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A successful sales strategy hinges on identifying and prioritizing sales-qualified leads (SQLs). That's a fundamental truth. However, without a clear method, you risk wasting time on leads that aren't going to close. To solve this, a lead scoring system assigns value to different lead characteristics and behaviors. This ensures you prioritize the leads most likely to convert, making your lead generation efforts more effective.
If you’ve ever opened an automation platform like Make.com or Zapier and didn’t know where to begin, you’re not alone. When I first explored AI-powered automation, I started off optimistic, then got lost in the maze of API integrations. That feeling of immense possibility clouded by complexity is where many marketing teams sit today.
If you’ve been around here a while, you’ll know that crunching the numbers to figure out the best time to post on all major social media platforms is basically our love language. And now we have enough data to add Threads to our roster, too! Because even though Threads uses an algorithm to decide what you (and your target audience) sees in the feed, when you post still has an impact.
I first tested AI tools in 2019 to automate repetitive parts of my workflow. It seemed like the perfect solution: Let the code execute the manual stuff I was too bored to do. However, I quickly discovered hidden costs to everything I did. My automation script needed a server to live on. The server needed maintenance and monitoring. And if the backend APIs changed, my script would no longer work.
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Are your marketing efforts falling flat? Perhaps you're seeing website visitors, but they're not sticking around. Or maybe you're generating leads, but they're not converting into customers. This disconnect often stems from a misalignment between your marketing strategy and the customer's natural journey. That's where the AIDA modelAttention, Interest, Desire, Actioncomes into play.
Escalating trade tensions and unpredictable tariff policies pose unprecedented challenges to businesses’ bottom lines. For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. That’s why some brands are discovering hidden opportunities amid the economic turbulence. With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages. 1.
Escalating trade tensions and unpredictable tariff policies pose unprecedented challenges to businesses’ bottom lines. For marketers, particularly those navigating manufacturing and international commerce, this moment demands strategic reinvention. That’s why some brands are discovering hidden opportunities amid the economic turbulence. With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages. 1.
Imagine spending hours crafting the perfect email campaign, only to find out later that hardly anyone even opened it. If youve ever clicked send and then obsessively refreshed your analytics dashboard, waiting for open rates to come in, youre not alone. Tracking email open rates is essential to know if your messages are reaching your audienceor getting lost in crowded inboxes.
One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. And while Im a little closer to it than most, when I spot social media content thats a direct copy-paste from GPT, it feels canned and inauthentic, and I lose trust in the person or brand. While I firmly believe that authenticity is important everywhere you market your business , its especially important when it comes to making connections and growing relationships on social media.
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What is Business Development? Imagine a company doubling its revenue in a single year, not through lucky breaks but strategic alliances. That's the power of business development. But it's more than just sales; it's the engine of sustainable growth, driving revenue, expanding reach, and fueling innovation. Understanding its true definition and strategic importance is crucial for unlocking its transformative potential.
Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
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Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you. However, you dont need to spend a fortune like the big corporations.
I cofounded Morning Brew in 2015. Since then, the content landscape has transformed into an even more competitive arena. The cost of paid acquisition has skyrocketed. Content differentiation has become harder than ever, especially when AI can write generic posts in seconds. The result is a sea of sameness 101-level blog posts, cringy trade show booths, outreach emails offering free AirPods if you listen to a pitch, and aggressive marketing drip campaigns.
Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions. TikTok has a thriving niche community, known as FinTok, which features approachable micro- and macro-influencers who are offering younger generations free financial education in the form of bite-sized videos.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
Testing your website on different browsers is key to providing a smooth experience for every user. As people visit sites from many devices and browsers, it's important for your site to work correctly no matter how visitors access it. This is where multi-browser testing tools become essential, letting you check your site across countless devices and browser combinations.
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience.
Building a community takes more than a catchy welcome email and a few emoji-filled social posts. You need connection. Context. And yes, some serious organization behind the scenes. Thats where CRM and community management start to overlap. While most people think of CRMs (Customer Relationship Management systems) as tools for sales, theyve quietly become a powerhouse for growing and managing thriving brand communities.
Growth is the mandate for brands each year. One way to grow? Create offerings that appeal to a wider group of people. Thats where inclusive marketing comes in. Inclusive marketing is all about acknowledging the many ways people are different. Brands that do inclusive marketing well authentically infuse the identities theyve chosen to serve throughout all parts of their marketing mix to ensure those consumers feel like they belong and that the brand is for people like them.
Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant
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Imagine this: You land on a website for the first time, and before you even consider buying, something grabs your attentiona helpful ebook, a free checklist, or a discount code. All you need to do is enter your email to get it. This isnt just a friendly offer; its one of the most effective marketing tools online: the lead magnet. Building a thriving email list or finding qualified prospects feels toughbut its much easier when you know how to create the right incentives.
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I never intended to be an addict. Nobody does, I suppose. But the temptations, theyre too powerful. Theyve made me lazy, dishonest, selfish, needy, over-confident every sin under the sun. Ive tried to resist. Many times. And sometimes I escape, for a little while. But it always pulls me back in, usually sooner rather than later. My addiction is to algorithms, to AI.
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Social media was born from a desire to connectacross neighborhoods, borders and causes. While much of todays content skews commercial, nonprofits have a unique opportunity to return social media to its roots: building community, inspiring action and amplifying human stories. That doesnt mean leaving performance behind. In fact, nonprofit social media marketing can both drive meaningful engagement and deliver on goals like reach, donations and volunteer sign-ups.
Today, the IAB released a long-anticipated update to its General Terms for Digital Advertising Agreements, opening a 60-day public comment period through July 21, 2025. The draft is the first significant overhaul of the standard terms in nearly 25 years and aims to simplify and modernize the execution of digital advertising deals across the industry.
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Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized? The post AI Is Diluting Your Brand appeared first on Practical Ecommerce.
Have you ever opened an email and immediately felt like it was meant just for you? Odds are, you paid more attentionand maybe even took action. That's the power of a personalized email. Today, your subscribers expect more than generic content; they're looking for relevant messages that address their unique needs and interests. Personalized email marketing uses subscriber data to tailor messages specifically for each recipient.
Bluesky mightve started as a side project, but its quickly making a name for itself in the social media landscape. In less than six months, it has grown from 10 million to over 30 million users, attracting everyone from artists and tech enthusiasts to public figures like Barack Obama. You might be wondering if Bluesky is worth testing out. Since its still evolving, theres no definitive answer.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
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