Hubspot Marketing

OCTOBER 11, 2023

And Twitter, for that matter — sponsored tweets have only been around since 2010! 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. Let’s go dive into the timeline of events.

Gen Z 128

Gen Z User-Generated Transform Social Media Marketing 128

Litmus

MARCH 11, 2016

When it comes to email marketing, it’s all about your audience. Use Litmus Email Analytics to discover which email clients are most popular with your subscribers. of market share, so it shouldn’t be discounted. Outlook 2010 : 35%. Android : 10.3%. Apple Mail : 7.6%. Outlook : 6.7%. Mail : 3.0%. Sign up free!

Email Marketing 68

Email Marketing Analytics User-Generated Marketers 68

Martech

APRIL 3, 2024

Q: You have extensive career experience in email marketing, content and B2B strategy. What is interesting is that I finished graduate school at the very bottom of the recession in 2010, and it was a time in which not only could you not get an interview, but also there was nothing even to apply to. Can you figure it out?

Thought Leadership 67

Thought Leadership Email Marketing B2C Marketing Automation Platform 67

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. And it’s not happening today, not even for emails from brands I love.

Email Marketing 72

Email Marketing Promotion Retail User-Generated 72

AWeber

JUNE 29, 2023

3 - Reposition the blog content I loved the content from the original blog “ Here’s How Email Color Can Impact Subscriber Behavior ” but that was very specific to email marketing. So I decided to reposition the blog to talk about the psychology of color in marketing. I optimized it in 2020 and again in 2023.

SEO 88

SEO Email Marketing Analytics Promotion 88

Unbounce

MAY 1, 2024

Going Campaign Monitor First Midwest Bank Electronic Arts Performable TechInsurance Grene Vancouver 2010 Olympic Store HubSpot Vestiaire Collective 1. Vancouver 2010 Olympic Store: One (checkout) page to rule them all When it comes to the online shopping experience, the checkout process is often where the race is won or lost.

Gen Z 59

Gen Z Shoppers Fashion Transform 59

Hubspot Marketing

FEBRUARY 5, 2024

I believe FSPs can be more effective in their marketing if they adopt a similar mission-driven approach to running their businesses. Though founded in 2010, it’s currently one of the world’s most valuable startups, with a $50 billion valuation. Email Marketing Email is one of the highest ROI marketing channels.

Marketers 109

Marketers Marketing User-Generated Social Media Marketing 109

Martech

DECEMBER 4, 2023

Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. In that case, the overall benefit of using an emoji in a subject line might far outweigh the ugly results when a minority of email clients can’t render the emoji. Marketing is a percentage game, after all. Modern email clients handle that just fine.”

Marketing Strategy 107

Marketing Strategy Marketers Marketing Market Segmentation 107

Litmus

APRIL 1, 2021

Email has come a long way. The email marketing channel continues to bring staggeringly high returns, with an ROI of 36:1. This October, email officially turns 50. That’s why we’ve decided to take a look back at email’s history, from the 2010s to now. 2015 – CSS animation within email gains popularity.

Email Marketing 74

Email Marketing User-Generated Communications Place 74

Marketing Insider Group

NOVEMBER 22, 2021

Gary uses an example of his days as a pioneer email marketer in the 1990s, when he was getting open rates greater than 90% — a pipe dream in today’s marketing environment. Content Marketing Strategy 2030. Think back to 2010. How were you marketing? Pay attention to emerging technologies. Joe Pulizzi.

Content Marketing 138

Content Marketing Marketers Marketing Customer Acquisition 138

Orbit Media Studios

NOVEMBER 13, 2024

Jay Baer Years of experience: 16+ I started my content journey as a business columnist for a regional magazine, but I guess my first foray into blogging would be my first “official” content marketing, and that was summer of 2008. What are you doing differently these days, Jay? Show up consistently no matter what and you will win.

Marketers 56

Marketers Marketing Whitepaper Content Marketing 56

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

To a packed room in the Georgetown University conference center in Washington DC, Manish Goel and Craig Spiezle kick off the Online Trust Alliance’s (OTA) 2010 forum. With authors like Chris Brogan (Trust Agents) rising up the New York Times best seller lists, marketers are talking about building trust and how to go about doing so.

Promotion 81

Promotion Email Marketing Customer Marketers 81

Litmus

AUGUST 21, 2020

In this episode of Delivering, host Jason Rodriguez chats with teammate Magan Le about what it means to be agile in email marketing and how small improvements—or micro-efficiencies—can combine to supercharge your email marketing. I feel like a lot of email marketers are unicorns and doing it all.

Email Marketing 105

Email Marketing Education Management Product 105

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Litmus

OCTOBER 26, 2018

Marketers told Litmus that creating interactive email experiences was going to be the biggest design trend of 2018 , and that’s a year after marketers declared that 2017 is the year of interactive email. Marketers are right to be excited. Interactive emails aren’t easily measured. Carousel or image gallery.

Real Estate 90

Real Estate Whitepaper Retail Email Marketing 90

Power Digital Marketing

DECEMBER 15, 2022

Depending on your brand, you might target one or more of the following: Affiliate email marketing – With affiliate email marketing , you dodge the spam filter by having an already-trusted source reach out to your target audience on your behalf. Affiliate marketing spending in the United States from 2010 to 2022.

Affiliate Marketing 52

Affiliate Marketing Marketers Marketing Promotion 52

Marketing Insider Group

AUGUST 5, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer?

Telemarketing 87

Telemarketing Customer loyalty B2C Inbound Marketing 87

Sprout Social

JUNE 20, 2023

Take a peek at Sprout’s website during the company’s earliest stages of brand-building back in 2010. Likewise, creating ongoing resources and content can supplement the market channels you adopt. As industries involve and trends emerge, so do the expectations of your customer. This is especially true for SaaS brands.

Branding 99

Branding B2C Promotion Thought Leadership 99

Marketing Insider Group

JULY 6, 2010

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. by Michael Brenner, July 6, 2010 Related Posts: Need to Drive Leads?

Telemarketing 76

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 76

Martech

SEPTEMBER 13, 2021

Whether you call it “labor market fluidity” or “job hopping,” the trend is clear — people change jobs more frequently now than in the past. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation.

Customer 102

Customer Branding Millennials User-Generated 102

Content Marketing Institute

DECEMBER 11, 2018

Email newsletters will re-emerge as an important nurturing vehicle, says @annhandley. HANDPICKED RELATED CONTENT: Cook Up Email Marketing Automation With These 6 Recipes. 85+ Predictions on Content Marketing in 2019 from Content Marketing Institute. Do you have a prediction on content marketing in 2019?

Content Marketing 111

Content Marketing Whitepaper PR Marketers 111

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). The one thing that concerns me is that sales and marketing alignment continues to be an issue. Michael Brenner Nov 18 2010 Hi Chris, Thanks so much for your comments.

Inbound Marketing 87

Inbound Marketing Customer loyalty Telemarketing Marketers 87

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?

Telemarketing 87

Telemarketing Customer loyalty User-Generated Marketers 87

Litmus

MAY 3, 2019

And, more importantly, where are we going with email marketing? While email marketing has been around for a long time, it’s changed a lot—especially in the last few years. Welcome to Delivering , a podcast about email marketing and it’s place in the world.

Law 61

Law Email Marketing Advertising Advertisers 61

Marketing Insider Group

JULY 27, 2010

The cost will be low since you used existing content, house-list emails and a general desire to help your customers make a quality buying decision. by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? But if you want to email me something valuable I might read it.&#

Telemarketing 77

Telemarketing Inbound Marketing Customer loyalty Whitepaper 77

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? All rights reserved.

Telemarketing 73

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 73

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Keep up the good work!

B2C 96

B2C Telemarketing Customer loyalty Marketing Mix 96

Duct Tape Marketing

JUNE 17, 2011

The Changing Role of the Phone in Marketing R U Collecting Mobile Phone Numbers Yet? How I Use Email Marketing HTML vs Text in Newsletters and eZines? I’ve been using GroupMe and think it works well. Related Posts: Are Small Private Social Networks the Next Layer? Note: There have been some updates since I published th.

Direct Mail 76

Direct Mail Marketers Marketing Communications 76

Marketing Insider Group

JUNE 29, 2010

by Michael Brenner, June 29, 2010 Related Posts: 7 Tips For Successful Lead Follow-up Be A Hero: Choose Appointment Setting for Your Next Campaign 5 Sales Closing Techniques Need to Drive Leads? Cost Per Lead is 60% Lower with Inbound Marketing – see below [link] Michael Brenner Jul 1 2010 Hi Ryan, I couldn’t agree more.

Telemarketing 80

Telemarketing Inbound Marketing Customer loyalty Whitepaper 80

Marketing Insider Group

DECEMBER 7, 2010

B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? Top Takeaways From Blogwell Philly 2010 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. All rights reserved.

Telemarketing 81

Telemarketing Inbound Marketing Transform Customer loyalty 81

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow! All rights reserved.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing B2C 80

Marketing Insider Group

NOVEMBER 2, 2010

Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. The leaves continue to fall off the trees here in my neck of the woods.

Telemarketing 70

Telemarketing Customer loyalty Inbound Marketing B2C 70

Marketing Insider Group

NOVEMBER 30, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 30, 2010 Subscribe Internet Trends From The Web 2.0 Summit Share The 7th Annual Web 2.0

Telemarketing 75

Telemarketing Customer loyalty User-Generated Inbound Marketing 75

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Greg Link’s keynote at the OTA 2010 summit had one statistic that stands out and answers the question: Why does trust matter to B2B marketers? Trust matters to marketers because people buy from businesses they trust. 91% of people decided to buy from a business they trust. It’s that simple.

Thought Leadership 89

Thought Leadership Marketers Marketing Email Marketing 89

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? And I agree with you.

Telemarketing 82

Telemarketing Marketing Mix Customer loyalty User-Generated 82

Marketing Insider Group

DECEMBER 16, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? And I agree with you.

Telemarketing 82

Telemarketing Marketing Mix Customer loyalty User-Generated 82

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing B2C 80