Trending Articles

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Why HubSpot is the Ideal Platform for Your ABM Strategy

Aspiration Marketing

Tired of casting a wide net and hoping for the best? Account-based marketing (ABM) offers a refreshing alternative, allowing you to focus your efforts on high-value accounts with laser precision. It's a proven strategy, with 87% of marketers who measure ROI reporting that ABM outperforms all other marketing investments. And with HubSpot, implementing a winning ABM strategy is easier than ever.

Customer 161
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Embracing a little chaos produces a lot of marketing creativity

Martech

I left other people alone. Some days, the ability to make this claim can be a managers highest achievement. The task has always been challenging, as Im naturally inclined to jump in and organize. However, Ive learned to appreciate the advantages of letting a little chaos reign. Chaos, in this context, refers to a situations inherent unpredictability.

CMO 115
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Strategies for Improving Employer Branding in 2025

Aspiration Marketing

What are the most important factors in attracting top candidates? Besides attractive paychecks, the best talents consider corporate culture, stability, healthy work-life balance, flexibility, and opportunities for personal development. In this regard, an employer's reputation plays a crucial role in how best talent perceives the company, which explains why you should consider building a solid employer brand in 2025.

Branding 168
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Your 90 Day MOPs and RevOps Plan - Template Included

The Marketing Operations Leader

In this edition: Your 90 Day MOPs and RevOps Plan - Template Included Major Takeaways from Marketing Ops Interview Bootcamp Poll: What’s the Biggest Challenge Teams Face in Campaign Operations Exclusive For Paid Subscribers: How to Manage a Marketing or Ops Team That Has More Experience Than You WEBINAR: Attend to learn how to overcome the core struggles in email operations Future-proof your email marketing operations in 2025 - live session tomorrow Email marketing teams face increasing ch

CRM 130
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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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How SEO agencies can earn recurring revenue with site management services by Kinsta

Martech

SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting.

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The Advantages of Outsourcing PPC Campaigns to Agencies

Marketing Insider Group

Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Outsourcing can help drive meaningful results while allowing internal teams to focus on their strengths. Quick Takeaways PPC outsourcing offers access to specialized knowledge without hiring in-house experts.

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How to Create a Social Media Report: 6-Step Guide

SocialPilot

Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore. It’s about proving the impact of your social media efforts. How did that last Cyber Monday or Christmas campaign perform? How many users did that campaign drive to your Shopify website, and what was its ROI? Keeping an eye on all these vanity metrics, especially when you’re in the middle of another campaign and preparing for Christmas, can be hard.

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What is DeepSeek? A boon for marketers and a threat to Big Tech

Martech

DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s bad news for investors, it’s good news for marketers. What it is. DeepSeek is said to work as well as OpenAI’s o1 while costing 95% less. It was built without the state-of-the-art NVIDIA chips used by OpenAI, Google and most other big GenAI companies.

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The Power of Branded Graphics in Social Media Paid Ads

Marketing Insider Group

Visuals are an incredibly valuable tool as you attempt to get attention on social media. A well-designed image or graphic can stop readers from scrolling and spark curiosity. But there’s a ton of competition, so not just any graphic that will do the trick. You have to figure out how to stand out. Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience.

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How to adopt AI for content marketing

Sprout Social

AI in content marketing is transforming how marketers like you have traditionally worked. Its helping you become more strategic in planning your campaigns and more efficient. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of th

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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The CRO Checklist: Essential Elements for High-Converting Websites

Aspiration Marketing

Is your website a high-performance machine or a digital ghost town? To thrive online, your website needs to do more than just existit needs to actively attract and convert visitors. That's where Conversion Rate Optimization (CRO) comes in. CRO is the art and science of improving your website to increase the percentage of visitors who take desired actions, whether it's making a purchase, signing up for a newsletter, or requesting a quote.

Customer 165
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HubSpot's 2025 State of Blogging Report [Data from 500+ Marketers]

Hubspot Marketing

Full disclosure, I think my team and I are a little embarrassed. Believe it or not, blogging is kind of our main thing here at The HubSpot BLOG so the fact that its taken over a decade for us to put together our first-ever report on the state of blogging isnt the best look. But hey! As that Chinese proverb says, The best time to plant a tree is 20 years ago.

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CTAs: How a Call-To-Action Serves Your Visitors

SMA Marketing

If you want your website visitors to take a specific action, you need to direct them. By creating both direct and transitional CTAs you help your visitors find the content they need. If you want your website to convert visitors into leads, start with creating compelling CTAs.

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7 AI in social media examples to inspire your strategy

Sprout Social

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Beyond the Logo: How to Define Your Brand Identity

Aspiration Marketing

Many businesses mistakenly believe a logo is all they need to establish their brand, but a truly impactful brand identity goes far beyond a simple visual. It's a complex tapestry of values, personality, and story that resonates with your audience. In this blog, we'll dive into the core elements of brand identity and provide a step-by-step approach to help you define yours, ensuring your business stands out in a crowded marketplace.

Branding 148
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Jaguar's Rebrand: Bold Move or Costly Mistake?

Hubspot Marketing

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguars recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance. In their place is minimalism and modernist exuberance. Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: Copy nothing.

Gen Z 83
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How the Salesforce Lead Object broke B2B marketing (and how to fix it)

Martech

B2B marketing and sales have long been at odds. Sales teams frequently criticize the quality of leads they receive, while marketers question sales ability to follow up effectively. At the heart of this frustration is a structural problem rooted in CRM systems. I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect.

CRM 103
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Why AI Makes Content Planning Out Loud More Important Than Ever

Content Marketing Institute

Why worry about making your content plans visible if you can create content at the speed of AI? Because content created doesnt equal content impact. Heres how to get people and tools working better together.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Grammys 2025 predictions, according to social media

Hootsuite

Popularity matters whether youre running for class president, looking to nab your first Oscar, or trying to win big at the Grammys. The more attention you can earn, the greater your chance of success. With the 2025 Awards Season in full swing, much of the spotlight is on the upcoming 67th annual Grammy Awards in Los Angeles on February 2nd. Last year, when Taylor Swift made history by winning her fourth Album of the Year award, social media erupted with opinions was the win deserved?

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How to Sell SEO Services in 5 Steps+ Expert Tips & Templates

Backlinko

Learning how to sell SEO isn’t easy. Why? Your prospects don’t want to buy SEOthey want to buy results. I learned this the hard way. After years of trial and error, I found a system. It consistently delivers what people want: more customers, revenue, and growth. In fact, I’ve maintained a 75% close rate by focusing on one thing: demonstrating value before asking for the sale.

SEO 68
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Five positives coming out of the DeepSeek apocalypse

Businesses Grow

My RISE marketing community is always a few steps ahead of the curve. A month ago, I posted a comment questioning why nobody was paying attention to the startup DeepSeek platform coming out of China. Well, the world finally caught up, and we woke up Monday morning to a whole new AI world. Some pundits claimed the AI world was upended overnight. One week ago, I read a Goldman Sachs analysis of five possible threats to Nvidia — a Chinese upstart was not one of them!

Energy 79
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What’s the difference between agentic AI and generative AI?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats the difference between agentic AI and generative AI? Agentic AI represents a significant evolution in the realm of artificial intelligence, particularly in its application within marketing and other business functions.

Logistics 109
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How to Create a Community Your Members Cant Get Enough Of

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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How To Decide the Ideal Publishing Frequency for Social Media, Blogs, Emails, and More

Content Marketing Institute

Benchmark publishing frequency charts are nice, but they shouldnt be your only research. After all, audiences arent homogenous. To help decide how often to publish on multiple channels, develop a strategy with this expert advice.

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How to master social media for retail in the UK

Sprout Social

In todays ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media engagement over the past year.

Retail 68
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How Our Events Team Saved Thousands using AI for INBOUND '24

Hubspot Marketing

When HubSpots Global Events Team had its first kickoff planning session for INBOUND 2024, they werent sure about the creative direction theyd take. One thing was clear though: Given how huge AI has become in the last few years, they knew theyd incorporate it somehow. I connected with the team to learn more about the important role AI played in pre-production from creating eye-catching visuals with Midjourney to targeted agendas with Claude.

Fashion 80
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6 pop-up ad targeting techniques to boost results (Part 1)

SmartBrief - Marketing

Pop-up ads, when used effectively, are an excellent way to get more people to take action on your site. By delivering the right message at the right time, you can capture your audience’s attention and guide them toward the next step. The “next step” for businesses will vary based on their industry and long-term goals. But generally speaking, goals include convincing someone to sign up for a newsletter, grab a lead magnet or finalize a purchase.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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2025 is the year for B2B brands to embrace CTV

Martech

Connected TV (CTV) is rapidly gaining traction as one of the fastest-growing media channels projected for 2025, thanks to its unique blend of big-screen storytelling and advanced digital targeting. While many B2C and D2C brands have eagerly shifted budgets to capitalize on this opportunity, CTV for B2B remains a stricter challenge but one more advertisers are ready to tackle.

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Use Your Marketing Powers To Tell Stories That the C-Suite Wants To Hear [Video]

Content Marketing Institute

Before your next budget discussion with the C-suite, follow this storytelling framework. It lets you change the conversation from marketing as a cost center to marketing as a big contributor to the bottom line.

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How to analyze Instagram Reels analytics to grow

Sprout Social

Growing with Instagram Reels takes more than trend-hopping and editing chops. What differentiates successful creators from others is how they use their analytics. These numbers show you exactly what works with your audience and what doesnt so you can consistently post high-quality videos that truly resonate with them. In this post, well show you how to track your Instagram Reels analytics.

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Consistent Posting Means 5x More Likes, Comments, and Shares: Study

Buffer Marketing

There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. But even these smart tactics don't guarantee success. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior.

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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!