tool for doing audits, for tracking position and ranking, for really getting ideas on how to get more organic traffic for our clients competit

Neuromarketing 58

Neuromarketing Food Millennials SEO 58

Hubspot Marketing

MAY 1, 2019

A positive brand image can undoubtedly influence a consumer's decision to buy a product -- and, for virtually every business, a positive brand image starts online. Nowadays, your reputation is largely dependent on social media and online review sites. For instance, consumers need to read an average of 10 online reviews before they feel they can trust a local business.

Management 141

Management Branding PR Price 141

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Communications