Aspiration Marketing

FEBRUARY 18, 2025

Imagine launching a global marketing campaign only to discover your message is lost in translation or, worse, offensive to your target audience. This costly mistake highlights a critical distinction in international business: multilingual marketing is not simply translation. While translation focuses on converting words from one language to another, multilingual marketing goes deeper, adapting your entire marketing strategy to resonate with specific cultural nuances and consumer behaviors.

Global Marketing 147

Global Marketing Marketers Marketing Communications 147

Martech

FEBRUARY 13, 2025

As genAI adoption accelerates, organizations must go beyond the hype to determine which use cases deliver real value. To provide clarity, we at MartechTribe surveyed 283 marketing professionals including CEOs, consultants, marketing directors and operations managers to understand how frequently marketers use different genAI applications. The use cases analyzed were carefully selected from our Martech Supergraphic, which tracks trends in marketing technology.

Transform 126

Transform Copywriting Marketers Marketing 126

Aspiration Marketing

FEBRUARY 11, 2025

Imagine losing a key business deal because of a simple mistranslationit happens more often than you think. The truth is, businesses must speak their customers' language to succeed, making multilingual marketing no longer a luxury, but a necessity. As a global company, you already serve these markets with your products and services or have near-term launch plans.

New Markets 205

New Markets Product Customer Marketers 205

MarketingOps

FEBRUARY 12, 2025

As the founder of a generative enterprise AI company, I’ve had countless discussions with Marketing Operations leaders over the past 2 years. My company has worked with hundreds of organizations to build internal AI models for automating scoring, qualification, nurturing, and more, and we’re now running close to half a billion daily predictions for them.

CRM 130

CRM Whitepaper Health Analytics 130

Advertisement

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

The Marketing Operations Leader

FEBRUARY 11, 2025

In this edition: Breakdown of GTM Ops vs. MOPs vs. RevOps The Power of the Full Stack Marketer (Also Podcast Episode) Poll: What is Everyone’s Long-Term Martech Career Goal Exclusive For Paid Subscribers : Why It’s Not Enough To Be Operations Managers - We Must Become Internal Operations Consultants This Month’s Marketing Ops Huddle is About Navigating Conflict - Join Us On Feb 12th Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill ou

Analytics 130

Analytics Management Customer Marketers 130

Hubspot Marketing

FEBRUARY 17, 2025

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing.

Transform 91

Transform Customer Acquisition SEO Retail 91

The CMO Survey

FEBRUARY 17, 2025

The post Supercharge Your Practice With Growthtech appeared first on The CMO Survey.

CMO 100

CMO 100

Buffer Marketing

FEBRUARY 12, 2025

Social media marketing has become a necessity in most businesses' toolkits today. And B2B companies are no different. If you’re saying, “But we sell to other businesses, not individuals, why do we need to practice social media marketing?” remember there’s still a human behind every B2B purchase, too. Numbers tell the same story: 75 percent of B2B buyers use social media to make buying decisions 60 percent of B2B marketers say social media is the most effective ch

B2C 72

B2C Social Media Marketing User-Generated Entertainment 72

Hubspot Marketing

FEBRUARY 12, 2025

The inbound methodology is really important here at HubSpot. I think you could go so far as to say that it's more or less our main thing like almost everything we push, preach, and practice as a brand hinges upon it. In the interest of keeping this post focused and practical, I won't go into a holistic, thorough, pay attention because I'm going to quiz you on this later exploration of inbound marketing.

Inbound Marketing 81

Inbound Marketing Place Management Branding 81

Aspiration Marketing

FEBRUARY 12, 2025

Imagine losing half your customers before they even walk through the door. That's the reality for businesses that neglect mobile optimization. In a world increasingly dominated by smartphones, mobile traffic has overtaken desktop, yet conversion rates lag significantly. But, by optimizing websites for mobile users, companies can unlock a wealth of untapped potential and drive significant business growth.

Customer 149

Customer SEO 149

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Marketing

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.

Transform 105

Transform Logistics User-Generated Marketers 105

Content Marketing Institute

FEBRUARY 11, 2025

The cancellation of diversity, equity, and inclusion programs doesnt mean marketers can stop welcoming all segments of their audiences. Thats bad for business. Here's how to create content that resonates.

Marketers 89

Marketers Marketing 89

SocialPilot

FEBRUARY 13, 2025

You want to grow on social media but you’re still struggling with this prompting question: how to use hashtags? Are hashtags still relevant? Don’t worry; we’ll be answering all your questions here. But has it ever occurred to you how this hashtag word even came up? Where did it all start? Let me tell you, It all started in 2007 when Chris Messina first introduced the pound symbol (#) on Twitter (now called X) to organize groups and spark conversations around specific topics.

Social Media Marketing 86

Social Media Marketing User-Generated Marketers Marketing 86

Hubspot Marketing

FEBRUARY 18, 2025

Choosing the right large language model can feel overwhelming with so many options out there, especially if youre not exactly living and breathing AI But as weve worked through each one, weve gotten a real sense of what theyre good at (and where they fall short). So, lets talk about what to use, when. ChatGPT & OpenAI-o1: The Reliable All-Rounders Lets start with ChatGPT and OpenAI-o1.

72

72

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Customer Journey

Aspiration Marketing

FEBRUARY 13, 2025

With over 2.6 billion monthly active users, the potential reach YouTube offers is staggering. However, harnessing this power isn't without its challenges. Managing a YouTube channel involves much more than simply uploading videos. It requires meticulous attention to detail, strategic planning, and constant optimization to ensure your content reaches the right eyes and drives meaningful engagement.

Management 151

Management Social Media Marketing Content Marketing Marketers 151

Martech

FEBRUARY 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particu

Customer Acquisition 102

Customer Acquisition CRM Marketing Automation Platform Analytics 102

Marketing Insider Group

FEBRUARY 17, 2025

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a

SEO 78

SEO Transform User-Generated Advertising 78

SocialPilot

FEBRUARY 11, 2025

Youre scrolling through social media when suddenly a post grabs your attention. Its everywhere. Likes, shares, comments, and reactions are flooding. And it hits you How did this go viral? Virality often feels like enchantment, but theres a formula behind it. Whether its a laugh-out-loud meme, a life-changing topic, or a trending dance, successful content creators didnt just get luckythey use proven strategies that work.

User-Generated 71

User-Generated Entertainment Transform Branding 71

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Hubspot Marketing

FEBRUARY 14, 2025

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off. It was an overnight success.

Transform 84

Transform eCommerce Shoppers Price 84

Businesses Grow

FEBRUARY 12, 2025

I want to talk about my wife for a moment. This is relevant to AI, trust me. In most marriages, there is a division of labor. For example, my wife does the taxes for our family. I used to do the taxes, but once we were married, this was something she wanted to do, so I happily off-loaded that duty. Today, if I had to do my own taxes, I would be lost.

Education 82

Education User-Generated Analytics Email Marketing 82

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See the end of this column for a list of resources.) Cognitive biases are mental shortcuts people use subconsciously to make sense of information as quickly and easily as possible.

Transform 94

Transform Copywriting Email Marketing Shoppers 94

Marketing Insider Group

FEBRUARY 11, 2025

Blog content is a powerful tool for engaging readers and turning them into loyal customers. To achieve this, blogs have to do more than informthey should strategically guide readers toward taking meaningful actions. Creating effective blog CTA strategies ensures your content converts readers into leads, subscribers, or buyers. This article explores the steps to optimize your blog for higher conversions.

Customer Journey 70

Customer Journey eBook User-Generated Place 70

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

eBook

Duct Tape Marketing

FEBRUARY 12, 2025

Storytelling Converts Better Than Sales Tactics Every Time written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Garfinkel In this episode of the Duct Tape Marketing Podcast , I interviewed David Garfinkel, a copywriting expert and author of The Persuasion Story Code. David is widely regarded as one of the top authorities on persuasive communication, storytelling in marketing, and direct response marketing.

Copywriting 72

Copywriting Communications Marketing Strategy Customer 72

The LeadG2 Blog

FEBRUARY 11, 2025

The alignment between sales and marketing is crucial for success. Yet, many organizations struggle with teams working in silos, leading to missed opportunities and inefficiencies. Here are 5 signs to lookout for to avoid sales and marketing misalignment that leads to lost revenue: Lack of Communication and Shared Goals Inconsistent Messaging and Branding Disjointed Customer Journey Inefficient Use of Resources, Tech, and Tools Misaligned Metrics and KPIs Let's explore these areas as well as tips

Customer Journey 71

Customer Journey Communications Marketers Marketing 71

SocialPilot

FEBRUARY 17, 2025

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? No dances. No POV videos. No unhinged 3 AM rant. Just silence. But then, just as suddenly as it disappeared, it came back. Even though the TikTok ban was for a brief time, it is a stark reminder of our deep dependency on the platform for entertainment and its cultural influence worldwide.

User-Generated 75

User-Generated Education Promotion Entertainment 75

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? That gorgeous martech ecosystem diagram on your wall shows perfectly integrated systems driving seamless customer experiences. Reality looks different. Most CMOs are stuck with promises that havent delivered results. Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue.

Finance 99

Finance Transform Customer Journey Customer Acquisition 99

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Social Media Examiner

FEBRUARY 13, 2025

Tired of your content getting lost in social media noise? Wondering how top creators consistently produce videos that get noticed? In this article, you'll learn a proven methodology for dissecting successful content formats and adapting them to your own niche. Why Video Storytelling Matters for Marketers With 5 billion people on social media platforms today, […] The post Viral Short-Form Video Formats for 2025 appeared first on Social Media Examiner.

Social Media Marketing 77

Social Media Marketing Marketers Marketing 77

Hubspot Marketing

FEBRUARY 14, 2025

As the owner of a content business, I need to make accurate project estimates. If a project takes longer than estimated, Ill end up with frustrated clients and a backlog of other projects. I could also miss out on potential repeat business and referrals. To make a realistic estimate, its not only my own time management and capacity that I need to consider.

Copywriting 76

Copywriting Management Product Customer 76

illumin

FEBRUARY 12, 2025

Social responsibility in marketing requires brands to adopt more sustainable and ethical business practices and incorporate them into their marketing strategies. This marketing approach is on the rise, and brands that leverage socially responsible business practices will win in 2025. Brands looking to leverage social responsibility need to contemplate the societal, political, and environmental effects of their products and processes.

Customer loyalty 59

Customer loyalty Communications Advertising Advertisers 59

Buffer Marketing

FEBRUARY 17, 2025

Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it? This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts.

Transform 63

Transform Analytics Social Media Marketing Key Performance Indicator 63

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management