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The Future of B2B Marketing: It's Social

Marketing Insider Group

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. David starts with this great point: The internet has upended how consumers engage with brands. . Augmented Reality For B2B Marketing in 2011?

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This day in search marketing history: January 13

Search Engine Land

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Topsy Launches Brand-Friendly Twitter Widgets.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Research smart placement : And now that you understand your prospects needs and you’ve created compelling content, you need to place that content where the largest majority of your prospects will find you. Augmented Reality For B2B Marketing in 2011?" This will help you to understand the style that resonates best.

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The 7 Burning B2B Social Media Questions

Marketing Insider Group

And yet it remains “forbidden&# at many places because of cultural, regulatory, organizational and operational barriers. Social media is simply about having an interaction with customers (at the most basic level) in all the places where our customers are hanging out. Augmented Reality For B2B Marketing in 2011?"

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

You are then well placed when they do have a problem and need a solution. The debate there often surrounds the cost we place on this type of content in the form of required reg fields vs. free. Augmented Reality For B2B Marketing in 2011?" That’s true, definitely. Michael Brenner Jun 3 2010 Great point Daniel.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Paid Search While email can have very little cost and ongoing investment in SEO is simply a requirement for today’s business websites, paid search is often the next place to invest if you are looking to drive cost-effective leads. Augmented Reality For B2B Marketing in 2011?"

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67 Innovations To Help You Get Inspired

Marketing Insider Group

One place I often turn for mental “fresh air&# is the Business-to-Consumer space where there is certainly no lack of bright, creative minds dreaming up the next big thing. Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" 10 Reasons Why Mobile is Hot!

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