Aspiration Marketing
NOVEMBER 19, 2024
In the fast-paced world of digital marketing, webinars have emerged as a potent tool for businesses to reach, engage, and convert their target audience. 91% of B2B marketers leverage webinars as content strategy, underscoring their effectiveness in driving results. So, what exactly is webinar marketing?
Hubspot Marketing
NOVEMBER 19, 2024
Few things bring me joy like diving into a Wikipedia rabbit hole for a few hours. I relish the chance to research topics and ideas and discover the unexpected ways they connect. And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. Understanding businesses as buyers is its own kind of rabbit hole.
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Aspiration Marketing
NOVEMBER 13, 2024
In the age of digital disruption, where attention spans are shorter than ever and traditional marketing channels are evolving rapidly, one tool has stood the test of time: email marketing. But email marketing isn't just a modern phenomenon. It has a rich history that dates back decades.
Calvyn Lee Blog
NOVEMBER 15, 2024
In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity. With over seven years of experience running a pre-sales agency and working across 50+ clients in 15+ industries, Pavlov offered a fresh perspective on using LinkedIn effectively.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Martech
NOVEMBER 19, 2024
It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” While it’s true all marketing ultimately targets people, this oversimplification ignores the significant distinctions between the two disciplines. Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.
Content Marketing Institute
NOVEMBER 19, 2024
RIP PDFs? Peace out, PowerPoint? Bye bye, blogs? Familiar content and marketing formats are teetering on the edge of extinction. But, without the ability to predict a winning replacement, how can you evolve for the future? Try these ideas.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Customers.ai
NOVEMBER 18, 2024
Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available! From email marketing to customer reviews to SEO, the possibilities are almost endless. But with so many choices, figuring out which ones are actually worth your time can be tricky. Here’s the thing – not every app is a perfect fit for every business. The key is finding the tools that match your specific goals.
Martech
NOVEMBER 19, 2024
Linking your CRM with LinkedIn is a powerful way for sales and marketing teams to get more out of both platforms. The reason businesses turn to marketing technology in the first place is because it helps you do things like reach the right people faster, centralize information and automate key processes. When your CRM (in this case we’re using HubSpot as the CRM platform) and LinkedIn are working together, you’ll achieve those outcomes.
The CMO Survey
NOVEMBER 14, 2024
The post How Marketing Leaders Can Transform Marketing From a Support Function to a Growth Driver appeared first on The CMO Survey.
Aspiration Marketing
NOVEMBER 14, 2024
In today's interconnected world, social media has become integral to our daily lives. From sharing personal moments to staying updated on global events, these platforms have revolutionized how we communicate and connect. But beyond personal use, social media has also emerged as a powerful tool for businesses to reach and engage with their target audience.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Calvyn Lee Blog
NOVEMBER 14, 2024
Social media has become an indispensable tool for business growth, but many organizations struggle to use it effectively. In a recent conference session, chartered marketer Luan Wise shared valuable insights on leveraging social media marketing to drive business success. Here are the key takeaways from her presentation. Understanding Business Growth Fundamentals Growth isn’t just about increasing revenue or headcount.
Hubspot Marketing
NOVEMBER 13, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Before you can woo a broader base of consumers, it is important to recognize the diversity that exists among them, and the intention required to convert them.
Martech
NOVEMBER 15, 2024
A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your horizons. If you’re feeling overwhelmed with everything, I get it.
Practical eCommerce - Marketing
NOVEMBER 19, 2024
This year's holiday marketing sees major brands mixing old-school ads with apps, social feeds, and AI-driven content. The post Holiday 2024 Marketing Campaigns from Top Brands appeared first on Practical Ecommerce.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Aspiration Marketing
NOVEMBER 17, 2024
The best way to know what your customers think about your brand, service, and product is to collect feedback directly from them. The goal is to go beyond simple likes and dislikes and understand your customers' feelings about your product. Leaving feedback and encouraging open-ended questions will aid in evaluating where you can improve and where you stand among the competition.
SocialPilot
NOVEMBER 15, 2024
In our conversations with marketing experts across industries, we have understood that Facebook reviews have been an instrumental tool in building their online reputation and expand their local search and visibility to attract more customers. No wonder Facebook recommendations are ranked fourth, behind Google Reviews, Tripadvisor, and Yelp, in the list of customer review sites.
Hubspot Marketing
NOVEMBER 19, 2024
It’s been 53 days since Hurricane Helene devastated my hometown of Asheville, but I’m going to level with you: I showered in a FEMA trailer this morning, so it’s still really hard to care about send rates and conversion optimization. Lucky for you and me (and my editorial calendar), I found a story that I do care about. And my sense of humor is still (mostly) intact.
Martech
NOVEMBER 13, 2024
The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Customers.ai
NOVEMBER 17, 2024
Ever felt like your Meta Ads budget is a black hole, swallowing your money without delivering the results you want? You’re not alone. On average, 37% of marketers say their ad spend is wasted on the wrong audience. Yikes! But here’s the good news. With lead scoring, you can rank your potential customers based on their likelihood to convert and by prioritizing the leads that are most engaged and ready to take action, you can focus your ad budget where it counts and stop wasting money on people wh
Aspiration Marketing
NOVEMBER 18, 2024
Content is undoubtedly king in this digital world. It connects a brand and its audience as a bridge. It helps a business expand reach to a broader range of customers with similar interests. It contributes in many ways, from being a company’s voice to driving quality leads. However, every write-up doesn’t guarantee engagement, traffic, value, and conversions.
The LeadG2 Blog
NOVEMBER 19, 2024
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the complexities of the B2B buying process, exploring the gap between the ideal scenario and the reality. While many envision a seamless journey from lead generation to closing a sale, the truth involves multiple touchpoints and extended timelines. Together, they break down: How businesses often overlook the importance of nurturing leads through various stages, emphasizing the need for tailored strategies.
Hubspot Marketing
NOVEMBER 19, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Sometimes I say I lived through the “good moment” in tech — when companies and teams openly championed diversity, equity, and inclusion (DEI). Or at least that’s what they claimed. During that time, it was heartening to see more people from historically excluded groups entering and staying in the industry.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Martech
NOVEMBER 13, 2024
The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. DemandScience, which was founded in 2012, is a data aggregator that helps B2B companies identify and engage with potential buyers.
Customers.ai
NOVEMBER 14, 2024
When it comes to digital ads, there’s Meta and then there’s everyone else. Meta ads have become the go-to platform for DTC brands looking to get right in front of their customers. But just because you’re on the Meta train doesn’t mean success is a guarantee. With a crowded space, you need more than just a catchy headline or a cool photo to stand out.
Aspiration Marketing
NOVEMBER 18, 2024
Getting your blog or website ranked among the top search engine results can provide multiple benefits. In 2025, SEO will play a significant role in achieving this. You can use some techniques to optimize your website for search engines. If you want to discover these techniques, keep reading until the end. We will discuss each one briefly and explain how each technique can help you rank higher in SERPs.
Buffer Marketing
NOVEMBER 14, 2024
There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Before we dive in: If you’re just starting with Instagram for your business or as a creator, the first step is to tighten the nuts and bolts of your Instagram presence.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Hubspot Marketing
NOVEMBER 14, 2024
I cringe whenever I look at how many unopened emails live in my work inbox. I’m lucky if I open maybe ten percent of them — including anything promotional. But, of those ten percent, what convinced me to open and respond to them? Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers.
Martech
NOVEMBER 13, 2024
Last month, I took my first ride in a Waymo — a fully autonomous trip through the streets of San Francisco. As I stepped out, two other people who had just completed their first ride exchanged amazed looks with me. We shared a mix of awe and disbelief, marveling that a car could navigate city streets entirely on its own. One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention.
Customers.ai
NOVEMBER 14, 2024
Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Now, it takes strategy, precision, and the right tools to stand out in the crowd.
Aspiration Marketing
NOVEMBER 15, 2024
Mastering lead capture and nurturing is crucial for business success. QuadC, a student success platform, made boosting lead generation their mission and achieved outstanding results with a strategic approach. By increasing content creation and adding interactive features to their website, QuadC greatly improved user engagement and boosted conversions.
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
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