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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

The launch of ChatGPT by OpenAI in late 2022 has sparked tremendous interest in artificial intelligence (AI) and how generative AI tools can be used for content creation and other marketing applications. As we enter 2023, it’s clear that ChatGPT and similar generative AI represent some of the most hyped emerging technologies today.

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What is a KPI? How To Choose the Best KPIs for Your Business

Hubspot Marketing

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. These KPIs usually track the overall health and performance of the organization. Types of Key Performance Indicators.

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17 social media management tips for productivity and organization

Sprout Social

This is where metrics and key performance indicators (KPIs) come into play. Once you set your goals, identify the key performance indicators (KPIs) you’d like to use to measure your success. Add user-generated content to your social media content plan. to achieve your goals?

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How named entity recognition (NER) helps marketers discover brand insights

Sprout Social

NER is also crucial in search engines, enabling them to understand and recognize key elements in queries and then search and provide relevant results. and immediately identify keywords for data analysis to reveal brand health or customer experience insights. How does named entity recognition work?

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Top KPI Marketing Metrics to Track in 2024

Vertical Response

Continuous collaboration between marketing and sales, adapting KPIs to changing market trends, and using a set of diverse tools are key for tracking performance and aligning marketing efforts with company objectives. Actionability The true north of marketing KPIs is found in their actionability.

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A Check-up on the Healthcare Industry in 2023

Set Up

Adopting B2B Marketing Approaches Brian Yokley, the VP of Marketing for Strive Health, made the point that B2B marketing is extremely influential in the Healthcare space. Marketing functions within these digital Healthcare orgs are becoming responsible not just for B2B and Demand Generation, but also patient engagement.

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All About Creating Employee-Generated Content and How to Make It Impactful

Scoop.it!

This employee-generated content helps to humanize your brand, which in turn builds trust. What is employee-generated content? Employee-generated content (EGC) is exactly that: content created by employees. It’s a form of user-generated content (UGC), which many brands are using as a more trusted form of marketing.