Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. The study included 5-waves with over 3,000 professionals on Toolbox.com.

Whitepaper 96

Whitepaper Telemarketing Customer loyalty Inbound Marketing 96

Marketing Insider Group

DECEMBER 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 9, 2010 9 Subscribe Finding The Time To Tweet or Blog? Augmented Reality For B2B Marketing in 2011?"

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. Augmented Reality For B2B Marketing in 2011?" 5% conversion rate of mostly unqualified leads.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

NOVEMBER 4, 2010

Landing page segmentation means giving users simple choices that let them put themselves into a bucket. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. Augmented Reality For B2B Marketing in 2011?" 5% conversion rate of mostly unqualified leads.

Telemarketing 80

Telemarketing Customer loyalty Inbound Marketing User-Generated 80

Marketing Insider Group

JULY 21, 2010

Source: The Google/TechTarget Behavioral Research Project: Phase 2) Results Brand and solution searches are highest in both the consideration and the decision phase of the buying process. Almost 50% of the users in this study withheld accurate contact details. Augmented Reality For B2B Marketing in 2011?"

Telemarketing 72

Telemarketing Inbound Marketing Customer loyalty B2C 72

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" Stickybits lets anyone scan any product barcode and append their own music, text, photos or video content. 10 Reasons Why Mobile is Hot!

Energy 74

Energy Telemarketing Shipping B2C 74

Marketing Insider Group

JULY 8, 2010

Users first download the free Stickybits app, then scan a barcode and attach content. Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" Stickybits lets anyone scan any product barcode and append their own music, text, photos or video content. 10 Reasons Why Mobile is Hot!

Energy 63

Energy Telemarketing Shipping B2C 63

Marketing Insider Group

SEPTEMBER 30, 2010

Sometimes simple things like user-based navigation, transparent pricing and a comparison against your competition can go a long way in helping prospects gain the insights they need to pick up the phone and speak with a sales rep. After all marketing is as effective as the sales can be generated. Websites are store fronts.

Marketers 96

Marketers Marketing Manufacturing Telemarketing 96

Marketing Insider Group

JUNE 4, 2010

The user guides and help for a company’s products can do a lot to build trust and goodwill (or undermine them, if not done well). Your link mentions that users who are looking for help do not come to your website looking for a brand experience. Augmented Reality For B2B Marketing in 2011?"

PR 81

PR Telemarketing Marketing Mix Inbound Marketing 81