Aspiration Marketing
MAY 8, 2025
Let's be honest, how often do you respond to generic ads or emails? Probably not very often. Your customers are no different. They crave relevance. That's where audience segmentation comes in. It's about dividing your audience into distinct groups based on shared characteristics. This allows you to speak directly to their needs, preferences, and pain points.
The Marketing Operations Leader
MAY 7, 2025
In this edition: 8 Core Reports of the Growth Marketing Leader Podcast Episode: Safe Versus At-Risk Marketing Jobs in the AI Era Guest Article: How to Start Using AI Agents At Different Stages of The Funnel Exclusive For Paid Subscribers : Real Examples of How My Team Ties Operations Goals to Top Business Priorities Spring Fling by MarketingOps.com: The Can't-Miss Event for Marketing Operations Leaders MarketingOps.com's first-ever Spring Fling is the premier gathering designed to elevate and ed
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Hubspot Marketing
MAY 7, 2025
Social media marketing is a lot of work. Its a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone these skills, Ive put together a comprehensive list of social media marketing resources.
Martech
MAY 6, 2025
In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. Neither team trusts the other’s data or priorities. Sound familiar? This disconnect is expensive.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The LeadG2 Blog
MAY 6, 2025
In 2025, the media industry continues to evolve at a rapid pace, driven by technological advancements and shifting consumer behaviors. Sales enablement remains a critical component for media companies striving to stay competitive. According to a recent study, top-performing salespeople are 33% more likely to use technology to automate their sales processes.
Aspiration Marketing
MAY 6, 2025
Website traffic is only valuable when it translates into conversions. Are you maximizing your website's potential, or are visitors leaving without taking action? The difference often lies in a strategic approach to web design and a meticulous analysis of user behavior. Data-driven A/B testing allows you to pinpoint areas for improvement and implement changes that directly impact your bottom line.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Hubspot Marketing
MAY 8, 2025
I can't imagine any company today experiencing substantial growth without proper social media advertising. Advertising is how businesses promote themselves and what they sell to their audience members. With billions of people on social media, it's clear why businesses choose to advertise and promote themselves through this medium. Social media advertising is a powerful marketing tactic that can drive leads, boost revenue, increase brand awareness, and more.
Martech
MAY 2, 2025
Click to enlarge. Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from DemandbaseandForgeXfound two-thirds of the marketers surveyed used AI for copywriting to support their account-based marketing (ABM) efforts.
Chief Martec
MAY 2, 2025
This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as ChatGPT, Claude, and Gemini have become ubiquitous.
Aspiration Marketing
MAY 7, 2025
Growth stalls, deals evaporate, and market share dwindles. These aren't just anxieties; they're realities for businesses that misjudge their business development partnerships. With 60% of businesses missing growth targets, the stakes are high. Yet, many companies rush into partnerships only to encounter misalignment and missed opportunities. To set your business up for success, discover the seven essential questions that will protect your investment and propel your business forward.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.
Litmus
MAY 8, 2025
Key takeaways Email deliverability refers to your inbox placement. Once your email is delivered, does it go to the primary inbox, spam filter, or another place, like Gmails Promotional Tab? With so many factors that go into your deliverability from email list hygiene to your sender scoreits important to do a thorough check of each element on a regular basis.
Hubspot Marketing
MAY 5, 2025
It doesnt matter if youre an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success. Theres a lot that goes into becoming more business-savvy, whether its learning the softer skills (like people management, communication, and public speaking) or mastering the hard skills (like accounting, operations, and finance).
Martech
MAY 7, 2025
Googles AI Overviews appeared in 13.14% of all U.S. desktop searches in March, up from 6.49% in January. Thats a 102% surge in just two months, according to a new analysis of more than 10 million keywords by Semrush and Datos. Why we care. Googles introduction of AI Overviews was the biggest shift since the arrival of featured snippets a decade ago.
Businesses Grow
MAY 5, 2025
This headline isn’t clickbait. And I’m not selling you any LinkedIn consulting services! But I just had something really weird happen to me and it points to a few important LinkedIn growth secrets nobody talks about. The crazy thing that prompted this article was, last week I had a LinkedIn post receive 100,000 impressions (104,833 and counting).
Speaker: Speakers:
Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.
illumin
MAY 6, 2025
Amidst all the events surrounding tariffs, marketers are bracing for their impact on ad spend. Heres how advertisers can get ahead of the curve. If youve been paying close attention to recent events, you may have heard about one of the biggest topics of conversation: tariffs. No matter where you are, the issue revolving tariffs has already been affecting the majority of the worlds current operations, from market volatility to supply chain disruptions to emerging trends in consumer behavior.
The CMO Survey
MAY 6, 2025
The post Marketing Budgets, as a Percentage of Revenue, are Recovering, CMO Survey Says appeared first on The CMO Survey.
Hubspot Marketing
MAY 5, 2025
Email is the only marketing channel that offers an equal playing field for all marketers , says Jay Schwedelson. With email marketing, your brands message has just as much chance of being viewed as Apples, or Googles, or [fill in your favorite big brand here]. Todays master is here to help you not waste that chance. Hes recognized as one of the foremost experts in email marketing.
Martech
MAY 6, 2025
Marketers are under pressure to prove performance, but the systems they rely on are built on shaky ground. Attribution models are built on incomplete data. MMMs are often outdated and biased by design. Dashboards are full of metrics, but few deliver real insight. The challenge runs deeper than tools or data. Measurement is held back by fragmented systems, inconsistent standards and a lack of shared accountability across the ecosystem.
Speaker: Speakers:
Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.
SocialPilot
MAY 8, 2025
If you don’t understand who your brand is talking to, your message is just noise. Without social media audience analysis, you waste time and money crafting content that rarely converts, targets the wrong people, and lacks valuable engagement. Take Spotify, for example. The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes.
AWeber
MAY 8, 2025
Have you ever opened your inbox and found a message that clearly wasnt meant just for you? Maybe it was a special offer, a quick announcement, or even a last call for a big event. Chances are, you were the recipient of an email blast a fast, broad message sent to many recipients at once. But what is an email blast exactly, and how can you use email blast marketing to grow your business without annoying your audience?
Lynton Web
MAY 8, 2025
Recreation centers serve as vital community hubs, offering diverse programming, wellness opportunities, fitness, and social connections for people of all ages and backgrounds. Yet, many centers struggle to build sustainable growth despite providing excellent amenities and programs. The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing.
Hubspot Marketing
MAY 6, 2025
I started my career in modeling, which, as anyone in the industry knows, is basically a crash course in branding. You learn very quickly how to present yourself online, especially on platforms like Instagram. From there, I moved into sales and the world of B2B. I figured, if I could thrive in sales, I could do just about anything. And then, something happened.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
MAY 5, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How should marketers approach consumers stressed out by economic and political uncertainty? In times of economic uncertainty, tariffs and political turmoil, consumers often become more cautious about their spending.
Welcome Software
MAY 7, 2025
Three words we keep shouting: Repurpose Your Content. This “one and done” attitude is not the attitude of a modern-day marketer, especially when it comes to high-quality content you've worked hard over. Nuh-uh. More formats. More channels. More demand. And that's why we created this guide to repurposing content - so you don't miss out on those extra opportunities.
AWeber
MAY 8, 2025
Picture this: you spend hours crafting the perfect email campaign, pressing send, and anxiously waiting for results. Your open rates look decent, but your link clicks dont match upand youre left wondering where your message fell short. Understanding CTOR (click to open rate) is the missing piece that reveals how well your content performs after subscribers open your emails.
Lynton Web
MAY 8, 2025
Your recreation center's website is much more than an online brochure. It's your most powerful marketing tool, membership generator, and community hub. While we explored comprehensive marketing strategies in our previous article , this second installment focuses on transforming your website into a conversion powerhouse that attracts visitors and converts them into active members and program participants.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Spiralytics
MAY 2, 2025
Data is everywhere, but making sense of it is another challenge altogether. This is where data visualization comes intransforming raw numbers into engaging visuals that tell a compelling story. As businesses rely more on data-driven decision-making in 2025, the demand for clear, intuitive, and interactive visualizations continues to grow. Visual data, from business intelligence and dashboards to interactive infographics, improves comprehension, engagement, and strategic decision-making.
Martech
MAY 5, 2025
Companies that find a way to use AI to improve both the customer experience and operational efficiency will hold a serious competitive advantage over the next decade. But too many are getting the balance wrong and paying the price in customer loyalty. When AI prioritizes cost-cutting over customer experience Theres a lot of discussion about which industries and job functions AI will disrupt and customer service is almost always near the top of that list.
Welcome Software
MAY 2, 2025
Take a quick scroll through your inbox, Slack or teams, workflows, project management boards, analytics dashboards, paid ad reports, campaign briefs, and… wait—what were you doing again? Welcome to modern marketing, friends. A world where doing more (and being pretty stressed about it) often feels like the only option. More tools. More channels.
Power Digital Marketing
MAY 6, 2025
In the world of home serviceswhether it’s plumbing, HVAC, electrical, or landscapingexternal economic factors like tariffs and interest rates may seem distant, but they have a significant and often immediate impact on your bottom line. As inflation rises and tariffs loom, the cost of goods and services increases, forcing home service businesses to adapt quickly to protect profitability.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
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