Marketing Pro Pulse

Search:

DAY

WEEK

MONTH

YEAR

Oct 05 - Oct 11

Sep 28 - Oct 04

Sep 21 - Sep 27

Sep 14 - Sep 20

MORE

MORE

MORE

MORE

Select your country:
Sign up | Log in

DirectMail2.0

article thumbnail

How to Tap into Self-Identity for Better Results

DirectMail2.0

OCTOBER 11, 2024

Humans are naturally drawn to things that reflect their own identity—a concept known as implicit egotism. This psychological principle suggests that people tend to have a subconscious preference for things that resemble themselves, including their names, initials, birthdates, and even personality traits. In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in direct mail campaigns.

Direct Mail Product Branding Place

article thumbnail

AI & Emerging Tech in Direct Mail to Lift ROI

DirectMail2.0

SEPTEMBER 30, 2024

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! Transcript below. Welcome to our session my name is Morgan DiGiorgio. I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 and who’s mailing what where our sole purpose is to make Direct Mail the most effective form of marketing by 0:13 integrating it with Cutting Edge Technologies and I’m joined h

Direct Mail Marketing Automation Platform Customer Education

Join 143,000+

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Webinars

Marketing Operations in 2025: A New Framework for Success

Trending Sources

article thumbnail

Von Restorff Effect in Direct Mail Marketing

DirectMail2.0

SEPTEMBER 17, 2024

In the crowded world of marketing, the challenge is clear: how do you stand out? Whether it’s digital ads, emails, or traditional direct mail, grabbing the attention of your audience and making your message memorable is key. One psychological principle that can help you rise above the noise is the Von Restorff Effect. Named after German psychiatrist Hedwig von Restorff, this effect explains why we remember things that are distinctive or unique.

Direct Mail Marketing Marketers Communications

Webinars

Marketing Operations in 2025: A New Framework for Success

article thumbnail

5 Steps for the Most Effective Direct Mail Campaigns

DirectMail2.0

AUGUST 28, 2024

Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. A well-designed mail piece can create a tangible connection with your audience, standing out amidst the digital noise. From postcards to personalized letters, direct mail allows for creative freedom and targeted messaging.

Direct Mail Customer Journey Analytics Promotion

article thumbnail

Celebrating Our 4th Consecutive Year on the Inc. 5000 List!

DirectMail2.0

AUGUST 19, 2024

We are thrilled to announce that DirectMail2.0 has made the Inc. 5000 list for the fourth year in a row! This achievement is a testament to the hard work, dedication, and collective effort of every member of our team. Making the Inc. 5000 is no small feat, and maintaining our place on this prestigious list year after year is an accomplishment we are incredibly proud of.

Place

Place Customer Marketers Marketing

article thumbnail

Technologies that Connect Printers to Revenue and Customers to Results

DirectMail2.0

AUGUST 7, 2024

BoxMaker University’s Summer Camp event features industry leaders who can help you take your packaging game to the next level. Five days of free virtual on-demand classes and resources to boost your packaging knowledge and inspire your next project. Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, was one of the featured experts who gave a presentation titled, “Elevate Print Marketing with Omnichannel Strategy: Technologies that Connect Printers to Revenue and Customers

Direct Mail Customer Education Manufacturing

article thumbnail

Demystifying Direct Mail Attribution: Track & Report Results, for Real!

DirectMail2.0

JULY 30, 2024

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!, serves as the moderator of this discussion, featuring: Brad Kugler, CEO of DirectMail2.0 & Who’s Mailing What!

Direct Mail Key Performance Indicator Marketing Automation Platform CRM

article thumbnail

Cookies Stay in the Jar: Google Delays Phase-Out Again

DirectMail2.0

JULY 24, 2024

In a surprising turn of events, Google announced that it will maintain third-party cookies in its Chrome browser, reversing its previous commitment to phase out these tiny packets of code that track users on the internet. This decision marks a significant shift in the tech giant’s approach, highlighting the complex balance between user privacy and the needs of advertisers.

Direct Mail Advertising Advertisers New Technology

article thumbnail

Get an Edge on Direct Mail with Competitive Intelligence & Omnichannel Marketing

DirectMail2.0

JUNE 18, 2024

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Discover how DirectMail2.0’s cutting-edge tools can seamlessly integrate your direct mail with digital channels, boosting engagement and response rates.

Direct Mail Marketing Marketers Copywriting

article thumbnail

Morgan DiGiorgio on PlanSuccess Podcast

DirectMail2.0

JUNE 17, 2024

Thanks to PlanProphet for inviting Morgan DiGiorgio on their podcast and featuring DirectMail2.0 in this blog post, published here with their permission. In today’s swiftly evolving digital realm, traditional marketing avenues such as direct mail encounter fresh hurdles. However, innovative minds like Morgan DiGiorgio, Senior Vice President of Sales and Marketing at DirectMail2.0, are reshaping our understanding and utilization of print marketing.

Direct Mail Traditional Marketing Customer Marketers

article thumbnail

DirectMail2.0 Partners with Flowcode’s Enterprise QR Code Platform to Further Enhance Direct Mail Reporting & Performance

DirectMail2.0

JUNE 3, 2024

DirectMail2.0, the Tampa Bay area-based omnichannel marketing firm, is pleased to announce it has partnered with Flowcode to natively integrate Flowcode’s QR code generation, customization and real-time reporting into the DirectMail2.0 platform. The move will give DirectMail2.0 users the option to integrate DM20’s native Flowcode functionality in their omnichannel campaigns, and will be available starting today. “DirectMail2.0 strives to make direct mail more versatile and eff

Direct Mail User-Generated Analytics Advertising

article thumbnail

DirectMail2.0 to Create the Largest AI-Powered Direct Mail Database with the Acquisition of Who’s Mailing What

DirectMail2.0

MAY 7, 2024

Clearwater, Fla., May 7, 2024 — Florida-based marketing software firm DirectMail2.0 is pleased to announce it has expanded its tech ecosystem with the acquisition of 40-year-old mailing institution Who’s Mailing What! (WMW), a direct mail performance and insights tracking platform with a database of more than 300,000 scanned and cataloged mail pieces.

Direct Mail Real Estate Finance Copywriting

article thumbnail

Papyrus to Pixels: History of Direct Mail Marketing

DirectMail2.0

APRIL 24, 2024

Email inboxes are overflowing. Social media feeds are bombarding us with advertisements. It’s easy to overlook the humble beginnings of marketing communication. Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. From the ancient civilizations of Egypt and Rome to the sophisticated targeted campaigns of the 21st century, the evolution of direct mail marketing is a fascinating journey through time.

Direct Mail Transform Advertising Advertisers

article thumbnail

Beyond the Press: Marketing Solutions for Printers

DirectMail2.0

APRIL 18, 2024

This webinar is tailored exclusively for printing companies seeking to elevate their marketing strategies in the competitive print industry! Brad Kugler, CEO/Co-Founder of DirectMail2.0, will be our moderator as we bring together a panel of esteemed experts who possess a wealth of experience and expertise in print industry marketing. • Jules VanSant, Bubble & Hatch • Alyssa Summers, Pryntbase • Hans Eisenman, Clear Story Labs • Joanne Gore, Joanne Gore Communications This webinar will equip

Traditional Marketing

Traditional Marketing Marketing Marketers Digital Marketing

article thumbnail

DirectMail2.0 Honored as 2023 BASA Awards Winner

DirectMail2.0

DECEMBER 7, 2023

DirectMail2.0 was announced as a BASA Awards Winner in the Best in Class category for Outstanding Business Achievement in the annual Best of America Small Business Awards competition. The prestigious Best of America Small Business Awards exist to recognize, celebrate, and promote exceptional small businesses in the United States. This year’s nominations came in from small businesses and entrepreneurs across different industries, all seeking recognition in the six tracks: Best Small Business, Bes

Direct Mail Marketing Automation Platform Promotion Advertising

article thumbnail

Rethinking Loyalty Rewards Marketing

DirectMail2.0

DECEMBER 28, 2023

Loyalty programs have become a key strategy for companies looking to build lasting relationships with their customers. A recent survey revealed that a whopping 77% of consumers now expect to be rewarded for their loyalty, emphasizing the need for businesses to redefine and enhance their reward offerings. Let’s explore innovative ways that companies can reward loyalty, creating meaningful connections and exceeding customer expectations.

Marketing Marketers Promotion Branding

article thumbnail

Mail Tech 2024: Exploring NextGen Trends & Future Evolution

DirectMail2.0

JANUARY 17, 2024

This informative event brings together industry leaders, experts, and innovators from the mailing technology community and other cutting-edge mail automation services. Review the current state of mailing technology Glimpse into the exciting advancements shaping the industry’s future Engage with influential leaders as they discuss emerging trends and disruptive technologies Explore collaborative efforts between the USPS and industry partners, highlighting initiatives aimed at improving efficiency

Direct Mail Customer Marketers Marketing

article thumbnail

Morgan DiGiorgio on Podcasts From The Printerverse with Deb Corn

DirectMail2.0

FEBRUARY 26, 2024

Morgan DiGiorgio , Senior Vice President of Sales and Marketing at DirectMail2.0 , joins Deborah Corn to discuss their recent MarketEdge event, and how their platform drives revenue and harnesses the marketing opportunities. Morgan also offers some practical examples of DirectMail2.0’s easy-to-use dashboard setup, superior digital integration, enhanced tracking and analytics, and more.

Direct Mail Education Whitepaper Management

article thumbnail

Mastering Print Industry Sales: Strategies for Success & Effective Management

DirectMail2.0

MARCH 4, 2024

This sales-centric webinar brings together several sales superstars within the print industry. We explore key strategies, best practices, and cutting-edge techniques that can elevate your sales game and optimize sales management processes to grow your print business. Our moderator Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, is joined by this panel of print professionals: • Rob Bradshaw, CRO at PostcardMania • Kelly Mallozzi, Principal at Success.In.Print • Guy Fashano, Sales Ma

Management Marketers Marketing

article thumbnail

Morgan DiGiorgio on Think Factory Podcast

DirectMail2.0

MARCH 12, 2024

Explore the intersection of technology and traditional marketing with Morgan DiGiorgio, Senior Vice President Sales & Marketing at DirectMail2.0, in this engaging podcast episode. Delve into the fascinating world of direct mail campaigns and discover how DirectMail2.0, a martech company, integrates up to 14 different technologies to enhance the effectiveness of print marketing.

Direct Mail Real Estate Traditional Marketing Succession Management

article thumbnail

Maximize Political Mail with Political Power Up

DirectMail2.0

MARCH 21, 2024

With industry experts projecting political ad spending to surge to $10.2 billion in 2024—a notable 13% increase from 2020—there’s never been a more crucial time to harness the power of omnichannel marketing. Watch this winning webinar on leveraging Political Power Up to elevate your political campaign strategies. Political Power Up is revolutionizing the scene by seamlessly integrating direct mail with digital platforms, providing unparalleled insights into campaign effectiveness.

Direct Mail Communications Marketers Marketing

article thumbnail

How Informed Delivery Improves Direct Mail

DirectMail2.0

APRIL 2, 2024

Direct mail continues to hold its ground as a powerful tool for reaching and engaging target audiences. However, in order to truly maximize the effectiveness of direct mail campaigns, it’s crucial to explore innovative strategies that go beyond traditional mail delivery. One such strategy that has been gaining traction in recent years is harnessing the power of USPS Informed Delivery.

Direct Mail Email Marketing Customer Marketers

article thumbnail

5 Steps to Craft a Comprehensive Campaign

DirectMail2.0

APRIL 8, 2024

Constructing a robust marketing campaign demands more than just a single approach. To truly capture your audience’s attention and maximize engagement, a multifaceted strategy is essential. Here are five steps to create the most effective marketing campaign possible. Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail.

Direct Mail Customer Journey Analytics Promotion

article thumbnail

Chartres 1194: Birth of Direct Mail Fundraising

DirectMail2.0

APRIL 15, 2024

In the annals of marketing history, one might not expect to find the origins of modern direct mail campaigns nestled amidst the ashes of a medieval cathedral. Yet, the flames that engulfed Chartres Cathedral on June 15, 1194, sparked not only a fervent effort to rebuild a sacred monument but also an innovative approach to fundraising that laid the groundwork for centuries of marketing practices to come.

Direct Mail Communications Promotion Marketing Strategy