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Tired of casting a wide net and hoping for the best? Account-based marketing (ABM) offers a refreshing alternative, allowing you to focus your efforts on high-value accounts with laser precision. It's a proven strategy, with 87% of marketers who measure ROI reporting that ABM outperforms all other marketing investments. And with HubSpot, implementing a winning ABM strategy is easier than ever.
I left other people alone. Some days, the ability to make this claim can be a managers highest achievement. The task has always been challenging, as Im naturally inclined to jump in and organize. However, Ive learned to appreciate the advantages of letting a little chaos reign. Chaos, in this context, refers to a situations inherent unpredictability.
What are the most important factors in attracting top candidates? Besides attractive paychecks, the best talents consider corporate culture, stability, healthy work-life balance, flexibility, and opportunities for personal development. In this regard, an employer's reputation plays a crucial role in how best talent perceives the company, which explains why you should consider building a solid employer brand in 2025.
In this edition: Your 90 Day MOPs and RevOps Plan - Template Included Major Takeaways from Marketing Ops Interview Bootcamp Poll: What’s the Biggest Challenge Teams Face in Campaign Operations Exclusive For Paid Subscribers: How to Manage a Marketing or Ops Team That Has More Experience Than You WEBINAR: Attend to learn how to overcome the core struggles in email operations Future-proof your email marketing operations in 2025 - live session tomorrow Email marketing teams face increasing ch
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
SEO agencies are perfectly positioned to expand their services to include website management. The connection between SEO and site maintenance is clear: both prioritize keeping websites fast, functional, and optimized for search engines. Tasks like improving load times, fixing errors, and maintaining security align with what SEO agencies already do. By offering website management alongside SEO, agencies can build new revenue streams, potentially including reselling site hosting.
Managing pay-per-click (PPC) campaigns effectively demands expertise, time, and precision. Many businesses choose to outsource PPC management to marketing agencies for a strategic edge (and much more). Outsourcing can help drive meaningful results while allowing internal teams to focus on their strengths. Quick Takeaways PPC outsourcing offers access to specialized knowledge without hiring in-house experts.
Whether youre a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. Theyre also pretty expensive. And still, Fox, which holds the rights to Super Bowl LIX, easily sold all the ad spots for the big game on February 9, 2025. Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them.
Whether youre a diehard Super Bowl fan or, like me, prefer watching superb owls, you gotta admit: Super Bowl commercials are pretty great. Theyre also pretty expensive. And still, Fox, which holds the rights to Super Bowl LIX, easily sold all the ad spots for the big game on February 9, 2025. Lets take a look at what goes into the most expensive TV ads in the world, how much theyve cost throughout the history of the big game, and what brands are really getting out of them.
Let’s be realsocial media isnt just about posting pretty pictures or witty captions anymore. It’s about proving the impact of your social media efforts. How did that last Cyber Monday or Christmas campaign perform? How many users did that campaign drive to your Shopify website, and what was its ROI? Keeping an eye on all these vanity metrics, especially when you’re in the middle of another campaign and preparing for Christmas, can be hard.
DeepSeek, a powerful new open-source AI from China, may have put a pin to the AI valuation bubble. While that’s bad news for investors, it’s good news for marketers. What it is. DeepSeek is said to work as well as OpenAI’s o1 while costing 95% less. It was built without the state-of-the-art NVIDIA chips used by OpenAI, Google and most other big GenAI companies.
Visuals are an incredibly valuable tool as you attempt to get attention on social media. A well-designed image or graphic can stop readers from scrolling and spark curiosity. But there’s a ton of competition, so not just any graphic that will do the trick. You have to figure out how to stand out. Branded graphics go beyond aesthetics; they tell your story, build trust, and leave a lasting impression on your audience.
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Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
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Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. They can fine-tune your social media engine, swap out tired tactics and keep you running at peak performancethey just cant drive the car. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Many businesses mistakenly believe a logo is all they need to establish their brand, but a truly impactful brand identity goes far beyond a simple visual. It's a complex tapestry of values, personality, and story that resonates with your audience. In this blog, we'll dive into the core elements of brand identity and provide a step-by-step approach to help you define yours, ensuring your business stands out in a crowded marketplace.
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Jaguars recent rebrand has people talking, but not in the way most marketers hope for. Gone are the classic cues of British elegance. In their place is minimalism and modernist exuberance. Their rebrand campaigns involve cryptic videos, high-fashion models, and a new mantra: Copy nothing.
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My RISE marketing community is always a few steps ahead of the curve. A month ago, I posted a comment questioning why nobody was paying attention to the startup DeepSeek platform coming out of China. Well, the world finally caught up, and we woke up Monday morning to a whole new AI world. Some pundits claimed the AI world was upended overnight. One week ago, I read a Goldman Sachs analysis of five possible threats to Nvidia — a Chinese upstart was not one of them!
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Before your next budget discussion with the C-suite, follow this storytelling framework. It lets you change the conversation from marketing as a cost center to marketing as a big contributor to the bottom line.
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There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. But even these smart tactics don't guarantee success. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
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