Aspiration Marketing
APRIL 9, 2025
Imagine casting a wide net into the ocean, hoping to catch a specific type of fish. You might reel in some interesting creatures, but how many will be the ones you're truly after? Content marketing without buyer personas often feels similar. Businesses struggle to create content that resonates with their ideal customers, wasting time and resources on ineffective campaigns.
Buffer Marketing
APRIL 7, 2025
Think you know which social platform has the most engagement? The data might surprise you. Social media trends are always evolving, but lately, engagement has been shifting in unexpected ways. LinkedIn is seeing record-high interactions, Pinterest is quietly on the rise, and Threads — once a breakout success — is settling into more stable patterns.
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The Marketing Operations Leader
APRIL 8, 2025
In this edition: Easy breakdown of GTM tech responsibilities & teams Your AI-powered email strategy is useless if you can’t reach the inbox (Guide to stay out of the promotions tab and podcast episode) Exclusive For Paid Subscribers : How to Get Leadership Buy-In for Behind-The-Scenes Ops and Tech Projects Imagine gaining 5 hours back each week.
Martech
APRIL 8, 2025
AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles? Should clients expect lower costs as workflows become automated?
Speaker: Speakers:
Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.
Sprout Social
APRIL 8, 2025
Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Live activations are becoming cultural moments that take up considerable social chatter.
Aspiration Marketing
APRIL 7, 2025
Promoting your business doesn't have to be a struggle. If you are not sure how to promote your company effectively, this guide will get you on track. You have lots of options when it comes to business promotion, and all of these options should fit into most budgets. Getting the most out of your business' conversion opportunities is essential if you want your business to thrive and grow.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
APRIL 7, 2025
Meta houses three huge social media platforms, each offering their own benefits and drawbacks. When we surveyed marketers in 2025, we wanted to find out which one is best for social metrics like audience growth and site traffic and where they're re-investing. Well dive into that along with key differences among various segments, like B2B vs. B2C brands, company sizes, and industry.
Martech
APRIL 9, 2025
AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. But why is AI proficiency so critical for marketers and why is this happening now?
Buffer Marketing
APRIL 10, 2025
As much as it can seem like a status symbol to be verified, there are also really practical reasons to have a verified Instagram account. Verification helps with engagement, can help Instagram users find real sources of news, and can stop impersonation, among other things. Getting verified adds credibility to any account — so it's no wonder that so many of us are keen to have that blue check on Instagram.
Aspiration Marketing
APRIL 10, 2025
HubSpot's Spring Spotlight 2025 unveils a suite of groundbreaking tools designed to revolutionize marketing, sales, and service operations. With a focus on AI-driven efficiency and seamless integration, these innovations promise to streamline workflows, enhance customer engagement, and drive unprecedented growth. From intelligent customer support agents to sophisticated marketing automation, HubSpot's latest releases are poised to redefine industry standards.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SmartBrief - Marketing
APRIL 8, 2025
Think about the brands you trust most. I bet you can picture their logos, recall their slogans and even describe how they make you feel. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. It’s a psychological tool that influences how customers see your business and whether they consider you trustworthy.
Hootsuite
APRIL 9, 2025
100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. (Its fun math, we promise.) Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky. What the stats tell us Short-form video is winning everywhere Across platforms, short-form video is the way to go for memorable and engaging content.
Martech
APRIL 7, 2025
Most marketers define their competition too narrowly and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. They care about outcomes. If you want your positioning to resonate and drive real growth you need to redefine who you’re competing against.
Hubspot Marketing
APRIL 8, 2025
The internet is full of opinions. But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. As one of the most visited sites in the world, it holds thousands of communities and the best answers to countless Google searches.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Aspiration Marketing
APRIL 8, 2025
In 2009, HSBC Bank had to rebrand its entire global private banking operations after its slogan "Assume Nothing" was mistranslated in various countries as "Do Nothing." This costly blunder illustrates how tricky multilingual marketing can be. Think about it: you've built a strong brand and are ready to expand globally, but suddenly your message gets lost in translation (literally!).
Backlinko
APRIL 7, 2025
Like it or not, were all at the mercy of Googles ranking systems. Systems that reward some sites with high rankings. And wipe others off the SERPs overnight. But its not all doom and gloom. Google provides fairly detailed guidelines about the type of content its looking for: helpful content. We follow these guidelines here at Backlinko. For example, our SEO strategy guide dominates the search results.
Businesses Grow
APRIL 7, 2025
As AI approaches and exceeds human intelligence, I’ve been thinking a lot about where humans fit in the mix. I hope you’re thinking about this, too. Compared to any time in history, there are a few unique aspects about the technological change we’re facing. First, we’re not replacing a horse with a car, or a book with a Kindle.
Martech
APRIL 8, 2025
Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The “2025 Coveo Customer Experience Relevance Report” (registration required) examined evolving digital customer experiences and found room for improvement in search results, content recommendations, AI-powered self-help and inconsistent customer experiences across channels.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Sprout Social
APRIL 10, 2025
Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.
Hubspot Marketing
APRIL 8, 2025
The internet is full of opinions. But if you want to know what people really think about products, brands, trends, or industries Reddit is where youll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations whether brands like it or not. As one of the most visited sites in the world, it holds thousands of communities and the best answers to countless Google searches.
SocialPilot
APRIL 10, 2025
Looking for Trustpilot alternatives? Youre not alone! While Trustpilot is a popular review platform, many businesses seek other options due to high pricing, limited customization, or platform restrictions. Choosing the right review management platform is crucial for building credibility, automating review collection, and boosting customer trust. Whether you need more control, better pricing, or advanced features, weve got you covered.
Marketing Insider Group
APRIL 8, 2025
Multi-channel marketing involves using multiple channels to reach and engage with supporters, allowing them to interact with your organization in their preferred way. This strategy is critical as nonprofit organizations connect with their audiences spanning a variety of preferred platforms, with some donors preferring email, others scrolling through social media, and some enjoying the face-to-face contact of in-person events.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Martech
APRIL 8, 2025
CTV , one of 2025s projected fastest-growing channels , offers just about all of linear TVs storytelling benefits, with digital targeting precision layered in. That is a whole lot of advertising potential, which will only be realized by brands that develop great creative. Lets break down a standout approach to creative from ideation and testing (both themes and ads) to measuring impact.
Sprout Social
APRIL 8, 2025
A picture is worth a thousand wordsbut on Pinterest, a video could be worth far more. As one of the fastest-growing social media networks, according to Statista, Pinterest has evolved significantly. One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. Thanks to their vibrant storytelling powers and rich visuals, Pinterest videos dont just catch the eyethey get people to buy.
Hubspot Marketing
APRIL 7, 2025
When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldnt it be great if we had technology that could carry out independent tasks and take work off your plate? Autonomous agents are rapidly becoming a reality, capable of completing tasks for humans ranging from mundane to complex.
Backlinko
APRIL 10, 2025
SEO reporting transforms raw data into actionable decisions. It shows clients and teams exactly what’s working and what isn’t. But here’s the painful truth: You can waste hours each month collecting data from various platforms. Like copying numbers from Google Analytics, Search Console, and rank trackers into spreadsheets. Then struggling to make it look presentable.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Scoop.it!
APRIL 10, 2025
In todays fast-paced educational landscape, content curation helps teachers streamline lesson planning, enhance student engagement, and personalize learning. With the vast amount of information available online, educators face the challenge of identifying credible, relevant, and high-quality resources. Effective curation allows them to filter out unreliable content, ensuring that students access accurate and diverse perspectives that enrich their understanding.
Martech
APRIL 7, 2025
ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to tactical outcomes to justify our budgets. Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist.
Set Up
APRIL 8, 2025
Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. With agentic AI systems driving automation, fintech innovations setting new standards, and post-pandemic digital acceleration cementing permanent shifts in behavior, the financial marketing landscape is evolving at a rapid speed.
Sprout Social
APRIL 10, 2025
Were back with another installment of the Post Performance Report (PPR)a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We dont just examine the flawless creative execution of every post or campaign, but the impact on patients and the industry, too. This time, were spotlighting healthcare organizations who are paving the way for brands in regulated industries.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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