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Ever felt like a marketing message was talking at you, not to you? That's often the result of missing buyer personas. These semi-fictional representations of your ideal customers are crucial for aligning your marketing efforts, ensuring that targeted messages reach their intended audience. The result? Marketing efforts that resonate and drive conversions.
Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? Its not. This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide.
The startup journey is a rollercoaster. From securing funding to acquiring customers, the challenges are constant. But business development for startups isn't just about sales; it's the lifeblood of early-stage growth. Explore essential strategies for navigating these hurdles, covering funding, partnerships, customer acquisition, and market entry, empowering you to build a thriving business.
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Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
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Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. This means brands have less control over how their content is displayed and interpreted.
In addition to running a marketing agency with customers around the globe and a seven-figure local business, todays master is also a kickboxing champion and MMA fighter making Jennifer Waters easily the marketer Id least like to fight. Though Flo from Progressive seems like shed be a scrapper, right? Its not just me? But rather than spend our time arguing about which mascot would win in the octagon, today shes here to teach you how to kill it in small and local business marketing that is.
Are you tired of reading about AI? Me too. There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. One of the best parts of my job is interacting with business leaders of all types. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.
Are you tired of reading about AI? Me too. There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. One of the best parts of my job is interacting with business leaders of all types. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.
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A statement that definitely won’t surprise you: TikTok’s algorithm seems to prioritize videos that keep users on the platform for longer. But here’s a follow-up that might: That means videos longer than a minute tend to get more views and watch time than their shorter counterparts. When we set out to uncover what TikTok video length performed the best, I certainly didn’t expect it to be longer videos.
Google confirmed to Adweek it will explore bringing ads to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is looking to monetize its newest AI search experience, telling Adweek it plans to explore bringing ads into AI Mode the conversational search feature launched in beta this week.
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As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored spirits. If youre like me, your first question was, What the ever-loving fffff-? But your second question is, What are they doing right? So I sat down with the marketing director for the top-selling pickle liquor to find out how this small startup is beating the trend and outmarketing the market.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
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You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you welcome series, abandoned carts, nurturing sequences, anniversary triggers the list goes on. But here’s a hard truth: most email automations are just noise. They drain your resources, confuse your audience and deliver little real value.
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As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Martech whether you are selecting, implementing or managing these platforms gives you another way to lead in using customer data.
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In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are attention spans really getting shorter? And how should marketers respond? Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences.
Facebook, Google, and LinkedIn have become the go-to platforms for businesses aiming to convert clicks into conversions. Each offers distinct tools to turn your marketing dollars into real, measurable results, helping you connect with the right audience at the right time.
Should you be using an AI assistant in your business? If you've ever wished for a consultant who's available 24/7, never gets frustrated, and costs a fraction of a typical advisory fee, then the answer is yes. In this article, you'll discover how to train an AI model to function like an always-available assistant specifically […] The post AI Assistants: How To Level Up Your Work appeared first on Social Media Examiner.
With consumers spending so much time on social media, it has become a key part of our culture, both online and IRL. This also makes it an essential tool for marketers. But social media is always changing. When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
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