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Igniting Outsized Revenue Growth in 2011

Adobe Experience Cloud Blog

That’s what senior executives expect and view as a key competitive differentiator, according to a new global survey: Analytics: The New Path to Value. Igniting Outsized Revenue Growth in 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Lead and Manage With Data-Driven Decisions.

Transform 105
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Marketo’s Greatest Blog Hits of 2011

Adobe Experience Cloud Blog

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. What’s your favorite post from 2011?

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Executive Insights: Imperative Marketing Analytics for the Modern Marketer

Marketing Insider Group

She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies. Fred, what are your thoughts on this?

Analytics 140
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9 years and counting: Sprout recognized by G2’s 2025 Best Software Awards

Sprout Social

I have used it since 2011. The analytics tools are top-notch, offering detailed insights that help refine our strategy and measure success. In 2024, we released well over 200 new features to help customers maximize the power of social: from AI innovations to robust reporting capabilities and influencer marketing enhancements.

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The hidden costs of martech sprawl and how to overcome them

Martech

What started as 150 martech solutions in 2011 has exploded into a 9,304% growth over 13 years, with a relentless 41.8% Usage analytics highlight underutilized capabilities and integration breakdowns. And every month, another vendor pitches you the next game-changing solution to a problem you’re not sure you have.

Transform 107
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Marketing Analytics Deep Dive: Bounce Rates and Why They Matter

Adobe Experience Cloud Blog

Follow this primer on what bounce rates are and how you can use marketing analytics to see how low you can go. This is where marketing analytics comes in. To learn more about lead generation in 2011 and how it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

Analytics 101
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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.