Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. This would decrease the overall value of Google’s product. Here’s everything you need to know. How does Google pick an ad auction winner?

Price 121

Price eCommerce Advertising Advertisers 121

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 136

Product SEO Copywriting eCommerce 136

Buffer Marketing

APRIL 9, 2024

  Enter: these AI productivity tools, all of which help me streamline, automate, and optimize as much as possible.   Of course, productivity tools are nothing new — but with the addition of artificial intelligence, they’ve become even more powerful. These are the ones I keep coming back to. 

Product 113

Product Price User-Generated Social Media Marketing 113

Search Engine Land

JANUARY 24, 2024

Managing tens or hundreds of thousands of SKUs poses a challenge for advertisers, making it hard to focus on individual products. Still, delving into SKU-level details is crucial to uncover hidden potential, address wasted budget, or identify specific products affecting overall category performance. What is product scoring?

Product 104

Product Transform Price Market Trends 104

Hubspot Marketing

FEBRUARY 14, 2024

AI project management tools simplify decision-making, keep projects rolling, and streamline communications. Pick the right project management tool, and you could save hundreds — even thousands — per year. I started in digital project management nine years ago, and AI project management tools were unheard of. It was a lot.

Management 122

Management Price User-Generated CRM 122

Search Engine Land

MAY 9, 2024

As a result, online reputation management (ORM) will never be the same. Generative AI will use more of its internal knowledge management systems to produce more accurate answers, considering real and understood facts. What products or services you offer to fulfill your promise. The search landscape is changing heavily.

Management 122

Management User-Generated eCommerce Affiliate Marketing 122

Search Engine Land

DECEMBER 7, 2023

It offers free analytics on product performance, pricing, demand and more. This article shows how to extract these insights to make smarter inventory, pricing and assortment decisions. Managing your Google Merchant Center data The Google Merchant Center offers a suite of reports to enhance your online advertising strategy.

Retail 100

Retail Product Non-Profit Price 100

Ariyh

MARCH 21, 2023

. 📝 Intro It’s time for your annual sale and you’re discounting your prices. 99 pricing ( because you read that in Ariyh’s Pricing & Promotions Playbook , and know all about the latest pricing science 😉). 99 pricing (e.g. vs. $7.00, even though the price difference is the same.

Price 62

Price B2C Fashion Promotion 62

Hootsuite

AUGUST 5, 2021

Creating branded content involves time, labour, skill, and production costs. And those things aren’t paid for with products and freebies. And paying the right price pays off. But what is the right price? Long story short: Prices in this industry vary greatly and there’s no standard rate card.

Price 145

Price Affiliate Marketing Food Influencer Marketing 145

Hootsuite

APRIL 25, 2024

Reputation management. Price: Plans start at $99/month for up to 10 profiles. Price: Plans start at $99/month for up to 10 profiles. Who the tool is best for: Marketing managers with multiple clients love Hootsuite’s wide range of tools and organizational capabilities. Otherwise, custom pricing is available upon request.

Management 89

Management Price Analytics User-Generated 89

Hubspot Marketing

AUGUST 29, 2022

As a result, many companies are notifying customers of price increases. If that sounds like your company, keep reading to learn how to address price changes and key things to avoid. How to Address Price Changes. A 2022 survey by Gartner revealed that nearly 40% of consumers want detailed and honest explanations for price hikes.

Price 109

Price Customer loyalty Communications Management 109

Hubspot Marketing

SEPTEMBER 29, 2023

Applying filters can help you manage new emails as they come in. For a more detailed checklist, check out our tips for managing your email inbox. HubSpot Sales Price: Free; Paid Versions Available Ever wanted to know who opens your emails and when, how many times, and from where? 11 Tools for Organizing Your Email 1.

Management 120

Management Price Place Product 120

Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Benefits of Productized Services for Your Customers.

Product 141

Product Price Copywriting B2C 141

Hubspot Marketing

FEBRUARY 8, 2023

However, the problem with buying items online is that I can't try on, measure, or get a good feel for the product until it arrives at my door. So, before deciding to purchase, I always check the item's product attributes to ensure it's right for me. Product attributes play an essential role in the decision-making process for buyers.

Product 112

Product Manufacturing Price Marketing 112

Ariyh

SEPTEMBER 25, 2023

And how do you manage all those channels? This changes how you perceive the product, and how much you’re willing to pay for it. Unstructured, curvy designs make products seem more fun and exciting. Your product will seem purer and people will be willing to pay more for it. Here’s how. P.S.: Remember.

Product 101

Product Food Health B2C 101

Neil Patel

DECEMBER 13, 2020

Everyone I work with uses document management software, and you should too. Whether you are trying to go green, stay organized, build great looking newsletters, or meet the most stringent regulations, document management software can make a hard process much easier. The Top 5 Options for Document Management Software.

Management 145

Management Price Law CRM 145

Search Engine Land

NOVEMBER 1, 2023

Here is an overview of SEO best practices for managing and optimizing local listings for SEO. A Google Business Profile (GBP) will almost always be the most important local listing for any business, given the site’s prominence and integration across Alphabet’s products like Search and Maps. SUBSCRIBE See terms.

Management 128

Management SEO User-Generated Customer loyalty 128

Neil Patel

DECEMBER 10, 2020

How do you successfully manage your online reputation, too? But if you’re already managing a lot, your best bet is outsourcing it to an ORM, or an online reputation manager. To help you put your best image out there, I’ve reviewed and done extensive research on online reputation managers, so you don’t have to.

Management 145

Management PR Price SEO 145

Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience.

Product 117

Product Transform Shoppers eBook 117

Search Engine Land

OCTOBER 5, 2023

Google has swiftly changed the retail SERP landscape over the last year with: Product results taking up 45% of the SERP composition in Q1 2023. Google Search Console (GSC) releasing new KPIs to measure against product result appearance types, to Google refining the way it contextualizes results to ecommerce consumers. The list goes on.

Retail 119

Retail Product Shipping Real Estate 119

Hubspot Marketing

APRIL 9, 2021

Choosing the right pricing for your product is a little bit like Goldilocks. Plus, consumers might not value your product or brand as highly if they see a much lower cost than competitors'. Let's dive into the pros and cons of A/B testing your pricing — and how to do it. But how can you get it just right ?

Price 132

Price Product Branding Customer 132

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. In a highly competitive environment, effective marketing management helps you to remain competitive. Below, we introduce some of the basic concepts of marketing management. . What are the different types of marketing management?

Management 101

Management Key Performance Indicator Marketing Marketers 101

Neil Patel

JANUARY 7, 2021

Having the right learning management system (LMS) software in place makes this task much more manageable for everyone involved. Deciding on the particular product within these three categories is where you are going to spend most of your time. These products are designed with school students in mind.

Management 138

Management Education eCommerce Price 138

Neil Patel

JANUARY 15, 2021

That’s where contact management software can be one of your most valuable sales sidekicks. But how do you find the right contact manager to integrate into your sales system? In this extensive guide, I review five of the top contact management tools on the market and walk you through the best features as well as their price points.

Management 140

Management CRM Price Analytics 140

SocialPilot

FEBRUARY 29, 2024

Businesses turn to social media management services to leverage the expertise of professionals to help create effective social media strategies and navigate the complexities. We will help you navigate the murky waters of social media management pricing models. What Does Social Media Management Cost Look Like?

Management 52

Management Price Social Media Marketing Advertising 52

Neil Patel

FEBRUARY 5, 2021

Before companies get managed WordPress hosting, they are on the hook for making sure their sites are up and running. This is why I and so many other businesses use managed WordPress hosting. All the technical stuff is managed by the provider, the sites are blazing fast, and WordPress never goes down.

Management 137

Management eCommerce Price User-Generated 137

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Mix Price Marketing 83

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Product 130

Product Customer Acquisition Key Performance Indicator Customer Journey 130

Neil Patel

JANUARY 13, 2021

It’s called workflow management software, and it makes your work life at least ten times easier. Workflow management software takes chaos and organizes it into a clear roadmap that helps you achieve your work goals in less time and with better results. The Top 5 Options For Workflow Management Software. Team Structure.

Management 130

Management Price Communications Shipping 130

Use Insider

APRIL 23, 2024

What is cross-channel management and why is it important? Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. Customer relationship management systems (CRMs) and customer data platforms (CDPs). Analytics platforms.

Management 52

Management User-Generated Customer Journey Analytics 52

Sprout Social

AUGUST 25, 2022

Investing in social media management increases your brand’s awareness, generates leads, drives traffic to your site and boosts community engagement. If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Let’s dive in. Ad campaigns.

Management 118

Management Transform Price CRM 118

Search Engine Land

JUNE 9, 2023

Reddit launched two new ad products today – Contextual Keyword Targeting and Product Ads. The new features have been rolled out to help advertisers reach higher-value customers and to simplify the Reddit Ads Manager tool. Product Ads. What Product Ads look like. Why we care. What’s new?

Product 91

Product Advertising Advertisers Price 91

Neil Patel

JANUARY 4, 2021

Most project managers confess to having problems with defining clear objectives. By deploying the right resources at the right time, you can significantly boost team members’ productivity. Task management software helps solve the challenges mentioned above and much more. The Top 7 Options For Task Management Software.

Management 143

Management Price Communications Information Technology 143

Neil Patel

DECEMBER 9, 2020

Getting the best inventory management software for your business will make all of it a reality. Our team at has curated a list of the best inventory management solutions for different types of businesses below. How to Choose the Best Inventory Management Software for You. Imagine you sell products on Amazon.

Management 103

Management Manufacturing Shipping Price 103

Duct Tape Marketing

JANUARY 25, 2024

Future-Proofing Your Consulting Career: AI, Trust Triangles, and Colorado Pricing Strategies written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed David A. 08:37] Do you believe that every consultant needs a framework? [09:50]

Price 72

Price Transform New Markets Marketing 72

Search Engine Land

AUGUST 2, 2023

If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. What are free product listings on Google? Free product listings have been a win-win-win situation for shoppers, sellers, and Google alike. YouTube mobile or desktop.

Product 97

Product Shoppers Retail eCommerce 97

Neil Patel

NOVEMBER 16, 2020

As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. What Products Are Allowed on Walmart Marketplace?

Product 145

Product Shipping Price Millennials 145