Remove 2010 Remove Brand Management Remove Content Marketing
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This day in search marketing history: January 13

Search Engine Land

Experian Hitwise: Bing Searches Up 5% In December 2010. 2011: From November to December 2010, Bing.com saw a 5% increase in search activity, while Bing-powered searches also rose 2%. Topsy Launches Brand-Friendly Twitter Widgets. 2010: Gains by Google, a minor gain by AOL, and declines for Yahoo and Bing.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

If we pay close attention to avoid the common mistakes, content marketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.

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Is the Corporate Website Dead?

Marketing Insider Group

Corporate Websites and Authentic Interaction Back in 2010, Brand Consultant Simon Mainwaring wrote a blog claiming brands would no longer create their online presence on their corporate website but instead through social exchanges across the internet.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques.

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How to build a brand: Sprout Social reveal their secrets

Sprout Social

Meanwhile, the “building” happens through your marketing efforts. Your website, content marketing and social media presence all communicate your brand. Important: brand building is an ongoing, long-term process. This is especially true for SaaS brands. Building a brand doesn’t happen overnight.

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Lead Generation Programs That Work

Marketing Insider Group

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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The Secret To B2B Social Media?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? All rights reserved.