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Email marketing assumptions: I need to keep email content above the fold

Litmus

The Nielsen Norman Group, a well-known usability firm, released a study comparing scrolling and reading behavior between 2010 and 2018. In 2010, 80% of time was spent in the first three screenfuls of content. Our current take on this longstanding marketing assumption is: It depends. Source: Nielsen Norman Group. It all depends.

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Ease Email Marketing Headaches

Adobe Experience Cloud Blog

B2B spending on email marketing is estimated to have grown by 2.4% to $206 million in 2010, according to Metrics 2.0. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009).

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2010 Blueprint for B2B Demand Generation Success: Free Webinar with SiriusDecisions and the American Marketing Association

Adobe Experience Cloud Blog

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

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Email Marketing Design Trends We’re Expecting in 2023

Litmus

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? In 2022, the monthly average of email opens recorded for each month was 1.5 Hannah Tiner, Email Design and Production Specialist at Litmus.

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Are voice assistants the future of email marketing?

Litmus

And Apple’s world-famous Siri was introduced to the world in 2011 (unless you count the original third-party app it was based on from 2010). With it is a world of punditry, criticism, and prognostications about what voice assistants mean for marketers in general and the email industry in particular. Reply to it.

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Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 5, 2010 Subscribe Holy Cow! But what does this mean for the B2B Marketer?

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This day in search marketing history: January 25

Search Engine Land

December 2010: Search Engine Land’s Most Popular Stories Some SEO Advice For Bill Gates 2010: What could you give to the richest person in the world? Like Ballmer, Bill Gates Dings Google On China 2010: “They’ve done nothing and gotten a lot of credit for it.” Some free SEO advice for his new blog.