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Multilingual Marketing vs. Translation: The Key Differences

Aspiration Marketing

Imagine launching a global marketing campaign only to discover your message is lost in translation or, worse, offensive to your target audience. This costly mistake highlights a critical distinction in international business: multilingual marketing is not simply translation. While translation focuses on converting words from one language to another, multilingual marketing goes deeper, adapting your entire marketing strategy to resonate with specific cultural nuances and consumer behaviors.

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The 7 Principles of Conversion-Centered Landing Page Design

Hubspot Marketing

Designing an optimized landing page isnt just a task its an art form. If you want a landing page that doesnt just exist but actively converts, you need to master the craft of conversion-centered design (CCD). Ready to level up? CCD is the science of crafting experiences laser-focused on achieving a singular business goal. Think of it as your cheat code to guide visitors toward one specific action whether thats sharing their details, learning about your offering, or taking the next step in your

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How to Build Your Ops Team by ARR levels

The Marketing Operations Leader

In this edition: How to Build Your Ops Team by Annual Recurring Revenue Levels How to Handle Conflict With Other Teams at Work Poll: What Would You Do With 20% More Budget? Exclusive For Paid Subscribers : The Hidden Things You Have to Get Right in the Marketing Leader and Ops Leader Interview Sponsor this newsletter and reach thousands of marketing operators and decision-makers , fill out this form to get started.

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How AI makes marketing data more accessible and actionable

Martech

What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Imagine, no more waiting on reports, toggling between dashboards or emailing the data team with one quick question (which is never actually quick).

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Beyond the Buzz: How to Turn Marketing Trends into Revenue-Driving Strategies

Speaker: Alexa Acosta, B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

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Social Media Dashboard: Why You Need One and How to Create It

Buffer Marketing

Picture this: Your boss is asking you about the business impact of your social media strategy. You know you’ve moved the needle — brought in website visitors, converted some of them, and nudged brand awareness. But how do you prove it? This is where a social media dashboard comes in handy. It’s a visual representation of the key metrics that prove the impact of your social media efforts.

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CRO and Your Sales Funnel: A Step-by-Step Guide to Optimization

Aspiration Marketing

Is your sales funnel springing leaks? You're not the only one. It's a common struggle for businesses to convert those hard-earned leads into paying customers. Conversion rate optimization (CRO) is the key to plugging those leaks and boosting your bottom line. By strategically optimizing each stage of the buyer's journey, you can significantly improve your results.

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Supercharge Your Practice With Growthtech

The CMO Survey

The post Supercharge Your Practice With Growthtech appeared first on The CMO Survey.

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What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?

Martech

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particu

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10+ Social Media, Marketing, and Creator Economy Conferences to Attend in 2025

Buffer Marketing

Conferences have been on my mind a lot lately—specifically, the ones that bring together the brightest marketers and creators in the industry. After sharing the list with my Marketing team, one thought echoed across the board: "Our readers would probably love this, too." So, why are conferences on our radar in the first place? Well, being a remote team has some huge perks—working with people from around the globe, for starters.

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Struggling to Reach Your Target Audience? You Need Buyer Personas

Aspiration Marketing

Marketing can feel like shouting into a vast, echoing canyon you know you're putting the effort in, but are your ideal customers really hearing you? If your message isn't resonating, you're likely missing a key ingredient: buyer personas. These semi-fictional representations of your ideal customers go beyond basic demographics to paint a vivid picture of who you're trying to reach.

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How to Build a Winning B2B Video Strategy in 2025

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical tips for pre-produc

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Media Mix Modeling: What It Is and How to Use It [+ Examples]

Hubspot Marketing

Ive worked in digital marketing for over ten years and always look for ways to improve my marketing analysis and reporting. Having worked in leading digital agencies and my own multi-channel agency, media mix modeling (MMM) is paramount in my work. I co-founded an SEO and PPC agency with Leigh Buttrey, and we are dedicated to multi-channel marketing.

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How to align your content marketing and social media teams

Welcome Software

Content distribution is key to any marketing strategy. Yeah sure, you might write a blog that ranks #1 the next day (one of the ultimate content marketing miracles) and that LinkedIn post you did last week might have gone viral (or your company-sized equivalent), but strategizing how every piece of content can be promoted across channels is the winner.

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New partnership integrates Canva’s design capabilities into HubSpot

Martech

Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources. HubSpot focuses on many of the same teams, which use HubSpot as a CRM , marketing automation platform and more.

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How AI is creating a pandemic of dull (and what to do about it!)

Businesses Grow

A few months ago, I viewed a demonstration of a new ad agency “operating system” that showed how AI could take one piece of blog content and distort it endlessly into a nearly infinite number of variations to serve every platform and every language. It made me feel ill as the copy of a copy of a copy gradually lost any connection to its human origins.

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2025 Association Survey Results Report

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

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How to Improve Largest Contentful Paint (LCP) in Under an Hour

Backlinko

Largest Contentful Paint (LCP) is one of Googles three Core Web Vitals. Like the other two (Cumulative Layout Shift and Interaction to Next Paint), its not exactly clear what it means. Lots of tools can show your LCP score and outline ways to improve it. But their tips are often generic, and lack the detail you need to actually take action. So, in this guide Ill walk you through actionable steps to improve your LCP.

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Which LLM Should You Use for Your Business? [Pros and Cons]

Hubspot Marketing

Choosing the right large language model can feel overwhelming with so many options out there, especially if youre not exactly living and breathing AI But as weve worked through each one, weve gotten a real sense of what theyre good at (and where they fall short). So, lets talk about what to use, when. ChatGPT & OpenAI-o1: The Reliable All-Rounders Lets start with ChatGPT and OpenAI-o1.

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The Benefits of Using Long-Tail Keywords in Your SEO Strategy

Marketing Insider Group

Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a

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Unlocking the power of marketing mix modeling solutions

Martech

This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM).

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

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Why the Future Depends on Responsible Marketing (and Tips From a Pro)

Content Marketing Institute

Dont end your brands purpose, inclusive, cause, conscious, multicultural, social impact, and sustainable marketing. Just unite them under a single umbrella responsible marketing. Its for the good of your brand and the world.

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10 Popular TikTok Trends You Must Know [2025]

SocialPilot

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? No dances. No POV videos. No unhinged 3 AM rant. Just silence. But then, just as suddenly as it disappeared, it came back. Even though the TikTok ban was for a brief time, it is a stark reminder of our deep dependency on the platform for entertainment and its cultural influence worldwide.

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How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025

Hubspot Marketing

I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews. When I asked them how they stayed up-to-date with business news, they all gave similar answers. "I read the Wall Street Journal because my parents told me to. It's dense. Its dry. I can't get through it." I was surprised. These were future business leaders who couldn't connect with the very content that was supposed to inform their careers.

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Benefits of CRM in Managing Multi-Platform Paid Campaigns

Marketing Insider Group

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. Juggling data, ad performance, audience targeting, and budgeting across channels like Google Ads, Facebook, LinkedIn, and TikTok can be overwhelming. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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AI is transforming GTM teams into fiduciary powerhouses

Martech

AI is driving a radical shift in how go-to-market (GTM) teams navigate an increasingly complex landscape of fiduciary responsibility. Sales, marketing, customer success and channel partnerships are no longer siloed functions that simply execute campaigns and close deals. The combination of AI particularly causal AI key judicial rulings and more litigious shareholders is forcing GTM teams to elevate their decision-making.

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The story behind the world’s first AI activated book

Businesses Grow

My new book is called Audacious: How Humans Win in an AI Marketing World. It’s a call to action for those who refuse to be left behind, as AI infringes on our work and our careers. I knew the book itself had to demonstrate the norm-bending path I outlined in the book … but how? The publishing industry is so boring, built on processes that have existed for more than 200 years.

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Top Review Generation Tools: Which One is Right for Your Business?

SocialPilot

Struggling to get more customer reviews? Youre not alone! Reviews can make or break your business, but collecting them isnt always easy. Did you know that 85% of consumers trust online reviews as much as personal recommendations? And businesses with more positive reviews grow 18% faster than those with fewer or no reviews. What if you had a tool that did the heavy lifting for you – automating review requests, managing responses, and even sharing them on social media?

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Most Popular AI Apps

Backlinko

Currently, the mobile AI apps market is valued at $2 billion , primarily led by the success of ChatGPT and the sector continues to rise with more apps. In 2024 alone, over 4 thousand new AI apps were released and downloads reached a staggering 1.49 billion times across all AI apps. But what are the most popular AI apps worldwide and in the US, besides ChatGPT?

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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How the Eisenhower Matrix Can Keep Your Projects on Track [My Experience]

Hubspot Marketing

In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than Id like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions. Yet, by the end of each day, I felt like the most critical stuff remained unattended. To put it lightly, I was frustrated with this pattern. Desperate for a solution, I stumbled across the Eisenhower Matrix, which teaches prioritizing like a president.

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How un-marketing builds trust in a world of invasive advertising

Martech

Consumers feel besieged by pervasive and invasive marketing. And who can blame them? With data collection at an all-time high, some marketers cross the line, using personal details (e.g., an individual’s weight specifications and previous Google searches on health) to push harmful messaging. Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price.

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Differentiation & Distinction, Part I: The Error Ignoring Time

Doug Garnett

The blogger re-emerges. Readers will recall Ive been writing a book about complexity and business. What readers will not know is that in May of last year I had a major epiphany about the issues and that led to 9 months of intense re-write. While quite productive for the book, I had little energy left for blog posts. Fortunately, the book is now undergoing serious review at an excellent publisher a review hopefully leading to publication so I can return focus to the blog.

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How to Add a Google Review Badge & Best Placement Tips

SocialPilot

Ever wondered how to showcase your best Google reviews right on your website? Thats where a Google Review Badge comes in ! Its a simple but powerful visual element that displays your Google reviews directly on your site, helping visitors see real customer feedback at a glance. Why does this matter? Well, trust is everything online. When potential customers see genuine, positive reviews, theyre more likely to choose your business.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.