Aspiration Marketing
MARCH 11, 2025
The startup journey is a rollercoaster. From securing funding to acquiring customers, the challenges are constant. But business development for startups isn't just about sales; it's the lifeblood of early-stage growth. Explore essential strategies for navigating these hurdles, covering funding, partnerships, customer acquisition, and market entry, empowering you to build a thriving business.
Sprout Social
MARCH 14, 2025
Picture this: a beauty influencer swipes on a new lipgloss shade during a livestream. She answers questions in real-time as thousands of viewers watch. Within minutes, the product sells out. Sounds too good to be true? Its not. This is the power of live social shopping, a retail trend that started in China that is reshaping social commerce worldwide.
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The Marketing Operations Leader
MARCH 11, 2025
In this edition: The 7 Reports Every Demand Gen Leader Needs 10 Things No One Tells You About Working in Marketing Operations Poll: What Do You Use to Create Presentations? Exclusive For Paid Subscribers : 5 Things You Can Do At Work to Get Ahead That No One Really Talks about Hear from Ops Directors and VPs at CrowdStrike, ServiceNow, 8x8, and DataRobot on How to Overcome Growth Challenges in Marketing and Ops.
Martech
MARCH 10, 2025
AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. “But your customers are still human.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Hubspot Marketing
MARCH 14, 2025
If youre staring at a blank screen (weve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Use these guiding questions alongside our free marketing brief templates to help you create a brief that has just enough information but not too much to get your team excited and on the same page.
Aspiration Marketing
MARCH 13, 2025
Ever felt like a marketing message was talking at you, not to you? That's often the result of missing buyer personas. These semi-fictional representations of your ideal customers are crucial for aligning your marketing efforts, ensuring that targeted messages reach their intended audience. The result? Marketing efforts that resonate and drive conversions.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
MARCH 12, 2025
We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends.
Martech
MARCH 11, 2025
Google confirmed to Adweek it will explore bringing ads to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is looking to monetize its newest AI search experience, telling Adweek it plans to explore bringing ads into AI Mode the conversational search feature launched in beta this week.
Hubspot Marketing
MARCH 11, 2025
In addition to running a marketing agency with customers around the globe and a seven-figure local business, todays master is also a kickboxing champion and MMA fighter making Jennifer Waters easily the marketer Id least like to fight. Though Flo from Progressive seems like shed be a scrapper, right? Its not just me? But rather than spend our time arguing about which mascot would win in the octagon, today shes here to teach you how to kill it in small and local business marketing that is.
Businesses Grow
MARCH 10, 2025
Are you tired of reading about AI? Me too. There’s a whole world of marketing disruption and opportunity to talk about, so let’s put GPT on pause for a moment and consider the State of the Nation and the 10 biggest marketing challenges. One of the best parts of my job is interacting with business leaders of all types. I get a broad, global perspective of marketing issues from the very largest companies to solopreneurs and startups.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Buffer Marketing
MARCH 13, 2025
As a type A perfectionist, there are few things that give me more satisfaction than a good old spring clean. Come change of seasons, I’m always overcome with the urge to clear out drawers, declutter cupboards, and rearrange shelves. Doing it is a bit of a slog, of course, but that feeling you get after a good tidy-up? Worth every second I spend cursing over piles of old clothes on my bedroom floor.
Aspiration Marketing
MARCH 10, 2025
User experience (UX) is about a whole lot more than looksits the foundation of a high-performing website that keeps visitors engaged, converts clicks into customers, and sets your brand apart. Unfortunately, many businesses focus on increasing clicks but overlook how usability, speed, and design impact conversions. Dont let this be you.
Martech
MARCH 7, 2025
Understanding how Google Analytics 4 (GA4) tracks sessions is key to making sense of your website data. GA4 tracks sessions differently than Universal Analytics, affecting your reports and insights. Lets explore how GA4 defines sessions, how traffic sources influence session tracking and what they mean for your analytics. What are sessions in GA4? In GA4, how a session is categorized depends on the origin of the visit.
Hootsuite
MARCH 12, 2025
Over one billion people use LinkedIn, making it the worlds largest social media platform for professionals. And all those people want to boost professional networking, learn from content creators, and follow thought leaders wherever they go. Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use?
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Animalz blog
MARCH 13, 2025
Stewart Hillhouse shares a refreshingly practical perspective on using AI for content marketing. He explains how the modern content marketer must operate at the intersection of strategy and rapid execution: “I don’t think in this environment you can think more than 90, 100 days in the future because it’s gonna be a totally different conversation.” Stewart offers concrete workflows, specific prompting techniques, and a clear vision for how content teams should restructure
Buffer Marketing
MARCH 10, 2025
Everyone talks about how different social media platforms are, and it’s not hard to see why. X is treated as the town square. Threads wants to be the friendly alternative. Bluesky champions decentralization and user control. But when we analyzed 1.7 million posts, a surprising pattern emerged: posts on X, Threads, and Bluesky get the same median engagement.
Hubspot Marketing
MARCH 11, 2025
I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to find what new treats might delight her. Amazon collects my browsing data and purchase history (aka, first-party data ) and uses it to plan and deliver targeted ads while Im on the platform. One of these ads led to me a good deal on some rawhide-free chewy rolls, which have now become her favorite.
Martech
MARCH 11, 2025
Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. This means brands have less control over how their content is displayed and interpreted.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
SmartBrief - Marketing
MARCH 10, 2025
If history has taught us anything, theres nothing quite like widespread buzz to inspire an influx of dupes, and AI dupes are no exception. As far back as the Second Century BCE, growing demand for Greek sculptures among wealthy Romans led to a proliferation of replicas. Today, the dupe phenomenon shows no signs of slowing down, particularly with younger generations — eMarketer published survey data highlighting that 71% of Generation Zers and 67% of millennials say they sometimes or always
Social Media Examiner
MARCH 11, 2025
Should you be using an AI assistant in your business? If you've ever wished for a consultant who's available 24/7, never gets frustrated, and costs a fraction of a typical advisory fee, then the answer is yes. In this article, you'll discover how to train an AI model to function like an always-available assistant specifically […] The post AI Assistants: How To Level Up Your Work appeared first on Social Media Examiner.
Vertical Response
MARCH 8, 2025
Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. By understanding these common pitfalls, you can enhance your campaigns and achieve better results. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.
Sprout Social
MARCH 13, 2025
Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Explore some of the most important social media statistics in Australia to find the data you need to stay competitive, boost ROI and build better strategies.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
Martech
MARCH 10, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Are attention spans really getting shorter? And how should marketers respond? Yes, research indicates that attention spans are indeed getting shorter, particularly among younger audiences.
The Marketing Journal
MARCH 13, 2025
For decades, marketing was guided by the framework of the 4 Ps:Product, Price, Place, and Promotion. Introduced by E. Jerome McCarthy and later cemented into marketing orthodoxy by Philip Kotler, the 4 Ps provided a practical roadmap for engaging consumers and building competitive advantage.
Social Media Examiner
MARCH 13, 2025
Are you considering working with influencers but unsure how to get started? Wondering how to maximize your return on investment when collaborating with creators? In this article, you'll discover proven strategies for influencer partnerships that deliver measurable results for your business. Why Marketers Should Work with Creators in 2025 Many marketers are hesitant to embrace […] The post How to Succeed in Influencer Marketing in 2025 appeared first on Social Media Examiner.
Marketing Insider Group
MARCH 10, 2025
Customer relationships define long-term business success. A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Outsourcing CRM services provides access to specialized professionals who optimize systems and processes for better communication and retention.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Welcome Software
MARCH 13, 2025
Marketing teams worldwide, we know you've got a dirty little secret. While everyone's revving up their personalization engines, almost nobody can answer the million-dollar question: Is any of this personalization stuff working? Most teams claim they're measuring personalization ROI, yet only 31% believe it's improving their bottom line. So, what are the other 69% doing?
Martech
MARCH 12, 2025
Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it. As inflation stubbornly hovers at 3% and reports reveal consumers’ disposable income is up just 1.8% year over year the weakest pace since December 2022 busi
Sachs Marketing Group
MARCH 12, 2025
In todays digital landscape, healthcare providers must leverage advanced marketing tools to reach the right audience. Google Performance Max (PMAX) is one of the most powerful advertising solutions available, offering a data-driven, automated approach to campaign management. But how does it work, and is it the right choice for healthcare organizations?
Set Up
MARCH 11, 2025
The marketing world is evolving, and women are leading the charge. From redefining brand strategy to championing agency growth, women in marketing are shaping the industry with innovation, resilience, and bold leadership. At Set up , weve had the privilege of speaking with some of the most influential women in marketing over the yearsleaders who are driving change and making an impact in their organizations and beyond.
Speaker: Kevin Burke
AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.
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