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The Future of B2B Marketing: It's Social

Marketing Insider Group

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? This got me to thinking.

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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What Is The Future Of The Social Media Role?

Marketing Insider Group

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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The Secret To B2B Social Media?

Marketing Insider Group

Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. Summit Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" Why am I in Marketing?

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How to address the top reputation issues impacting brands today

Search Engine Land

Dig deeper: A 3-phased approach to proactive online reputation management Get the daily newsletter search marketers rely on. Corporate executives, brand managers and PR professionals need to recognize that clever spammy SEO tactics can’t “push” negative stories from credible sources down the search engine results page (SERP).

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

as a PR associate, I know the importance of creating “persons&# behind a business — and blogging is one of the best ways to create personality within a business’s marketing mix. Augmented Reality For B2B Marketing in 2011?" Look for my notes on that shortly.

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Is The Corporate Website Dead?

Marketing Insider Group

In early 2011, Forbes Contributor Christine Crandell wrote that the customer experience for most buyers is inconsistent and disconnected. He declares that “the online presence of a brand will increasingly become the sum of its social exchanges across the web and not the website that many currently call home.”

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