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Ease Email Marketing Headaches

Adobe Experience Cloud Blog

B2B spending on email marketing is estimated to have grown by 2.4% to $206 million in 2010, according to Metrics 2.0. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009).

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7 reasons your conversion metrics look great — but your sales don’t

Martech

Dig deeper: Why full-funnel marketing is key to profitability 2. Your attribution model is stuck in 2010 Still using first-touch, last-touch and linear attribution? The marketing funnel’s simplicity misses the nuances affecting modern consumers. You’re only getting a snippet of your customer’s journey.

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2010 Blueprint for B2B Demand Generation Success: Free Webinar with SiriusDecisions and the American Marketing Association

Adobe Experience Cloud Blog

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

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Email Marketing Design Trends We’re Expecting in 2023

Litmus

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5 Hannah Tiner, Email Design and Production Specialist at Litmus.

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Has the pressure of success made me less creative?

Businesses Grow

It was really sort of a stream of consciousness that may or may not have anything to do with marketing or blogging. Here is a blog post from 2010 imagining what Barbie would be like on Twtter. In 2010, I wasn’t an author or speaker. I felt like I was at a creative peak. Most notably, I was funny. It holds up.

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Are voice assistants the future of email marketing?

Litmus

And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Reply to it.

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B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). The one thing that concerns me is that sales and marketing alignment continues to be an issue. Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments.