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The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025.
Studies have shown that 71% of companies that exceed revenue and lead goals have documented buyer personas. However, many businesses still struggle with effectively incorporating these valuable insights into their sales strategies, leading to missed opportunities and inefficient resource use. By aligning your sales strategies with a deep understanding of your ideal customer, you can achieve higher conversion rates, improve sales efficiency, and foster stronger customer relationships.
Research shows that effective sales enablement strategies can generate a staggering 49% win rate on forecasted deals. But what exactly is "sales enablement?" It's about equipping your sales team with the resources they need to succeedfrom content and training to the right tools and processes. Whether you're a startup or an enterprise, a solid sales enablement strategy can be a game-changer, driving revenue, boosting efficiency, and creating a winning sales culture.
In this edition: Common Human & AI Agent Models for GTM Explained Podcast Episode: Why You Need to Be An Internal Ops Consultant at Work POLL: What is the Best Feature/Capability of Marketing Automation? Exclusive For Paid Subscribers : How to Speak Up More and Improve Exec Presence as an Ops Professional Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper, and more at our in-person Marketing Ops Panel in Phoenix, AZ, on April 2nd.
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Who wouldnt want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, Ill share how you can use Claudes incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more.
Your website is more than a digital brochure. Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting.
Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.
Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.
Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? In this article, youll discover why disruptive storytelling is the key to thriving in todays marketing environment and learn practical strategies for building deeper customer relationships and making content stand out. Why Story is Critical in […] The post How to Use Disruptive Storytelling to Thrive as a Marketer appeared first on Social Media Examiner.
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didnt connect with British sensibilities? Or proof that even viral marketing cant guarantee product success? According to behavioral science expert Phil Agnew , the answer is more nuanced. 1.
Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million. AI decisioning agents autonomously experiment, learn and have the ability to deliver highly relevant, personalized experiences, which is what makes OfferFit appealing to Braze. OfferFit recommends individualized, cross-channel customer journeys in partnership with customer engagement solutions like Braze.
Pageviews are a web analytics metric that counts each time a visitor loads or reloads a page on your website. Each instance of a user viewing a page is one pageview, regardless of whether the same user views the same page multiple times. Tracking pageviews helps you measure traffic volume and understand which content attracts the most attention. But: Pageviews are not the most important metric you should track.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Today, the creator economy is worth $250 billion (yes, thats billion with a b).
Brands are learning they need to pivot quickly and decisively to changing consumer sentiments, especially today as economic uncertainty continues in the US and globally. R ecent consumer sentiment data underscores the need for agile, data-driven marketing strategies. For instance, the Conference Board Consumer Confidence Index dropped to 98.3 in February 2025 a 7-point decline that marks the largest monthly drop since August 2021.
When you think of stand-out social media campaigns, what’s the first one that comes to mind? I’m willing to bet the likes of Spotify Wrapped or Dove Beauty are right up there. Lauded as these examples are (rightly so!), they’re far from the only ground-breaking examples from recent years. In fact, it was tough to trim down this list of innovative, memorable social media campaigns down to a readable number — so I’m confident there are several on this list that w
Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Its not for lack of trying, either. Apples iOS 15 and iOS 18 updates have complicated the email picture, making analytical insights and subsequent solutions difficult to pinpoint.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Blogging remains one of the most effective ways to build an online presence, engage an audience, and drive organic traffic to a website. In fact, 83% of internet users, approximately 4.44 billion people, read blog posts. However, with so much content available online, selecting the right topics is crucial to standing out and keeping your audience engaged.
Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. This strategy reaps rewards with higher conversions, engagement rates and connectivity, while raising brand awareness and allowing tailored strategies to forge stronger consumer connections.
Success in business development hinges on a combination of talent, strategy, and execution. While some possess natural aptitude, relying solely on innate abilities isn't enough considering the competitive nature of businesses today. Mastering the top nine business development skills is the key to unlocking consistent achievement and propelling your career forward.
We all look for customer reviews when we have to make a big purchase such as a mobile phone or even a skin care product. In fact, close to 75% of consumers read online reviews of a business to find more about them. Thats where review syndication comes in. Review syndication is the process of distributing customer reviews across multiple platforms, ensuring they appear on retailer websites, brand websites, and other relevant channels.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. According to the annual MarTech Replacement Survey, marketing automation platforms have been the most-replaced application in the martech stack for several years.
Revenue Operations (RevOps) is a pivotal function that aligns marketing, sales, and customer success to drive business growth and efficiency. In the B2B space, where client relationships and long sales cycles are common, effective RevOps ensures all customer-facing teams work towards shared goals. By integrating processes, data, and technology, RevOps provides a holistic view of revenue streams, identifies bottlenecks, and optimizes strategies for maximum impact.
Social media is a powerhouse for brand awareness, customer engagement and revenue generationbut only if you can make sense of the data. With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI. Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team.
When actor Tom Holland made the late-night rounds last October to talk about his new company, BERO Brewing, he said that he'd find myself in these boardrooms surrounded by experts spouting unfamiliar terms. The once and future Spider-Man told Seth Meyers , thank God I found acting, because it took every bit of acting chops Ive got to convince them I know what Im talking about.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Think of a memorable marketing campaign. Got it? Odds are, that campaign tells a great story whether its a tearjerker Super Bowl ad, a hilarious viral video, or an innovative social media collab. The best marketing campaigns have a narrative that makes you feel something. And effective brand storytelling is the secret to success on social media and beyond.
Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. They provide me with summaries and extract insights that I either agree or disagree with. While researching unstructured data management trends, I came across this ChatGPT summary of various articles, and I immediately laughed out loud. … the upshot is that companies will need to treat unstructured data with the same care as structured data applying governance and quality checks because its b
“We made it.” After four weeks and seven guests, the Animalz Podcast season on AI & Content has concluded. In this finale, hosts Ty Magnin and Tim Metz synthesize the key insights, surprising revelations, and actionable takeaways from their conversations with AI innovators in content marketing. The season opened with a simple yet profound question: “Hello… is there anybody out there creating real value with AI?
Artificial Intelligence (AI) is no longer just a buzzword in marketingits changing our business. Its all around us, much like electricity or the internet, shared Sharon Carothers , Managing Director of SensisHealth, a dedicated unit of Sensis, a full-service national independent marketing and advertising agency. Is AI stripping consumers of excitement?
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
My personal social media is full of four main things: family, friends, food, and UGC. And as I type this, I hear the former saying, Uh, what is UGC? For over a decade, Ive been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds.
TikTok stepped onto the social scene in 2016 and completely reshaped the way we create and consume content, but nearly a decade later, with over 1 billion monthly active users uploading millions of videos daily, standing out can feel impossible. How do you capture attention and keep viewers hooked? It comes down to more than creative ideas — you need to grow skills that transform good concepts into great content: especially editing.
Yesterday, I saw Studio Ghiblis Princess Mononoke in IMAX. It was probably the sixth time Ive seen it, making it my third-most-watched Ghibli, behind Spirited Away and My Neighbor Totoro. So, I am not an unbiased observer when it comes to a recent AI development. On Tuesday, ChatGPT released a new version of its image generation tool. During the live-streamed demo, the tool was asked to turn a picture into an anime image.
Want to make smarter, faster business decisions with AI? Wondering how leaders can effectively leverage AI without getting lost in technical details? In this article, you'll discover a practical framework for becoming an AI-driven leader who can harness artificial intelligence to enhance strategic thinking and decision-making across your organization.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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