Trade Press Services Newsletter

MAY 2, 2024

“Let’s take this offline so we circle back to our synergistic partnership and go after the low-hanging fruit that will optimize our market penetration and enhance stakeholder engagement across all touchpoints.” If you found this sentence to be confusing (and cringeworthy), you aren’t alone. Excessive use of buzzwords and corporate jargon can elicit negative reactions, impede clarity , and damage critical business relationships.

Millennials 296

Millennials Communications Management Marketing 296

Aspiration Marketing

MAY 15, 2024

Welcome to the final stage of the buyer's journey: the decision stage. Potential customers have compared features, weighed options, and now they're staring down the final hurdle: choosing YOU. This is the decision stage of the buyer's journey, a make-or-break moment where the right content can seal the deal.

Customer 228

Customer Content Marketing Marketing Marketers 228

Search Engine Land

MAY 17, 2024

The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search advertisers in 20 slides In light of the revelations, I contacted search marketers to get their thoughts on Google Ads to evaluate the current confidence level.

Advertising 129

Advertising Advertisers Price Management 129

Martech

MAY 16, 2024

You want to capture more leads. But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. Are you ready to shift your team into high gear?

Whitepaper 116

Whitepaper Marketers Marketing User-Generated 116

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Chief Martec

MAY 7, 2024

Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.

Product 122

Product Law Marketing Marketers 122

Businesses Grow

MAY 13, 2024

Harbour Space University describes itself as “The State of the Art University for Technology, Entrepreneurship, and Design.” But over two years, when I taught online classes for them, I also learned that it is home to some of the hungriest, most ambitious, and brightest students anywhere. I was delighted and honored to be invited to provide a short commencement speech for the students at their Bangkok campus.

Energy 108

Energy Education Customer Marketing 108

Aspiration Marketing

MAY 8, 2024

In today's content-saturated landscape, captivating your audience requires strategic engagement. Here's the secret weapon : Automated HubSpot Blog Email Notifications. No matter if you're a seasoned influencer or a brand building buzz, keeping your tribe in the loop is essential. HubSpot, the marketing powerhouse, offers a seamless solution to manage your blog notifications.

Communications 219

Communications Management Branding Marketing 219

Search Engine Land

MAY 6, 2024

Google has started its enforcement of the new site reputation abuse policy by deranking or deindexing portions of websites from the Google Search index. This seems to have launched in the past hour or so, where sites as large as CNN, USA Today, Fortune, and LA Times are seeing their coupon directories no longer ranking for coupon-related keyword phrases.

SEO 144

SEO Education Advertising Advertisers 144

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The carbon cost of clicks In 2022, fifty-five published a study (registration required) showing that the average media campaign generates 70 tons of CO2 emissions, or the equivalent of seven people’s carbon outputs in an average year.

Digital Marketing 117

Digital Marketing Energy Advertising Advertisers 117

Content Marketing Institute

MAY 14, 2024

The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?

Marketing Strategy 106

Marketing Strategy Marketing Marketers 106

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

illumin

MAY 13, 2024

Mother’s Day is a fantastic opportunity to share our appreciation with the moms and mother figures in our lives, but it is also prime time to see some great ads. The annual maternal celebration took place on Sunday, May 12 this year. In addition to showering moms everywhere with flowers and cards, advertisers jumped at the chance to share their perspectives on the importance of motherhood.

Advertising 105

Advertising Advertisers Promotion Place 105

Hubspot Marketing

MAY 1, 2024

“So, where do you see yourself five years from now?” Oof, that can be a tricky interview question, especially if you’re unsure of your professional goals. When I graduated from college and started interviewing in my chosen field, I felt like I needed to plan my entire professional life, complete with one concrete end goal. To be honest, it was overwhelming.

Management 109

Management Promotion Thought Leadership Education 109

Aspiration Marketing

MAY 6, 2024

Many SaaS companies believe successful marketing campaigns require complex tactics and hefty budgets. However, the truth is, powerful conversions can be achieved through strategic planning and a focus on core customer needs. This guide will equip you with five effective strategies that deliver results, regardless of budget size.

Marketing 211

Marketing Marketers Customer Marketing Strategy 211

Search Engine Land

MAY 13, 2024

It seems like the search algorithm changes have been hitting harder than a Taylor Swift breakup song. There’s been much talk about core updates , helpful content , reputation abuse , etc. OpenAI is building a search engine , and Google’s Search Generative Experience is likely expanding soon. It’s getting hard to keep up, and many SEOs are having some serious FOMO.

SEO 134

SEO User-Generated Promotion Branding 134

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI. The problem of marketing ROI is simple, but it’s difficult to solve.

Marketing 108

Marketing Marketers Finance Customer loyalty 108

GrowMatik

MAY 8, 2024

In a pivotal development, Growmatik has been acquired by Convesio, a leading managed hosting platform, opening a new chapter and promising a bright landscape for Growmatik. In a significant move within the e-commerce and web hosting industry, Growmatik, a prominent omni-channel marketing automation platform, is proud to announce its acquisition by Convesio, a leader in managed hosting solutions.

Marketing Automation Platform 105

Marketing Automation Platform Management Product Customer 105

Social Media Examiner

MAY 14, 2024

Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this episode, we explore how to begin adopting AI in your business. The Benefits and Challenges of AI Adoption To understand why artificial intelligence (AI) matters and how it can benefit […] The post Adopting AI for Business: Where to Begin appeared first on Social Media Examiner.

Marketing 98

Marketing Marketers 98

Buffer Marketing

MAY 9, 2024

Social media search is growing. Google search results are increasingly filled with results from social platforms. According to this study , 87 percent of social media marketers say social search is vital to their strategy. There’s even an industry inside joke that adding “reddit” or “pinterest” or, of course, "linkedin" at the end of your search terms will more likely deliver exactly what you need.

SEO 101

SEO User-Generated Thought Leadership Social Media Marketing 101

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Aspiration Marketing

MAY 13, 2024

In this edition of our Leadership Spotlight series, we had a Q&A with Emmett King about his role as an entrepreneur and angel investor.

Marketing Strategy 222

Marketing Strategy Marketing Marketers 222

Search Engine Land

MAY 7, 2024

“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC. Schmidt was asked about the “blue link economy,” and all the brands and businesses that have benefited from Google Search. But Google is changing.

Advertising 130

Advertising Advertisers Branding SEO 130

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. There are so many incorrect uses of the term and misconceptions about the concept itself that create confusion and dilutes the work that needs to be done. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand.

Customer 102

Customer B2C Transform Customer loyalty 102

Hubspot Marketing

MAY 16, 2024

As ad costs have exploded in the last year, founders and CMOs are seeking alternatives to paid acquisition. HubSpot recognized the value of organic search early, enabling our growth alongside the expanding search landscape. While AI-powered search experiences are reshaping the search landscape, we're still firm believers in search. To vet whether organic search is an opportunity for you, you need to understand your Search TAM ( Total Addressable Market ).

CMO 91

CMO User-Generated Advertising Advertisers 91

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Social Media Examiner

MAY 15, 2024

Wondering how to attract more clients? Looking for an innovative marketing model? In this article, you’ll discover a proven marketing strategy to get more clients from word-of-mouth referrals and self-promotion. Boosting Referrals and Self-Promotion for Marketing Agencies In today’s highly competitive marketing industry, agencies and entrepreneurs face the ongoing challenge of attracting new clients and […] The post How to Get More Clients From Referrals and Self-Promotion appeared first o

Promotion 96

Promotion Marketing Strategy Marketing Marketers 96

Content Marketing Institute

MAY 3, 2024

The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.

102

102

Aspiration Marketing

MAY 1, 2024

Picture this: a high-stakes sales call. Your prospect bombards you with questions, and your generic brochure feels woefully inadequate. This scenario plays out all too often, highlighting the critical need for powerful sales collateral. Targeted content bridges the gap between generic marketing materials and the specific needs of your prospects. When sales and marketing collaborate effectively, the sales team gains access to an arsenal of content that directly addresses customer concerns, smooth

Marketing 197

Marketing Marketers Customer Content Marketing 197

Search Engine Land

MAY 9, 2024

The number of Google Search queries without SGE increased last month from 25% to 65%. This is a surprisingly big drop, especially considering rumors that SGE could launch ahead of, or during, Google I/O next week. Search results without SGE increase. Why did this happen, starting in mid-April? The reduction of SGE can be traced to Google’s Opt-in results type (when users must request an AI-generated answer).

User-Generated 127

User-Generated SEO Product Marketing 127

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promotion

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.

CRM 115

CRM Finance User-Generated Traditional Marketing 115

Sprout Social

MAY 7, 2024

Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play.

Branding 100

Branding Analytics Management Customer 100

Bannerflow

MAY 8, 2024

Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! Congratulations to Telenor for it’s summer campaign for the Swedish market.

Advertising 98

Advertising Advertisers Branding Marketing 98

Social Media Examiner

MAY 8, 2024

Is your agency too reliant on one client or industry? Wondering how to evaluate new market opportunities to determine if they're a good fit? In this article, you’ll discover how to diversify your pipeline for agency stability and growth. Why Having a Diversified Pipeline Is Essential for the Health and Stability of Your Agency Building […] The post How to Diversify Your Marketing Agency Pipeline appeared first on Social Media Examiner.

Health 97

Health Marketing Marketers New Markets 97

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail