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Event Marketing

Thought Leadership

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How to Create Effective Thought Leadership Content

Marketing Insider Group

SEPTEMBER 25, 2020

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Great thought leaders are not necessarily great writers. Becoming a thought leader takes time, effort, and practice.

Thought Leadership

Thought Leadership Whitepaper Finance Communications

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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

Event Marketing

Event Marketing Customer Acquisition Marketing Marketers

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Aspiration Marketing

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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Use these marketing tips to take the mystery out of video—and drive sales.

Event Marketing

Event Marketing Thought Leadership Promotion Video Marketing

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MarTech’s CDP experts to follow

Martech

AUGUST 15, 2023

An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing. Ideas to Kickstart Your Marketing” LinkedIn: David M Wallace (2.6K He’s currently director of customer marketing and thought leadership at enterprise CDP Treasure Data. LinkedIn: Greg Krehbiel (2.3K

Transform Thought Leadership Health Analytics

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How to craft a winning event strategy: A 7-step framework

Martech

MAY 18, 2023

However, each type of event also requires a different approach when it comes to generating and following up on those leads. Webinars and podcasts, for example, are great for delivering thought leadership and establishing your brand as an authority in your space.

Thought Leadership

Thought Leadership CRM Promotion Place

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[Infographic] Marketo’s Marketing Nation Summit 2014 Map

Adobe Experience Cloud Blog

APRIL 7, 2014

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! The agenda is jam-packed with high-value thought leadership sessions, inspiring keynotes, a fantastic expo hall, and some hopping parties. Event Marketing Infographic'

Thought Leadership

Thought Leadership Event Marketing Marketing Marketers

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Surviving on Swag Alone at the Marketing Nation Summit

Adobe Experience Cloud Blog

APRIL 20, 2015

Flashing the Marketo logo and “MKTGnation” hashtag, this bag set the tone for the event : Marketing First. As I journeyed into the Expo Hall, I was immediately consumed by the volume of event sponsors and what they brought to the table (literally, their tables were full of cool free stuff). Event Marketing b2b'

Thought Leadership

Thought Leadership Fashion Event Marketing Marketing

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Murphy’s Law: When Events And Weather Collide (And How to Handle It)

Adobe Experience Cloud Blog

MARCH 17, 2015

I’d love to hear about your Marketing Murphy’s Law or event marketing stories. Event Marketing b2b Consumer' The moral of the story: y ou can’t beat Murphy’s Law, but you can work with it. Share your stories in the comments section below.

Law

Law Thought Leadership Event Marketing Promotion

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Is Your Marketing Data Missing Your Most Powerful Data Set?

Adobe Experience Cloud Blog

JUNE 17, 2019

Event data is powerful, but you only unlock the full power of event data when it’s seamlessly connected to the rest of your business systems. But when you know what to do with it, data becomes your most powerful marketing weapon. The post Is Your Marketing Data Missing Your Most Powerful Data Set?

Logistics CRM Event Marketing Thought Leadership

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5 Key Ways a Mobile App Can Drive Engagement at Your Next Event

Adobe Experience Cloud Blog

APRIL 4, 2015

While incredibly valuable to the event marketer, push notifications need to be relevant and timely. Event Marketing Mobile Marketing b2b Consumer' Push notifications allow you, per your attendee’s permission, to send a message to their mobile device that pops up on their screen.

Thought Leadership

Thought Leadership Event Marketing Management Branding

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The Big List of Must-Attend Marketing Events of 2015

Adobe Experience Cloud Blog

DECEMBER 17, 2014

Marketers today (and really, all customers) want to be impressed by big, bold ideas, actionable takeaways and have space to connect with each other. Plus, exhibiting at one of these marketing events as a company is the perfect way to showcase your thought leadership, personality, and brand. Let us know!

Thought Leadership

Thought Leadership Event Marketing CRM Marketing

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The Marketing Nation Roadshow [Interactive Map]

Adobe Experience Cloud Blog

JULY 3, 2014

Open up the interactive map here: Marketing Nation Roadshow Map. The Marketing Nation Roadshow [Interactive Map] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

Thought Leadership

Thought Leadership Event Marketing Marketing Marketers

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How to Keep Your Cool and Put Out Fires at Events

Adobe Experience Cloud Blog

JUNE 1, 2016

Author: Mary Kate Francis Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned an event, however big or small, then you have an idea of the sort of adaptability and resourcefulness that event marketers need.

Thought Leadership

Thought Leadership Event Marketing Shipping Management

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Create an Event Oasis: The Top Reasons to Host a Lounge

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. So, consider complementing your digital strategies with event marketing — and one very cool idea is the concept of a hosting a lounge. Event Marketing b2b'

Event Marketing

Event Marketing Thought Leadership Energy Place

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Discover All the Reasons to Attend Adobe Summit 2021

Adobe Experience Cloud Blog

APRIL 6, 2021

The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

Thought Leadership

Thought Leadership Customer Journey Management Customer

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4 Signs Your Experiential Marketing Lacks Purpose

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. The post 4 Signs Your Experiential Marketing Lacks Purpose appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership

Thought Leadership Marketing Marketers Event Marketing

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Transform Event Marketing Thought Leadership Analytics

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[Infographic] The Marketo(er’s) Guide to SXSW

Adobe Experience Cloud Blog

MARCH 11, 2015

Event Marketing Infographic b2b Consumer'

Thought Leadership

Thought Leadership Event Marketing Price Digital Marketing

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Events for Everyone! How Industry Conferences Shape Your Organization

Adobe Experience Cloud Blog

NOVEMBER 4, 2014

Events for Everyone! How Industry Conferences Shape Your Organization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer' Share your experiences in the comments below.

Thought Leadership

Thought Leadership Event Marketing Customer Journey New Technology

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Field Events Are Just as Important as Conferences: Here are 4 Reasons Why

Adobe Experience Cloud Blog

APRIL 24, 2015

Author: Rachel Yarnold When it comes to event marketing, conferences and tradeshows are typically what come to mind, right? They are what we at Marketo call ‘the big rocks’ When a company sponsors and/or exhibits at a larger show, they are doing so with the dual goals of brand visibility and acquiring high quality sales leads.

Thought Leadership

Thought Leadership Food Event Marketing Management

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Audience Segmentation with Predictive Audiences | AI for All

Adobe Experience Cloud Blog

JUNE 19, 2020

Let’s take a look at some of the ways you will be able to use Predictive Audiences and how it transforms everyday marketing fundamentals for all marketers and revenue strategies. Maximizing Registrations and Attendance for Events. Crafting an invite list for live events and webinars is often more art than science.

Transform Thought Leadership Health Event Marketing

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7 Rules to Live By for Creating Legendary Webinars

Adobe Experience Cloud Blog

JUNE 15, 2013

Author: Tania O''Connor Webinars, done well, can be an integral part of your event marketing mix. They are a chance to get to know your market, leverage the expertise that resides in your organization, and establish thought leadership. Event Marketing'

Thought Leadership

Thought Leadership Event Marketing Marketing Mix Entertainment

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5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

Event Marketing

Event Marketing User-Generated Thought Leadership eBook

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An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads

Adobe Experience Cloud Blog

FEBRUARY 11, 2014

The car giveaway was a successful piece of event marketing because it did what our team expected — it helped create a fun draw at an event. An Unexpected Win – How the Marketo Smart Car Contest Delivered More than Just Leads was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership

Thought Leadership Event Marketing Branding Marketing

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How to Create Evergreen Event Themes, Without the Christmas Trees

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year.

Thought Leadership

Thought Leadership Event Marketing Branding Marketing Plan

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4 Reasons Why You Can’t Miss Marketing Nation Online

Adobe Experience Cloud Blog

AUGUST 30, 2016

Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. This year’s affair falls on Wednesday, September 14, and is themed around tomorrow’s marketer. Well, there is! There truly is!

Thought Leadership

Thought Leadership Marketing Marketers Event Marketing

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Summer Is Here—Bring on the Interns!

Adobe Experience Cloud Blog

JUNE 26, 2015

Are you planning events and want to make sure you have enough marketable contacts in a city? For the less data-eager crowd, here are some other examples of intern-worthy projects: Event Evaluations: As an event marketer, you tend to get flooded with potentially interesting event sponsorship opportunities.

Thought Leadership

Thought Leadership Telemarketing Event Marketing Food

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Get Ready for Ad Week – 5 Things You Can’t Miss

Adobe Experience Cloud Blog

SEPTEMBER 25, 2014

That’s only a tiny chunk of the four days, 250+ events, and 190+ workshops/sessions at Ad Week — what are you looking forward to the most? Get Ready for Ad Week – 5 Things You Can’t Miss was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Transform Thought Leadership Event Marketing Traditional Marketing

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3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist

Adobe Experience Cloud Blog

APRIL 8, 2015

3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership

Thought Leadership Food Marketing Marketers

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Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014

Adobe Experience Cloud Blog

JANUARY 16, 2014

Please share your thoughts below. Book Your Plane Ticket Now: Must-Attend International Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

Thought Leadership

Thought Leadership Event Marketing Marketing Marketers

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The Year of Engagement and Empowerment: TFM&A 2015 Highlights

Adobe Experience Cloud Blog

FEBRUARY 27, 2015

The Year of Engagement and Empowerment: TFM&A 2015 Highlights was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing b2b Consumer' I’d love to hear what you think–please leave a comment below!

Entertainment Thought Leadership Event Marketing Digital Marketing

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Public Service Announcement: Field Events Aren’t Dead

Adobe Experience Cloud Blog

APRIL 12, 2017

Tip: Come up with 3-5 topics that you think would be of interest to your customers and ASK them— send out a quick survey like the one below to ensure you have the right pulse on their interests so your event(s) can be a hit! . Spark Interest in Your Offerings and Leave Them Wanting More.

Thought Leadership

Thought Leadership Transform Food Education

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The Marketers First Virtual Event – Are You Ready?

Adobe Experience Cloud Blog

AUGUST 28, 2014

The Marketers First Virtual Event – Are You Ready? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' Drop us a line in the comments section below.

Thought Leadership

Thought Leadership CMO Event Marketing Marketing

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Must-Attend Marketing Events of 2014

Adobe Experience Cloud Blog

DECEMBER 18, 2013

What were your favorite events of 2013? Feel free to share your thoughts below. Must-Attend Marketing Events of 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing'

Thought Leadership

Thought Leadership Inbound Marketing CRM Event Marketing

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An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft

Adobe Experience Cloud Blog

APRIL 22, 2015

An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership

Thought Leadership Energy Marketing Marketers

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How Co-Marketing Can Expand Your Reach

Adobe Experience Cloud Blog

JUNE 19, 2013

On June 20, we are bringing together the top minds in sales and marketing for an all-day virtual summit. Everybody who participates will earn exposure and get the chance to showcase their thought leadership and expertise. The more we all help one another promote the event, the more we’ll all win. Event Marketing'

Thought Leadership

Thought Leadership CMO Marketing Marketers

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A Roadmap for B2B SMBs to Achieve Digital Transformation

Marketing Insider Group

DECEMBER 8, 2020

You need to attract their attention with content marketing efforts that demonstrate solutions, expertise, and thought leadership. Marketing platforms that combine web, email, social, metrics, and workflows in one intuitive app. Investing in Digital Marketing. Those dollars are now available for other uses.

Transform eCommerce Thought Leadership Millennials

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Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020

Adobe Experience Cloud Blog

JUNE 2, 2020

Ultimately, by keeping the customer top-of-mind through their speaker and attendee experience, you’ll already have a worthy virtual event. . The post Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership

Thought Leadership Energy Promotion Customer

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Is Content Marketing Becoming the New SEO?

Marketing Insider Group

APRIL 28, 2021

So, you’ll want to create thought leadership content that others in your industry or related industries will find valuable. If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation.

Content Marketing

Content Marketing SEO Marketing Marketers

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Marketing Lessons Learned from a Life of Swag Hoarding

Adobe Experience Cloud Blog

MARCH 29, 2017

Throughout my 20 years in marketing, I have been to many conferences. As an event marketer , swag can be a decent ticket item on your budget, but unlike, say, the upgrade to the carpet in your booth, it has greater potential to provide dividends after the conference ends. I will fully admit that I am a total swag hoarder.

Thought Leadership

Thought Leadership Marketing Marketers Branding

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Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story

Adobe Experience Cloud Blog

MAY 20, 2015

According to Event Marketing Institute’s EventTrack study, marketers increased spending on experiential marketing by 4.7% It seemed unusual until residents realized a beer tap was located in the middle of the poster at street level, where passersby could pour themselves a pint.

Thought Leadership

Thought Leadership Marketing Marketers Event Marketing

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How to Make it Rain: Part 2

Adobe Experience Cloud Blog

OCTOBER 6, 2014

How to Make it Rain: Part 2 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Event Marketing' Have you tried any other strategies that have made your sponsorship programs successful? Please share it in the comments section below.

Thought Leadership

Thought Leadership Event Marketing Communications Price

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The Art of Swag (or “Schwag”)

Adobe Experience Cloud Blog

NOVEMBER 25, 2013

Whether you give your swag to potential customers, offer it to your employees as prizes, or leave it on a street corner, swag is an important part of lead generation and event marketing. The Art of Swag (or “Schwag”) was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Thought Leadership

Thought Leadership Event Marketing Food Price

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Discover All the Reasons to Attend Adobe Summit 2021

Adobe Experience Cloud Blog

APRIL 6, 2021

The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Click here to register for free.

Thought Leadership

Thought Leadership Customer Journey Management Customer