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Google Ads to deprecate enhanced CPC for search and display ads

Martech

Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. This change will impact how you manage your Search and Display campaigns. Dig deeper: US vs. Google, round 2: Government targets digital ad business Options.

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How long will people wait for websites to load in 2024? Survey says…

Search Engine Land

Google has basically been pushing 2 seconds since 2010. However, it’s also important to remember that people will likely be more patient if you are a well-known brand (e.g., Amazon) vs. a lesser-known one. Google’s past advice. Google’s John Mueller advised making sites that load in less than 3 seconds since at least 2016.

Branding 113
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Google’s 2010 and 2018 page speed algorithms were replaced by core web vitals

Search Engine Land

Most recently we had the page experience update from 2020 that uses core web vitals, in 2018 we had the Google page speed update , and then in 2010 we had the Google site speed update. John said “no,” to Google using the old 2010 and 2018 page speed algorithms. Google only uses core web vitals. Old page speed algorithms.

SEO 88
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Google Ads to deprecate enhanced CPC for Search and Display Ads

Search Engine Land

Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. If you haven’t started testing which fully automated bid strategies work for your campaigns, now is the time. This change will impact how you manage your Search and Display campaigns.

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Social Sharing Might Get You Sued: Social Media And Copyright Law

Marketing Insider Group

In 2010, a lawyer in Las Vegas founded a company called Righthaven. The term given to this practice was copyright trolling, and Righthaven filed over 250 lawsuits against media companies in 2010 and 2011. Violations of fair use will look to factors such as the intent, the importance, the amount, and the effect of the copy.

Law 122
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6 Social Listening Tools and What They’re Best for (With Alternatives)

Buffer Marketing

trillion historical data points dating back to 2010. trillion historical data — conversations that date back to 2010 You can upload your own data to monitor trends Brandwatch is a one-of-a-kind social media listening tool because it also offers a social media management software and an influencer marketing tool under its umbrella.

Price 121
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7 reasons your conversion metrics look great — but your sales don’t

Martech

Your attribution model is stuck in 2010 Still using first-touch, last-touch and linear attribution? It’s better to talk to a small, fully invested audience than to a stadium of people who do not need what you sell. Dig deeper: Why full-funnel marketing is key to profitability 2.