Aspiration Marketing

OCTOBER 24, 2024

Did you know that 40-90% of website visitors might leave your site after viewing just one page? This is a startling statistic, but it highlights the importance of understanding bounce rate and its impact on SEO and user experience. In this blog post, we'll explore the world of bounce rates. We'll define them, explain why they matter, and explain how to interpret them in the context of your specific website and industry.

SEO 155

SEO 155

The CMO Survey

OCTOBER 28, 2024

The post How To Become A Successful Social Media Marketer appeared first on The CMO Survey.

Social Media Marketing 100

Social Media Marketing CMO Marketers Marketing 100

Aspiration Marketing

OCTOBER 22, 2024

Imagine scrolling through your social media feed only to be bombarded with endless ads for products you have no interest in. It's a frustrating experience, one that countless consumers face daily. This constant barrage of irrelevant advertising has led to a growing distrust of traditional marketing tactics. Consumers are no longer passive recipients of messages; they are active seekers of information and value.

Content Marketing 209

Content Marketing Traditional Marketing Marketers Marketing 209

Martech

OCTOBER 25, 2024

GenAI’s transformative power accelerates marketing objectives and unlocks growth. The benefits are clear: enhanced productivity, deeper data analysis, personalized experiences, content generation and more. However, tapping into genAI’s full potential requires more than just adding another tool to the martech stack. Shifting from pilot projects to widespread implementation demands a strategic approach.

Transform 119

Transform Customer loyalty User-Generated Management 119

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Hubspot Marketing

OCTOBER 25, 2024

The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did it ever. Last year, Maryam Banikarim royally pissed off the Olsen twins and the Jonas Brothers with her We❤️NYC campaign. But that same campaign earned twice the impressions of a Super Bowl ad … in 48 hours.

Millennials 99

Millennials Marketers Marketing Communications 99

Content Marketing Institute

OCTOBER 23, 2024

In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?

Marketers 102

Marketers Marketing 102

Martech

OCTOBER 24, 2024

Eighteen months after GPT-4 shook the martech world, the dust is settling and it’s time to evaluate the real-world impact of generative AI. As brands and vendors navigate integrating genAI into their marketing stacks, one key question emerges: What’s actually working and where should the focus be? Below, we’ll explore the genAI landscape using our data and recent research, highlighting key use cases.

Copywriting 112

Copywriting Transform User-Generated PR 112

Litmus

OCTOBER 23, 2024

We all know by now that Dark Mode is here to stay, with more than 35% of subscribers opening emails in Dark Mode. There are many benefits of Dark Mode: it reduces eye strain, enhances battery life on devices, and can improve focus by providing a less distracting interface. But despite its growing popularity, many still aren’t designing or developing for it, which can impact the effectiveness of their email campaigns.

Place 100

Place Management Email Marketing Branding 100

Hubspot Marketing

OCTOBER 25, 2024

Before Anna and I started contentki , we went to a cafe, pulled out a notepad, and began brainstorming all the services we could offer given our skills and experience. We came up with content writing, SEO optimization, and content strategy. From there we dived even deeper into each category adding SEO blog writing, thought leadership, landing page copy, and social media to our list.

SEO 97

SEO Thought Leadership User-Generated Place 97

Content Marketing Institute

OCTOBER 24, 2024

Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.

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86

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Martech

OCTOBER 23, 2024

Keeping up with shiny new tools is one of the most demanding jobs of marketing professionals in the age of AI. How do we keep up? How do we keep track? How do we keep our budget in check? How do we keep our sanity? While there is no one-size-fits-all approach to managing martech in an age where the new tool spigot is wide open, one thing is obvious: If you don’t have a really good, easy-to-use system for evaluating, collaborating, deploying and managing your martech stack, you’re already falling

Management 115

Management Place New Markets Product 115

The LeadG2 Blog

OCTOBER 22, 2024

In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of streamlining your sales funnel with HubSpot Automation. By the end you'll see that embracing automation not only enhances efficiency but also empowers teams to focus on building meaningful relationships with prospects.

Marketers 90

Marketers Marketing 90

Hubspot Marketing

OCTOBER 24, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. A few months ago, on my podcast Nudge , Jonah Berger told me about the power of pausing. The act of pausing seems like a small thing. But recent studies show that pausing can make you more persuasive and can improve outcomes.

Energy 95

Energy Management 95

Hootsuite

OCTOBER 24, 2024

This year’s presidential election in America looks to be one of the most contentious contests in recent history. And the numbers back that up. Talkwalker data shows that on average, social media users mentioned the election almost one million times each day in September alone. The large majority of those mentions leaned negative. Unsurprisingly, this turbulence is creating a real dilemma for social media managers navigating the intersection of social media and elections.

Non-Profit 81

Non-Profit Education Promotion Entertainment 81

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

Practical eCommerce - Marketing

OCTOBER 27, 2024

Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale. The post Gen AI Nears Hyper-Personalization at Scale appeared first on Practical Ecommerce.

Shoppers 70

Shoppers eCommerce Marketers Marketing 70

Martech

OCTOBER 22, 2024

If you’re concerned about the effectiveness of your lead generation strategy, you’re not alone. As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. About 50% of marketers prioritize lead generation in their campaigns and 65% cite generating traffic and leads as their biggest marketing challenge, per HubSpot’s 2024 State of Marketing Report.

Communications 117

Communications CRM Target Market Price 117

Social Media Examiner

OCTOBER 22, 2024

Want to create consistently high-quality content while maintaining your unique tone and brand identity? Are you looking for ways to streamline your workflow with AI assistants? In this article, you'll discover how to create AI assistants using Claude Projects. Claude Projects: A Game-Changer in AI Assistance Since the release of ChatGPT in November 2022, the […] The post Creating AI Assistants Using Claude Projects appeared first on Social Media Examiner.

Branding 83

Branding 83

Hubspot Marketing

OCTOBER 22, 2024

"An obsession with quality" is what I wish 12-year-old me had… but alas, I ended up with boatloads of Forever 21 T-shirts. As it turns out, quality really does matter. Our master today — Emily Kramer , a marketer, investor, and advisor for B2B growth-stage startups (and MKT1 newsletter creator) — told me her "obsession with quality" is the reason she's been so successful in the newsletter space.

eBook 90

eBook Personalized Marketing Product Branding 90

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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Product

The LeadG2 Blog

OCTOBER 24, 2024

If you've ever worked with a client who's been burned by a failed marketing campaign, you know that their skepticism can run deep. Questions about whether marketing will truly deliver results are common, and breaking through that doubt is no small feat. This can often make it more difficult to get them to buy in and truly adopt the processes. But here's the good news: overcoming these objections isn’t just possible—it’s essential for building trust and gaining buy-in.

Marketers 79

Marketers Marketing Marketing Strategy 79

Hootsuite

OCTOBER 22, 2024

If you’re not running an employee advocacy program, you could be missing out on a lot of potential reach. Why? Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Yup, these influencers and brand ambassadors have been under your nose all along. Read on to learn everything you need to know about kick-starting your own employee advocacy program.

Gen Z 82

Gen Z PR Thought Leadership Communications 82

Martech

OCTOBER 23, 2024

Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for AI-powered image generation. Sharable ad previews for easier team collaboration. Enhanced video creation capabilities.

Advertisers 113

Advertisers Advertising Management Product 113

Social Media Examiner

OCTOBER 24, 2024

Do you need a better YouTube strategy? Looking for a proven method to create content that attracts your ideal customers and drives sales? In this article, you'll learn a step-by-step system for creating YouTube content that results in more leads and sales. The Power of a YouTube Channel for Business Growth Before diving into video […] The post YouTube for Businesses: A Step-by-Step System for Success appeared first on Social Media Examiner.

Customer 77

Customer Social Media Marketing Marketing Marketers 77

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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Backlinko

OCTOBER 22, 2024

Shein is one of the largest fast-fashion retailers worldwide, shipping to customers in over 150 markets. Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. The Shein app was downloaded more than 260 million times in 2023 alone and Shein’s annual sales are forecasted to reach $50 billion in 2024.

Gen Z 81

Gen Z Fashion Millennials Retail 81

Content Marketing Institute

OCTOBER 22, 2024

Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.

Marketers 81

Marketers Marketing 81

Sprout Social

OCTOBER 28, 2024

Brand mentions on social media are the new word of mouth. They give more visibility into opportunities for brand amplification, but also reveal potential risks and crises, making them a key aspect of social media listening. Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis.

Branding 61

Branding Non-Profit User-Generated Food 61

Martech

OCTOBER 24, 2024

More than three-quarters of U.S. workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are. There’s also a significant difference between genders with AI training: 66% of males feel adequately trained on AI, but only 44% of females say the same.

User-Generated 99

User-Generated Marketing Mix Communications Advertisers 99

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

Buffer Marketing

OCTOBER 28, 2024

Let me guess. You've got big marketing dreams but a not-so-big budget? I've been there. After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. It's all about building a smart toolkit that punches above its weight. One that helps you work efficiently and get results without breaking the bank.

Digital Marketing 58

Digital Marketing Price User-Generated Affiliate Marketing 58

Marketing Insider Group

OCTOBER 28, 2024

Optimizing paid media campaigns is one of the best ways to achieve a better return on investment (ROI). Simply running ads and hoping for results is,unfortunately, no longer a strategy that provides enough value. With the right optimization techniques, you can refine your targeting, improve ad performance, and increase the efficiency of your marketing budget.

Analytics 58

Analytics Market Trends Communications Digital Marketing 58

Hubspot Marketing

OCTOBER 28, 2024

If you’ve followed the news or opened X this fall, you’ve probably seen Polymarket. It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches.

Marketing Strategy 58

Marketing Strategy Marketers Marketing Fashion 58

Content Marketing Institute

OCTOBER 25, 2024

Too much marketing has been just average for years. It’s time to change that with this inspiration from Content Marketing World.

Content Marketing 80

Content Marketing Marketers Marketing 80

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail