article thumbnail

This day in search marketing history: January 13

Search Engine Land

Experian Hitwise: Bing Searches Up 5% In December 2010. 2011: From November to December 2010, Bing.com saw a 5% increase in search activity, while Bing-powered searches also rose 2%. Topsy Launches Brand-Friendly Twitter Widgets. 2010: Gains by Google, a minor gain by AOL, and declines for Yahoo and Bing.

article thumbnail

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

The CMO Survey

That’s a huge drop from 2022, which averaged 12 to 15 percent growth and below the long-term survey average (since 2010) of 5.6 Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 percent increase over the last year. percent vs. 48.7

CMO 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is the Corporate Website Dead?

Marketing Insider Group

Corporate Websites and Authentic Interaction Back in 2010, Brand Consultant Simon Mainwaring wrote a blog claiming brands would no longer create their online presence on their corporate website but instead through social exchanges across the internet.

PR 70
article thumbnail

Home is where your brand is: A blueprint to build and maintain your brand

Sprout Social

Much like a real person would, your brand’s personality will change and evolve as your company’s priorities, goals and challenges change (and the industry changes around you). Our primary consideration for evolving our brand personality at Sprout was the way in which our audience had grown. It is for us, and it can be for you too.

Branding 131
article thumbnail

How to build a brand: Sprout Social reveal their secrets

Sprout Social

This is especially true for SaaS brands. Take a peek at Sprout’s website during the company’s earliest stages of brand-building back in 2010. Building a brand doesn’t happen overnight. Looking for more insight into brand management? The site doesn’t scream “enterprise solution,” does it?

article thumbnail

Lead Generation Programs That Work

Marketing Insider Group

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

article thumbnail

Social Media and The Brand

Marketing Insider Group

Brands are valuable assets that companies create, nurture and maintain with great care, right? Share: Read more from Social Media B2B Marketing , Brand Management , Social Media 4 Comments Post a comment Sharetivity Sep 10 2010 Social Media is definitely a hot topic and sooo many companies are following the trend.