Search Engine Land

JANUARY 18, 2024

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser.

Finance 134

Finance eCommerce User-Generated Entertainment 134

Jeff Bullas

MARCH 6, 2023

The big one that is making news today is called “ Generative AI ”. The technology behind ChatGPT (an AI that generates text) and its sibling, Dalle-E2 (an AI that generates images), has caused a firestorm. In just two months, ChatGPT has gained 100 million users. What is “generative” artificial intelligence?

Transform 240

Transform Manufacturing User-Generated Customer loyalty 240

Search Engine Land

FEBRUARY 19, 2024

The evolution of voice search When we think about how voice search will be used in the future, it’s not necessarily how I’m using it but looking at how the next generations are using it. Younger users (Gen Alpha) Younger users are using voice more often to find answers. Other uses include: Daily routines. Social interactions.

Transform 126

Transform User-Generated Entertainment SEO 126

Hubspot Marketing

NOVEMBER 15, 2023

However, social media platforms need users to spend as much time on their apps as possible and to continue buying from advertisers in order to remain profitable. In other words, social media users want to socialize and social media platforms want to sell, leading to a misalignment between a product and its customer base.

Non-Profit 139

Non-Profit User-Generated Law Entertainment 139

Martech

OCTOBER 30, 2023

I am the first generative AI chatbot for marketing technology professionals. Here are some tips to help you get started: Embrace the informal and fun tone: TikTok is all about authenticity and entertainment. Instead, focus on creating content that is engaging, relatable, and entertaining. I am trained with MarTech content.

Entertainment 106

Entertainment Social Media Marketing Fashion User-Generated 106

Hubspot Marketing

OCTOBER 18, 2023

Jenner’s character Billie is positioned as a big sister figure whom users can message for advice. When the news first broke, there seemed to be some confusion around whether the images and videos were actually of celebrities, or if they were generated by AI. If it actually is AI generated. Is this legal? “I I will freak out.”

User-Generated 119

User-Generated Entertainment Management Marketing 119

Jeff Bullas

JANUARY 29, 2023

billion users of the internet, it also hosts 1.8 We use the internet to find information via search engines, get our entertainment and buy goods and services online. Instead of watching television we now stream our video entertainment via the internet. billion active users in 2022 and revenue of $8.6 billion smartphones.

Entertainment 217

Entertainment User-Generated Communications Management 217

Search Engine Land

MAY 9, 2024

Users are always looking to do something, whether it’s finding information, being entertained or purchasing a product. The design thinking process is typically divided into five stages: Empathize Define Ideate Prototype Test and evaluate With design thinking, the emphasis is not only on the solution but also on the end user.

SEO 98

SEO User-Generated PR Analytics 98

Martech

JANUARY 3, 2024

The space continues to diversify, with more user-generated content inspired by the emergence of TikTok in recent years. Yet, X saw the grand exit of big tech and entertainment brands last year. As the vitriol ramps up in an election year, will users opt out? “We How will these opportunities shake out in the upcoming year?

Entertainment 140

Entertainment Advertising Advertisers User-Generated 140

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 111

Gen Z Branding Millennials Transform 111

illumin

APRIL 11, 2024

Perhaps it’s the platform’s short-form videos, its entertainment value, or its reputation for authenticity and virality. As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. and then generate an ad tag. This authenticity didn’t go unnoticed.

Branding 127

Branding Entertainment Advertising Advertisers 127

Buffer Marketing

APRIL 4, 2024

So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. of its US user base to be exact. With over 1 billion active monthly users, TikTok is where a significant portion of this demographic spends their time.

Gen Z 91

Gen Z User-Generated Entertainment Millennials 91

Search Engine Land

OCTOBER 10, 2023

Described as the “next generation of Discovery campaigns,” it comes with new features, inventory, and insights, as well as an enhanced ad creation flow. ” “Demand Gen campaigns can help you capture the interest of billions of users as they spend time on YouTube and Google’s visually immersive touchpoints.

Customer 130

Customer Entertainment User-Generated Retail 130

Hootsuite

SEPTEMBER 25, 2023

Instagram users are the most engaged Across almost all industries, Instagram consistently has the highest average rates compared to other social networks. Interestingly, educational institutions generated higher Instagram engagement than any other industry in September. Use this free tool to find out your engagement rate by post.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Search Engine Land

DECEMBER 8, 2023

It is available to users in the U.S. Generative AI is now a crucial tool for SEO and PPC marketers. All X users are expected to have access by the end of next week. Read our LLM optimization guide for information on how to influence generative AI outputs. X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers.

User-Generated 126

User-Generated Entertainment SEO Marketing Strategy 126

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. At the time of the survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Feature user-generated content.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Hubspot Marketing

DECEMBER 28, 2023

The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. The Takeaway Fun, creative, and relatable video marketing efforts generally perform better on TikTok than overproduced or formal videos. Heinz: Heinz A.I.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Martech

MARCH 27, 2024

who identify as gamers, according to Entertainment Software America (ESA). A third of current gaming advertisers have carved their spend out of their general media budget. Also, this doesn’t just apply to general-audience games like Candy Crush. The study also points to eMarketer’s projection that U.S. billion in 2024 to $11.5

Advertising 112

Advertising Advertisers Entertainment Marketing 112

Martech

AUGUST 2, 2023

It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet. Here’s your audience — now figure out how to entertain them.”

Entertainment 98

Entertainment User-Generated Social Media Marketing CMO 98

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. As a consumer, I love how effortless shopping can now be.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Over the years we have gained access to many tools to help us edit, optimize, refine and improve our written content, but none have offered anything close to the capabilities of generative AI.

User-Generated 130

User-Generated Copywriting Marketing Automation Platform eBook 130

Hubspot Marketing

FEBRUARY 6, 2023

Post interesting, entertaining, and valuable content. Focus on User Generated Content (UGC). Just take the number of engaged users, divide it by the total page reach, and multiply the result by 100. Post interesting, entertaining, and valuable content. What is Facebook engagement? Post consistently. Ask questions.

User-Generated 92

User-Generated Entertainment Education Branding 92

Hubspot Marketing

APRIL 3, 2023

In the past three months, 41% of social media users have shared that they feel comfortable purchasing on social media platforms. These apps have very easy-to-use shopping interfaces, and it's plain to see why they can sell or influence users. Older generations use it just as often. That behavior shift is astounding.

Shoppers 137

Shoppers User-Generated Entertainment Social Media Marketing 137

Martech

APRIL 12, 2024

Key verticals include retail/CPG; healthcare; media and entertainment; technology; financial services; automotive; and travel and hospitality. Although predictive AI and machine learning have long been utilized by CDP vendors, the boom in generative AI, and the accompanying marketer adoption, are leading to more and splashier integrations.

Customer 112

Customer B2C Transform Retail 112

Backlinko

JANUARY 8, 2024

Sweden and Norway have the largest number of monthly listeners by percentage of internet users Video podcasts are on the rise, offering a new dimension to audio storytelling. The following countries have the largest number of monthly listeners by percentage of internet users: Country Monthly Podcast Listeners United States 40% Sweden 34.6%

Entertainment 109

Entertainment User-Generated Advertising Advertisers 109

Buffer Marketing

JANUARY 22, 2024

The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.  This is evident in how TikTok and Instagram encourage users to create videos that exceed the typical 15- or 30-second length.

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Rock Content

MAY 3, 2024

Source: Demand Metric ) Eighty-four percent of customers expect brands to produce content that entertains, provides solutions and produces experiences. Different Types of Interactive Elements for E-Books Click to Expand Often used to show user profiles or resources on a topic. Where are you on your buying journey?

Transform 87

Transform Key Performance Indicator User-Generated Education 87

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. Here are the types of content you should consider using.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. Moreover, 47.4% Create unique and relevant content.

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

Spiralytics

JUNE 11, 2023

The Current State of AI Voice Cloning Just as with chat-based and photo-generating AI, people worldwide are still figuring out how to use clone voice AI tools best. Below is a general overview of how people and businesses use AI voice cloning. One example is Apple’s Personal Voice feature, which the brand previewed in May 2023.

Entertainment 97

Entertainment User-Generated Law Health 97

Buffer Marketing

JANUARY 22, 2024

The Gen Z audience, the fastest-growing demographic on the platform according to LinkedIn, is more comfortable with blending personal and professional tones than previous generations.  This is evident in how TikTok and Instagram encourage users to create videos that exceed the typical 15- or 30-second length.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Martech

JULY 10, 2023

The project features an AI-enabled talking owl that delivers an entertaining and educational presentation that’s always unique. 3D content made simple Generative AI is the hottest thing to hit our industry since the internet. Currently, AI-generated content is not protected by U.S. has launched. That’s all about to change.

Market Trends 136

Market Trends Law Transform User-Generated 136

Neil Patel

SEPTEMBER 6, 2021

However, the problem with such marketplaces is that they’re often so big that it can be difficult for users to find specialized goods and services. One advantage of Teachable is that it allows users to run the entire production process on the platform. Entertainment plays a huge role in most events. Special Guest App.

B2C 139

B2C Entertainment Non-Profit Transform 139

CXL

OCTOBER 26, 2022

TikTok users spent $2.5 These figures highlight the fact that TikTok users are naturally engaged with social shopping, although it’s not an e-commerce platform. Some 67% of users say they’re inspired to shop on TikTok even when they weren’t planning to do so. Users spend on average 10.85 With over 1.5

Customer 95

Customer Entertainment User-Generated eCommerce 95

Hubspot Marketing

SEPTEMBER 12, 2023

By optimizing social media content for search, you can ensure that your posts, videos, and other forms of content are easily discoverable by users searching for relevant topics, keywords, or hashtags. And, this age group prefers social search methods more than all older generations.

Gen Z 123

Gen Z Product User-Generated Millennials 123

Martech

SEPTEMBER 21, 2023

State Farm Park has allowed us to reach the next generation of customers where they are and we’re thrilled to be working with iHeartMedia on cutting-edge and entertaining activations like this one.” Fortnite has approximately 231 million active users, according to business intelligence company Demand Sage. Why we care.

Entertainment 113

Entertainment User-Generated Branding Customer 113

SocialPilot

JANUARY 21, 2024

So, hoteliers, it’s time to ramp up your social media content marketing game and maintain an engaging presence that entertains and attracts them to stay at your hotel. They skillfully spotlight their diverse properties by intertwining professional photos and user-generated content.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90