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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

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Good Marketing Strategy Becomes Culture :: Small Business.

Duct Tape Marketing

The idea behind the post was to point out characteristics of some of the most powerful approaches to marketing strategy that often have little to do with what a business does and plenty to do with how that business does it. To that end, it starts with a culture filled marketing strategy. 5 Practical Tips for Gett. :

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

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7 Characteristics of a Real Life Marketing Strategy :: Small.

Duct Tape Marketing

While few would argue with the statement above, marketing strategy as a practical tool remains little more than an academic exercise for most businesses. You can’t fake this characteristic but you can move your higher purpose front and center in your marketing strategy.

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One Thing About Marketing Strategy :: Small Business Marketing.

Duct Tape Marketing

I believe the most effective marketing strategies, the one’s that I call real-life marketing strategies, hold together by focusing relentlessly on one simple thing. Of course, finding and committing to a real-life marketing strategy – the one thing – isn’t enough.

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Whatever Happened To The Business Case

Marketing Insider Group

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. Too often, budgets and marketing plans are simply based on last year (minus some standard percent).

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?