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Google’s 2010 and 2018 page speed algorithms were replaced by core web vitals

Search Engine Land

Most recently we had the page experience update from 2020 that uses core web vitals, in 2018 we had the Google page speed update , and then in 2010 we had the Google site speed update. John said “no,” to Google using the old 2010 and 2018 page speed algorithms. Google only uses core web vitals. Old page speed algorithms.

SEO 88
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Pega unveils latest Infinity platform

Martech

Unlike many vendors, Pega has been in the AI game for a long time, at least since its acquisition of Chordiant in 2010. The enhancements are available immediately for Pega Cloud clients. Why we care. But AI comes in different flavors and Pega’s central offering has always been predictive AI-based decisioning.

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This day in search marketing history: March 18

Search Engine Land

Google Tests “Sponsored Map Icons” 2010: The Sponsored Map Icons were a new way to promote your business within Google Maps. Google Will Let Web Users Avoid Analytics Tracking 2010: The company said it would soon let web users opt-out of being tracked by its popular Google Analytics software.

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Google Ads to deprecate enhanced CPC for Search and Display Ads

Search Engine Land

Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. If you haven’t started testing which fully automated bid strategies work for your campaigns, now is the time. This change will impact how you manage your Search and Display campaigns.

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How long will people wait for websites to load in 2024? Survey says…

Search Engine Land

Google has basically been pushing 2 seconds since 2010. However, it’s also important to remember that people will likely be more patient if you are a well-known brand (e.g., Amazon) vs. a lesser-known one. Google’s past advice. Google’s John Mueller advised making sites that load in less than 3 seconds since at least 2016.

Branding 113
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How To Choose The Best Social Media Platforms For Your Company

Jeff Bullas

As of April 2010, Facebook was towering over other social media platforms in terms of total unique visitors, with 500 million as opposed to under 100 million for both Twitter and MySpace. How Much Traffic Can You Handle? What Are the Daily Online Habits of Your Audience?

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This day in search marketing history: January 25

Search Engine Land

December 2010: Search Engine Land’s Most Popular Stories Some SEO Advice For Bill Gates 2010: What could you give to the richest person in the world? Like Ballmer, Bill Gates Dings Google On China 2010: “They’ve done nothing and gotten a lot of credit for it.” Some free SEO advice for his new blog.