Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2011: After six years at the helm of Google Maps, Hanke said he was “restless” and was a bit tired of running a large organization. 2011: “Q. committed to Flickr?

Search Marketers 108

Search Marketers Non-Profit SEO Marketing 108

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. Google Manufacturer Center adds rich content, deeper analytics, expands availability. StrategiQ launches Spark, an SEO deployment platform. 2011: Just in time for the opening round of the NFL playoffs.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Search Engine Land

JANUARY 4, 2023

2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011. 2011: Despite a principled stand against censorship and the subsequent revelation that Chinese government surrogates were behind Gmail hacking, the company was contemplating a “return” to the Chinese market. Google Can’t Seem to Quit China.

Search Marketers 96

Search Marketers SEO User-Generated Marketing 96

Search Engine Land

JANUARY 17, 2023

What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify. Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update. 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Neil Patel

JULY 17, 2021

Released in 2011, this algorithm update targeted bad practices such as keyword stuffing and duplicate content. This update, introduced in 2012, directly combated “black hat” SEO tactics such as link directories and spammy backlinks. However, it’s crucial you track core updates, so you can adapt your SEO strategy accordingly.

SEO 141

SEO User-Generated Analytics Education 141

Search Engine Land

MARCH 3, 2023

Also on this day Google launches new Google Analytics 4 home page 2022: Google said “the Home page surfaces information that’s relevant to you based on your behavior in Analytics.” Google Test: Auto-Completing Search Queries 2011: This auto-completion was happening on long-tail terms where Google Suggest had stopped giving suggestions.

Search Marketers 88

Search Marketers SEO Health Marketing 88

Search Engine Land

JUNE 27, 2023

If you looked over the agenda at SMX Advanced , held June 13-14, you probably spotted this trend: “AI” appears in the titles of 11 sessions, including “How generative AI will change SEO as a profession.” And there’s no question that generative AI will change SEO as a profession and revolutionize your PPC game. So, SEO is still alive.

SEO 84

SEO Social Media Marketing User-Generated PR 84

Adobe Experience Cloud Blog

OCTOBER 22, 2012

One of the the areas where content marketing is making it’s biggest impact is in SEO. We wanted to ask some leading experts in both the UK and US for their thoughts on how the evolution of content marketing is affecting the type of SEO strategies they implement for clients. Our Experts. Our Experts. The Questions.

Content Marketing 111

Content Marketing SEO Marketing Marketers 111

Search Engine Land

MARCH 21, 2023

Merchant Center can now be linked to Google Analytics 4 2022: Plus, you could now “see your conversions from free product listings by connecting your Merchant Center and Google Analytics property.” Two Weeks Later, Google Lifts Ban On BeatThatQuote 2011: A search for their name in Google once again returns them at the top result.

Search Marketers 81

Search Marketers SEO Marketing Marketers 81

Marketing Insider Group

JUNE 3, 2024

Examples of significant past updates include: Panda Update (2011): Focused on reducing low-quality, thin content. Sites using black-hat SEO techniques experienced sharp declines in visibility. Improve Site Speed Page speed is crucial for user satisfaction and SEO. Follow SEO News SEO is constantly evolving.

SEO 119

SEO Analytics Content Marketing Marketing 119

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4? Too Much SEO?

Search Marketers 85

Search Marketers Marketing Marketers SEO 85

Sprout Social

FEBRUARY 16, 2022

2005-2011: Clicks & views. Check your YouTube Analytics Traffic Sources to see how often your channel is appearing on others’ Home pages. Keep in mind that search results are not entirely based on videos with the most views, so understanding YouTube SEO can help you rank higher. Do what works for you. Suggested Videos.

Analytics 142

Analytics SEO Education Promotion 142

Search Engine Land

FEBRUARY 28, 2023

Video: Steve Marin on content, SEO and using data as backup 2021: Also discussed: ego ranking, how to help your clients write content and much more. Google Adds More Trike Views To Google Maps Street Views 2011: Google Bikes pedaled around the world capturing pictures of streets where cars could not venture.

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91

Search Engine Land

MARCH 9, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. New: Google Lets You Block Any Site From Search Results 2011: Google announced that you could hide or block certain sites from showing up in search results.

Search Marketers 87

Search Marketers User-Generated Marketing Marketers 87

Search Engine Land

MARCH 20, 2023

In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. Could search tell us the “right” one?

Search Marketers 86

Search Marketers Finance Marketing Marketers 86

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

Search Marketers 77

Search Marketers SEO Marketing Marketers 77

Search Engine Land

MARCH 1, 2023

. (“Yahoo is celebrating its 14th birthday today…”) Yahoo Turns 16 Years Old – published March 2, 2011 (“On March 1st , Yahoo turned 16 years old.” ” And that’s because Yahoo marked its “ Sweet 16 ” on March 1, 2011.)

Search Marketers 79

Search Marketers SEO Marketing Marketers 79

Hubspot Marketing

APRIL 18, 2022

Done right, 404 pages can even be used to increase SEO and boost conversions. By using data collected from your customer relationship management (CRM) and analytics tools, you can create a set of common customer search terms that can help inform your 404 design. Here’s how. But it’s not all bad news.

SEO 98

SEO User-Generated Fashion eCommerce 98

Search Engine Land

JANUARY 12, 2023

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. 2020: Agencies, SEOs, and resellers were not eligible for this program.

Search Marketers 87

Search Marketers Marketing Marketers SEO 87

Search Engine Land

JANUARY 26, 2023

Google’s SEO job description highlights importance of collaborating with multiple teams 2020: Google posted a job opening to hire an SEO. What local SEOs should focus on in 2020 2020: Four experts offered their top three recommendations for local search marketers.

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Buffer Marketing

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. In most cases, monitoring this will require a separate analytics tool from what you use to track your other metrics. People searching Google for terms like this might benefit from using it.

Content Marketing 135

Content Marketing User-Generated Analytics Marketing 135

Search Engine Land

JANUARY 28, 2023

Video: Lisa Barone on the early days of SEO blogging 2020: In this installment of Barry Schwartz’s vlog series, he chatted with Barone about the older days of SEO and then moved on to how her career has changed over the years. Goojje, A Google China Knockoff 2010: It is a basic search engine, playing on the Google name and Google logo.

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Search Engine Land

MARCH 17, 2023

Search in Pics: Google Analytics With NASA, Google buffalo & Fiber office 2016: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 67

Search Marketers SEO Marketing Marketers 67

Search Engine Land

JANUARY 7, 2023

In 2023, there definitely has been a significant shift in the way SEOs think about user intent, or the search intent behind a query. Machine vs. man: What really matters for SEO success. 2011: The Year Google & Bing Took Away From SEOs & Publishers. 2012: Danny Sullivan called 2011 “alarming.”

Search Marketers 91

Search Marketers Non-Profit Marketing Marketers 91

Neil Patel

MAY 21, 2021

A lot of context and concept is behind every search query, and many SEOs overlook this by thinking basic keyword research will solve all their problems. When it comes to organic search, many SEOs and site owners like to find every slight permutation of a keyword and include it somewhere in their content. Unless Google does it for you.

Advertising 125

Advertising Advertisers SEO Analytics 125

Search Engine Land

OCTOBER 4, 2023

Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. WordStream , a digital marketing solution, has a newsletter covering PPC and SEO. He covers both PPC and SEO here on Search Engine Land and his own site, Search Engine Roundtable.

Retail 96

Retail Energy SEO Advertising 96

Search Engine Land

FEBRUARY 3, 2023

Survey: Local SEO an ‘artisanal’ discipline dominated by small agencies 2019: Roughly 53% of firms doing local SEO had 10 or fewer clients. Bing: Why Google’s Wrong In Its Accusations 2011: Bing said it has search signal, not Google signal. Google Releases New Urchin Beta 2008: For those who required server-based analytics.

Search Marketers 76

Search Marketers Automobile Non-Profit Marketing 76

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Because we believe that to continue our fast growth we need to scale both paid programs as well as inbound programs including SEO, Social Media, and Content Marketing. In fact, we were recently rated as #1 on the Silicon Valley Business Journal’s Fastest Growing Private Companies list for 2011! And it appears we are not alone.

Inbound Marketing 109

Inbound Marketing Management Whitepaper Energy 109

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Adobe Experience Cloud Blog

AUGUST 25, 2016

Last year, job listings for content marketers grew nearly 350% on Indeed.com between 2011 and 2015. While the most common skill listed by marketers is social media marketing, SEO/SEM is the top in-demand skill by employers—a skill that doesn’t even appear on the other list. Creative Skills and Resources.

Content Marketing 98

Content Marketing Thought Leadership Education User-Generated 98

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Read all about it in With Jumpshot shuttered, where will SEOs get their ‘zero-click’ fix now? of desktop, 17.3%

Search Marketers 78

Search Marketers Real Estate Transform Marketing 78

Martech

APRIL 28, 2023

” It was founded in 2011 by Sergei Mavrodi, a Russian businessman, and purportedly operates as a decentralized peer-to-peer network. Typing “SEO strategy” is simple, but not nuanced. “Give me an SEO strategy for a small flower shop located in Portland. The more I experiment, the deeper the rabbit hole.

User-Generated 107

User-Generated CMO Marketing Mix SEO 107

Hubspot Marketing

SEPTEMBER 8, 2022

Some of the best tools you can use for keyword research include HubSpot’s SEO Marketing Software , Arel="noopener" target="_blank" hrefs, SemRush, etc. You can use Google Analytics, customer surveys, or some other social media analytics tool to uncover data insights about your audience. Identify Your Audience. Final Thoughts.

Analytics 98

Analytics SEO Customer Marketing 98

Search Engine Land

JANUARY 21, 2023

Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it. Google To Replace Black Top Bar With Gray Colored Bar?

Search Marketers 82

Search Marketers SEO Marketing Marketers 82

Marketing Insider Group

SEPTEMBER 3, 2013

This involves overlaying inputs from multiple points such as SEO reports, listening scans, CMS & CRM data, conference reports, sales insights, customer insights and research reports, etc. Model the insights process for a specific need and use the results to create a COE methodology for content insights. About Kathy Baughman.

Content Marketing 109

Content Marketing Whitepaper eBook Marketing 109

Search Engine Land

JANUARY 14, 2023

SEO For Facebook Graph Search? 2021: The courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. 2013: That growth trend was down just slightly from the 21% annual increase reported for 2011. SEO Blogs Under Hack Attack.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Spiralytics

AUGUST 22, 2024

With this competitive environment, robust SEO practices are more critical than ever. Professional SEO services not only enhance your organic search rankings but also complement other efforts such as search advertising, ensuring that your business is visible across all digital channels. First Page Website: [link] Founded in: 2013 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52