Trending Articles

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What is Recruitment Marketing, and Why Does It Matter?

Aspiration Marketing

You spend weeks crafting the perfect job description, post it on all the major boards, and… crickets. In today's red-hot job market, 83% of recruiters report difficulty finding qualified candidates. But what if there was a way to turn the tables? Enter recruitment marketing, a strategic approach that transforms passive candidates into enthusiastic advocates for your company.

Transform 220
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Improving marketing operations performance: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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10+ Overlooked Tools To Improve Your MarTech Stack

Content Marketing Institute

Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.

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Why Marketers Are Spending Less on Social Media

The CMO Survey

The post Why Marketers Are Spending Less on Social Media appeared first on The CMO Survey.

CMO 100
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Unlock the Secrets to Building Community

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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How to Embed Google Reviews on a Website?

SocialPilot

There are many upsides to displaying your customer’s positive Google reviews on your website. When people visit your website, what they see will leave a lasting impact on them. 87% of the time , whether someone decides to visit you again depends on your reviews. Therefore, embedding Google reviews on your website is crucial for building trust with potential customers.

SEO 110
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The History of Multilingual Marketing and Why It's Here to Stay

Aspiration Marketing

The world is getting smaller, and businesses are taking notice. Consumers today are not limited by geographical borders, and their purchasing power is just as vast. This shift in consumer behavior has propelled multilingual marketing to the forefront of successful business strategies. But how did we get here? Buckle up because we're diving into the history of multilingual marketing and why it's here to stay.

Marketers 203

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New Product Development Process: Everything You Need to Know

Hubspot Marketing

If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying to understand for myself how to generate a new idea and bring it to market, I found so much vague advice scattered around that I decided to reach out to product development pros to round up their tips for success. And with a cache of information in hand, the path to propelling a product from idea to launch got much clearer.

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B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025 [Research]

Content Marketing Institute

What do the top-performing B2B marketers do? How is generative AI being treated in content programs? What content types dominate this year’s list? All those questions and more are answered in CMI’s just-released annual B2B research.

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How to use Microsoft Clarity for deeper website analytics

Search Engine Land

Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. TL;DR Clarity is a free, no-frills heatmapping and user session recording tool.

Analytics 106
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5 Ways To Leverage POS Analytics for Targeted Marketing Campaigns

Aspiration Marketing

Data and analytics are invaluable tools for businesses that want to revolutionize how they communicate and engage with their target audience in the competitive marketing landscape. Analytics from your chosen point-of-sale (POS) system are collected in real-time when a customer makes a purchase. These can provide a comprehensive view of your business's sales, customers, inventory, and more.

Analytics 148
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Increase Revenue With Better, Faster Sales Onboarding

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

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What the LinkedIn debate over a HockeyStack report says about B2B marketing

Martech

Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of touchpoints. But B2B software sales are incredibly complicated things. They involve a lot of people. Any sizable B2B SaaS deal includes: A buying committee. Influencers (not the ones you see on TikTok, but old-school influencers).

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Understanding B2B2C Marketing: A Comprehensive Overview

Hubspot Marketing

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. However, I have also found that some terms, including “B2B2C marketing,” might seem to be overly complicated at first, but turn out to be much easier to understand once you investigate them.

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A guide to choosing the most effective social media networks for your brand

Sprout Social

Which social media networks should your brand focus on? Not too long ago, the answer may have been, “as many as your team can handle.” But times have changed. Social media management is evolving rapidly, and consumers are becoming more discerning about where they engage. They now turn to different platforms for different purposes—whether it’s customer care, entertainment or staying informed.

Gen Z 100
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How To Catch Content Lightning in a Bottle

Content Marketing Institute

Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?

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Accelerate Your Marketing with Automation: A Quickstart Guide

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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The History of Conversion Rate Optimization and Why It's Here to Stay

Aspiration Marketing

The internet has revolutionized the way we shop. Gone are the days of physical browsing; today, with a few clicks, we can purchase anything imaginable. But for businesses, this digital landscape presents a unique challenge: converting website visitors into paying customers. This begs the question: how did CRO come to be? This blog will dive through time, exploring the fascinating history of CRO.

Customer 185
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Go inside the modern marketing data stack by Snowflake

Martech

Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a free virtual event on Oct. 22, 2024, where we’ll unveil the 2025 report’s key findings.

Transform 106
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Key PPC ad strategies for home services

Search Engine Land

Home services are constantly searched for online, making them both in high demand and high supply, driving CPC to higher numbers than ever before. While PPC ads remain a powerful lead generation tool for home services, the landscape has become more expensive and complex. Whether you work for an agency specializing in home services or handle marketing in-house, finding cost-effective strategies is crucial.

CRM 97
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Buffer Pricing: Is It the Right Choice for Your Business?

SocialPilot

If you’re here looking for Buffer pricing, you are most likely trying to figure out whether it fits your needs without overpaying. Whether you are a social media manager managing a few social media accounts or you need it for your business to manage multiple platforms, you must pick a social media management tool that is flexible and valuable, and whether Buffer fulfills all that you need or not.

Price 89
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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How to Craft a Winning About Us Page: 10 Real Examples for Creators and Small Businesses

Buffer Marketing

Call me strange, but the About Us page is one of the first web pages I visit after discovering a brand or a creator. I want to know the people behind the curtain — their core values, the company’s origin story, and brand identity. Turns out, I’m not alone: A study by HubSpot found 31 percent of participants saying that an About Us page is one of the most important elements of a business website.

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I Have Excel, Should I Transition to a CRM System?

Aspiration Marketing

While Excel is a versatile tool, it often falls short when it comes to managing complex customer interactions. As a result, businesses like yours are left drowning in a sea of spreadsheets and spending hours manually managing customer data. So, what's the alternative? A CRM system. Excel might have been your go-to tool, but it's no match for the power and efficiency of a CRM.

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Meta announces genAI video tools for advertisers

Martech

Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. In May, Meta rolled out genAI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads.

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Meta introduces generative AI video advertising tools

Search Engine Land

New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta rolled out generative AI tools to resize images, change backgrounds and repurpose existing images to create multiple versions of ads in May.

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How to Find Common Ground: Account-Based Marketing (ABM) for Team Alignment

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

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Marketers are Spending Less on Social Media

The CMO Survey

The post Marketers are Spending Less on Social Media appeared first on The CMO Survey.

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We’re Sunsetting Pablo, Remix, and Stories Creator

Buffer Marketing

Nine years ago, we decided to launch a new free product alongside Buffer. We called it Pablo, and it was a huge hit in our community. Within just seven months of its launch, half a million photos were created using Pablo. Similarly, we had the initial ideas for Stories Creator and Remix many years ago now. All three of these tools have been an important part of Buffer’s story.

Product 83
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How social listening increases customer advocacy: 6 examples

Hootsuite

The customer is always right. Really. The success of your brand depends on their good word. That’s why customer advocates — those who shout their love for your brand — are worth their weight in sales. Where to find these zealous patrons? Hint: Listen up. We’re sharing how you can use social listening to increase customer advocacy, including six inspiration-worthy examples.

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Stop insulting your audience with this email behavior

Martech

Warning: I am in rant mode today. This happens fairly often because I understand email’s potential. Over my 25 years in email, I have seen email greatness come from large and small email teams at large and small companies. I have written about it and ranted about companies that sacrifice this potential by cutting back on their funding for email in 2024.

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Using Generative AI in Sales: Pros, Cons, and Considerations According to Sellers

Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A

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Google Product Studio launches AI-generated video creation tool

Search Engine Land

Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. U.S. first. This is the first rolling out for U.S.-based merchants. Google wrote , “Video generation in Product Studio is currently only available for merchants in the US.

Product 86
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How to Turn Virtual Teams into Tight-Knit Communities: Radha Agrawal’s Proven Tips

Hubspot Marketing

Our master this week once led 40,000 people in one massive virtual dance party for Oprah. ( Oprah !) As someone whose dance moves resemble a malfunctioning robot, I'll admit that the concept sounded incredibly awkward to me. But watching the vids made me realize Agrawal is onto something: People are desperate for connection. Radha Agrawal is a community architect, public speaker, and entrepreneur, and she helps businesses (like Meta, Nike, and Campbell’s) create stronger communities within their

Energy 81
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I Raised $463,000 With Equity Crowdfunding: What I Wish More Business Owners Knew About This Funding Path

Buffer Marketing

Building a company from the ground up always takes time. Building a company in a new category that requires a lot of education while also trying to do so sustainably adds significant runway. That’s why, when I started thinking about securing funding to scale my supplement brand Rootless , I wanted to think creatively about our sources of capital beyond the traditional VC models that could set us on a different path and model of growth.

Health 80
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The Parasite Economy: An Upside for Creators

Businesses Grow

Today, I’ll explain the Parasite Economy and why it is destroying businesses but opening up new opportunities for creators. For many years, I’ve subscribed to Ted Gioia’s newsletter, “ The Honest Broker.” It’s hard to describe this newsletter. Ted is a music critic and historian whose musings tend to wander all over the cultural landscape.

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The Ultimate Email Marketing Toolkit

Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.