Remove 2011 Remove Brand Management Remove Promotion
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This day in search marketing history: January 13

Search Engine Land

In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Matt Cutts educates Washington, DC about Google.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

From numbers 4-6, I would add: Create, Optimize, Promote. Create content (blog, video, etc), Optimize that content for Search (titles, URLs, meta data), Promote Content on Social Media Networks (FB, LI, Twitter, etc). Augmented Reality For B2B Marketing in 2011?" Wash, Rinse, Repeat.

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Balancing generalists and specialists: An essential strategy for marketing success

Martech

With the rise of digital marketing, AI and analytics, these new areas complement traditional specializations such as brand management and advertising. Encourage your team to embrace their roles as generalists or specialists and promote a culture of collaboration, mutual learning and leveraging individual strengths.

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8 Essential Social Media Resources

Marketing Insider Group

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Augmented Reality For B2B Marketing in 2011?"

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9 Essential Social Media Resources

Marketing Insider Group

How to Get Your Voice Heard Using Social Media Getting yourself noticed is not an easy task especially when you are looking to promote your brand and generate sales. Augmented Reality For B2B Marketing in 2011?"

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Lead Generation Programs That Work

Marketing Insider Group

People respect their peers first and foremost and the results of the event exemplified this point: high conversion rates from our email promotions, 55% attendee rate, and people stayed for the entire event — very little drop-off.

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Why Do You Tweet? Social Media And Your Personal Brand

Marketing Insider Group

Paul Chaney, author of The Social Media Handyman blog and the book “The Digital Handshake” provides excellent advice on how to Balance Your Personal and Corporate Branding. Finally, here are a few basic B2B Marketing Insider tips to get you started advancing your personal brand and social media presence.