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9 years and counting: Sprout recognized by G2’s 2025 Best Software Awards

Sprout Social

This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products. I have used it since 2011. Sprout Social is incredibly user-friendly and provides a seamless way to manage all my social media accounts in one place.

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Targeted Advertising: A Simple Guide to Reaching Your Customers

Hubspot Marketing

Let's face it: There's quite a bit of negative sentiment around targeted advertising. It’s not unwarranted — consumers often complain that collecting information from their individual browsing behaviors, such as page visits and searches, to optimally select which advertisements they see, is invasive and, some might even say, “creepy.”.

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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

While social media channels tend to get the most attention, the best place to spend your time with organic marketing is SEO, as it tends to drive 1000%+ more traffic. Because these arent publicly posted online, these are a great place to be more candid and exclusive with the information you share. It got zero likes. Life is good.

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This day in search marketing history: February 2

Search Engine Land

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. billion came from Google advertising. Read all about it in Google finally launches revamped Partners program. Of that, $61.2

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This day in search marketing history: February 25

Search Engine Land

Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information.

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The Worst Super Bowl Ads — Avoid These Blunders

Hubspot Marketing

While athletes gather new motivation and coaches pick up a few more techniques, the Super Bowl is also an excellent place for marketers to gain tips. I’ll highlight the basics of bad advertising and walk you through ten of the worst Super Bowl ads ever. What Makes It a Blunder The 2011 Sony ad made viewers extremely uncomfortable.

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This day in search marketing history: January 14

Search Engine Land

2016: Google documented the attraction with tiny Street View cars as though it were a real place. Marvin joined as a Contributing Writer, focusing primarily on paid advertising topics (she would go on to become Editor-in-Chief from October 2018 to December 2020). Bing Set To Advertise During Golden Globe Awards. 2011: “Q.