The CMO Survey
MARCH 28, 2023
That’s a huge drop from 2022, which averaged 12 to 15 percent growth and below the long-term survey average (since 2010) of 5.6 In the B2C Product sector, superior product quality is now ranked as the top customer priority by 41.2 As a result of reduced spending, marketing organization size growth slowed to a 3.4 percent vs. 48.7
Martech
SEPTEMBER 9, 2024
Google introduced enhanced CPC in 2010 as a Smart Bidding strategy to optimize bids based on conversion likelihood. This change will impact how you manage your Search and Display campaigns. Dig deeper: US vs. Google, round 2: Government targets digital ad business Options.
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Sprout Social
JUNE 20, 2023
This applies to B2B and B2C brands alike. Take a peek at Sprout’s website during the company’s earliest stages of brand-building back in 2010. For example, B2B and B2C brands don’t have the same needs when it comes to blogging and creating video content. Competition is likewise fierce for brands in the B2C space.
Sprout Social
MAY 10, 2019
By 2010, YouTube was generating more than two billion views each day. A lot of companies assume that YouTube is strictly a B2C channel. YouTube stats for marketers don’t just apply to the B2C industry. After 14 years, the platform is one of the most valuable in the world, for B2B and B2C companies alike.
Martech
APRIL 3, 2024
What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to. A lot of the digital marketing conferences focus so heavily on B2C, and it just doesn’t work the same for us in B2B.
Markinblog
SEPTEMBER 5, 2021
Annual Revenue of Amazon from 2010 to 2020. United States. Financial Services. Salesforce.com. United States. United States. Otto Group. United States. United States. South Korea. Wildberries. South Korea. United States. Social Media. United States. Internet Real estate. South Korea. United States. Financial Services. United States.
Adobe Experience Cloud Blog
MARCH 23, 2011
This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. The numbers show that although more B2B companies are using social media, B2C companies are more active. Social network sites are visited by 75% of global online viewers. • History of Internet Search.
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