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2010

Digital Marketing

Marketing Plan

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing Customer loyalty Marketing Marketers

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B2B Marketing Predictions For 2011

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs.

Inbound Marketing

Inbound Marketing Customer loyalty Telemarketing Marketing

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Webinars

Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Unlocking the Power of Martech for the Non-Technical Marketing Leader

Trending Sources

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Confessions Of A B2B Marketer

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. So What’s Hot in B2B Marketing (based on popularity from the B2B Marketing Insider Blog)? Rose Dec 1 2010 Lots of good points here, Michael. Michael Brenner Dec 1 2010 Hi Diane and thanks for your comment!

Transform Whitepaper Telemarketing B2C

Webinars

Relevance, Reach, Return: How to Turn Marketing Trends From Hype to High-Impact

Unlocking the Power of Martech for the Non-Technical Marketing Leader

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Finding The Time To Tweet or Blog?

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Keep up the good work!

B2C

B2C Telemarketing Customer loyalty Marketing Mix

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Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. Too often, budgets and marketing plans are simply based on last year (minus some standard percent). All rights reserved.

Telemarketing Customer loyalty Inbound Marketing B2C

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The Future of B2B Marketing: It's Social

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto?

Telemarketing Inbound Marketing Transform Customer loyalty

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11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

JUNE 29, 2010

by Michael Brenner, June 29, 2010 Related Posts: 7 Tips For Successful Lead Follow-up Be A Hero: Choose Appointment Setting for Your Next Campaign 5 Sales Closing Techniques Need to Drive Leads? Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more.

Telemarketing Inbound Marketing Customer loyalty Whitepaper

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What Is The Future Of The Social Media Role?

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? And I agree with you.

Telemarketing Marketing Mix Customer loyalty User-Generated

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What Is The Future Of The Social Media Role?

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? And I agree with you.

Telemarketing Marketing Mix Customer loyalty User-Generated

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10 Reasons Why Mobile is Hot!

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow! All rights reserved.

Telemarketing Customer loyalty Inbound Marketing B2C

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Top 5 Social Media Trends For The B2B Marketer

Marketing Insider Group

JULY 13, 2010

In conclusion, the report states that as business professionals increase their use of social media sites to make business decisions, B2B Marketers have an opportunity to join in these conversations as long as they do so with an open and customer-focused approach. Looking forward to sharing some more insights with you and your team.

Whitepaper Telemarketing Customer loyalty Inbound Marketing

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

JUNE 3, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. The simplest way for B2B content marketers to get found by the right prospects and convert qualified web visitors into leads is via Blogging (IMHO).

Content Marketing

Content Marketing Telemarketing Inbound Marketing Customer loyalty

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Absolutely not. Good stuff!

Telemarketing Inbound Marketing B2C Customer loyalty

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6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

JUNE 24, 2010

With this list of opportunities to consider and steps to take, you are now ready to show your peers you are ahead of the game with the next hottest trend in marketing. by Michael Brenner, June 24, 2010 Related Posts: 10 Reasons Why Mobile is Hot! Summit Augmented Reality For B2B Marketing in 2011? All rights reserved.

Telemarketing Customer loyalty Entertainment User-Generated

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11 Apps for Marketers & Why You Should Download Them

Hubspot Marketing

MAY 27, 2022

Get one-tap access to key documents, stay organized with follow-up actions and quickly review customer calls to help inform both current marketing plans and develop new initiatives. Bitly is known for its link-shortening service but the Bitly app is also a great choice for marketers. The HubSpot mobile CRM suite has you covered.

Price

Price Analytics Marketing Marketers

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Social Media and The Brand

Marketing Insider Group

SEPTEMBER 9, 2010

While this sounds very much like the common definition for Integrated Marketing Communications, the author is suggesting that we need to go farther and deeper in coordinating marketing plans. Brands are valuable assets that companies create, nurture and maintain with great care, right? Give them what they want.

Branding Telemarketing Marketing Mix Customer loyalty

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The Secret To B2B Social Media?

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? All rights reserved.

Telemarketing Marketing Mix Customer loyalty Inbound Marketing

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

JUNE 2, 2010

Share: Read more from Content Marketing B2B Marketing , Content Marketing , Inbound Marketing , Online Demand Generation , Sales Alignment 4 Comments Post a comment Daniel Oyston Jun 2 2010 “The main reason this is an acute challenge for B2B marketers is the high level of risk inherent in The B2B Decision Process”.

Content Marketing

Content Marketing Manufacturing Inbound Marketing Telemarketing

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How Social Media Drives Better Email Results

Marketing Insider Group

JULY 6, 2010

by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. All rights reserved.

Telemarketing Marketing Mix Customer loyalty Inbound Marketing

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How to Nurture The Great Unknown Leads

Marketing Insider Group

JULY 27, 2010

by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?! I may have to borrow that.

Telemarketing Inbound Marketing Customer loyalty Whitepaper

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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Social Media Marketing

Social Media Marketing B2C Telemarketing Whitepaper

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Life Is Short!

Marketing Insider Group

AUGUST 19, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 19, 2010 2 Subscribe Life Is Short! And change it now. A blogger never takes vacation.

Telemarketing Customer loyalty Inbound Marketing B2C

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Lead Generation Programs That Work

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing Inbound Marketing B2C Customer loyalty

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Marketing Leads: Quality Vs. Quantity

Marketing Insider Group

AUGUST 12, 2010

I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. This is why I advocate creating a service level agreement between sales and marketing that specifies exactly what is to be delivered in terms of both quantity and quality. kenny madden Aug 13 2010 Michael, Great post.

Telemarketing Customer loyalty Marketing Marketers

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The 4 Cs of Social Media

Marketing Insider Group

SEPTEMBER 15, 2010

Share: Read more from Social Media B2B Marketing , Social Media , Social Media Campaigns , Strategy 3 Comments Post a comment steve olenski Sep 15 2010 Hey Michael, It was great meeting you today and you gave a terrific presentation at the PDMA Event. All the best, Steve O Michael Brenner Sep 16 2010 Hi Steve, thanks for your comments.

Whitepaper Telemarketing Customer loyalty Marketing Mix

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The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

Marketing Insider Group

MAY 17, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Customer loyalty

Customer loyalty Customer Telemarketing Inbound Marketing

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The 7 Burning B2B Social Media Questions

Marketing Insider Group

JUNE 7, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Social Media B2B Marketing , Social Media 7 Comments Post a comment Paige ONeill Jun 9 2010 Great post, Michael.

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing

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The New Marketing Accountability

Marketing Insider Group

OCTOBER 5, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

New Markets Telemarketing Inbound Marketing Customer loyalty

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

B2C

B2C Telemarketing Customer loyalty Education

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What Is Marketing Acceleration?

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? All rights reserved.

Telemarketing Inbound Marketing Customer loyalty Marketing Mix

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The #1 Way to Improve Customer Loyalty and Satisfaction

Marketing Insider Group

MAY 17, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Customer loyalty

Customer loyalty Customer Telemarketing Inbound Marketing

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7 Tips For Successful Lead Follow-up

Marketing Insider Group

JULY 19, 2010

Share: Read more from Demand Generation B2B Marketing , Content Marketing , Inbound Marketing , Lead Qualification , Sales Alignment , Strategy , Telemarketing 7 Comments Post a comment Family Health Insurance Benefits Jul 20 2010 How many attempts do you recommend making during that first 48 hour time interval?

Telemarketing Inbound Marketing Customer loyalty Whitepaper

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A B2B Marketing Manifesto?

Marketing Insider Group

NOVEMBER 24, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? required) to prove it. .&#

Telemarketing eBook Inbound Marketing Customer loyalty

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Why am I in Marketing? | B2B Marketing Insider

Marketing Insider Group

MAY 3, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy May 4, 2010 7 Subscribe Why am I in Marketing? Michael Brenner May 16 2010 Thanks Barb.

Inbound Marketing

Inbound Marketing Telemarketing Customer loyalty Marketing

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise.

Telemarketing Customer loyalty Inbound Marketing User-Generated

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

NOVEMBER 4, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Share: Read more from Strategy 2 Comments Post a comment Denise Williams Nov 4 2010 Great info Michael. Michael Brenner Nov 5 2010 Thank you Denise.

Telemarketing Customer loyalty Inbound Marketing User-Generated

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy

Marketing Strategy Telemarketing Customer loyalty Marketing

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Related Posts: Top Takeaways From Blogwell Philly 2010 Holy Cow! All rights reserved.

Telemarketing Customer loyalty Inbound Marketing B2C

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Internet Trends From The Web 2.0 Summit

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Telemarketing Customer loyalty User-Generated Inbound Marketing

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

MAY 12, 2010

displayed various studies that show that clicks are the preferred method to measure marketing performance. ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Step 2: Create your marketing plan. Because it is an easy metric to obtain. You make a great point.

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing

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9 Essential Social Media Resources

Marketing Insider Group

AUGUST 26, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Telemarketing B2C Inbound Marketing Customer loyalty

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Integrating Social Media and Search

Marketing Insider Group

AUGUST 3, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. All rights reserved.

Telemarketing B2C Inbound Marketing Customer loyalty

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8 Essential Social Media Resources

Marketing Insider Group

JULY 1, 2010

Share: Read more from Social Media Social Media Campaigns 2 Comments Post a comment Jeremy Victor Jul 1 2010 excellent list Brian. Keep it up Brian Rice Jul 1 2010 Hi Jeremy, Thanks for the positive feedback. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing B2C Inbound Marketing Customer loyalty

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Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

AUGUST 24, 2010

Share: Read more from Social Media B2B Marketing , Content Marketing , Marketing Innovation , Social Media , Social Media Campaigns 3 Comments Post a comment Martine Hunter Aug 25 2010 Great post Brian. I regularly participate in three or four chats a week. All rights reserved.

Telemarketing Marketing Mix B2C Inbound Marketing