Trending Articles

article thumbnail

Tasting marketing: What a viral YouTube star wishes marketers knew

Hubspot Marketing

I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… … but I will say that I’m unreasonably excited to share today’s interview. And, my selfishness aside, this former Disney marketer has a lot to learn from. Today’s master turned his covid furlough hobby into a highly successful YouTube channel with nearly 4 million subscribers and a cookbook on the New York Times Best Seller list.

article thumbnail

How to Build Buyer Persona Profiles and Personalize Marketing Messages

Aspiration Marketing

To create marketing that truly converts and builds lasting relationships, you need more than just raw data–you need genuine understanding. Buyer personas provide this crucial layer of insight, transforming raw information about your target audience into actionable knowledge about their needs, pain points, and aspirations. These detailed profiles become the foundational element for all your communication efforts, ensuring your messages are relevant, timely, and impactful.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Shows Best Content Format on Social Platforms in 2025: Millions of Posts Analyzed

Buffer Marketing

If you’ve spent any time on social media lately, it’s easy to believe that video is the be-all and end-all. Instagram Reels, TikToks, LinkedIn’s new video feed: it’s everywhere, and it feels like every platform is building for it. If you’re looking to build an audience, “more video” is often touted as the answer.

article thumbnail

Why it’s time to reframe email from campaigns to conversations

Martech

Why do so many marketers still email like it’s 1999? Despite all the tools we have to optimize frequency and personalize content, my inbox shows how little most brands have evolved their email approach. Every day, it fills up with a river of generic or irrelevant messages. This brand doesn’t recognize that I haven’t opened its emails for over a year.

article thumbnail

Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

article thumbnail

How to Build a Customer-Focused Content Strategy (6 Steps)

Backlinko

Random content creation is the top reason you won’t see ROI from your content marketing. One week, you write blog posts. The next week, you film some YouTube videos. Then, you stop publishing for three months. With a strong content strategy, you’ll make consistent content based on real customer preferences, pain points, and historical data. Creating a content strategy has many benefits, including: Focuses your efforts on content your audience actually wants Saves you time by eliminating gu

Customer 115

More Trending

article thumbnail

26 LinkedIn Stats to Know for 2025

Buffer Marketing

LinkedIn has come a long way from being just “the career network.” In 2025, it’s where professionals build personal brands, brands find their audiences, and creators grow through connection. Whether you're hiring, creating content, or planning a marketing campaign, understanding how people use LinkedIn — and how the platform is evolving — can give you a serious edge.

Gen Z 85
article thumbnail

Memorable marketing, visible mistakes, and a faster horse

Hubspot Marketing

Today’s master bucks more trends than probably anyone I’ve interviewed. She ignores the competition. She refuses to put ✨AI sparkles✨ on everything. She runs on intuition as much as data. Yet her small, scrappy marketing team regularly punches above its weight — and wins. When Todoist first launched, it was the original personal task manager. Today, its parent company, Doist, is still seen as the go-to in productivity software, despite competing with Fortune 500 tech brands.

CMO 109
article thumbnail

Martech maestros focus on internal processes — and drive external success

Martech

In January 2020, Scott Brinker introduced five martech archetypes: maestros, makers, modellers, marketers and managers. His framework maps roles based on their internal or external focus and whether they lean more toward process or technical execution. Managers, meanwhile, lead teams that span across these categories. This model helps organizations understand the diverse skills and responsibilities needed for modern martech teams.

Health 64
article thumbnail

How Smart Marketers Build a Budget That Actually Works

Set Up

Creating a marketing budget isn’t just a financial exercise; it’s a strategic act. It’s your roadmap for growth, your guardrail against wasted effort, and, when done well, your strongest case for internal alignment and external results. But while most marketers know how much they wish they could spend, far fewer know how much they should. So, where do you begin?

Finance 52
article thumbnail

How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

article thumbnail

TikTok, Reels, Shorts: 7 Strategies for Short-Form Video Success

Aspiration Marketing

The Evolving Landscape of Viral Content Remember when going "viral" felt like winning the lottery—a random stroke of luck reserved for a select few? That perception is rapidly changing. With the explosion of short-form video platforms like TikTok , Instagram Reels , and YouTube Shorts , virality is no longer just about chance; it's increasingly about strategy, data, and deliberate execution.

article thumbnail

Sunk costs and the framework for forward motion

Seth's Blog

Everything that happened yesterday, and the yesterdays before that, is real. It happened. Perhaps it’s the hard work you did to earn a degree, or a significant error that cost you and others a great deal. Maybe it’s a community you chose to join, or one that you failed to embrace. All of these costs are sunk. We can’t undo them. They’re a gift from our former selves.

Law 158
article thumbnail

9 CMOs share their biggest lessons of 2025 so far and how they’re shaping their strategies

The Drum

From tech to tariffs, 2025 has presented no shortage of challenges – and opportunities – for global marketing leaders. At the WFA CMO Forum in Cannes, we caught up with nine senior marketers to find out the most important lessons they’ve learned so far this year – and how those insights are influencing their planning for the months ahead. If 2024 was a year of recalibration, 2025 is the year of confronting complexity.

CMO 89
article thumbnail

The most underrated B2B channel? Your newsletter

Martech

We’ve all experienced newsletters that are just one promotion after another. Zero personality. No opinions. Nothing to offer. We might even be guilty of sending these. Those are the ones we unsubscribe from the fastest. A real newsletter delivers consistent value and builds trust. What is a newsletter, if it’s not just a promotional vehicle? A newsletter is an email people choose to receive.

article thumbnail

AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

article thumbnail

Social media KPIs every marketer should be tracking

Hootsuite

Tracking your social media performance isn’t hard. The hard part is knowing what to track — and why it matters. You could spend all day looking at your social media metrics : likes, comments, shares, follows, reach, saves, sticker taps, video views, clicks… the list goes on. But those numbers alone won’t tell you what to do next. That’s where social media KPIs come in.

article thumbnail

AI for Social Media: What’s Changing and How to Keep Up

Sachs Marketing Group

Artificial Intelligence (AI) isn’t just a buzzword anymore – it’s reshaping the internet as we know it. The influence of artificial intelligence is being felt in nearly every aspect of how we create, share, and consume content on social media. Brands, creators, and marketers are working faster than ever thanks to AI tools. Still, that speed comes with new challenges: oversaturated feeds, blurred lines between real and artificial, and shifting audience expectations.

article thumbnail

SEO Engine Optimization: The Ultimate Guide to Boost Your Ranking

Vertical Response

Wondering how SEO engine optimization can help your website rank higher on search engines like Google? SEO involves improving various elements of your site to attract more visitors and boost conversions. This guide will walk you through technical, on-page, and off-page optimization strategies, plus tips on maintaining long-term results. Key Takeaways SEO is a continuous process aimed at improving website visibility through technical, on-page, and off-page optimization to attract potential custom

SEO 52
article thumbnail

Good measurement is about knowing which numbers matter

The Drum

Less than a quarter of CMOs report having enough budget to deliver their strategy. Chris Callaghan at Jaywing says that’s all the more reason to make sure you know what’s working. With marketing budgets under more scrutiny than ever, there’s a growing pressure to make every pound work harder. This relies on being able to measure how impactful marketing plans are, but what does that actually mean in practice?

Finance 85
article thumbnail

Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

article thumbnail

What’s the biggest technology and media shift for marketers that doesn’t involve AI?

Martech

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What’s the biggest technology and media shift impacting marketers that doesn’t involve AI? The biggest technology or media shift impacting marketers today, aside from AI, is the rise of privacy and data regulations, particularly in the wake of changes like the GDPR in Europe and t

article thumbnail

Beginner’s Guide to Competitive SEO Research in the Age of AI

SMA Marketing

AI Summary: This post covers the basics of competitive SEO research and compares three tools—Ahrefs, SEMrush, and SE Ranking. It explains the difference between business and search competitors, then walks through how each platform analyzes keyword performance, traffic trends, and content visibility. The focus is on identifying gaps, understanding competitor strategies, and adapting to changes in AI-driven search results.

SEO 52
article thumbnail

10 Social Proofs on Websites That Turn Your Visitors into Buyers

SocialPilot

Social proof is a powerful psychological phenomenon that states people rely on the actions and opinions of others when making decisions. Coined by American author and psychologist Robert Cialdini, social proof plays a crucial role in shaping consumer behavior. For online businesses with no in-person salespeople or physical product demonstrations, putting social proof on websites is one of the most effective ways to convert leads.

article thumbnail

Intuit Mailchimp’s Jeremy Jones on crafting content that converts

Hootsuite

Editor’s note: We sat down with Jeremy Jones, Global Head of Creative, to tap into his expert insights on turning content into business outcomes. This conversation is part of an exciting new series on our blog, so stay tuned for more thought leadership from top executives… “We get you and we got you.” Jeremy Jones , Global Head of Creative at Wink, Mailchimp’s in-house agency, has a knack for boiling down complex social strategy to its true essence: connect with your potential customers.

B2C 58
article thumbnail

A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

article thumbnail

CMO reinvented: ‘You can’t build tomorrow’s brand with yesterday’s marketing’

The Drum

Marketing leaders from Microsoft Advertising, Skoda, Unilever, Samsung, Philips and more gathered to confront the AI shift head-on. Are CMOs truly ready to lead in a machine-shaped world? This is what they said – unfiltered, relevant and urgent. “We’re not just adapting to technology: we’re adapting to a completely new marketing paradigm,” says Globant Gut's managing director, Marwa Khalife.

CMO 111
article thumbnail

Why Mel Robbins’ ‘Let Them’ theory is the mindset marketers need now

Martech

Mel Robbins is a New York Times bestselling author, former CNN legal analyst, and a globally recognized expert in personal development. Her “ Let Them Theory ” offers a simple but powerful mindset: when others doubt, criticize or question you, let them. It’s not about giving up — it’s about staying focused on what matters. In the noise of modern marketing, that kind of clarity is more valuable than ever.

Energy 60
article thumbnail

AI Search Optimisation vs Traditional SEO: Key Differences (And Why You Need Both)

Exposure Ninja

AI Search is impacting the future of traditional search engines. Semrush predicts that AI Search traffic is on track to surpass traditional search traffic by 2028. Gartner’s calling it even earlier: they expect traditional search traffic to drop by 25% by 2026. If Google rolls out its new AI Mode as the default experience, that shift could happen sooner.

SEO 52
article thumbnail

9 X/Twitter analytics tools to amplify your strategy

Sprout Social

You’re putting in the hours on X (formerly Twitter), creating posts, engaging with followers and pushing your brand’s message. But without the right tools, it’s hard to know if that effort is moving the needle. Twitter’s built-in analytics only provide basic metrics like follower counts and impressions. Third-party analytics tools are what give you deeper data—the kind that reveals what’s really working—so you can optimize your strategy and reach your goals.

Analytics 112
article thumbnail

B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

article thumbnail

7 best CRMs for retail businesses in 2025

Hubspot Marketing

Retail businesses face unique challenges in today's competitive marketplace. Managing customer relationships across multiple channels, tracking inventory alongside sales data, and coordinating between online and in-store experiences requires specialized tools. A Customer Relationship Management (CRM) system designed for retail can streamline these complex workflows, improve customer satisfaction, and drive revenue growth.

Retail 110
article thumbnail

Outrun the bear: why ‘good enough’ isn’t fast enough anymore

The Drum

When speed meets storytelling, measurement must keep up. At The Drum Studio in Cannes, Uber Advertising, Roku and Cint unpack how real-time insights are reshaping campaign performance – and why brands can’t afford to wait around. For marketers under pressure to show results faster and more often, standing still isn’t an option. It’s becoming a race – not for perfection, but for progress.

Transform 105
article thumbnail

How AI is winning digital shoppers through personalization

Martech

The digital retail landscape is undergoing a fundamental shift. Generic product catalogs and one-size-fits-all marketing approaches are fast becoming relics. Today’s consumers are harder to win over — even when experiences are personalized, relevant and responsive to their needs. AI is driving this evolution, enabling retailers to deepen personalization and scale it across millions of real-time interactions.