Email marketing assumptions: I need to keep email content above the fold
Litmus
MAY 14, 2021
This week, we’re looking at one of the most pervasive assumptions in both the web and email world: I need to keep important content “above the fold.”. Whether you’re brand new to digital marketing or have been around for decades (like some of us), you’ve likely heard of “the fold.” What is the fold? It all depends.
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