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The 34th edition of The CMO Survey reveals a complex landscape for marketing leaders: While their organizational influence grows and AI adoption accelerates, they face increasing pressure to demonstrate ROI amid slowing budget growth and performance metrics. Based on insights from 281 marketing leaders (99% at VP-level or higher) at for-profit U.S. companies, findings highlight critical trends shaping marketings strategic direction in 2025.
Research shows that effective sales enablement strategies can generate a staggering 49% win rate on forecasted deals. But what exactly is "sales enablement?" It's about equipping your sales team with the resources they need to succeedfrom content and training to the right tools and processes. Whether you're a startup or an enterprise, a solid sales enablement strategy can be a game-changer, driving revenue, boosting efficiency, and creating a winning sales culture.
In this edition: Common Human & AI Agent Models for GTM Explained Podcast Episode: Why You Need to Be An Internal Ops Consultant at Work POLL: What is the Best Feature/Capability of Marketing Automation? Exclusive For Paid Subscribers : How to Speak Up More and Improve Exec Presence as an Ops Professional Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper, and more at our in-person Marketing Ops Panel in Phoenix, AZ, on April 2nd.
In TikToks early days of mostly dance challenges and lip-syncing exchanges, Shola West , a Gen Z career advocate, speaker and educator, spotted a gap. I decided I wanted to come on the platform to share tips and tricks from my career working in the media industry, she says. Now affectionately known as the Big Sis to Young Creatives with accolades including Forbes 30 Under 30 West is building a digital brand around providing career advice to rising professionals.
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
I am often surprised by how many C-level, SVP, VP and even director-level executives delegate the content and other aspects of their email newsletter to junior marketing team members. When was the last time you read your organizations email newsletter from the perspective of your email subscribers? When was the last time you asked your email subscribers for their thoughts on your organizations email newsletter either in a focus group, via one-on-one interviews (these are the best options) or in
Business Development vs. Sales: Many startups know they need to grow, and they often think sales alone will get them there. But many miss a critical component: strategic business development. Therefore, while Sales is crucial, it's the synchronization with a well-defined business development strategy that fuels explosive growth. Let's explore the key differences that separate the two and how they can work together for sustainable success.
Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.
Attracting new audiences on social is a balancing act between posting content you know will resonate while taking a few risks with new content styles. Your fans may not care about a new aesthetic for your videos, but it might be the hook that draws in new customers. Trying something new can feel uncertain, especially when it comes to video. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout.
In this edition: Easy Breakdown of Marketing Strategy and Planning The Better Way to Get Mentors and a Board of Advisors POLL: The Marketing AI Use Case With The Most Potential Exclusive For Paid Subscribers : How I Got a Multi-Million Dollar Martech/Ops Ask Approved (And How You Can Too) Learn from Marketing Ops Leaders from GE, Rockwell Automation, Jasper and more at our in-person Marketing Ops Panel in Phoenix, AZ on April 2nd.
Who wouldnt want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, Ill share how you can use Claudes incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more.
Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.
Have you ever crafted the perfect marketing campaign only to be met with silence? The problem might not be your message but who you're sending it to. Understanding your target audience is crucial for effective marketing. This blog post will differentiate buyer personas and ideal customer profilestwo powerful tools that can help you pinpoint your ideal customer and amplify your marketing success.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Are your tried and true marketing tactics losing their impact? Wondering how to adapt and stay relevant with consumers? In this article, youll discover why disruptive storytelling is the key to thriving in todays marketing environment and learn practical strategies for building deeper customer relationships and making content stand out. Why Story is Critical in […] The post How to Use Disruptive Storytelling to Thrive as a Marketer appeared first on Social Media Examiner.
Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. Today, the creator economy is worth $250 billion (yes, thats billion with a b).
For my companys video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media , the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure your videos land. A quality video marketing campaign on Facebook can strengthen your brand and increase your customer base.
A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Over the past several years, social media completely changed how people interact with brands. Advertisements that once dominated feeds now compete with user-generated content, personal recommendations, and influencer endorsements. Influencer marketing closes the gap between businesses and consumers by using authentic voices to promote products and services.
Marketing leaders face a critical paradox in 2025 that threatens their strategic influence and organizational standing. Boathouse Groups fourth annual CEO Study on Marketing and the CMO surveying 150 CEOs across diverse industries reveals a troubling disconnect: While chief marketing officers have successfully built stronger relationships with their CEOs and demonstrated increased understanding of business objectives, their perceived ability to drive tangible financial outcomes continues to
What people say about your brand online shapes your reputation. This could be reviews, social mentions, or business listings. Keeping up with all of them takes A LOT of time and effort. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. But each tool has its specialties.
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes. Was it the irreverent branding that didnt connect with British sensibilities? Or proof that even viral marketing cant guarantee product success? According to behavioral science expert Phil Agnew , the answer is more nuanced. 1.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Customer engagement platform Braze is entering into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million. AI decisioning agents autonomously experiment, learn and have the ability to deliver highly relevant, personalized experiences, which is what makes OfferFit appealing to Braze. OfferFit recommends individualized, cross-channel customer journeys in partnership with customer engagement solutions like Braze.
Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Recent research reveals a remarkable increase in Australian influencers, prompting digital marketers and brands to pour significant resources into this approach. This strategy reaps rewards with higher conversions, engagement rates and connectivity, while raising brand awareness and allowing tailored strategies to forge stronger consumer connections.
Struggling to keep up with content creation? Want to create more content in less time while maintaining consistency? In this article, youll discover a practical strategy anyone can implement to create authentic content at scale with AI. Audra's Background: Why Her Approach Matters With more than two decades of experience running a marketing agency since […] The post Content at Scale: How to Train AI to Create Great Content appeared first on Social Media Examiner.
The internet is full of recycled lists claiming to reveal the “most profitable blog niche ideas. But most lack any actual data to back up their recommendations. That’s why we decided to do something different. We analyzed 100 blog niches using a comprehensive methodology to identify the top 25 opportunities based on cold, hard numbers. This included: Search volume data Keyword difficulty scores Average cost per click (CPC) Search intent Short- and long-term growth trends For each win
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
I often find raw data overwhelming endless rows of numbers can be hard to decipher. That's why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. Visual charts and graphs not only save me precious time but also empower me to make better decisions by contextualizing information in a way that raw data just cant.
Marketing automation platforms (MAPs) are vital tools for many marketing organizations, and like many complex software applications, teams will face challenges before, during and after their deployment. According to the annual MarTech Replacement Survey, marketing automation platforms have been the most-replaced application in the martech stack for several years.
Is your brand struggling to get the traction you expected from your social media strategy? Do you wonder when is the best time to post on social media in the UK? We have the answer. Understanding the optimal moments to engage your audience is key, and for the first time, we have UK-specific data to guide you. Whether you’re aiming to boost engagement, drive conversions or grow your following, using the right posting times can significantly improve your social media performance.
In January 2025, we held our fourth (!) edition of Creator Camp — a free 30-day challenge to help participants build consistent social media habits. I led and participated, sharing resources and prompts. Each participant selected a platform, format, and posting cadence. Me? I went for videos on LinkedIn five to seven days per week. By the time the Camp was over, I had published 25 posts in 31 days.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
If you publish writing, youd be crazy not to use artificial intelligence. Its like telling a carpenter not to use a drill. You can build a deck without one. But why would you? Writers have always embraced new tools to improve their craft. The challenge with AI, or any technology, is that we want the easy way out. We hope the tech will magically automate everything.
All I have to show from my college days is a questionably long Facebook album titled For the Nights I'll Never Remember, and the People I'll Never Forget. Meanwhile, when Alex Lieberman was in college, he launched a newsletter now valued at $75M. It's okay We all have our strengths. Meet the Master Alex Lieberman Co-founder and executive chairman, Morning Brew; co-founder of Storyarb Claim to fame : Launching a newsletter now worth $75M from his college dorm room Lesson 1: When launching a biz,
Google’s year-old spam limit and Apple’s iOS are causing significant problems for email marketing SMB or enterprise, CPG or B2B brands of all sizes and verticals are still struggling to get under Gmails spam thresholds. Its not for lack of trying, either. Apples iOS 15 and iOS 18 updates have complicated the email picture, making analytical insights and subsequent solutions difficult to pinpoint.
Social media is a powerhouse for brand awareness, customer engagement and revenue generationbut only if you can make sense of the data. With performance metrics scattered across platforms, the right social media management tool is essential for streamlining workflows, consolidating insights and proving ROI. Agorapulse is one of many platforms designed to help marketers centralize their social media efforts, but youll want to do research on the best tool for your team.
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
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