Aspiration Marketing

DECEMBER 17, 2024

Forget casting a wide net and hoping for the best. Today, savvy B2B marketers will be laser-focused on high-value accounts. It's a new era of personalized campaigns, deep relationship building, and strategic resource allocation. Account-based marketing (ABM) is the key to unlocking explosive growth, higher ROI, and stronger customer connections. Ready to ditch the outdated marketing playbook and embrace the future of B2B?

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Customer Marketers Marketing Marketing Strategy 165

The Marketing Operations Leader

DECEMBER 17, 2024

In this edition: 12 Things to Look for in a Winning Tech Stack How You Feel in Year 1, 5, and 10 in Marketing Ops POLL - The Most Dreaded Interview Question For Paid Subscribers: The Truth About Multi-Touch Attribution: What Most Marketers Don’t Know Imagine gaining 5 hours back each week. UTM.io makes tracking UTMs simple and efficient, so you can spend less time on admin tasks and more time optimizing campaigns.

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Marketing Plan Communications Management Customer 130

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.

Marketing Strategy 100

Marketing Strategy Customer Transform Marketing Mix 100

Hubspot Marketing

DECEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In his book The Coming Wave , Mustafa Suleyman predicts that AI will be able to successfully build a business in a few years. You would just need to write a prompt like, Go make $1 million on Amazon in a few months with just a $100,000 investment.

Manufacturing 81

Manufacturing Energy CRM Marketers 81

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Kuno Creative

DECEMBER 17, 2024

If youve Googled anything recently, youve likely noticed AI Overviews showing up at the top of the search results. These AI-generated summaries provide quick-hit answers to user queries, above traditional organic search results and even above paid search listings a major reason AI Overviews and SEO quickly became a hot topic for marketers everywhere focused on search engine optimization strategy.

SEO 87

SEO User-Generated Marketers Marketing 87

Aspiration Marketing

DECEMBER 16, 2024

In any business, big or small, building relationships with customers is key to success. Entrepreneurs do not just sell products or servicesthey build bonds. A cornerstone of these connections is confidence. Without it, even the best products may flounder, and the most promising companiesfail.

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Product Customer Marketing Strategy Marketers 184

Martech

DECEMBER 18, 2024

Gartner research shows that consumers are coming to regard thrift as an aspirational virtue, openly resisting consumerism for self-improvement and similar motives. Gartner also detects a widespread trend called “norming” essentially, seeking reassurance about personal behavior and attitudes by checking them against objective and community standards.

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Price Shoppers Place Product 105

SocialPilot

DECEMBER 18, 2024

On the surface, Instagram Reels vs. Story is a debate that many social media users have a hard time understanding. Both are popular ways to share video content with your followers and improve engagement. So, can you pick one or the other? No! Despite their similarities, Instagram Stories and Reels are different in their reach. They engage different audiences on the platform and different consumers in your sales funnel.

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Real Estate Entertainment Promotion Management 76

Hubspot Marketing

DECEMBER 20, 2024

Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. Were talking Liquid Death, New Balance, Oatly. But we got to wondering: What happens when noted marketing masters get to ask each other the questions? What do the innovators want to know from each other? This year, we decided to find out with a feature we call Lingering Questions.

Transform 66

Transform Marketers Marketing CMO 66

Aspiration Marketing

DECEMBER 19, 2024

When it comes to SEO, Google's E-E-A-T guidelines are paramount. While we often discuss Expertise, Authoritativeness, and Trustworthiness, the often-overlooked "Experience" is gaining traction. So, what does Experience truly mean in Google's eyes, and how can you showcase it effectively to boost your website's visibility? Let's dive in and uncover the strategies to master this crucial aspect of E-E-A-T.

SEO 149

SEO Content Marketing Marketing Marketers 149

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Duct Tape Marketing

DECEMBER 18, 2024

Solving the Marketing Leadership Gap for Small Business written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I tackle a critical topic that small businesses face today: the marketing leadership gap. Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it

CMO 71

CMO Transform Marketers Marketing 71

Martech

DECEMBER 18, 2024

The rise of generative AI has fueled an explosion of data, creating immense potential for marketers. However, navigating this abundance requires sophisticated tools to extract actionable insights from the noise. With insights from Tooba Durraze , Ph.D., founder and CEO of data analytics firn Amoeba, lets explore how AI-powered solutions can turn overwhelming data into actionable marketing intelligence.

Transform 88

Transform CRM Analytics eCommerce 88

Sprout Social

DECEMBER 20, 2024

TikTok has exploded onto the scene, becoming more than just a social media platformit’s a cultural phenomenon. Yet, as organic reach becomes more elusive, brands are looking to TikTok branded content as a way to truly connect with their audience. This guide will show you everything you need to know about TikTok branded content. It’ll show you how it works with influencer marketing and how to measure its return on investment.

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Branding Influencer Marketing User-Generated Key Performance Indicator 76

Hubspot Marketing

DECEMBER 16, 2024

Just when it looks like I cant possibly write anything else about AI, I arrive with another blog post on the subject. Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Let's dive in! 7 Examples of AI Automation 1. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers.

Marketing Strategy 71

Marketing Strategy Health Marketers Marketing 71

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Aspiration Marketing

DECEMBER 18, 2024

77% of consumers make purchases based on brand name alone. But what happens when your brand starts to show its age or no longer reflects your company's values? That's where rebranding comes in. When done right, rebranding can be a game-changer for SMBs looking to attract new customers, increase brand loyalty, and achieve sustainable growth.

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Branding Customer 150

Buffer Marketing

DECEMBER 16, 2024

Long, messy URLs can make your content look cluttered and unprofessional. They also eat up precious character space, which can be a problem for channels that have character limits, like social media and SMS. That's where URL shorteners come in. They create a dedicated short link that redirects to your original URL. That reduces the length of your web links, helping you create clean, trackable links that look great anywhere you share them.

Price 62

Price User-Generated Analytics Shoppers 62

Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.

Transform 80

Transform Customer loyalty Marketers Marketing 80

Set Up

DECEMBER 17, 2024

The marketing world is always changing, but the core principles of great leadership stay the same. To help you navigate this evolving landscape, weve gathered insights from some of the top CMOs in the business from our featured CMO Spotlight interviews. These ten lessons are just as relevant now as theyll be in 2025, offering practical advice on leading with impact and staying adaptable in a fast-moving marketplace.

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CMO Marketing Strategy Communications Marketers 59

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Hubspot Marketing

DECEMBER 18, 2024

Over the past five years, Ive been creating content for some of the most successful content-first brands. And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Think about it. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other.

Marketing Strategy 75

Marketing Strategy Thought Leadership Marketers User-Generated 75

Backlinko

DECEMBER 19, 2024

Need help analyzing your competition to find ways to outperform them? Youve come to the right place. Check out our list of the top competitor analysis tools for 2025. How to Choose the Right Competitor Analysis Tool With so many competitive analysis tools out there, how do you choose the right one for your needs? Consider the following: Features: Which aspects of your competitors business are you looking to analyze?

Price 62

Price Non-Profit Advertisers Advertising 62

Practical eCommerce - Marketing

DECEMBER 15, 2024

Competitive email monitoring requires little more than the Zapier email parser and ChatGPT. The post How to Monitor Competitors’ Email Marketing appeared first on Practical Ecommerce.

Email Marketing 72

Email Marketing eCommerce Marketers Marketing 72

Martech

DECEMBER 16, 2024

TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you incorporating AI? These are important questions for members of the MarTech community. After all, it’s not easy to navigate a vendor landscape with more than 14,000 tools, the disruption of AI and resource constraints within their organizations.

Place 94

Place Marketers Marketing 94

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

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Spiralytics

DECEMBER 18, 2024

TikTok’s rapid growth in the Philippines has made it one of the most powerful platforms to reach and engage with a dynamic audience. With over 56.1 million Filipino users , the video-sharing (now also a shopping and live-streaming) platform has gone beyond being just a social app. It’s become a space where trends take root and brands engage with customers more casually and conversationally, which in turn provides a phenomenal opportunity for marketers.

Shipping 52

Shipping User-Generated Advertisers Advertising 52

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, Ive witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO.

SEO 72

SEO Marketers Marketing Price 72

Backlinko

DECEMBER 17, 2024

Orphan pages are website pages with no internal links pointing to them. This makes them inaccessible through the sites normal navigation, meaning users and search engines cant find them by browsing or crawling your website. However, users and search engines can still find them through external links or direct URL access. This means Google can still index them (more on that soon).

SEO 61

SEO Analytics eCommerce Place 61

Animalz blog

DECEMBER 19, 2024

Weve turned our content program into something of an R&D lab this year. With a full-time, dedicated marketing role at our agency, weve had plenty of opportunities to test new ideas before recommending them to clients. As we wrap up 2024, I want to share what’s worked well for us this year, so you can use these insights to inform your 2025 content strategy.

Content Marketing 57

Content Marketing Thought Leadership PR Marketers 57

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Martech

DECEMBER 20, 2024

“Advertisers are looking for more of a full-funnel approach, from end to end, working with a smaller set of DSP partners, thinking about a way to connect all the touchpoints and to be more personal, to tailor that message. The paths all need to unite to be able to have the right data, the right touchpoints, the right customer journey.” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital adv

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Retail Shoppers Advertising Advertisers 94

Customers.ai

DECEMBER 18, 2024

Youve nailed it. You’re using Customers.ai to identify those anonymous visitors sneaking around your site. You know whos there, where theyve been, and maybe even what caught their eye. Big win, right? Well, kind of. Identifying your anonymous visitors is just step one. The real challenge – the part that separates good marketers from great ones – is figuring out what these visitors want, guiding them toward the right funnel, and turning them into legit leads who actually convert

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Whitepaper Price Shipping Outbound Marketing 52

Hubspot Marketing

DECEMBER 16, 2024

By mid-December, my Instagram feed is overflowing with my friends' Spotify Wrapped playlists. So I started my festive, timely conversation with Spotify's Head of Global Business Marketing, Grace Kao, with an easy one: What's on her Spotify Wrapped? "I definitely channel my 12-year-old daughter right now," she told me. "So female power singers: Chappell Roan, Olivia Rodrigo Beyonc, obviously.

Gen Z 68

Gen Z B2C Health Marketers 68

AWeber

DECEMBER 16, 2024

For anyone looking to streamline their email marketing experience, simplicity and speed can mean everything. Now, theres a new way to get started and stay connected, without the fuss of traditional sign-up and login steps. Introducing Google One Tap, a more direct path to accessing AWeber and unleashing the full potential of your marketing campaigns.

Email Marketing 52

Email Marketing Place Management Customer 52

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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