Trending Articles

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What is Blogging, and Why Does It Matter?

Aspiration Marketing

Did you know there are over 600 million blogs in the world today? That's a staggering number, and it's a testament to the power of blogging. But what exactly is a blog, and why does it matter? Blogging offers a multitude of benefits for both individuals and businesses. From boosting brand awareness and authority to generating leads and building a loyal community, the potential is immense.

Branding 150
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Semrush acquires Third Door Media, including MarTech

Martech

We have some big news to share with you. As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 127
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What is Recruitment Marketing, and Why Does It Matter?

Aspiration Marketing

You spend weeks crafting the perfect job description, post it on all the major boards, and… crickets. In today's red-hot job market, 83% of recruiters report difficulty finding qualified candidates. But what if there was a way to turn the tables? Enter recruitment marketing, a strategic approach that transforms passive candidates into enthusiastic advocates for your company.

Transform 219
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Buffer Pricing: Is It the Right Choice for Your Business?

SocialPilot

If you’re here looking for Buffer pricing, you are most likely trying to figure out whether it fits your needs without overpaying. Whether you are a social media manager managing a few social media accounts or you need it for your business to manage multiple platforms, you must pick a social media management tool that is flexible and valuable, and whether Buffer fulfills all that you need or not.

Price 103
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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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The Parasite Economy: An Upside for Creators

Businesses Grow

Today, I’ll explain the Parasite Economy and why it is destroying businesses but opening up new opportunities for creators. For many years, I’ve subscribed to Ted Gioia’s newsletter, “ The Honest Broker.” It’s hard to describe this newsletter. Ted is a music critic and historian whose musings tend to wander all over the cultural landscape.

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10+ Overlooked Tools To Improve Your MarTech Stack

Content Marketing Institute

Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.

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How customer-centric marketing fuels long-term success

Martech

We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust is key. For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice. The true foundation of marketing lies in building brands that create demand but also build trust.

Customer 120
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Understanding B2B2C Marketing: A Comprehensive Overview

Hubspot Marketing

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found that some terms, including “B2B2C marketing,” might seem to be overly complicated at first, but turn out to be much easier to understand once you investigate them.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 100
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How Travel Oregon’s Content Strategy Drove $50+ Million in Economic Impact

Content Marketing Institute

Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list.

B2C 90
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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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5 Ways To Leverage POS Analytics for Targeted Marketing Campaigns

Aspiration Marketing

Data and analytics are invaluable tools for businesses that want to revolutionize how they communicate and engage with their target audience in the competitive marketing landscape. Analytics from your chosen point-of-sale (POS) system are collected in real-time when a customer makes a purchase. These can provide a comprehensive view of your business's sales, customers, inventory, and more.

Analytics 186
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Breaking data silos: Digital marketer’s checklist for strategic data collaboration by Lotame

Martech

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers. Key takeaways from the research Data challenges : 98% of marketers and agencies face barriers in data orchestration and utilization.

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How to Thrive as an Immigrant in Tech: Tips for Your Job Search

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I moved to the United States exactly a decade ago. I’ve been saying this a lot lately — perhaps my brain is still adjusting to this milestone. I remember when a friend once said, “I plan to stay in this country for 5 years.” At the time, I thought, “Five years is a lot; I’ll definitely be here for much less.

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Marketers are Spending Less on Social Media

The CMO Survey

The post Marketers are Spending Less on Social Media appeared first on The CMO Survey.

CMO 100
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Accelerate Your Marketing with Automation: A Quickstart Guide

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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Content Repurposing: Getting More Mileage Our of Your Content

The LeadG2 Blog

In our premiere episode of the B2B Sales & Marketing Hotline, we're diving deep into the art of content repurposing. Discover how to identify your most valuable content and transform it into multiple formats to maximize its reach and impact.

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Improving marketing operations performance: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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New Product Development Process: Everything You Need to Know

Hubspot Marketing

If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for myself how to generate a new idea and bring it to market, I found so much vague advice scattered around that I decided to reach out to product development pros to round up their tips for success. And with a cache of information in hand, the path to propelling a product from idea to launch got much clearer.

Product 100
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Why Marketers Are Spending Less on Social Media

The CMO Survey

The post Why Marketers Are Spending Less on Social Media appeared first on The CMO Survey.

CMO 100
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How B2B Podcasts Are Revolutionizing Marketing Strategies

The LeadG2 Blog

Podcasts have transformed from a niche medium into a mainstream marketing tool. Over the past few years, B2B companies have increasingly embraced podcasting as part of their marketing strategy. The ease of access to podcast platforms and the growing appetite for on-the-go content consumption have significantly contributed to this rise. B2B podcasts offer a unique way to reach decision-makers and industry professionals who are constantly looking for valuable insights and information.

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The History of Content Marketing and Why It's Here to Stay

Aspiration Marketing

In a world saturated with marketing messages, content marketing cuts through the noise. It doesn't just tell people what to buy; it shows them why. But content marketing isn't just a recent phenomenon. It has a fascinating history, evolving alongside communication technologies for centuries. Let's delve into the history of content marketing's past to see how it has shaped the marketing landscape we know today and why it's here to stay.

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IAB Tech Lab releases protocol for private sharing of conversion data

Martech

Meet ADMaP. That’s the Attribution Data Matching Protocol just released by IAB Tech Lab for public comment. The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs).

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How To Catch Content Lightning in a Bottle

Content Marketing Institute

Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

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How 1.2 Million Posts Created with Buffer’s AI Assistant Performed vs Human-Only — and What That Means for Your Content

Buffer Marketing

We launched the AI Assistant in Buffer to help our users generate new content, repurpose existing posts, and develop endless new ideas. Since its launch, over 55,000 people have used the feature. While we love that many people find it helpful in the creation stage, we’ve been curious about what happens after. How is the content performing? We set out to answer this question by uncovering our internal data on the average engagement rate of AI-assisted posts vs. non-AI-assisted posts.

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2024 Generative AI Marketing Industry Report

Social Media Examiner

Wondering how other marketers are leveraging generative AI? Want to ensure you're staying ahead of the curve in this rapidly evolving space? Discover how marketers are using generative AI to transform their content strategies and productivity in the first-ever 2024 Generative AI Marketing Industry Report. How Are Marketers Using Generative AI? In this comprehensive 38-page […] The post 2024 Generative AI Marketing Industry Report appeared first on Social Media Examiner.

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SEO Jobs: How to Build a Career in Search Marketing

Backlinko

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later). In this post, you’ll learn: How to land your first SEO job (even with zero experience) The skills you need to succeed in SEO How to grow your career from entry-level to leadership roles Where to find the

SEO 70
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What the LinkedIn debate over a HockeyStack report says about B2B marketing

Martech

Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of touchpoints. But B2B software sales are incredibly complicated things. They involve a lot of people. Any sizable B2B SaaS deal includes: A buying committee. Influencers (not the ones you see on TikTok, but old-school influencers).

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The Best Times of Day to Contact Leads

Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.

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6 Ideas for Epic Audio and Video Storytelling [Examples]

Content Marketing Institute

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

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How to Craft a Winning About Us Page: 10 Real Examples for Creators and Small Businesses

Buffer Marketing

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Turns out, I’m not alone: A study by HubSpot found 31 percent of participants saying that an About Us page is one of the most important elements of a business website.

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5 Levels of AI Marketing Mastery: How to Level-Up Your Use of AI

Social Media Examiner

Are you ready to take your use of AI to the next level? Wondering how to integrate AI more deeply into your marketing plans? In this article, you'll discover the steps to becoming highly proficient in AI. Why Marketers Need to Master AI Many marketers report feeling overwhelmed by the sheer volume of tasks they […] The post 5 Levels of AI Marketing Mastery: How to Level-Up Your Use of AI appeared first on Social Media Examiner.

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How Persona-Focused SEO Brings Preply 25k New Visitors Every Month

Animalz blog

Preply is one of a handful of companies that dominate the $15 billion online language learning market. Its platform connects individual and business users with around 50,000 human tutors teaching more than 50 languages. Preply is also an SEO juggernaut. The company’s success has in significant part been built on the back of its massive search presence.

SEO 63
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Using Generative AI in Sales: Pros, Cons, and Considerations According to Sellers

Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A