Remove 2010 Remove Digital Marketing Remove Email Marketing
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Email marketing assumptions: I need to keep email content above the fold

Litmus

This week, we’re looking at one of the most pervasive assumptions in both the web and email world: I need to keep important content “above the fold.”. Whether you’re brand new to digital marketing or have been around for decades (like some of us), you’ve likely heard of “the fold.” What is the fold? It all depends.

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This day in search marketing history: January 25

Search Engine Land

December 2010: Search Engine Land’s Most Popular Stories Some SEO Advice For Bill Gates 2010: What could you give to the richest person in the world? Like Ballmer, Bill Gates Dings Google On China 2010: “They’ve done nothing and gotten a lot of credit for it.” Some free SEO advice for his new blog.

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Natalie Jackson: Spotlight on the Expert

Martech

Q: You have extensive career experience in email marketing, content and B2B strategy. What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to. Can you figure it out?

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10 A/B testing examples and case studies to inspire your next test

Unbounce

This is the essence of A/B testing in the digital marketing world—except the flavors are your landing pages , emails , and ads , and the stakes are whether or not you can hit your marketing goals. Updated on May 1, 2024. What would you do? Read the full Going case study here. Spoiler alert: It can, and it did.

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7 Affiliate Marketing Tips

Power Digital Marketing

Depending on your brand, you might target one or more of the following: Affiliate email marketing – With affiliate email marketing , you dodge the spam filter by having an already-trusted source reach out to your target audience on your behalf. Affiliate marketing spending in the United States from 2010 to 2022.

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Lead Generation Programs That Work

Marketing Insider Group

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs.