DirectMail2.0

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How to Tap into Self-Identity for Better Results

DirectMail2.0

Humans are naturally drawn to things that reflect their own identity—a concept known as implicit egotism. This psychological principle suggests that people tend to have a subconscious preference for things that resemble themselves, including their names, initials, birthdates, and even personality traits. In marketing, implicit egotism can be a powerful tool to create personalized and emotionally resonant experiences, especially in direct mail campaigns.

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AI & Emerging Tech in Direct Mail to Lift ROI

DirectMail2.0

Morgan DiGiorgio & Brad Kugler presented this session to hundreds of attendees at The World’s Largest Virtual Direct Mail Conference called DELIVERED 2024! Transcript below. Welcome to our session my name is Morgan DiGiorgio. I am the senior vice president sales and marketing for Direct 0:06 Mail 2.0 and who’s mailing what where our sole purpose is to make Direct Mail the most effective form of marketing by 0:13 integrating it with Cutting Edge Technologies and I’m joined h

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Von Restorff Effect in Direct Mail Marketing

DirectMail2.0

In the crowded world of marketing, the challenge is clear: how do you stand out? Whether it’s digital ads, emails, or traditional direct mail, grabbing the attention of your audience and making your message memorable is key. One psychological principle that can help you rise above the noise is the Von Restorff Effect. Named after German psychiatrist Hedwig von Restorff, this effect explains why we remember things that are distinctive or unique.

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5 Steps for the Most Effective Direct Mail Campaigns

DirectMail2.0

Direct Mail: The First Touchpoint The journey begins with a classic yet effective tactic: direct mail. Despite the prevalence of digital marketing, physical mail still holds a unique power to grab attention. A well-designed mail piece can create a tangible connection with your audience, standing out amidst the digital noise. From postcards to personalized letters, direct mail allows for creative freedom and targeted messaging.

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Celebrating Our 4th Consecutive Year on the Inc. 5000 List!

DirectMail2.0

We are thrilled to announce that DirectMail2.0 has made the Inc. 5000 list for the fourth year in a row! This achievement is a testament to the hard work, dedication, and collective effort of every member of our team. Making the Inc. 5000 is no small feat, and maintaining our place on this prestigious list year after year is an accomplishment we are incredibly proud of.

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Technologies that Connect Printers to Revenue and Customers to Results

DirectMail2.0

BoxMaker University’s Summer Camp event features industry leaders who can help you take your packaging game to the next level. Five days of free virtual on-demand classes and resources to boost your packaging knowledge and inspire your next project. Morgan DiGiorgio, SVP Sales & Marketing at DirectMail2.0, was one of the featured experts who gave a presentation titled, “Elevate Print Marketing with Omnichannel Strategy: Technologies that Connect Printers to Revenue and Customers

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Demystifying Direct Mail Attribution: Track & Report Results, for Real!

DirectMail2.0

This webinar delves into the enduring power of direct mail, the challenges of measuring ROI, and the importance of accurate attribution. Morgan DiGiorgio, SVP of Sales & Marketing at DirectMail2.0 & Who’s Mailing What!, serves as the moderator of this discussion, featuring: Brad Kugler, CEO of DirectMail2.0 & Who’s Mailing What!