2010, Digital Marketing and Inbound Marketing

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

Rob and I support and have adopted what we call the “Tele-Web” concept of driving the most efficient leads for sales through pull-based inbound programs. Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more. This is a constant.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Whitepaper

B2B Marketing Predictions For 2011

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs.

Inbound Marketing

Inbound Marketing Customer loyalty Telemarketing Marketers

Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty B2C

Webinars

Evolving Beyond Intent: Create Customer Value with Signals

Marketing Operations in 2025: A New Framework for Success

MORE WEBINARS

The Future of B2B Marketing: It's Social

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto?

Telemarketing

Telemarketing Inbound Marketing Transform Customer loyalty

Push vs. Pull: Social Media and the Case for Marketing Optimism

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Engage employees.

Inbound Marketing

Inbound Marketing Telemarketing Transform Customer loyalty

Social Media and the Case for Marketing Optimism

Marketing Insider Group

MAY 10, 2010

In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. Pull The battle has raged within B2B Marketing departments since the dawn of the web: push vs. pull, traditional direct marketing vs. newer inbound techniques like search. Engage employees.

Inbound Marketing

Inbound Marketing Telemarketing Transform Customer loyalty

The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share your thoughts, post a comment.

New Markets

New Markets Telemarketing Inbound Marketing Customer loyalty

6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The simplest way for B2B content marketers to get found by the right prospects and convert qualified web visitors into leads is via Blogging (IMHO).

Content Marketing

Content Marketing Telemarketing Inbound Marketing Customer loyalty

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing

Telemarketing Customer loyalty User-Generated Marketers

A B2B Marketing Manifesto?

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it.

Telemarketing

Telemarketing eBook Inbound Marketing Customer loyalty

Enjoy A Demand Funnel Cocktail

Marketing Insider Group

OCTOBER 19, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. This is great stuff.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty B2C

The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? All rights reserved.

Telemarketing

Telemarketing Marketing Mix Customer loyalty Inbound Marketing

Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing

Telemarketing B2C Inbound Marketing Customer loyalty

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

How to Nurture The Great Unknown Leads

Marketing Insider Group

JULY 27, 2010

by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?! I may have to borrow that.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Whitepaper

Why am I in Marketing? | B2B Marketing Insider

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb.

Inbound Marketing

Inbound Marketing Customer loyalty Telemarketing Marketers

The Role of B2B Marketing

Marketing Insider Group

SEPTEMBER 2, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Online Demand Generation Click here to cancel reply.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post.

Content Marketing

Content Marketing Manufacturing Inbound Marketing Telemarketing

How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

JULY 21, 2010

For more questions or information about this study contact: Marilou Barsam TechTarget 117 Kendrick Street Needham, MA 02494 mbarsam@TechTarget.com www.TechTarget.com by Michael Brenner, July 21, 2010 Related Posts: How to Nurture The Great Unknown Leads Why Is Search…So…Darn…Hard?! Share your thoughts, post a comment.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty B2C

Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Absolutely not. Good stuff!

Telemarketing

Telemarketing Inbound Marketing Customer loyalty B2C

Why am I in Marketing?

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb.

Inbound Marketing

Inbound Marketing Customer loyalty Telemarketing Marketers

Ion Interactive Guide: Rock Content’s Interactive Marketing tool

Rock Content

JULY 21, 2020

The platform allows you to create content for all stages of the sales funnel , meeting all demands of your Inbound Marketing strategy. The platform is rich in features for professionals of all types and levels — from content producers to marketing managers, beginners to experts. Check out the success case below!

Whitepaper

Whitepaper User-Generated eBook Transform

November: The Five Links You Need

Marketing Insider Group

NOVEMBER 2, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. The leaves continue to fall off the trees here in my neck of the woods.

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer?

Telemarketing

Telemarketing Customer loyalty B2C Inbound Marketing

B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! All rights reserved.

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

How To Focus On Your Marketing Plan

Marketing Insider Group

OCTOBER 28, 2010

So why shouldn’t your marketing? We need an always on demand strategy that utilizes an effective inbound marketing approach: optimized website, consistent paid search activity, drip nurture programs and marketing automation. Demand is “always on,&# 24 hours a day, 7 days a week. All rights reserved.

Marketing Plan

Marketing Plan Telemarketing Inbound Marketing Customer loyalty

What Is Marketing Acceleration?

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? All rights reserved.

Telemarketing

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

How Social Media Drives Better Email Results

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing

Telemarketing Customer loyalty Inbound Marketing B2C

Social Media: The Journey Begins With You

Marketing Insider Group

JUNE 9, 2010

Now like many marketers currently experiencing a similar situation, you probably immediately thought “why me?” Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Share: Read more from Social Media Social Media , Social Media Campaigns Click here to cancel reply.

Telemarketing

Telemarketing B2C Inbound Marketing Customer loyalty

Finding The Time To Tweet or Blog?

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Keep up the good work!

B2C

B2C Telemarketing Customer loyalty Marketing Mix

Marketing, Death and Taxes

Marketing Insider Group

OCTOBER 26, 2010

As a marketing professional, I am not proud of our reputation as SPAM-ers. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Telemarketing

Telemarketing Outbound Marketing Customer loyalty B2C

The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

Share: Read more from Social Media B2B Marketing , Social Media , Social Media Campaigns , Strategy 3 Comments Post a comment steve olenski Sep 15 2010 Hey Michael, It was great meeting you today and you gave a terrific presentation at the PDMA Event. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments.

Whitepaper

Whitepaper Telemarketing Customer loyalty Social Media Marketing

Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

JULY 13, 2010

In conclusion, the report states that as business professionals increase their use of social media sites to make business decisions, B2B Marketers have an opportunity to join in these conversations as long as they do so with an open and customer-focused approach. Looking forward to sharing some more insights with you and your team.

Whitepaper

Whitepaper Telemarketing Customer loyalty Inbound Marketing

Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Oct 4 2010 Great point: putting yourself in the customer’s shoes is the really the MOST if not the ONLY important thing.

Branding

Branding Telemarketing Marketing Mix Customer loyalty

11 Reasons Why Outbound Telemarketing Programs Fail

B2B Marketing Predictions For 2011

Webinars

Trending Sources

Lead Generation Programs That Work

Webinars

The Future of B2B Marketing: It's Social

Push vs. Pull: Social Media and the Case for Marketing Optimism

Social Media and the Case for Marketing Optimism

The New Marketing Accountability

6 Content Marketing Tips That Drives Leads

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

A B2B Marketing Manifesto?

Enjoy A Demand Funnel Cocktail

The Secret To B2B Social Media?

Integrating Social Media and Search

The Role of B2B Marketing

How to Nurture The Great Unknown Leads

Why am I in Marketing? | B2B Marketing Insider

The Role of B2B Marketing

The 4 Most Common Mistakes in B2B Content Marketing

How To Use Paid Search To Target Buyers By Stage

Need to Drive Leads? Try These Traditional Tactics Now

Why am I in Marketing?

Ion Interactive Guide: Rock Content’s Interactive Marketing tool

November: The Five Links You Need

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

B2B Social Media Strategy and Executive Buy-in

How To Focus On Your Marketing Plan

What Is Marketing Acceleration?

How Social Media Drives Better Email Results

10 Reasons Why Mobile is Hot!

7 Common B2B Social Media Marketing Mistakes

Confessions Of A B2B Marketer

8 Essential Social Media Resources

9 Essential Social Media Resources

Internet Trends From The Web 2.0 Summit

Life Is Short!

6 Steps to Prepare for the Mobile Revolution

Why Do You Tweet? Social Media And Your Personal Brand

Whatever Happened To The Business Case

Social Media: The Journey Begins With You

Finding The Time To Tweet or Blog?

Marketing, Death and Taxes

The 4 Cs of Social Media

Top 5 Social Media Trends For The B2B Marketer

Social Media and The Brand

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