This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into socialmediamarketing. Be sure to check out these tips for creating a successful SocialMediamarketing campaign. All rights reserved.
If we pay close attention to avoid the common mistakes, contentmarketing can drive leads that are more relevant, targeted and qualified than a traditional outbound push. So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Get creative.
Wikipedia defines “ ContentMarketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Contentmarketing has benefits in terms of retaining reader attention and improving brand loyalty better than traditional marketing techniques. Sounds easy right?
Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all contentmarketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Since its 2010 launch, it’s been free.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search MarketingSocialMedia Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog?
Here’s what you should know about contentmarketing , its history, why it’s critical, and how to start developing a content strategy that generates results. What Is ContentMarketing? Simply put, contentmarketing involves using content or copy to achieve specific goals. Where Did It Come From?
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search MarketingSocialMedia Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?
by Michael Brenner, June 29, 2010 Related Posts: 7 Tips For Successful Lead Follow-up Be A Hero: Choose Appointment Setting for Your Next Campaign 5 Sales Closing Techniques Need to Drive Leads? Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search MarketingSocialMedia Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot!
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search MarketingSocialMedia Strategy December 16, 2010 8 Subscribe What Is The Future Of The SocialMedia Role?
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search MarketingSocialMedia Strategy December 16, 2010 8 Subscribe What Is The Future Of The SocialMedia Role?
by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? 7 Tips For Successful Lead Follow-up The 4 Cs of SocialMedia 6 Steps to Prepare for the Mobile Revolution 10 Reasons Why Mobile is Hot! Michael Brenner Jul 16 2010 Carolyn, Thanks for stopping by and taking the time to comment.
B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and SocialMediaMarketing for SAP.
So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year socialmedia moved from cutting edge to mainstream (right?). Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search MarketingSocialMedia Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Good stuff!
And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and SocialMediaMarketing for SAP.
The cost will be low since you used existing content, house-list emails and a general desire to help your customers make a quality buying decision. by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? My favorite line has to be “Don’t call me!
With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! That Is A Lot Of Time Spent Online Using SocialMedia Internet Trends From The Web 2.0
Start with Gaurav Mishra’s The 4Cs SocialMedia Framework , then Sean Nelson’s The 4 C’s of SocialMedia and finally Tom Pick’s The Four C’s of SocialMediaMarketing. They are: Customers: something that is missing from many socialmedia plans is the focus on customers.
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy B2B Marketing , Digital Marketing , Marketing Innovation , Strategy 12 Comments Post a comment Diane K.
Related Posts: The New Marketing Accountability Lead Generation Programs That Work B2B Marketing Predictions For 2011 11 Reasons Why Outbound Telemarketing Programs Fail How To Align Marketing With Sales About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and SocialMediaMarketing for SAP.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search MarketingSocialMedia Strategy December 15, 2010 Subscribe The Secret To B2B SocialMedia?
Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular socialmedia and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?
Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? The 4 Most Common Mistakes in B2B ContentMarketing Why Do You Tweet? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and SocialMediaMarketing for SAP.
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Oct 4 2010 Great point: putting yourself in the customer’s shoes is the really the MOST if not the ONLY important thing.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search MarketingSocialMedia Strategy July 29, 2010 8 Subscribe Why Do You Tweet? And, why do that?
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search MarketingSocialMedia Strategy August 17, 2010 Subscribe What Is Marketing Acceleration?
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from SocialMedia B2B Marketing , SocialMedia 7 Comments Post a comment Paige ONeill Jun 9 2010 Great post, Michael.
Use Design to Elevate Your ContentMarketing written by Guest Post read more at Duct Tape Marketing. You have defined your audience personas, created an editorial calendar and spent hours researching and writing the perfect content for your customers. Now you’re ready to crush it with your contentmarketing, right?
Related Posts: B2B Marketing Predictions For 2011 Why am I in Marketing? The 4 Most Common Mistakes in B2B ContentMarketing Why Do You Tweet? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
Quantity How To Align Marketing With Sales The 4 Cs of SocialMedia B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and SocialMediaMarketing for SAP.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search MarketingSocialMedia Strategy May 4, 2010 7 Subscribe Why am I in Marketing?
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search MarketingSocialMedia Strategy August 19, 2010 2 Subscribe Life Is Short! All rights reserved.
Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and SocialMediaMarketing for SAP. Kathleen Jul 20 2010 Continuously “touching&# leads through calls and emails is the best way to nurture a lead.
How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B ContentMarketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and SocialMediaMarketing for SAP.
How To Use Paid Search To Target Buyers By Stage How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign The 4 Most Common Mistakes in B2B ContentMarketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and SocialMediaMarketing for SAP.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search MarketingSocialMedia Strategy May 4, 2010 7 Subscribe Why am I in Marketing?
In the past I spoke about The 4 Most Common Mistakes in B2B ContentMarketing and described the importance of understanding and analyzing keywords. Kent calls socialmedia “essentially the world’s largest focus group.&# The article has become one of the most popular we have ever done. All rights reserved.
Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the contentmarketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? How is a contentmarketer supposed to keep up with that kind of change? Update references.
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and SocialMediaMarketing for SAP. All rights reserved.
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and SocialMediaMarketing for SAP. All rights reserved.
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B MarketingContentMarketing Demand Generation Mobile Sales Alignment Search MarketingSocialMedia Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0
The books are listed in no particular order and have been written by some of the most well-known socialmedia experts today. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and SocialMediaMarketing for SAP. All rights reserved.
We organize all of the trending information in your field so you don't have to. Join 143,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content