Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketing identifies the group of customers that is the best fit for driving growth. This is brought to life through market research and real data about existing customers. I’ve always been a firm believer that product marketing is not an armchair quarterback role. Keys to Knowing Your Customer. Video Production.

Product Marketing 133

Product Marketing Product PR Price 133

Search Engine Land

NOVEMBER 8, 2022

How much of their research, work, patents and other evidence of expertise is displayed, marked up, and validated through linked references. Representing and marketing key people, particularly media-trained spokespeople, is usually the remit of the PR team or agency.

Branding 96

Branding Non-Profit Real Estate Transform 96

Content Marketing Institute

APRIL 10, 2018

Linda Pophal, consultant, Strategic Communications LLC, says: In teaching an undergraduate PR course, I asked the students to develop a campaign to attract more minority students to the communication and journalism department. Is health a factor? HANDPICKED RELATED CONTENT: How to Build Buyer Personas That Build Sales. Admit the truth.

Millennials 108

Millennials Inbound Marketing PR Health 108

Content Marketing Institute

JULY 24, 2018

Courtney Cox Wakefield , manager, digital marketing, Children’s Health. HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization. 50,000: Give my communications agency some runway to experiment with new PR, marketing, and content programs. courtewakefield Click To Tweet.

Whitepaper 104

Whitepaper Content Marketing Direct Mail User-Generated 104

Sprout Social

NOVEMBER 14, 2022

Sprout’s Listening tool enables our social team to keep a constant pulse on our brand health and sentiment. How much social volume do our PR efforts and thought leadership content generate? As Mike Blight, Sprout’s Senior Market Research Manager, puts it, “Listening is like Pandora’s Box. Optimize your content strategy.

Marketing Strategy 96

Marketing Strategy Thought Leadership Transform PR 96

Hootsuite

NOVEMBER 25, 2019

The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Try using social media for financial services industry research. The use of social media in financial services organizations is no longer an option.

Finance 144

Finance Food PR Management 144

Hootsuite

JULY 17, 2023

Brandwatch Brandwatch is a tool for conducting market research and measuring brand sentiment. The enterprise-level solution helps marketers gather industry data, dive into consumer insights, and track brand performance metrics all in one place. Plans start at $99 per month.

Price 71

Price Social Media Marketing CRM eCommerce 71

Content Marketing Institute

APRIL 25, 2018

HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. Create a call to action for your research. Chances are, your research will uncover key challenges or things your audience isn’t doing but should be. Here is an example from CMI’s annual B2B content marketing research.

PR 96

PR B2C Promotion Health 96

Adobe Experience Cloud Blog

AUGUST 14, 2015

A major PR firm calls a celebrity’s suicide a publicity “opportunity” for mental health groups. You can’t fool-proof every plan, but it’s important to take the time to do the due diligence, whether that’s asking around the office or conducting formal market research. Gaffe Happens.

Thought Leadership 134

Thought Leadership PR Health Marketing 134