Sprout Social

MAY 9, 2024

While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Instead, they value personal recommendations and trending products from influencers that entertain or interest them. They aren’t loyal to brands.

Influencer Marketing 87

Influencer Marketing Market Trends Gen Z Fashion 87

Spiralytics

MAY 30, 2024

Share exciting videos about your brand, host live events, demonstrate products, conduct interviews, and create engaging content that entertains and informs your audience. Promote products/services effectively through visually appealing content, videos, and targeted ads. In the Philippines, the platform is widely used for entertainment.

Entertainment 52

Entertainment Fashion User-Generated Social Media Marketing 52

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. As a consumer, I love how effortless shopping can now be. Active community engagement drives social selling success.

Gen Z 121

Gen Z Inbound Marketing User-Generated Entertainment 121

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. Build some promotions and special offers into your social posting calendar just for followers and fans.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. Others put more value on entertainment. There are other factors to consider, too.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145

Sprout Social

NOVEMBER 12, 2023

For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. Like the campaign, his content is often star-studded with some of the biggest names in the entertainment and sports industry. Strategies to find collaboration partners Deciding how to partner with brands can seem tricky.

Branding 106

Branding Fashion Gen Z Entertainment 106

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. And where should I promote my videos? Once you've created a dynamic video that grabs viewers' attention, it's time to start thinking about promotion.

Branding 118

Branding Video Marketing Millennials B2C 118

Hootsuite

MAY 31, 2022

If you’re looking for higher-spending millennials, for example, try Pinterest. This is likely thanks to the platform’s focus on educational content over pure entertainment. Still, the millennial generation remains the platform’s median age. There’s a near-even split between Generation X, Gen Z, and Millennials.

Social Media Marketing 102

Social Media Marketing Gen Z Millennials Shoppers 102

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Tie-ins don’t have to involve other forms of fiction.

Customer 52

Customer Millennials Transform Gen Z 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. In fact, on average, Boomers spend more time on social media than Millennials. Millennials. Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Hubspot Marketing

MARCH 21, 2022

Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. Use the principle of "entertainment-first". Remember that TikTok is an entertainment platform first and foremost. As noted earlier, Gen Z — a primary audience on this app — favors authenticity more than their millennial counterparts.

Gen Z 111

Gen Z Entertainment Non-Profit Education 111

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Video can be entertaining and educational while helping you connect with your audience on a deeper level than other types of content marketing. Promote New Videos on Social. Quick Takeaways.

Content Marketing 144

Content Marketing Gen Z Entertainment User-Generated 144

Hubspot Marketing

AUGUST 8, 2022

But it's not just an entertainment hub — it's a powerful marketing tool. Since Reels are heavily promoted on the platform, the feature is almost unavoidable — sometimes to the chagrin of users. Like YouTube, Facebook boasts a massive audience spanning multiple age groups, although Millennials take up the largest share.

Video Marketing 130

Video Marketing Branding User-Generated Millennials 130

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. They’re taking their cues from their Millennial and Gen Z predecessors in holding brands accountable for social justice from a very early age. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. The creator economy is a relatively new addition to the media and entertainment industry, and it's something that anyone from any generation can be a part of.

Gen Z 91

Gen Z Influencer Marketing Entertainment Marketing 91

Hubspot Marketing

NOVEMBER 21, 2022

We're providing them financial value, distributing their show across our brand channels — we're cross-promoting their show across our podcast network.". For example, platforms like Twitch and TikTok are challenging for companies to navigate because users rely on those spaces for community and entertainment.

Gen Z 91

Gen Z Millennials Inbound Marketing Entertainment 91

Sprout Social

NOVEMBER 21, 2022

Who they are: Headquartered out of Nova Scotia, Dash Hudson is a social entertainment marketing software company. Their digital and creative solutions help global brands optimize their social entertainment and commerce strategies. Dash Hudson. Case study: Mecca. Case study: Samsung.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Hubspot Marketing

JULY 23, 2019

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. playing in the background. Caffeine's biggest investor to date is 21st Century Fox.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Content Marketing Institute

FEBRUARY 5, 2019

A lot has changed in digital marketing since BMW released The Hire; but the content approach it leveraged still holds plenty of power and possibility for businesses that want to capture audience attention and showcase their brand’s values without coming off as pitchy and promotional. BMO Harris Bank offers a lesson on engaging millennials.

Branding 96

Branding Millennials Entertainment Transform 96

Neil Patel

JANUARY 19, 2021

Promote Your Product. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. How do you get the most from promotional tweets? Entertain Audience. Well, it’s not just about your actual voice. A final tip.

Customer loyalty 139

Customer loyalty Transform User-Generated Entertainment 139

Hubspot Marketing

SEPTEMBER 20, 2022

In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. Promote new posts. In 2014, Buzzfeed has all Millennials in a chokehold with its quizzes. However, when it comes time to promote this giveaway, do so on your Story. Are you struggling with what to post on Instagram?

User-Generated 122

User-Generated Education Promotion Millennials 122

OnPassive Marketing

AUGUST 24, 2022

Content marketing is an essential aspect of digital marketing that helps create and maintain customer relationships by creating and distributing valuable, informative, and entertaining content. You can discuss topics that are relevant to them, promote your products or services, or talk about life in general.

Digital Marketing 71

Digital Marketing Content Marketing Marketing Marketers 71

Sprout Social

NOVEMBER 11, 2019

It’s also key that brands learn how to bridge the gap between Gen Z and other generations of customers, particularly millennials. And so while this list emphasizes tactics for marketing to Gen Z, many of these tips are fair game for millennials as well. With that, let’s dive in! Emphasize eye-catching, visual content.

Gen Z 86

Gen Z Millennials Shoppers Price 86

CXL

NOVEMBER 28, 2022

A quarter of all users fall into the millennial and Gen X demographics. TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. billion views. Successful ads fit into this ecosystem. TopView ads.

Customer 85

Customer Gen Z User-Generated Entertainment 85

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. EditorStahl #CMWorld Click To Tweet.

Content Marketing 73

Content Marketing Health Millennials Entertainment 73

Martech

MAY 6, 2022

By using disruptive technology and catering to the desires of its millennial customers, Coca-Cola has effectively combined tech, creativity, marketing, and product development to improve the returns on its campaigns. Twitch is an interactive live streaming service for content spanning gaming, entertainment, sports, music, and more.

Social Media Marketing 112

Social Media Marketing Non-Profit User-Generated Transform 112

Marketing Insider Group

MARCH 24, 2021

In fact, even in the glory days of Madison Avenue, the most successful agencies published authentic content that informed and humanized even as it entertained. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Just follow their lead with authentic content that gives your brand a human face.

Branding 138

Branding Transform Whitepaper User-Generated 138

SocialPilot

JANUARY 15, 2024

Facebook video ads are used by more than 73% of marketers to promote their products or services. A survey also showed that 61% more Gen-Z and Millennials were watching video content during the pandemic. Entertaining video content can boost the purchase intent by 97%. More than 500 million people watch videos on Facebook.

Video Marketing 85

Video Marketing Gen Z Marketing Marketers 85

Hootsuite

MAY 30, 2023

This looks for and boosts “people-first” content intended to help others and lowers the ranking of overly self-promotional or unhelpful content. Facebook’s user metrics alone make it a great fit, since of the estimated 1 in 4 people currently experiencing a legal issue, half are Millennials. The average TikToker spends 1.5

Law 81

Law Social Media Marketing Entertainment Gen Z 81

AWeber

NOVEMBER 22, 2023

But new marketers often spend so much time promoting their services that they can’t keep up with the workload. For example, will you be a thought leader who provides valuable tips in your content, an entertainer who makes people laugh, a muse who inspires people, or -- something else? What differentiates you from other coaches?

eBook 93

eBook Marketing Plan Influencer Marketing Marketing 93

Hootsuite

MAY 27, 2020

Think Facebook is a better network for reaching Baby Boomers than Millennials? Well, the numbers show that Millennials still outnumber Boomers on the platform. One more: “We will use LinkedIn for promoting and sharing our company culture to help with recruitment and employee advocacy.”. 20% can directly promote your brand.

Millennials 145

Millennials Social Media Marketing Analytics Promotion 145

Hootsuite

NOVEMBER 28, 2022

Before today’s visually-focused platforms like TikTok and Instagram existed, we eldest Millennials only had web forums with text posts to connect with others around common interests. For entertainment via memes, humor subreddits, or to discuss TV or movies. Reddit is all about fostering community by encouraging users (a.k.a.

Branding 102

Branding Gen Z Affiliate Marketing User-Generated 102

Sprout Social

MAY 26, 2022

By adding context and a healthy dose of humor, they promote their menu items while making popular audio snippets their own. To expand their reach, they turned to the TikTok Creator Marketplace to find Gen Z and Millennial influencers that aligned with the brand’s values. Baby spice ???? nandosuk. ? The campaign’s 22 videos (about 4.5

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Marketing Insider Group

NOVEMBER 21, 2022

Working long hours and putting work over personal life is becoming increasingly unpopular with today’s millennial workforce. Networking opportunities are a big attraction for many event attendees, aside from the event itself, so make sure you schedule in plenty of free social time and provide casual spaces that promote interaction.

Event Marketing 105

Event Marketing Food Millennials Health 105

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. But influencers are not only helping to promote products – they’re also buying products themselves. Since Covid-19, a whopping 86.5%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54